{"id":11838,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=11838"},"modified":"2025-09-03T09:06:46","modified_gmt":"2025-09-03T13:06:46","slug":"hur-man-odlar-ett-butikskoncept-fran-5-till-50-butiker","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/hur-man-odlar-ett-butikskoncept-fran-5-till-50-butiker\/","title":{"rendered":"Hur man odlar ett detaljhandelskoncept fr\u00e5n 5 till 50+ butiker"},"content":{"rendered":"

Att ta ett f\u00f6retag fr\u00e5n ett tillv\u00e4xtstadium till ett annat kr\u00e4ver kunskap, f\u00e4rdigheter och tankes\u00e4tt. V\u00e4xer fr\u00e5n en till fem butiker<\/a> kr\u00e4ver en helt annan strategi fr\u00e5n att skala din butiksantal till tv\u00e5siffriga. Med andra ord, det som fick ditt f\u00f6retag till d\u00e4r det \u00e4r idag kommer inte att ta det till n\u00e4sta niv\u00e5. S\u00e5 hur utvecklar man ett detaljhandelskoncept fr\u00e5n 5 butiker till tv\u00e5siffriga?<\/p>\n\n\n\n

F\u00f6r att svara p\u00e5 det kom vi ikapp en handfull detaljhandelsexperter och entrepren\u00f6rer. Vi bad dem att dela med sig av insikter om de unika utmaningar som medelstora f\u00f6retag m\u00f6ter n\u00e4r de ut\u00f6kar sin detaljhandel. <\/p>\n\n\n\n

L\u00e5t oss dyka in. <\/p>\n\n\n\n

Skapa en l\u00e5ngsiktig vision<\/h2>\n\n\n\n

Vision \u00e4r alltid en viktig drivkraft f\u00f6r framg\u00e5ng. S\u00e5 n\u00e4r du skalar din butiksr\u00e4kning till tv\u00e5siffriga siffror \u00e4r det viktigt att ha en kristallklar uppfattning om hur du vill att verksamheten ska se ut om 5, 10 eller till och med 15 \u00e5r. <\/p>\n\n\n\n

Detta kommer att driva dig och ditt team mot dina \u00f6nskade resultat. Dessutom kommer en stark \u2013 och delad \u2013 vision att h\u00e5lla din organisation anpassad s\u00e5 att alla arbetar mot samma m\u00e5l. <\/p>\n\n\n\n

\n

Som Scott Maloney, senior partner och grundare p\u00e5 Crain & Company<\/a> f\u00f6rklarar, m\u00e5nga medelstora f\u00f6retag brottas med "att anpassa strategin p\u00e5 toppniv\u00e5 med ett \u00f6kande antal enheter som har en viss niv\u00e5 av oberoende funktion."<\/p>\n<\/blockquote>\n\n\n\n

F\u00f6r att komma till r\u00e4tta med detta s\u00e4ger Maloney att f\u00f6retag b\u00f6r ha en tydlig, l\u00e5ngsiktig plan p\u00e5 plats och h\u00e5lla de olika komponenterna i f\u00f6retaget t\u00e4tt i linje. <\/p>\n\n\n\n

"Det \u00e4r en sofistikerad utmaning att v\u00e4xa ett f\u00f6retags fotavtryck till tv\u00e5siffriga platser och enheter. Det absolut b\u00e4sta r\u00e5det som \u00e5terf\u00f6rs\u00e4ljare b\u00f6r f\u00f6lja \u00e4r att ta sig tid att anpassa tillv\u00e4xtambitioner till strategisk planering till operativa triggers, s\u00e4ger han. <\/p>\n\n\n\n

Maloney till\u00e4gger att f\u00f6retag inte b\u00f6r expandera bara f\u00f6r att det \u00e4r bekv\u00e4mt eller opportunistiskt att g\u00f6ra det. Om du ska v\u00e4xa, se till att du g\u00f6r det p\u00e5 ett s\u00e4tt som \u00e4r i linje med din vision. <\/p>\n\n\n\n

"Alltf\u00f6r ofta v\u00e4xer f\u00f6retag opportunistiskt \u2013 till exempel genom att \u00f6ppna en ny plats f\u00f6r att det fanns en aff\u00e4r p\u00e5 byggnaden. I en st\u00f6rre skala \u00e4r det viktigt att t\u00e4nka p\u00e5 expansion programmatiskt och med sikte p\u00e5 en v\u00e4lartikulerad 5+ \u00e5rsplan."<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Att ha en l\u00e5ngsiktig vision och plan h\u00e5ller ocks\u00e5 dina kortsiktiga r\u00f6relser i schack. Skalning p\u00e5 ett h\u00e5llbart s\u00e4tt kan kr\u00e4va att du offra omedelbara vinster. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r s\u00e5 viktigt att ha en strategi f\u00f6r de kommande \u00e5ren. <\/p>\n\n\n\n

