{"id":1205,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1205"},"modified":"2024-11-15T13:39:38","modified_gmt":"2024-11-15T18:39:38","slug":"6-skal-till-varfor-du-bor-granska-franchisetagare-ar-inte-vad-du-tror","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/6-skal-till-varfor-du-bor-granska-franchisetagare-ar-inte-vad-du-tror\/","title":{"rendered":"6 sk\u00e4l till varf\u00f6r du b\u00f6r granska franchisetagare (det \u00e4r inte vad du tror)"},"content":{"rendered":"

Oavsett om du kallar dem \u00ab revisioner<\/a> \u00bb, \u00abbed\u00f6mningar\u00bb, \u00abutv\u00e4rderingar\u00bb eller helt enkelt \u00abbes\u00f6k\u00bb, praxis att skicka en distriktschef till en franchisetagare f\u00f6r att kontrollera varum\u00e4rkesstandarder, svara p\u00e5 fr\u00e5gor, kommunicera b\u00e4sta praxis och coacha \u00e4r utbredd. L\u00e5t oss titta p\u00e5 sex sk\u00e4l till varf\u00f6r franchisegivare b\u00f6r "granska<\/a>\u201d franchisetagare plus en anledning till att alla t\u00e4nker p\u00e5, och kanske inte borde.<\/p>\n\n\n\n

Revisioner skapar efterlevnad<\/h2>\n\n\n\n

Du kan publicera standarder och utbilda butiker men du kan inte f\u00f6rv\u00e4nta dig varum\u00e4rkesstandarder om du inte visar ett engagemang f\u00f6r dessa standarder. \u00d6verensst\u00e4mmelse med handels-, service-, s\u00e4kerhets- och s\u00e4kerhetsstandarder (bland andra) uppn\u00e5s b\u00e4st n\u00e4r alla vet att de kommer att verifieras och \u00e5tg\u00e4rdas.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Utbildning \u00e4r n\u00f6dv\u00e4ndigt... men inte tillr\u00e4ckligt<\/h2>\n\n\n\n

Butikspersonalen kanske \u00e4r utbildad, svarar p\u00e5 fr\u00e5gesporten och klarar testet, men till\u00e4mpar de sina inl\u00e4rda f\u00e4rdigheter d\u00e4r det \u00e4r viktigt, vilket f\u00f6rb\u00e4ttrar kundupplevelsen? Tr\u00e4na dina butiker \u00e5 ena sidan, granska dem \u00e5 andra sidan och behandla revisionen som en "kontinuerlig inl\u00e4rning" och en m\u00f6jlighet att coacha varje butik f\u00f6r att n\u00e5 framg\u00e5ngen<\/a> det f\u00f6rtj\u00e4nar.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Revisioner engagerar \u00e4gare\/franchisetagare<\/h2>\n\n\n\n

Revisioner engagerar \u00e4gare\/franchisetagare genom att kontinuerligt st\u00e4rka varum\u00e4rkesstandarder och b\u00e4sta praxis. En revision \u00e4r inte en passiv verksamhet. Det engagerar aktivt butiks\u00e4garen eller franchisetagaren f\u00f6r att kontinuerligt f\u00f6rb\u00e4ttra butiken enligt b\u00e4sta praxis. Beskriv varje standard, bifoga ett foto, tilldela f\u00f6rem\u00e5let och engagera din publik genom att visa dem hur framg\u00e5ng ser ut.<\/p>\n\n\n

\n
\"Distriktschef<\/a><\/figure>\n<\/div>\n\n\n

Olika franchisetagare utf\u00f6r ... olika<\/h2>\n\n\n\n

Operat\u00f6rer utf\u00f6r olika. Franchisetagare kan ha olika b\u00f6jelser och prioriteringar baserat p\u00e5 sina egna erfarenheter och k\u00e4nslor. Det \u00e4r inget fel med det, men du m\u00e5ste se till att de grundl\u00e4ggande standarderna och programmen som \u00e4r ryggraden i varum\u00e4rkets strategi verkligen implementeras fullt ut, \u00f6verallt och varje g\u00e5ng. Revisioner anpassar huvudkontorets vision och f\u00f6rv\u00e4ntningar till verkligheten p\u00e5 plats.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Varje franchisetagare \u00e4r en varum\u00e4rkesambassad\u00f6r<\/h2>\n\n\n\n

