{"id":8483,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8483"},"modified":"2025-08-19T14:23:20","modified_gmt":"2025-08-19T18:23:20","slug":"estudo-de-caso-como-um-varejista-de-moveis-esta-mantendo-suas-lojas-fechadas-seguras","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/estudo-de-caso-como-um-varejista-de-moveis-esta-mantendo-suas-lojas-fechadas-seguras\/","title":{"rendered":"\ud83d\udcda Estudo de caso: como um varejista de m\u00f3veis usou o Bindy para manter 165 lojas fechadas seguras"},"content":{"rendered":"

A Covid for\u00e7ou muitos varejistas a fechar lojas rapidamente em resposta \u00e0s recomenda\u00e7\u00f5es e ordens governamentais relacionadas \u00e0 pandemia. Isto significa que pra\u00e7as e centros comerciais antes movimentados estavam agora cheios de lojas vazias, muitas vezes cheias de mercadorias. Em algumas \u00e1reas, os arrombamentos comerciais aumentaram em 45%<\/a>. <\/p>\n\n\n\n

Veja como um varejista usou o Bindy para manter as lojas fechadas seguras durante o COVID-19.<\/p>\n\n\n\n

CLIENTE<\/strong><\/h2>\n\n\n\n

Rede nacional de m\u00f3veis com mais de 165 lojas nos Estados Unidos e Canad\u00e1.<\/p>\n\n\n\n

Desafio<\/strong><\/h2>\n\n\n\n

O varejista precisa garantir que as lojas fechadas sejam seguras e que n\u00e3o ocorram danos materiais. Usar e-mail ou Excel para este tipo de iniciativa seria muito lento e trabalhoso<\/a>. A sede teria de esperar que os gestores distritais enviassem as respostas em vez de ter acesso instant\u00e2neo aos resultados e fotos das inspec\u00e7\u00f5es.<\/p>\n\n\n\n

Com e-mail e Excel, a sede n\u00e3o tem como impor fotos obrigat\u00f3rias. Al\u00e9m disso, com os gerentes distritais visitando as lojas regularmente, a sede precisaria compilar respostas e criar tend\u00eancias em centenas de inspe\u00e7\u00f5es, o que \u00e9 demorado e propenso a erros.<\/p>\n\n\n\n

Se forem relatados roubos, danos ou problemas ambientais (como inunda\u00e7\u00f5es ou mau funcionamento do alarme), o varejista precisa ser capaz de responder rapidamente para resolver o problema e mitigar o impacto financeiro.<\/p>\n\n\n\n

Os problemas precisam ser relatados de forma que possam ser rastreados para que sejam resolvidos em tempo h\u00e1bil. Em uma \u00e9poca em que os funcion\u00e1rios est\u00e3o trabalhando remotamente, e-mail e telefonemas n\u00e3o fornecem verifica\u00e7\u00e3o rastre\u00e1vel em todos os locais.<\/p>\n\n\n\n

Em vez disso, o varejista usou Bindy<\/a>.<\/p>\n\n\n\n

EXECU\u00c7\u00c3O DA SOLU\u00c7\u00c3O<\/strong><\/h2>\n\n\n\n

O varejista criou rapidamente um formul\u00e1rio novo e personalizado usando o criador de formul\u00e1rios da Bindy. S\u00e3o necess\u00e1rias fotos obrigat\u00f3rias nas principais \u00e1reas de risco (portas, encanamentos, armazenamento de mercadorias, etc.) para fornecer evid\u00eancia visual com data do estado de cada loja.<\/p>\n\n\n\n

A lista de verifica\u00e7\u00e3o foi implantada nos aplicativos para celular, tablet e PC dos auditores em tempo real. Os auditores utilizaram a lista de verifica\u00e7\u00e3o para visitar as lojas, anexando fotos para verificar a seguran\u00e7a da loja ou registrar danos \u00e0 propriedade. Quando h\u00e1 danos, os auditores atribuem planos de a\u00e7\u00e3o aos departamentos apropriados com datas de vencimento para garantir a resolu\u00e7\u00e3o.<\/p>\n\n\n\n

Com o Bindy, a lista de verifica\u00e7\u00e3o pode ser atualizada regularmente e reimplantada instantaneamente conforme a situa\u00e7\u00e3o muda. Como o Bindy tem uma hierarquia \u201cfeito para varejo\u201d embutida, os dados da loja s\u00e3o isolados para proteger a confidencialidade e a visibilidade.<\/p>\n\n\n\n

A matriz pode executar relat\u00f3rios em tempo real para rastrear tend\u00eancias e ver o estado de todas as lojas. Eles podem ver instantaneamente quando danos ou viola\u00e7\u00f5es de seguran\u00e7a s\u00e3o relatados, bem como acompanhar as medidas de acompanhamento para verificar a resolu\u00e7\u00e3o.<\/p>\n\n\n\n

Por exemplo, a sede pode ver se os banheiros est\u00e3o vazando ou n\u00e3o, as portas t\u00eam evid\u00eancias de tentativa de arrombamento, as pragas est\u00e3o presentes e as \u00e1reas de armazenamento de mercadorias est\u00e3o secas e na temperatura adequada para evitar danos.<\/p>\n\n\n\n

