{"id":784,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=784"},"modified":"2024-11-29T10:07:52","modified_gmt":"2024-11-29T15:07:52","slug":"gerentes-distritais-ou-listas-de-verificacao","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/district-managers-or-checklists\/","title":{"rendered":"Gerentes distritais ou listas de verifica\u00e7\u00e3o?"},"content":{"rendered":"

Voc\u00ea precisa verificar os padr\u00f5es da marca em todo o seu neg\u00f3cio de varejo ou hotelaria, para todos os franqueados e locais. Como voc\u00ea faz isso?<\/p>\n\n\n\n

Voc\u00ea confia nos gerentes distritais, na experi\u00eancia e no toque pessoal deles ou implanta lista de verifica\u00e7\u00e3o<\/a> para todos preencherem?<\/p>\n\n\n\n

As listas de verifica\u00e7\u00e3o consistem em grande parte em respostas sim\/n\u00e3o a perguntas padr\u00e3o. Quando um gestor distrital preenche uma lista de verifica\u00e7\u00e3o, ele est\u00e1 coletando estruturada<\/em> dados. No entanto, este gerente distrital tem o benef\u00edcio da experi\u00eancia e a capacidade de ter duas vias n\u00e3o estruturado<\/em> comunica\u00e7\u00e3o com o franqueado.<\/p>\n\n\n\n

Para impulsionar o desempenho, voc\u00ea precisa de ambos. Vamos mergulhar.<\/p>\n\n\n\n

As listas de verifica\u00e7\u00e3o permitem que voc\u00ea saiba o que funciona, onde e quando.<\/h2>\n\n\n\n

Operadores bem-sucedidos s\u00e3o voltados para a execu\u00e7\u00e3o. Eles s\u00e3o executados em listas de verifica\u00e7\u00e3o e dados estruturados. Dados estruturados nos permitem saber o que funciona, onde e quando.<\/p>\n\n\n\n

A lista de verifica\u00e7\u00e3o define expectativas compartilhadas entre a marca, o gerente distrital e o franqueado para que todos saibam o que \u00e9 necess\u00e1rio. Esses insights s\u00e3o f\u00e1ceis de seguir.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Os dados estruturados v\u00e3o al\u00e9m: permitem que o neg\u00f3cio identifique tend\u00eancias e oportunidades. Como voc\u00ea n\u00e3o pode gerenciar o que n\u00e3o pode medir, as listas de verifica\u00e7\u00e3o d\u00e3o suporte \u00e0s decis\u00f5es de gerenciamento e \u00e0 estrat\u00e9gia corporativa.<\/p>\n\n\n

\n
\"Auditoria<\/a><\/figure>\n<\/div>\n\n\n

experi\u00eancia \u00e9 a cola<\/h2>\n\n\n\n

Apesar de todos os seus m\u00e9ritos, os dados estruturados coletados por listas de verifica\u00e7\u00e3o nos dizem principalmente qual \u00e9 o problema, n\u00e3o necessariamente qual deveria ser a solu\u00e7\u00e3o. \u00c9 aqui que entra a experi\u00eancia.<\/p>\n\n\n\n

Operadores bem-sucedidos aproveitam a experi\u00eancia do gerente distrital e a compreens\u00e3o de cada local. \u00c0s vezes, o \u201ctoque humano\u201d \u00e9 necess\u00e1rio para facilitar a resolu\u00e7\u00e3o de problemas. Exige que o gerente distrital e o franqueado tenham uma conversa de m\u00e3o dupla honesta, aberta e colaborativa. Essa abordagem brilha onde o caminho para a a\u00e7\u00e3o corretiva n\u00e3o \u00e9 claro e\/ou depende muito da situa\u00e7\u00e3o espec\u00edfica do franqueado.<\/p>\n\n\n\n

As listas de verifica\u00e7\u00e3o precisam de gerentes distritais experientes (e vice-versa)<\/h2>\n\n\n\n

Apesar de todos os benef\u00edcios da experi\u00eancia, apoiar-se apenas na experi\u00eancia pode ser perigoso. A experi\u00eancia \u00e9 dif\u00edcil de dimensionar, dif\u00edcil de medir e dif\u00edcil de gerenciar.<\/p>\n\n\n\n

Como suas lojas est\u00e3o realmente se saindo? Todos os gerentes distritais est\u00e3o interagindo com as lojas no mesmo n\u00edvel? Suas lojas est\u00e3o recebendo consistentemente a ajuda de que precisam? Onde voc\u00ea est\u00e1 forte, fraco ou tendendo para baixo? Voc\u00ea pode mesmo dizer?<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Sem os dados estruturados coletados por listas de verifica\u00e7\u00e3o para orientar a experi\u00eancia do Gerente Distrital, uma empresa de varejo est\u00e1 colocando sua reputa\u00e7\u00e3o em jogo e n\u00e3o tem como garantir a execu\u00e7\u00e3o consistente dos padr\u00f5es da marca em toda a cadeia.<\/p>\n\n\n\n

Para impulsionar o desempenho e os padr\u00f5es da marca em sua empresa, use listas de verifica\u00e7\u00e3o juntamente com a experi\u00eancia de seus gerentes distritais.<\/p>","protected":false},"excerpt":{"rendered":"

Voc\u00ea precisa verificar os padr\u00f5es da marca em todo o seu neg\u00f3cio de varejo ou hotelaria, para todos os franqueados e locais. Como voc\u00ea faz isso? Voc\u00ea confia nos gerentes distritais, em sua experi\u00eancia e toque pessoal ou implementa listas de verifica\u00e7\u00e3o para que todos possam preencher? As listas de verifica\u00e7\u00e3o consistem em grande parte em respostas sim\/n\u00e3o a perguntas padr\u00e3o. Quando um gerente distrital\u2026 Continue lendo Gerentes distritais ou listas de verifica\u00e7\u00e3o?<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"People vs Forms - Retail Performance Requires Both","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174230],"tags":[38702493,25243334,677173901,50625406,677173903,25135926,28180257,25774486],"class_list":["post-784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-standards","tag-district-manager-visit-checklist","tag-operational-compliance","tag-retail-audit-software","tag-retail-checklist","tag-retail-checklists","tag-retail-compliance","tag-store-audit","tag-store-walk"],"yoast_head":"\nDistrict Managers or Checklists?<\/title>\n<meta name=\"description\" content=\"So you want to check brand standards across your business. 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