Varje franchiseoperat\u00f6r \u00e4r en varum\u00e4rkesambassad\u00f6r som talar f\u00f6r hela varum\u00e4rket. En kund vet inte, och bryr sig inte, vems namn st\u00e5r p\u00e5 franchiseavtalet. Besviken en kund i en butik och de kan mycket v\u00e4l sluta g\u00e5 till alla butiker! Ett misslyckande med att utf\u00f6ra och uppfylla varum\u00e4rkets standarder i en butik skadar inte bara denna operat\u00f6rs f\u00f6rs\u00e4ljning och rykte, det skadar alla andra operat\u00f6rers resultat. Granska franchisetagare f\u00f6r att s\u00e4kerst\u00e4lla att kundservicestandarder uppr\u00e4tth\u00e5lls p\u00e5 alla platser.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Bra franchisetagare lockar ... fler bra franchisetagare<\/h2>\n\n\n\n

Ett executive-minded varum\u00e4rke lockar inte bara kunder, det lockar ocks\u00e5 potentiella franchisetagare. \u00c5terf\u00f6rs\u00e4ljare med flera enheter spenderar ofta avsev\u00e4rda resurser \u2013 dedikerade webbplatser och m\u00e4ssor \u2013 p\u00e5 att attrahera nya franchisetagare. Blivande franchisetagare \u00e4r mer ben\u00e4gna att investera sina livsbesparingar med ett operativt starkt varum\u00e4rke \u00e4n med ett som upplevs vara inkonsekvent och bristf\u00e4lligt.<\/p>\n\n\n\n

Hur \u00e4r det med finansiella revisioner?<\/h2>\n\n\n\n

Vi skulle kunna kalla den h\u00e4r "elefanten i revisionsrummet", det \u00e4mne som \u00e4r i allas sinne n\u00e4r fr\u00e5gan om franchise-revisioner kommer upp. Det \u00e4r en vanlig praxis f\u00f6r franchisegivare att se till att deras franchisetagare inte underrapporterar f\u00f6rs\u00e4ljning. Om du g\u00f6r det skulle de l\u00f6pande royaltyavgifterna s\u00e4nkas.<\/p>\n\n\n\n

\u00c4ven om finansiella revisioner \u00e4r n\u00f6dv\u00e4ndiga, tillf\u00f6r de inte mycket merv\u00e4rde ut\u00f6ver behovet av finansiell insyn. I likhet med utbildning kan finansiella revisioner vara n\u00f6dv\u00e4ndiga men de \u00e4r l\u00e5ngt ifr\u00e5n tillr\u00e4ckliga. Den st\u00f6rsta m\u00f6jligheten f\u00f6r b\u00e5de franchisegivare och franchisetagare \u00e4r att behandla revisionen som en mycket bredare coachnings- och utbildningsm\u00f6jlighet f\u00f6r att uppr\u00e4tth\u00e5lla varum\u00e4rkets standarder, utveckla \u00f6verl\u00e4gsen kundservice och driva verksamheten fram\u00e5t.<\/p>\n\n\n\n

\"Att<\/a><\/figure>\n\n\n\n

\u00d6VRIGA REVISIONS- OCH INSPEKTIONSRESURSER<\/h2>\n\n\n\n

Referera till Revisioner och inspektioner f\u00f6r detaljhandeln<\/a> f\u00f6r instruktioner och b\u00e4sta praxis f\u00f6r detaljhandelsrevisioner och inspektioner.<\/p>","protected":false},"excerpt":{"rendered":"

Oavsett om du kallar dem "revisioner", "bed\u00f6mningar", "utv\u00e4rderingar" eller helt enkelt "bes\u00f6k", \u00e4r praxisen att skicka en distriktschef till en franchisetagare f\u00f6r att kontrollera varum\u00e4rkesstandarder, svara p\u00e5 fr\u00e5gor, kommunicera b\u00e4sta praxis och coacha. L\u00e5t oss titta p\u00e5 sex sk\u00e4l till varf\u00f6r franchisegivare b\u00f6r "revidera" franchisetagare plus en anledning ... Forts\u00e4tt l\u00e4sa 6 sk\u00e4l till varf\u00f6r du b\u00f6r granska franchisetagare (det \u00e4r inte vad du tror)<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Six Reasons Why You Should Audit Your Franchisees (It's Not What You Think)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[14465791],"tags":[85113,79286745,677173898,677173901],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-compliance","tag-franchisee-audit","tag-retail-audit","tag-retail-audit-software"],"yoast_head":"\n6 Reasons Why you Should Audit Franchisees (It's not What you Think)<\/title>\n<meta name=\"description\" content=\"Each franchise operator is a brand ambassador who speaks for the entire brand. 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