"Mitt nummer ett r\u00e5d till \u00e5terf\u00f6rs\u00e4ljare som vill v\u00e4xa sina platser \u00e4r att offra kortsiktiga ekonomiska f\u00f6rdelar till f\u00f6rm\u00e5n f\u00f6r l\u00e5ngsiktig tillv\u00e4xt", s\u00e4ger Jim Donnelly, VD f\u00f6r \u00c5terst\u00e4ll Hyper Wellness + Kryoterapi<\/a>.<\/p>\n\n\n\n

 "S\u00e4tt tillbaka varje krona du har r\u00e5d till verksamheten s\u00e5 att du kan rekrytera de b\u00e4sta m\u00e4nniskorna, integrera de b\u00e4sta systemen och anv\u00e4nda den b\u00e4sta tekniken", till\u00e4gger han.<\/p>\n\n\n\n

Identifiera och ansa ledare i verksamheten<\/h2>\n\n\n\n

Att v\u00e4xa fr\u00e5n 1 till 5 butiker handlar mer om att l\u00e4ra sig systematisera, delegera och leda team. Att skala din detaljhandelsverksamhet ytterligare kr\u00e4ver att du b\u00f6rjar t\u00e4nka p\u00e5 ledarskap. <\/p>\n\n\n\n

"F\u00f6r ett f\u00f6retag med 4-5 butiker rapporterar butikscheferna vanligtvis till och interagerar med \u00e4garen eller partners", f\u00f6rklarar David Adams om SirusDigital<\/a>. N\u00e4r en \u00e5terf\u00f6rs\u00e4ljare expanderar till 8 eller fler platser, v\u00e4xer verksamheten "ut\u00f6ver \u00e4garens f\u00f6rm\u00e5ga att direkt hantera varje butiks ledare."<\/p>\n\n\n\n

\n

Adams forts\u00e4tter, "Vid den tidpunkten m\u00e5ste \u00e4garen delegera tillsynsansvar till sina rapporter och ytterligare separera visionen fr\u00e5n den dagliga verksamheten. F\u00f6r att m\u00f6ta den h\u00e4r utmaningen m\u00e5ste \u00e4gare identifiera och ansa individer som kommer att bli den tillsynschefen l\u00e5ngt innan deras tillv\u00e4xt kr\u00e4ver det."<\/p>\n<\/blockquote>\n\n\n\n

Att g\u00f6ra det kan betyda olika saker, beroende p\u00e5 ditt f\u00f6retag. <\/p>\n\n\n\n

Enligt Adams kan det att hitta och sk\u00f6ta ledare inneb\u00e4ra att man tidigt identifierar "en s\u00e4rskilt skicklig enhetschef som kan utvecklas till den \u00f6vervakande rollen." I vissa fall kan det inneb\u00e4ra att man utbildar en h\u00f6gre chef f\u00f6r att \u00f6vervaka \u00e4nnu fler platser. <\/p>\n\n\n\n

"I slut\u00e4ndan", s\u00e4ger han, "m\u00e5ste det finnas en plan f\u00f6r den h\u00e4r typen av strukturell organisationsf\u00f6r\u00e4ndring och den m\u00e5ste \u00f6verv\u00e4gas medan den fortfarande \u00e4r i den medelstora aff\u00e4rsfasen."<\/p>\n\n\n\n

Om du funderar p\u00e5 att ut\u00f6ka din verksamhet ytterligare, inse det faktum att du inte kan g\u00f6ra det ensam. Se till dina personalmedlemmar, identifiera dem med potential och b\u00f6rja tr\u00e4na dem f\u00f6r tillv\u00e4xt. <\/p>\n\n\n\n

Se till att din programvara kan hantera din tillv\u00e4xt <\/h2>\n\n\n\n

Innan du v\u00e4xer till ett tv\u00e5siffrigt butiksantal, granska din befintliga aff\u00e4rsprogramvara och verktyg. Se till att verktygen har de funktioner och m\u00f6jligheter du beh\u00f6ver f\u00f6r att effektivt hantera din verksamhet. <\/p>\n\n\n\n

