{"id":10706,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10706"},"modified":"2024-11-29T08:30:44","modified_gmt":"2024-11-29T13:30:44","slug":"varfor-och-hur-man-mater-butiksefterlevnad","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/why-and-how-to-measure-store-compliance\/","title":{"rendered":"Varf\u00f6r och hur man m\u00e4ter butiksefterlevnad"},"content":{"rendered":"

Efterlevnad av standardf\u00f6rfaranden, produktprogram, h\u00e4lso- och s\u00e4kerhetsdirektiv och protokoll f\u00f6r f\u00f6rlustf\u00f6rebyggande \u00e4r avg\u00f6rande f\u00f6r framg\u00e5ngen f\u00f6r en detaljhandelsverksamhet. <\/p>\n\n\n\n

Butiker som h\u00e5ller koll p\u00e5 program och varum\u00e4rkesstandarder<\/a> k\u00f6ra mer effektivt och ge en b\u00e4ttre kundupplevelse. Men med s\u00e5 mycket som h\u00e4nder, att bara publicera standarder garanterar inte att de kommer att genomf\u00f6ras, \u00e5tminstone inte i den grad de borde vara.<\/p>\n\n\n\n

H\u00e4r \u00e4r 5 sk\u00e4l till varf\u00f6r och hur man m\u00e4ter butiksefterlevnad.<\/p>\n\n\n\n

L\u00e5t oss dyka in.<\/p>\n\n\n\n

Engagera frontlinjeanst\u00e4llda<\/h2>\n\n\n\n

M\u00e4tning engagerar butiksanst\u00e4llda s\u00e5v\u00e4l som franchisetagare. Endast 5%<\/a> av anst\u00e4llda s\u00e4ger att de till fullo f\u00f6rst\u00e5r f\u00f6retagets aff\u00e4rsstrategier eller vad deras f\u00f6retag f\u00f6rv\u00e4ntar sig av dem f\u00f6r att hj\u00e4lpa till att uppn\u00e5 f\u00f6retagets m\u00e5l.<\/p>\n\n\n\n

Det \u00e4r viktigt att utbilda din frontlinje och kundinriktad personal i aff\u00e4rsm\u00e5len och f\u00f6rv\u00e4ntningarna. D\u00e4rifr\u00e5n f\u00f6rst\u00e4rker m\u00e4tning organisatoriska standarder och b\u00e4sta praxis f\u00f6r att s\u00e4kerst\u00e4lla att frontlinjearbetare forts\u00e4tter att uppn\u00e5 f\u00f6retagets m\u00e5l.<\/p>\n\n\n\n

Hur man m\u00e4ter<\/h3>\n\n\n\n

G\u00e5 ut fr\u00e5n kontoret och in i dina butiker! Genomf\u00f6ra efterlevnad\/detaljhandelsrevisioner p\u00e5 plats<\/a> erbjuder m\u00f6jlighet f\u00f6r medlemmar p\u00e5 huvudkontoret att prata med butiksledning och anst\u00e4llda. Dessutom hj\u00e4lper revisioner dig att se vad som verkligen h\u00e4nder i dina butiker.<\/p>\n\n\n\n

Men kom ih\u00e5g, distrikts-\/regionchefsbes\u00f6k handlar inte bara om att kolla upp butiker utan om att checka in med butiker. St\u00e4ll fr\u00e5gor, lyssna aktivt och se var du kan erbjuda resurser f\u00f6r att hj\u00e4lpa butiker att inte bara uppn\u00e5 sina KPI:er utan \u00e4ven \u00f6vertr\u00e4ffa dem.<\/p>\n\n\n\n

\"\"
Fotokredit: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Ange prioriteringar<\/h2>\n\n\n\n

Olika butiker och franchisetagare har olika prioriteringar utifr\u00e5n sina erfarenheter. I vissa fall kan detta leda till att butiker ignorerar grundl\u00e4ggande driftstandarder. Genom att implementera m\u00e4tmetoder s\u00e4kerst\u00e4lls att alla butiker utf\u00f6r varum\u00e4rkesstandarder fullt ut, i tid och p\u00e5 alla platser.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

HUR MAN M\u00c4TER<\/h3>\n\n\n\n

Be butiker att g\u00f6ra sj\u00e4lvrevision. Anv\u00e4nda en detaljhandelsrevisionsplattform som Bindy<\/a> l\u00e5ter dig beg\u00e4ra butiksbesiktningar. Skapa skr\u00e4ddarsydda checklistor f\u00f6r program f\u00f6r operationer, f\u00f6rlustf\u00f6rebyggande eller produktf\u00f6rs\u00e4ljning med tydliga direktiv och b\u00e4sta praxisbilder.<\/p>\n\n\n\n

Anv\u00e4nd sedan po\u00e4ng och markera vissa fr\u00e5gor som kritiska f\u00f6r att uppm\u00e4rksamma butiken p\u00e5 viktiga operativa metoder. Beg\u00e4r inspektionen med obligatoriska bilder f\u00f6r att verifiera utf\u00f6randet.<\/p>\n\n\n\n

