{"id":8243,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8243"},"modified":"2025-08-19T14:11:18","modified_gmt":"2025-08-19T18:11:18","slug":"estudo-de-caso-como-o-ac-store-group-atualizou-as-politicas-em-700-locais","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/case-study-how-a-c-store-group-updated-policies-at-700-locations\/","title":{"rendered":"\ud83d\udcda Estudo de caso: como um grupo de lojas de conveni\u00eancia usou o Bindy para atualizar pol\u00edticas em mais de 700 locais"},"content":{"rendered":"

O varejo sempre se move r\u00e1pido, mas quando o surto de COVID-19 atingiu, as empresas foram obrigadas a ajustar suas opera\u00e7\u00f5es e pol\u00edticas de sa\u00fade e seguran\u00e7a semanalmente (\u00e0s vezes at\u00e9 diariamente). A ger\u00eancia tinha a responsabilidade de comunicar rapidamente as mudan\u00e7as de pol\u00edtica e as melhores pr\u00e1ticas em suas lojas.<\/p>\n\n\n\n

\u00c9 crucial que os funcion\u00e1rios trabalhem com as informa\u00e7\u00f5es mais atualizadas para manter a seguran\u00e7a deles e dos clientes. Veja como uma rede de lojas de conveni\u00eancia executou uma atualiza\u00e7\u00e3o nas pol\u00edticas e pr\u00e1ticas recomendadas em mais de 700 locais.<\/p>\n\n\n\n

Estudo de caso: comunicar MUDAN\u00c7AS na pol\u00edtica<\/h2>\n\n\n\n

o Organiza\u00e7\u00e3o Mundial da Sa\u00fade<\/a>, Centro para Controle de Doen\u00e7as<\/a>, ou \u00f3rg\u00e3o governamental emite uma nova pol\u00edtica de sa\u00fade e\/ou procedimento de higieniza\u00e7\u00e3o. O varejista deve executar a atualiza\u00e7\u00e3o em diferentes departamentos, em todos os locais e em diferentes estados.<\/p>\n\n\n\n

Cliente<\/strong><\/h2>\n\n\n\n

Uma rede de lojas de conveni\u00eancia com mais de 700 locais.<\/p>\n\n\n\n

DESAFIO<\/strong><\/h2>\n\n\n\n

A rede de lojas de conveni\u00eancia precisava implementar atualiza\u00e7\u00f5es recentes da regulamenta\u00e7\u00e3o governamental. As atualiza\u00e7\u00f5es inclu\u00edram novas pol\u00edticas de higiene, saneamento e medidas de distanciamento social para servi\u00e7os essenciais e retalhistas. Al\u00e9m disso, a loja de conveni\u00eancia teve que colocar sinaliza\u00e7\u00e3o, decalques, instalar vidros protetores e implementar novos procedimentos de autoatendimento de alimentos e bebidas.<\/p>\n\n\n\n

Informar os funcion\u00e1rios sobre as mudan\u00e7as nas pol\u00edticas precisava ser r\u00e1pido, documentado e verificado com fotos. A sede tamb\u00e9m exigia um registro verific\u00e1vel de quando os funcion\u00e1rios foram notificados, data\/hora de conclus\u00e3o e quaisquer etapas adicionais necess\u00e1rias para cumprir as novas pol\u00edticas e procedimentos.<\/p>\n\n\n\n

Cadeias de e-mail e\/ou listas de verifica\u00e7\u00e3o em papel n\u00e3o s\u00e3o r\u00e1pidas o suficiente. Nem fornecem garantias suficientes. \u00c9 importante verificar a coordena\u00e7\u00e3o da distribui\u00e7\u00e3o e ado\u00e7\u00e3o de pol\u00edticas em tempo real em v\u00e1rios locais.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Executando atualiza\u00e7\u00f5es de pol\u00edtica na loja<\/strong><\/h2>\n\n\n\n