\n

"Mitt b\u00e4sta r\u00e5d till \u00e5terf\u00f6rs\u00e4ljare som vill ut\u00f6ka sina platser till tv\u00e5siffriga siffror \u00e4r att se till att dina mjukvarusystem \u00e4r framtidss\u00e4kra", s\u00e4ger Shannon Vissers, detaljhandelsanalytiker p\u00e5 K\u00f6pman Maverick<\/a>. <\/p>\n<\/blockquote>\n\n\n\n

"De flesta aff\u00e4rsmjukvara h\u00e4vdar att den kan skalas upp. Men m\u00e5nga program \u00e4r egentligen inte gjorda f\u00f6r att st\u00f6dja mycket stora f\u00f6retag och kan bli problematiska n\u00e4r de implementeras i stor skala."<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

F\u00f6r detta \u00e4ndam\u00e5l, utv\u00e4rdera dina nuvarande l\u00f6sningar. Vilka niv\u00e5er eller prenumerationsniv\u00e5er har ditt f\u00f6retag just nu? Kan din l\u00f6sningsleverant\u00f6r st\u00f6dja fler butiker, anv\u00e4ndare, produkter och kunder? Om s\u00e5 \u00e4r fallet, hur mycket kommer det att kosta?<\/p>\n\n\n\n

Det h\u00e4r \u00e4r n\u00e5gra av de allm\u00e4nna fr\u00e5gorna du b\u00f6r st\u00e4lla n\u00e4r du reviderar dina nuvarande l\u00f6sningar. <\/p>\n\n\n\n

N\u00e4r det g\u00e4ller vilka typer av programvara som du b\u00f6r unders\u00f6ka rekommenderar vi att du noggrant utv\u00e4rderar din:<\/p>\n\n\n\n

Lagerhanteringssystem<\/strong> <\/h3>\n\n\n\n

Att hantera lager f\u00f6r 1 till 5 platser skiljer sig mycket fr\u00e5n att g\u00f6ra det f\u00f6r 10, 20 eller 50+ butiker. <\/p>\n\n\n\n

Som Bryce Bowman grundare p\u00e5 Folk f\u00f6rst planerar<\/a> uttrycker det, "\u00c5terf\u00f6rs\u00e4ljare med f\u00e4rre \u00e4n fem platser kan hantera lagerniv\u00e5er med v\u00e4ldigt lite struktur. De anv\u00e4nder ofta en butik som lager, med anst\u00e4llda som hj\u00e4lper till att flytta lager mellan butiker efter behov.\u201d<\/p>\n\n\n\n

Men n\u00e4r verksamheten v\u00e4xer s\u00e4ger Bowman att aktiehanteringen blir mycket mer komplex.  <\/p>\n\n\n\n

"N\u00e4r en \u00e5terf\u00f6rs\u00e4ljare n\u00e4rmar sig 10 platser beh\u00f6ver de vanligtvis ett dedikerat lager med personal fokuserad p\u00e5 att fylla lager p\u00e5 varje plats. Vid det h\u00e4r laget b\u00f6r de ocks\u00e5 investera i en lagerhanteringsl\u00f6sning som inneh\u00e5ller ett lagerhanteringssystem. Detta ger f\u00f6retags\u00e4garen en helt\u00e4ckande bild av lagerniv\u00e5erna i varje butik och lagret.\u201d<\/p>\n\n\n\n

\"Lagerbesiktningar\"<\/a><\/figure>\n\n\n\n

Om du planerar att expandera b\u00f6r din lagerhanteringsl\u00f6sning inte vara en eftertanke, till\u00e4gger Bowman.  <\/p>\n\n\n\n

"Det \u00e4r mycket b\u00e4ttre att f\u00f6rutse dessa behov och g\u00f6ra dessa investeringar innan expansion. \u00c5terf\u00f6rs\u00e4ljare \u00f6verraskas ofta av komplexiteten hos ett stort antal platser. De lider av lagerbrist innan de g\u00f6r dessa kritiska investeringar.\u201d<\/p>\n\n\n\n

Kommunikationsplattform<\/strong><\/h3>\n\n\n\n

Fler butiker inneb\u00e4r fler anst\u00e4llda, vilket kan g\u00f6ra ckommunikation mer komplex.<\/a> Till exempel kan vissa anst\u00e4llda eller butiksfilialer b\u00f6rja samordna p\u00e5 ett s\u00e4tt som inte \u00e4r helt i linje med HQ. I vissa fall kan teammedlemmar fr\u00e5n en butik anv\u00e4nda kommunikationsplattformar som skiljer sig fr\u00e5n de verktyg som anv\u00e4nds i en annan. <\/p>\n\n\n\n

