{"id":8447,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8447"},"modified":"2024-11-28T09:13:51","modified_gmt":"2024-11-28T14:13:51","slug":"estudo-de-caso-como-um-franqueador-nacional-esta-ajudando-franqueados-durante-a-covid-19","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","title":{"rendered":"\ud83d\udcda Estudo de caso: como um franqueador nacional usou o Bindy para ajudar 1.200 franqueados durante a Covid-19"},"content":{"rendered":"

A Covid-19 foi possivelmente o maior disruptor no varejo que muitos j\u00e1 viram. No entanto, os varejistas j\u00e1 enfrentaram tempos dif\u00edceis e desastres antes. Como eles sa\u00edram dessa bagun\u00e7a? Enquanto o Harvard Business Review<\/a> observa, a melhor resposta a uma crise \u00e9 come\u00e7ar pelas pessoas. Entre em contato, tenha empatia e colete informa\u00e7\u00f5es sobre o bem-estar pessoal e financeiro do seu franqueado. <\/p>\n\n\n\n

Veja como um franqueador nacional de servi\u00e7os pessoais usa o Bindy para alcan\u00e7ar e ajudar seus franqueados nos Estados Unidos.<\/p>\n\n\n\n

CLIENTE<\/strong><\/h2>\n\n\n\n

Franqueador nacional de servi\u00e7os pessoais com mais de 1.200 locais franqueados nos Estados Unidos.<\/p>\n\n\n\n

Desafio<\/strong><\/h2>\n\n\n\n

Com o in\u00edcio da Covid-19, o franqueador precisava de uma forma de chegar a mais de 1.200 locais franqueados. O franqueador queria entender como os franqueados estavam lidando com a crise da Covid-19, tanto pessoalmente quanto nos neg\u00f3cios. O franqueador tamb\u00e9m precisava reunir informa\u00e7\u00f5es sobre as necessidades mais urgentes dos franqueados, oferecer apoio e ajud\u00e1-los a se preparar para a reabertura.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Usar e-mail ou Excel para esse tipo de iniciativa seria muito lento. Al\u00e9m disso, se o franqueador usasse e-mail ou Excel para registrar as respostas, ele teria que compilar as respostas e criar tend\u00eancias em mais de 1.200 locais, o que \u00e9 demorado e propenso a erros. Em uma \u00e9poca em que a situa\u00e7\u00e3o est\u00e1 mudando de hora em hora, e a matriz precisa coletar informa\u00e7\u00f5es e responder rapidamente, o uso de e-mail e Excel simplesmente n\u00e3o era uma op\u00e7\u00e3o.<\/p>\n\n\n\n

Em vez disso, o franqueador usou o Bindy.<\/p>\n\n\n\n

EXECU\u00c7\u00c3O DA SOLU\u00c7\u00c3O<\/strong><\/h2>\n\n\n\n

O franqueador criou rapidamente um novo formul\u00e1rio\/lista de verifica\u00e7\u00e3o personalizado usando o construtor de formul\u00e1rios da Bindy. A lista de verifica\u00e7\u00e3o foi implantada nos aplicativos m\u00f3veis, tablets e PC dos auditores em tempo real. Os auditores utilizaram a lista de verifica\u00e7\u00e3o para ligar para os franqueados e documentar as respostas dos franqueados (os franqueados tamb\u00e9m podem preencher o formul\u00e1rio em seus celulares, tablets ou PC). A sede pode gerar relat\u00f3rios em tempo real para acompanhar tend\u00eancias, agregar e medir pontos problem\u00e1ticos e entender como melhor apoiar seus franqueados.<\/p>\n\n\n\n

\"A<\/a><\/figure>\n\n\n\n

Com este formul\u00e1rio, o franqueador ajuda os franqueados a entender como continuar a se conectar com os clientes, fechar lojas com seguran\u00e7a, solicitar subs\u00eddios e aux\u00edlios, usar pr\u00e1ticas adequadas de RH se precisarem liberar funcion\u00e1rios e planejar a reabertura.<\/p>\n\n\n\n

Para saber mais, veja nosso blog: Franchising no Varejo \u2013 7 maneiras como a sede pode apoiar os franqueados<\/a><\/p>\n\n\n\n

Al\u00e9m disso, os franqueadores precisam entender todo o escopo do impacto em seus neg\u00f3cios. Os franqueados t\u00eam fluxo de caixa para sustentar o local? Quais franqueados est\u00e3o em melhor posi\u00e7\u00e3o para reabrir e quando? Quem demitiu funcion\u00e1rios? Os franqueados solicitaram al\u00edvio, negociaram contratos de loca\u00e7\u00e3o, etc\u2026<\/p>\n\n\n\n

Com o Bindy, a lista de verifica\u00e7\u00e3o pode ser atualizada regularmente e reimplantada instantaneamente conforme a situa\u00e7\u00e3o muda. Como a Bindy tem uma hierarquia \u201cfeito para varejo\u201d embutida, os dados do franqueado s\u00e3o isolados para proteger a confidencialidade e a visibilidade.<\/p>\n\n\n\n

O franqueador pode filtrar dados agregados por estado ou regi\u00e3o para ter uma melhor compreens\u00e3o do que os franqueados est\u00e3o enfrentando, onde e quando, e implementar o suporte relevante de acordo. Ao fazer o check-in com os franqueados, os auditores oferecem treinamento para ajudar os franqueados enquanto os locais est\u00e3o fechados e se preparar para a reabertura.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Resumo <\/strong><\/h2>\n\n\n\n

Mesmo com as lojas fechadas, os franqueados precisam saber que contam com o apoio da matriz. Como a situa\u00e7\u00e3o pode variar por regi\u00e3o e estado, \u00e9 importante que a matriz entenda as necessidades espec\u00edficas e responda de acordo com a realidade de cada mercado\/munic\u00edpio.<\/p>\n\n\n\n

A comunica\u00e7\u00e3o e a capacidade de coletar dados rapidamente s\u00e3o fundamentais para responder e sobreviver a uma crise.<\/p>\n\n\n\n

Com o Bindy, franqueadores, gerentes de opera\u00e7\u00f5es e distritais podem criar formul\u00e1rios personalizados e listas de verifica\u00e7\u00e3o para entrar em contato com franqueados e lojas. Os franqueados tamb\u00e9m podem fazer uma autoavalia\u00e7\u00e3o e a sede pode pesquisar e filtrar os dados agregados para ver quais necessidades s\u00e3o mais urgentes.<\/p>","protected":false},"excerpt":{"rendered":"

A Covid-19 foi possivelmente o maior disruptor no varejo que muitos j\u00e1 viram. No entanto, os varejistas j\u00e1 enfrentaram tempos dif\u00edceis e desastres antes. Como eles sa\u00edram dessa bagun\u00e7a? Como observa a Harvard Business Review, a melhor resposta a uma crise \u00e9 come\u00e7ar pelas pessoas. Entre em contato, tenha empatia e colete informa\u00e7\u00f5es sobre o seu ... Continue lendo \ud83d\udcda Estudo de caso: como um franqueador nacional usou o Bindy para ajudar 1.200 franqueados durante a Covid-19<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[677174002,677174003,677174004],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid19","tag-franchisee-support","tag-franchisor"],"yoast_head":"\n\ud83d\udcda 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