Tr\u00e4ning r\u00e4cker inte<\/h2>\n\n\n\n

Utbildning \u00e4r viktigt. Att erbjuda kontinuerliga l\u00e4randem\u00f6jligheter till anst\u00e4llda \u00e4r dessutom ett utm\u00e4rkt s\u00e4tt att h\u00e5lla dem engagerade och se till att dina arbetsrutiner \u00e4r uppdaterade. Men tr\u00e4ning r\u00e4cker inte. Det \u00e4r viktigt att m\u00e4ta hur anst\u00e4llda till\u00e4mpar det de har l\u00e4rt sig och f\u00f6ljer utbildningsprinciperna.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Auditutbildning i butik hj\u00e4lper dig att veta n\u00e4r tr\u00e4ningsprogram \u00e4r framg\u00e5ngsrika och var du kan beh\u00f6va justera din coachningsstrategi.<\/p>\n\n\n\n

HUR MAN M\u00c4TER<\/h3>\n\n\n\n

N\u00e4r du har implementerat ett tr\u00e4ningsprogram, anv\u00e4nd en checklista f\u00f6r att granska butiker och sp\u00e5ra resultat. Oavsett om utbildningen avser nya h\u00e4lso- och s\u00e4kerhetsprotokoll, f\u00f6rlustf\u00f6rebyggande eller produktprogram, skapa en anpassad checklista<\/a> f\u00f6r att verifiera utf\u00f6rande i alla butiker.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

N\u00e4r du vet vad som fungerar och var du beh\u00f6ver fokusera p\u00e5 f\u00f6rb\u00e4ttring, kan du tilldela uppgifter<\/a> f\u00f6r att ge ytterligare utbildning eller slutf\u00f6ra nya program.<\/p>\n\n\n\n

Uppgradera kundupplevelsen<\/h2>\n\n\n\n

N\u00e4r butikerna g\u00e5r bra lockar de kunder. Anv\u00e4nder clear kommunikation<\/a> och uppgiftshantering<\/a> programvara l\u00e5ter dig se till att butikerna \u00e4r rena och fungerar effektivt. En konsekvent kundupplevelse \u00e4r avg\u00f6rande f\u00f6r att beh\u00e5lla kunderna. Enligt PWC<\/a>s konsumentinformationsrapport kommer 32% av konsumenter att g\u00e5 bort fr\u00e5n ett varum\u00e4rke de \u00e4lskar efter en d\u00e5lig upplevelse.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Att kommunicera tydliga och koncisa standarder inneb\u00e4r att en kund inte beh\u00f6ver \u00e4ndra sina f\u00f6rv\u00e4ntningar oavsett var de befinner sig. Se till att alla anst\u00e4llda (deltid, s\u00e4song-<\/a>, heltidsanst\u00e4llda och franchisetagare) f\u00f6rst\u00e5r och levererar servicestandarder.<\/p>\n\n\n\n

HUR MAN M\u00c4TER<\/h3>\n\n\n\n

Anv\u00e4nd en app som l\u00e5ter dig hantera inneh\u00e5ll som dina team ser, dela kundtj\u00e4nstnyheter, utbildningsvideor, filer och nyckeltal. V\u00e4lj en som l\u00e5ter dig veta n\u00e4r butiker har engagerat sig med material. Till exempel Bindy's inneh\u00e5llsansvarig<\/a> genererar l\u00e4skvitto n\u00e4r butiksanv\u00e4ndare engagerar sig i ett helt inl\u00e4gg. Till skillnad fr\u00e5n e-post beh\u00f6ver du aldrig gissa om butikerna har granskat allt inneh\u00e5ll eller inte.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Granska dina butiker, och om n\u00e5got inte \u00e4r upp till standard, tilldela sp\u00e5rbart uppgifter<\/a> eller handlingsplaner<\/a> med rekommendationer f\u00f6r att f\u00e5 vissa kundserviceproblem att l\u00f6sas.<\/p>\n\n\n\n

M\u00e4tning hj\u00e4lper till att forma operationer<\/h2>\n\n\n\n

N\u00e4r du g\u00f6r av med papperschecklistor och Excel f\u00f6r butiksrevisioner<\/a>, kan du sp\u00e5ra trender med l\u00e4tthet. Detta hj\u00e4lper dig att se n\u00e4r och var butiker f\u00f6rb\u00e4ttras, minskar och identifiera problemomr\u00e5den. Med korrekta data kan du omforma program och standarder f\u00f6r att reagera innan det skadar verksamheten och ditt varum\u00e4rkes rykte.<\/p>\n\n\n\n

V\u00e4lja en l\u00f6sning<\/a> med inbyggda rapporter s\u00e5 att du kan sp\u00e5ra trender direkt och enkelt fr\u00e5n vilken enhet som helst, var som helst. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Efterlevnad av standarddriftsprocedurer, produktprogram, h\u00e4lso- och s\u00e4kerhetsdirektiv och f\u00f6rlustf\u00f6rebyggande protokoll \u00e4r avg\u00f6rande f\u00f6r framg\u00e5ngen f\u00f6r en detaljhandelsverksamhet. Butiker som h\u00e5ller koll p\u00e5 program och varum\u00e4rkesstandarder k\u00f6rs mer effektivt och ger en b\u00e4ttre kundupplevelse. Men med s\u00e5 mycket som h\u00e4nder, att bara publicera standarder garanterar inte att de kommer ... Forts\u00e4tt l\u00e4sa Varf\u00f6r och hur man m\u00e4ter butiksefterlevnad<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677174093,677174092,677173898,55665918,20386393,6995045],"class_list":["post-10706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-how-to-measure-compliance","tag-measure-compliance","tag-retail-audit","tag-store-compliance","tag-store-execution","tag-store-operations"],"yoast_head":"\nWhy 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