{"id":1032,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1032"},"modified":"2024-11-15T13:42:22","modified_gmt":"2024-11-15T18:42:22","slug":"med-dina-ord-fungerar-mystery-shopping-inte-riktigt","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/sv\/in-your-words-mystery-shopping-doesnt-really-work\/","title":{"rendered":"Med dina ord ... Mystery Shopping fungerar inte (verkligen)."},"content":{"rendered":"

Bindy st\u00e4llde nyligen en \u00f6ppen fr\u00e5ga till en \u00e5terf\u00f6rs\u00e4ljarpublik p\u00e5 \u00f6ver 49 000 detaljhandlare: "Fungerar mystery shopping-program?"<\/p>\n\n\n\n

Medlemmarna svarade snabbt. Svaren \u00e4r \u00f6verv\u00e4ldigande blandade eller rent negativa p\u00e5 mystery shopping. Medan vissa ber\u00f6mde insikterna det gav, h\u00e4vdar majoriteten att mystery shopping helt enkelt inte fungerar. L\u00e5t oss dyka in.<\/p>\n\n\n\n

lika bra som mystery shopper<\/h2>\n\n\n\n

Mystery shoppers har inte alltid detaljhandelserfarenhet<\/strong><\/p>\n\n\n\n

\n

"Jag tror att de b\u00e4sta mystery shoppers \u00e4r de med detaljhandelserfarenhet. Jag har hanterat n\u00e5gra som inte har n\u00e5gon detaljhandelserfarenhet.\u201d \u2013 Cheryl Carter<\/p>\n\n\n\n

"Mystery shops \u00e4r bara s\u00e5 bra och p\u00e5litliga som de som anst\u00e4llts f\u00f6r att g\u00f6ra dem... Enligt min erfarenhet har de varit sporadiska i kvalitet och tillf\u00f6rlitlighet. Det b\u00e4sta s\u00e4ttet att g\u00e5 till mystery shop \u00e4r f\u00f6r distriktschefer att g\u00e5 utanf\u00f6r omr\u00e5det de hanterar och shoppa varandras butiker. Vi vet vad vi ska leta efter och vill inte tj\u00e4na pengar genom att fylla i ett formul\u00e4r online. \u201d \u2013 Alicia Evans<\/p>\n<\/blockquote>\n\n\n\n

Mystery shoppare m\u00e5ste matcha varum\u00e4rket de handlar<\/strong><\/p>\n\n\n\n

\n

"The Mystery Shopper m\u00e5ste vara en l\u00e4mplig kund f\u00f6r det varum\u00e4rke de handlar" \u2013 Karin Simmons<\/p>\n<\/blockquote>\n\n\n\n

Mystery shoppare beh\u00f6ver en f\u00f6rst\u00e5else f\u00f6r verksamheten de handlar<\/strong><\/p>\n\n\n\n

\n

 "En syn p\u00e5 n\u00e5gon som inte vet n\u00e5got om verksamheten \u00e4r inte vad som borde vara p\u00e5 plats!" \u2013 Mary F<\/p>\n<\/blockquote>\n\n\n\n

Mystery shoppare m\u00e5ste vara erfarna och ha ett tr\u00e4nat \u00f6ga. Detta \u00e4r ofta inte fallet p\u00e5 grund av personal-, utbildnings- och budgetfr\u00e5gor.<\/strong><\/p>\n\n\n\n

\n

 "Mystery shopperen m\u00e5ste vara en kvalitetsperson, f\u00f6rst\u00e5 arenan de befinner sig p\u00e5 och de m\u00e5ste kunna se 25 saker p\u00e5 ett par minuter. Problemet \u00e4r att f\u00f6retag vill ha mystery shoppare n\u00e4r de har driftsproblem men de vill betala s\u00e5 lite som m\u00f6jligt och f\u00e5 ner priset. Mystery shopping \u00e4r som vin eller cigarrer vanligtvis ju mer du betalar desto b\u00e4ttre rapporter\/resultat. Du kommer inte att f\u00e5 mycket om du betalar lite. Skr\u00e4p in. Skr\u00e4p ut\u201d \u2013 Reggie Robertson<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Programmet m\u00e5ste anpassas till f\u00f6retagets m\u00e5l, vilket \u00e4r tidskr\u00e4vande och dyrt<\/h2>\n\n\n\n

Mystery shopping m\u00e5ste anpassas till f\u00f6retagets m\u00e5l<\/strong><\/p>\n\n\n\n

\n

"Om inte mystery shopperen \u00e4r i samklang med f\u00f6retagets m\u00e5l f\u00f6r mystery shopper-programmet, d\u00e5 \u00e4r det totalt sl\u00f6seri med tid." \u2013 James Sherman<\/p>\n<\/blockquote>\n\n\n\n

Mystery shopping m\u00e5ste baseras p\u00e5 kriterier som \u00e4r anpassade till dessa m\u00e5l<\/strong><\/p>\n\n\n\n

\n

"det \u00e4r viktigt f\u00f6r dig att bygga de kriterier som shopparen anv\u00e4nder s\u00e5 att du kan f\u00e5 en inblick i de delar av kundservice som \u00e4r viktiga f\u00f6r dig och ditt f\u00f6retag" - Michelle Gronexk<\/p>\n<\/blockquote>\n\n\n\n

kanske inte \u00e4r lika effektiva som distriktschefsrevisioner och kundunders\u00f6kningar<\/h2>\n\n\n\n
\n