Usando Bindy, a rede de lojas de conveni\u00eancia criada formul\u00e1rios de inspe\u00e7\u00e3o personalizados<\/a> para garantir que a sinaliza\u00e7\u00e3o, os decalques de distanciamento social e o vidro de prote\u00e7\u00e3o estejam no lugar. Eles anexaram fotos de pr\u00e1ticas recomendadas. Dessa forma, os funcion\u00e1rios sabiam exatamente onde e como a sinaliza\u00e7\u00e3o e os vidros deveriam ser posicionados. Fotos obrigat\u00f3rias verificaram a implementa\u00e7\u00e3o e o posicionamento.<\/p>\n\n\n\n

A matriz ajustou os procedimentos para alimenta\u00e7\u00e3o self-service. Os gerentes regionais foram inspecionados para garantir que todos os alimentos self-service n\u00e3o embalados fossem removidos das prateleiras. Em vez disso, as lojas usavam alternativas pr\u00e9-embaladas.<\/p>\n\n\n\n

V\u00e1rias novas pol\u00edticas aplicadas aos postos de bebidas. Luvas descart\u00e1veis agora s\u00e3o fornecidas para esta\u00e7\u00f5es de caf\u00e9 e bebidas. As tampas descart\u00e1veis s\u00e3o removidas. Os funcion\u00e1rios agora distribuem as tampas na compra. O cliente n\u00e3o pode mais usar recipientes recarreg\u00e1veis para bebidas.<\/p>\n\n\n\n

A sede poderia solicitar inspe\u00e7\u00f5es di\u00e1rias com fotos obrigat\u00f3rias para garantir que as luvas estejam dispon\u00edveis e que as pol\u00edticas de bebidas sejam adotadas. Eles tamb\u00e9m podem anexar explica\u00e7\u00f5es sobre pol\u00edticas e FQAs diretamente aos formul\u00e1rios para que os funcion\u00e1rios possam responder \u00e0s perguntas dos clientes.<\/p>\n\n\n\n

Lembre-se de que as pol\u00edticas mudam. Por exemplo, os \u00f3rg\u00e3os governamentais ajustaram o n\u00famero m\u00e1ximo de pessoas permitidas em uma loja. Ao usar uma plataforma de execu\u00e7\u00e3o de varejo como a Bindy, a sede pode implantar formul\u00e1rios atualizados em todas as lojas instantaneamente. Al\u00e9m disso, a sede pode solicitar inspe\u00e7\u00f5es para verificar a implementa\u00e7\u00e3o atualizada da pol\u00edtica.<\/p>\n\n\n\n

Implementar atualiza\u00e7\u00f5es de pol\u00edtica com software<\/strong><\/h2>\n\n\n\n

Ao enfrentar uma crise, os funcion\u00e1rios precisam de informa\u00e7\u00f5es atualizadas para proteger os clientes, a si mesmos e a marca. Aqui est\u00e3o algumas maneiras Bindy<\/a> pode ajudar a matriz a implantar atualiza\u00e7\u00f5es de pol\u00edticas e procedimentos e garantir a implementa\u00e7\u00e3o.<\/p>\n\n\n\n

implementar com gerenciamento de tarefas<\/strong><\/h3>\n\n\n\n

Atribuir tarefas para realizar novas pol\u00edticas e procedimentos de sa\u00fade e seguran\u00e7a no varejo. Por exemplo, muitas lojas de conveni\u00eancia est\u00e3o removendo alimentos\/bebidas self-service e substituindo-os por op\u00e7\u00f5es pr\u00e9-embaladas. Al\u00e9m disso, as lojas est\u00e3o fornecendo \u00e0s esta\u00e7\u00f5es de alimentos e bebidas equipamentos de prote\u00e7\u00e3o descart\u00e1veis, como escudos, luvas e pin\u00e7as. Para implementar novas pol\u00edticas de food service, a matriz pode criar tarefas.<\/p>\n\n\n\n

\n

O uso de um sistema de gerenciamento de tarefas criado para o varejo para distribuir pol\u00edticas e procedimentos ajuda as marcas a reagir rapidamente e garantir a ado\u00e7\u00e3o.<\/p>\n<\/blockquote>\n\n\n\n

