{"id":955,"date":"2023-04-01T15:15:47","date_gmt":"2023-04-01T19:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=955"},"modified":"2024-11-28T09:00:52","modified_gmt":"2024-11-28T14:00:52","slug":"nao-se-preocupe-com-a-pontuacao-aproveite-a-oportunidade","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/dont-sweat-the-score-seize-the-opportunity\/","title":{"rendered":"\u2b50 N\u00e3o se preocupe com a pontua\u00e7\u00e3o da auditoria de varejo, aproveite a oportunidade"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atribui\u00e7\u00e3o de valores de pontos a itens de inspe\u00e7\u00e3o<\/a> \u00e9 uma pr\u00e1tica comum em auditorias de varejo e hospitalidade. A ideia \u00e9 obter uma pontua\u00e7\u00e3o geral para o site e uma indica\u00e7\u00e3o da conformidade do site com um programa ou conjuntos de padr\u00f5es. Pontuar um site pode, no entanto, desencadear rea\u00e7\u00f5es inesperadas do franqueado ou gerente da loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos operadores e franqueados se orgulha de seu trabalho e pode enfrentar dificuldades com uma pontua\u00e7\u00e3o decepcionante nas visitas e com a orienta\u00e7\u00e3o do gerente distrital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O gerente distrital foi muito duro ou injusto? Minha loja est\u00e1 realmente carente em certas \u00e1reas, como sugerem a pontua\u00e7\u00e3o da visita, as notas e o plano de a\u00e7\u00e3o? Pode ser muito para lidar a n\u00edvel profissional, mas tamb\u00e9m a n\u00edvel pessoal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63497\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dont-sweat-the-score-seize-the-opportunity\/low-score-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"low-score-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63497\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Embora compreendamos o orgulho e o compromisso de um operador com a excel\u00eancia, temos o seguinte conselho para qualquer pessoa desiludida com o resultado da sua \u00faltima visita de gestor distrital: n\u00e3o se preocupe e n\u00e3o desperdice a oportunidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e3o se preocupe com o placar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o existe visita perfeita no varejo. A rotatividade acontece. O tempo acontece. Erros humanos acontecem. Mesmo os melhores operadores deixam uma ou duas coisas passarem despercebidas, ocasionalmente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obter uma pontua\u00e7\u00e3o abaixo da perfeita n\u00e3o \u00e9, por si s\u00f3, uma preocupa\u00e7\u00e3o grave nem particularmente inesperada. Os melhores jogadores de bola do mundo n\u00e3o lan\u00e7am o arremesso perfeito 100% da \u00e9poca, nem os melhores operadores de varejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/calibrate-for-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calibra\u00e7\u00e3o da equipe<\/a> desempenha um certo papel nisso, assim como o gerenciamento de expectativas. Lembre-se de que o objetivo de uma auditoria de varejo n\u00e3o \u00e9 pontuar, mas sim melhorar as vendas e os resultados financeiros da loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o obteve uma pontua\u00e7\u00e3o perfeita? Os padr\u00f5es de apresenta\u00e7\u00e3o, merchandising e atendimento da loja eram perfeitos em todos os sentidos? A perfei\u00e7\u00e3o \u00e9 uma jornada, n\u00e3o um destino.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"attachment noopener wp-att-13282\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-13282\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Agarre a oportunidade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, qual \u00e9 a oportunidade? &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para um gerente distrital, a oportunidade \u00e9 manter suas lojas nos mais altos padr\u00f5es. Qualquer coisa menos que isso \u00e9 injusto para a marca, o franqueado e os clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para um franqueado, a oportunidade \u00e9 manter e executar esses padr\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, n\u00e3o se preocupe com uma pontua\u00e7\u00e3o baixa. Uma pontua\u00e7\u00e3o baixa pode acontecer em qualquer jornada para a grandeza. Concentre-se na oportunidade, no objetivo final e na chance de fazer melhor da pr\u00f3xima vez.<\/p>","protected":false},"excerpt":{"rendered":"<p>Atribuir valores de pontos a itens de inspe\u00e7\u00e3o \u00e9 uma pr\u00e1tica comum em auditorias de varejo e hospitalidade. A ideia \u00e9 obter uma pontua\u00e7\u00e3o geral para o site e uma indica\u00e7\u00e3o da conformidade do site com um programa ou conjuntos de padr\u00f5es. Pontuar um site pode, no entanto, desencadear rea\u00e7\u00f5es inesperadas do franqueado ou gerente da loja. A maioria \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/dont-sweat-the-score-seize-the-opportunity\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">\u2b50 N\u00e3o se preocupe com a pontua\u00e7\u00e3o da auditoria de varejo, aproveite a oportunidade<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Managing Retail Audit Expectations &amp; Dealing With A Low Score","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,14465791],"tags":[55665360,677173901,25135926,28180257],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-audit","tag-retail-audit-2","tag-retail-audit-software","tag-retail-compliance","tag-store-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b50 Don&#039;t Sweat the Retail Audit Score, Seize the Opportunity<\/title>\n<meta name=\"description\" content=\"A low retail and hostility audit score can happen on any journey to greatness. Why you must focus on the opportunity instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/nao-se-preocupe-com-a-pontuacao-aproveite-a-oportunidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50 Don&#039;t Sweat the Retail Audit Score, Seize the Opportunity\" \/>\n<meta property=\"og:description\" content=\"A low retail and hostility audit score can happen on any journey to greatness. 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