O varejista \u00e9 capaz de monitorar proativamente as lojas. Isso significa que quando as restri\u00e7\u00f5es do governo forem suspensas e as lojas puderem reabrir, esse varejista n\u00e3o ficar\u00e1 sobrecarregado por danos n\u00e3o relatados, roubo ou outros problemas que causam atrasos.<\/p>\n\n\n\n

Como o software de inspe\u00e7\u00e3o ajuda<\/h2>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

A capacidade de coletar e responder a problemas rapidamente \u00e9 fundamental para enfrentar uma crise. Com Bindy<\/a>, franqueadores, gerentes de opera\u00e7\u00f5es e distritais podem criar ou fazer upload de formul\u00e1rios e listas de verifica\u00e7\u00e3o personalizados para verificar lojas fechadas e responder proativamente a problemas. Isso ajuda a minimizar os custos e suporta a reabertura das lojas mais rapidamente. Abaixo, v\u00e1rios recursos que podem ajudar os varejistas a manter as lojas fechadas seguras durante o COVID-19.<\/p>\n\n\n\n

Fotos obrigat\u00f3rias<\/h3>\n\n\n\n

Veja o estado das lojas remotamente. Exija que os auditores capturem fotos das principais \u00e1reas de risco, como entradas, sa\u00eddas, documentos de carregamento, c\u00e2meras de seguran\u00e7a, encanamento, \u00e1reas de armazenamento e salas de invent\u00e1rio.<\/p>\n\n\n\n

Solicite uma inspe\u00e7\u00e3o<\/h3>\n\n\n\n

Com o Bindy, os varejistas podem usar o m\u00f3dulo de tarefas para enviar uma solicita\u00e7\u00e3o de inspe\u00e7\u00e3o para garantir que as lojas estejam seguras. Defina uma data de vencimento e envie a solicita\u00e7\u00e3o instantaneamente. Veja a taxa de conclus\u00e3o e os resultados da inspe\u00e7\u00e3o em tempo real em todos os locais.<\/p>\n\n\n\n

Geofencing<\/h3>\n\n\n\n

Com o Bindy, os varejistas podem aplicar geofencing aos formul\u00e1rios. O geofencing exige que o usu\u00e1rio inicie uma inspe\u00e7\u00e3o no local ou pr\u00f3ximo ao local. Isso garante que os dados coletados sejam vinculados com precis\u00e3o a um local.<\/p>\n\n\n\n

Dura\u00e7\u00e3o<\/h3>\n\n\n\n

O tempo at\u00e9 a conclus\u00e3o \u00e9 registrado para que a sede possa ver se os auditores passaram tempo suficiente na loja para serem minuciosos.<\/p>\n\n\n\n

Formul\u00e1rios personaliz\u00e1veis<\/h3>\n\n\n\n

Os varejistas podem criar quantas formas forem necess\u00e1rias<\/a> para monitorar a seguran\u00e7a e prote\u00e7\u00e3o das lojas. Se houver diferentes tipos de lojas, a sede pode usar etiquetas de localiza\u00e7\u00e3o para limitar se\u00e7\u00f5es ou itens do formul\u00e1rio (perguntas) a locais relevantes.<\/p>\n\n\n\n

Conforme as necessidades mudam, reimplante os formul\u00e1rios instantaneamente para que os auditores estejam sempre trabalhando com as informa\u00e7\u00f5es mais atualizadas.<\/p>\n\n\n\n

A\u00e7\u00f5es corretivas<\/h3>\n\n\n\n

Quando problemas como alarmes defeituosos, c\u00e2meras quebradas ou danos causados pela \u00e1gua forem identificados, atribua um a\u00e7\u00e3o de corre\u00e7\u00e3o<\/a> para garantir a resolu\u00e7\u00e3o. Anexe fotos para ilustrar a n\u00e3o conformidade. Quando resolvido, os usu\u00e1rios finais tamb\u00e9m podem anexar fotos para demonstrar a resolu\u00e7\u00e3o.<\/p>\n\n\n\n

Gere relat\u00f3rios rapidamente de qualquer lugar, em qualquer dispositivo para acompanhar a resolu\u00e7\u00e3o em tempo real.<\/p>\n\n\n\n

Use o Bindy para manter as lojas fechadas seguras. Quando \u00e9 hora de reabrir, a Bindy pode ajudar a preparar as lojas. Aqui est\u00e1 uma amostra Lista de verifica\u00e7\u00e3o de reabertura da loja<\/a> para ajudar os varejistas a come\u00e7ar.<\/p>","protected":false},"excerpt":{"rendered":"

A Covid for\u00e7ou muitos varejistas a fechar lojas rapidamente em resposta \u00e0s recomenda\u00e7\u00f5es e ordens governamentais relacionadas \u00e0 pandemia. Isto significa que pra\u00e7as e centros comerciais antes movimentados estavam agora cheios de lojas vazias, muitas vezes cheias de mercadorias. Em algumas \u00e1reas, os arrombamentos comerciais aumentaram em 45%. Veja como um varejista usou o Bindy para se manter fechado\u2026 Continue lendo \ud83d\udcda Estudo de caso: como um varejista de m\u00f3veis usou o Bindy para manter 165 lojas fechadas seguras<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":8579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[15241,677174237],"tags":[677174002,34795,677174006],"class_list":["post-8483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-furniture","tag-covid19","tag-safety-and-security","tag-store-security"],"yoast_head":"\n\ud83d\udcda 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