A sede pode criar tarefas \u00fanicas ou m\u00faltiplas em minutos. Eles podem atribuir uma data de vencimento e enviar a tarefa aos funcion\u00e1rios relevantes. Anexe fotos de melhores pr\u00e1ticas e documentos de pol\u00edticas de apoio diretamente \u00e0 tarefa. As tarefas podem ser acessadas em qualquer dispositivo.<\/p>\n\n\n\n

Em seguida, os funcion\u00e1rios podem anexar suas pr\u00f3prias fotos para comprovar a execu\u00e7\u00e3o e a implementa\u00e7\u00e3o da pol\u00edtica, deixar anota\u00e7\u00f5es e marcar a tarefa como conclu\u00edda. Bindy rastreia automaticamente o usu\u00e1rio, localiza\u00e7\u00e3o, data e hora.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

implementar com gerenciamento de conte\u00fado<\/strong><\/h3>\n\n\n\n

A comunica\u00e7\u00e3o interna \u00e9 fundamental durante uma crise, e os especialistas concordam que \u00e9 melhor comunicar cedo e muitas vezes<\/a>. Manter toda essa comunica\u00e7\u00e3o em uma \u00fanica plataforma aumenta a probabilidade de os funcion\u00e1rios se envolverem. Com Bindy gestor de conte\u00fados<\/a>, a sede pode compartilhar not\u00edcias organizacionais e atualiza\u00e7\u00f5es de pol\u00edticas. As informa\u00e7\u00f5es acion\u00e1veis podem ser atribu\u00eddas como uma tarefa.<\/p>\n\n\n\n

Por exemplo, muitas lojas de conveni\u00eancia est\u00e3o atualizando as pol\u00edticas de lavagem e limpeza das m\u00e3os. A sede pode criar atualiza\u00e7\u00f5es e incluir v\u00eddeos e arquivos de treinamento sobre lavagem das m\u00e3os. O gerenciador de conte\u00fado fornece recibos de leitura, para que a sede saiba quando os funcion\u00e1rios se envolveram.<\/p>\n\n\n\n

implementar com a\u00e7\u00f5es corretivas<\/strong><\/h3>\n\n\n\n

Quando a implementa\u00e7\u00e3o falhar, atribua um a\u00e7\u00e3o corretiva<\/a>. Anexe fotos para ilustrar a n\u00e3o conformidade. Quando resolvido, os usu\u00e1rios finais tamb\u00e9m podem anexar fotos para demonstrar a resolu\u00e7\u00e3o.<\/p>\n\n\n\n

Execute relat\u00f3rios rapidamente de qualquer lugar, em qualquer dispositivo para monitorar ofensas repetidas ou rastrear a resolu\u00e7\u00e3o em tempo real.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

H\u00e1 muitas coisas fora do controle dos varejistas durante uma crise. Quando se trata de superar uma crise, \u00e9 importante focar no que voc\u00ea pode fazer. Os varejistas podem manter as lojas informadas e operando com seguran\u00e7a. Bindy<\/a> pode ajudar.<\/p>","protected":false},"excerpt":{"rendered":"

O varejo sempre se move r\u00e1pido, mas quando o surto de COVID-19 atingiu, as empresas foram obrigadas a ajustar suas opera\u00e7\u00f5es e pol\u00edticas de sa\u00fade e seguran\u00e7a semanalmente (\u00e0s vezes at\u00e9 diariamente). A ger\u00eancia tinha a responsabilidade de comunicar rapidamente as mudan\u00e7as de pol\u00edtica e as melhores pr\u00e1ticas em suas lojas. \u00c9 crucial que os funcion\u00e1rios trabalhem com as informa\u00e7\u00f5es mais atualizadas para manter \u2026 Continue lendo \ud83d\udcda Estudo de caso: como um grupo de lojas de conveni\u00eancia usou o Bindy para atualizar pol\u00edticas em mais de 700 locais<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11003417,15241,677174232,677174022],"tags":[677174108,677174109,49155774,677174032],"class_list":["post-8243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-convenience-store","category-case-study","category-retail-task-management","category-health-and-safety","tag-policy-change","tag-policy-communication","tag-retail-task-management-2","tag-retail-task-management-software"],"yoast_head":"\n\ud83d\udcda 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