Dessa situationer g\u00f6r det allt f\u00f6r l\u00e4tt f\u00f6r missf\u00f6rst\u00e5nd<\/a> att resa sig. Information kan slinka igenom och m\u00e4nniskor kan ha sv\u00e5rt att samordna och h\u00e5lla andra teammedlemmar i loopen. Det betyder ocks\u00e5 att kommunikation kan g\u00e5 genom kanaler som \u00e4r mindre \u00e4n s\u00e4kra. <\/p>\n\n\n\n

Av denna anledning m\u00e5ste du investera i en solid intern kommunikationsplattform f\u00f6r ditt f\u00f6retag. Om du har en till fem butiker kan du kanske komma undan med att anv\u00e4nda olika kommunikationsverktyg (t.ex. e-post, chatt, SMS, etc). Men den h\u00e4r inst\u00e4llningen fungerar inte n\u00e4r antalet butiker v\u00e4xer till 10, 20, 50 och upp\u00e5t. <\/p>\n\n\n\n

P\u00e5 f\u00f6retagsniv\u00e5 b\u00f6r du och dina team h\u00e5lla fast vid ett centralt kommunikationsnav. Meddelanden, dokument och andra meddelanden ska skickas med en plattform f\u00f6r att g\u00f6ra det enkelt f\u00f6r teammedlemmarna att ta kontakt med varandra. <\/p>\n\n\n\n

Bindys <\/a>plattformen erbjuder s\u00e4ker chatt, dokumentdelning och aviseringar. F\u00f6rutom att h\u00e5lla din kommunikation s\u00e4ker fr\u00e5n personer utanf\u00f6r din organisation, l\u00e5ter Bindy dig st\u00e4lla in interna s\u00e4kerhetsinst\u00e4llningar. P\u00e5 detta s\u00e4tt n\u00e4r du v\u00e4xer kan du v\u00e4lja vilka team som har tillg\u00e5ng till information.<\/p>\n\n\n\n

En central kommunikationsplattform effektiviserar ocks\u00e5 hur informationen n\u00e5s. Om en chef beh\u00f6ver hitta specifika dokument, ska de inte beh\u00f6va gr\u00e4va igenom sin inkorg f\u00f6r att g\u00f6ra det. Din kommunikationsplattform m\u00e5ste g\u00f6ra det enkelt f\u00f6r dem att h\u00e4mta den information de beh\u00f6ver. Som ett exempel erbjuder Bindy SSO<\/a> f\u00f6r att minimera risken fr\u00e5n d\u00e5liga l\u00f6senordsvanor och effektivisera app\u00e5tkomsten.<\/p>\n\n\n\n

CRM<\/strong><\/h3>\n\n\n\n

Dina kunders detaljhandelsresor kan bli mer komplexa n\u00e4r du v\u00e4xer. Du kan till exempel b\u00f6rja implementera tj\u00e4nster som k\u00f6p online, h\u00e4mtning i butik. Eller s\u00e5 kan du v\u00e4lja att acceptera returer i alla dina butiker, oavsett var varorna k\u00f6ptes. <\/p>\n\n\n\n

I s\u00e5dana fall kommer kunderna att ha flera kontaktpunkter med olika butiker och kanaler. Du och ditt team m\u00e5ste kunna h\u00e4nga med. <\/p>\n\n\n\n

F\u00f6r detta \u00e4ndam\u00e5l, utrusta ditt f\u00f6retag med ett kundrelationshanteringssystem som g\u00f6r att du kan sp\u00e5ra varje kunds resa fr\u00e5n ett st\u00e4lle. Kontaktuppgifter, demografi och k\u00f6phistorik b\u00f6r vara l\u00e4ttillg\u00e4ngliga. Detta f\u00f6r att medarbetare fr\u00e5n vilken butik som helst kan hj\u00e4lpa shoppare p\u00e5 b\u00e4sta m\u00f6jliga s\u00e4tt. <\/p>\n\n\n\n

Revisionsl\u00f6sning f\u00f6r detaljhandel<\/strong><\/h3>\n\n\n\n

Att uppr\u00e4tth\u00e5lla en konsekvent shoppingupplevelse blir sv\u00e5rare n\u00e4r du v\u00e4xer. Det \u00e4r d\u00e4rf\u00f6r du m\u00e5ste regelbundet inspektera och granska dina platser och se till att de uppfyller dina varum\u00e4rkesstandarder.<\/p>\n\n\n\n