 "Om mystery shopperen f\u00e5r mycket specifika saker att kontrollera kan de vara effektiva, men ett distriktschefsbes\u00f6k utan f\u00f6rvarning kan f\u00e5 mycket mer information p\u00e5 mycket kortare tid." \u2013 Gene Gillis<\/p>\n\n\n\n

"Jag tror att distriktschefen \u00e4r en viktig del av aff\u00e4rsf\u00f6rb\u00e4ttring och kan ge bra feedback och coachning om vad som \u00e4r n\u00f6dv\u00e4ndigt f\u00f6r att bygga verksamheten, men bara en faktisk kund kan ge dig \u00e4rlig och inte partisk feedback." \u2013 Benoit Marinoff<\/p>\n\n\n\n

"V\u00e5rt f\u00f6retag har precis slutat anv\u00e4nda dem. Vi fann att de var ineffektiva. Vi valde att anv\u00e4nda kundfeedback-unders\u00f6kning. Hittills har det varit mycket mer effektivt. Ytterligare; Jag inst\u00e4mmer i tv\u00e5 tidigare \u00e5sikter om att ett oanm\u00e4lt arbetsledarebes\u00f6k kan ge mer anv\u00e4ndbar information." \u2013 John Aldridge<\/p>\n\n\n\n

"Ineffektiv och ofta manipulerad. De b\u00e4sta indikatorerna p\u00e5 service och standarder \u00e4r konsekventa turer och kommentarskort\u201d \u2013 Robert Eric Farrell<\/p>\n<\/blockquote>\n\n\n\n

\"Om<\/a><\/figure>\n\n\n\n

Butiksutf\u00f6rande \u00e4r en k\u00e4rnkompetens f\u00f6r en \u00e5terf\u00f6rs\u00e4ljare, outsourca den inte<\/h2>\n\n\n\n

Ingen kan verksamheten b\u00e4ttre \u00e4n organisationen sj\u00e4lv och ingen \u00e4r b\u00e4ttre l\u00e4mpad att dela med sig av varum\u00e4rkets egna b\u00e4sta praxis \u00e4n varum\u00e4rkets egna distriktschefer. Utf\u00f6rande i butik \u00e4r en k\u00e4rnkompetens f\u00f6r en \u00e5terf\u00f6rs\u00e4ljare, i namn av aff\u00e4rskontinuitet och livsl\u00e4ngd l\u00e4mnar du inte en k\u00e4rnkompetens i h\u00e4nderna p\u00e5 en tredje part.  S\u00e5 anv\u00e4nd mystery shopping om du ser v\u00e4rdet i det men ta det f\u00f6r vad det \u00e4r: en k\u00e4lla till insikter, inte en ers\u00e4ttning f\u00f6r distriktschefsbes\u00f6k<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\n

"Jag fick verkligen mycket av kundkommentarer i mystery shops, men jag skulle inte anse dem vara ett bra s\u00e4tt att utv\u00e4rdera en butiks \u00f6vergripande prestanda, s\u00e4rskilt om de g\u00f6rs p\u00e5 en begr\u00e4nsad basis. Vi pratar alla om att se p\u00e5 v\u00e5r verksamhet ur kundens perspektiv, men det \u00e4r sv\u00e5rare \u00e4n det l\u00e5ter n\u00e4r du \u00e4r med i den dagliga verksamheten. Alltid bra att f\u00e5 ett nytt perspektiv men man m\u00e5ste ta det f\u00f6r vad det \u00e4r.\u201d \u2013 Tim Eckerley<\/p>\n<\/blockquote>\n\n\n\n

\u00d6VRIGA REVISIONS- OCH INSPEKTIONSRESURSER<\/h2>\n\n\n\n

Referera till Revisioner och inspektioner f\u00f6r detaljhandeln<\/a> f\u00f6r instruktioner och b\u00e4sta praxis f\u00f6r detaljhandelsrevisioner och inspektioner.<\/p>","protected":false},"excerpt":{"rendered":"

Bindy st\u00e4llde nyligen en \u00f6ppen fr\u00e5ga till en \u00e5terf\u00f6rs\u00e4ljarpublik p\u00e5 \u00f6ver 49 000 detaljhandlare: "Fungerar mystery shopping-program?" Medlemmarna svarade snabbt. Svaren \u00e4r \u00f6verv\u00e4ldigande blandade eller rent negativa p\u00e5 mystery shopping. Medan vissa ber\u00f6mde insikterna som det gav, h\u00e4vdar majoriteten att mystery shopping helt enkelt inte fungerar. L\u00e5t oss dyka in. s\u00e5 gott som... Forts\u00e4tt l\u00e4sa Med dina ord ... Mystery Shopping fungerar inte (verkligen).<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Truth About Mystery Shopping (It Doesn't Work)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[75439402,118649,55665360,677173901],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-field-audit-2","tag-mystery-shopper","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"\nIn Your Words...Mystery Shopping Doesn't (Really) Work<\/title>\n<meta name=\"description\" content=\"The truth about mystery shopping - it doesn't work. 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