Att g\u00f6ra det, du beh\u00f6ver en robust l\u00f6sning f\u00f6r detaljhandelsrevision<\/a> som g\u00f6r det enkelt att schemal\u00e4gga och genomf\u00f6ra inspektioner. Och n\u00e4r revisionerna \u00e4r klara m\u00e5ste du kunna tilldela uppgifter samt sp\u00e5ra deras status och framsteg. P\u00e5 s\u00e5 s\u00e4tt kan du se till att problem \u00e4r l\u00f6sta innan de blir skulder. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Var selektiv med dina butiksplatser<\/h2>\n\n\n\n

En annan utmaning som v\u00e4xande \u00e5terf\u00f6rs\u00e4ljare st\u00e5r inf\u00f6r \u00e4r att hitta platser att expandera till, s\u00e4ger Meaghan Brophy,<\/a> en detaljhandels- och e-handelsanalytiker p\u00e5 FitSmallBusiness<\/a>.<\/p>\n\n\n\n

"Som med vilken butik som helst, vill du ha platser med bra synlighet f\u00f6r gatu- eller g\u00e5ngtrafik. Men medelstora \u00e5terf\u00f6rs\u00e4ljare har ocks\u00e5 utmaningarna att hitta en plats d\u00e4r det finns konsumenternas efterfr\u00e5gan och varum\u00e4rkesf\u00f6rtrogenhet, men ocks\u00e5 \u00e4r tillr\u00e4ckligt l\u00e5ngt borta fr\u00e5n befintliga platser."<\/p>\n\n\n\n

Brophys r\u00e5d? Ta dig tid med att f\u00f6rst\u00e5 hur landet ligger. G\u00f6r din research, k\u00f6r tester och studera marknaden f\u00f6r att ta reda p\u00e5 de b\u00e4sta platserna f\u00f6r dina butiker. <\/p>\n\n\n\n

\n

"Jag skulle rekommendera att du tar dig tid att hitta nya platser genom att genomf\u00f6ra noggranna fokusgrupper. Om du ocks\u00e5 s\u00e4ljer online kan du b\u00f6rja visa annonser riktade mot kunder i de omr\u00e5den du vill bryta dig in i.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\u00c4r du redo att skala din detaljhandel?<\/h2>\n\n\n\n

Att v\u00e4xa ditt f\u00f6retag handlar inte bara om att l\u00e4gga till fler platser \u2013 det handlar om att uppgradera dina befintliga system, teknologier och s\u00e4tt att t\u00e4nka. N\u00e4r du kan h\u00e5lla din vision och strategi i linje med de m\u00e5nga r\u00f6rliga delarna av din verksamhet, kommer du inte bara att uppn\u00e5 tillv\u00e4xt, utan du kommer att f\u00e5 l\u00e5ngsiktig, h\u00e5llbar detaljhandelsframg\u00e5ng. <\/p>\n\n\n\n

Om f\u00f6rfattaren:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Francesca Nicasio<\/a> \u00e4r detaljhandelsexpert, B2B-inneh\u00e5llsstrateg och LinkedIn TopVoice. Hon skriver om trender, tips och b\u00e4sta praxis som g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att \u00f6ka f\u00f6rs\u00e4ljningen och betj\u00e4na kunderna b\u00e4ttre. <\/p>","protected":false},"excerpt":{"rendered":"

Att ta ett f\u00f6retag fr\u00e5n ett tillv\u00e4xtstadium till ett annat kr\u00e4ver kunskap, f\u00e4rdigheter och tankes\u00e4tt. Att v\u00e4xa fr\u00e5n en till fem butiker kr\u00e4ver en helt annan strategi fr\u00e5n att skala din butiksantal till tv\u00e5siffriga. Med andra ord, det som fick ditt f\u00f6retag till d\u00e4r det \u00e4r idag kommer inte att ta det till n\u00e4sta niv\u00e5. S\u00e5 hur \u2026 Forts\u00e4tt l\u00e4sa Hur man odlar ett detaljhandelskoncept fr\u00e5n 5 till 50+ butiker<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174308,677174005,431564],"tags":[677174155,677174161,677174160,677174153],"class_list":["post-11838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smb","category-how-to","category-retail-sales","tag-retail-growth","tag-retail-growth-strategies","tag-retail-scaling","tag-retailing"],"yoast_head":"\nHow to Grow a Retail Concept from 5 to 50+ Stores<\/title>\n<meta name=\"description\" content=\"So how do you grow a retail concept from 5 stores to double digits? 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