{"id":773,"date":"2023-05-10T15:15:47","date_gmt":"2023-05-10T19:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=773"},"modified":"2025-09-03T12:36:12","modified_gmt":"2025-09-03T16:36:12","slug":"10-maneiras-de-melhorar-a-execucao-da-loja","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/10-ways-to-improve-store-execution\/","title":{"rendered":"\u2b50 10 maneiras de melhorar as auditorias de varejo e hospitalidade"},"content":{"rendered":"

UMA auditoria de varejo<\/a> ajuda marcas de varejo e hotelaria a executar padr\u00f5es, programas e procedimentos de marca em \u00e1reas como opera\u00e7\u00f5es, merchandising, preven\u00e7\u00e3o de perdas, sa\u00fade e seguran\u00e7a em todos os locais, dentro do prazo e na \u00edntegra. A auditoria \u00e0s vezes \u00e9 chamada de avalia\u00e7\u00e3o ou simplesmente de visita.<\/p>\n\n\n\n

Abaixo, 10 dicas para melhorar as auditorias locais em seus neg\u00f3cios de varejo e hotelaria.<\/p>\n\n\n\n

Vamos mergulhar.<\/p>\n\n\n\n

1. Seja claro<\/h2>\n\n\n\n

Primeiro, defina e descreva os padr\u00f5es claramente<\/a> e inequivocamente. Este ponto parece \u00f3bvio, mas muitas vezes \u00e9 ignorado por textos excessivamente sucintos, \u00e0s vezes enigm\u00e1ticos, usados para definir padr\u00f5es operacionais. <\/p>\n\n\n\n

A descri\u00e7\u00e3o do padr\u00e3o deve ser longa o suficiente para descrever de forma clara e inequ\u00edvoca o que constitui sucesso, declarar o objetivo e identificar as facetas\/componentes que comp\u00f5em o padr\u00e3o.<\/p>\n\n\n\n\n\n\n\n

2. Forne\u00e7a contexto<\/h2>\n\n\n\n

Coloque o padr\u00e3o em contexto. Explique por que \u00e9 necess\u00e1rio e por que \u00e9 importante. Ao explicar \u201cpor que\u201d um padr\u00e3o \u00e9 importante, voc\u00ea ajuda a aumentar a conscientiza\u00e7\u00e3o nas lojas. Isto pode, por si s\u00f3, aumentar a conformidade.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Ilustre seus padr\u00f5es<\/h2>\n\n\n\n

Uma imagem vale mais que mil palavras, ilustre seus padr\u00f5es! A maioria das pessoas \u00e9 visual. Embora voc\u00ea deva ser o mais claro poss\u00edvel ao descrever o padr\u00e3o, o uso de uma imagem de \u201cmelhores pr\u00e1ticas\u201d, anexada a cada padr\u00e3o, ajuda bastante a visualizar o objetivo final e alcan\u00e7ar os padr\u00f5es.<\/p>\n\n\n\n

4. D\u00ea acesso<\/h2>\n\n\n\n

\u00c9 importante tornar os padr\u00f5es acess\u00edveis e amplamente dispon\u00edveis! As normas s\u00e3o in\u00fateis a menos que sejam disseminadas e revisadas frequentemente pela loja, pelas opera\u00e7\u00f5es e pelo pessoal da sede. Um fich\u00e1rio de padr\u00f5es velho e empoeirado n\u00e3o o ajuda a alcan\u00e7ar a conformidade; uma vida e acion\u00e1vel auditoria de loja<\/a> faz.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

5. Promover a participa\u00e7\u00e3o<\/h2>\n\n\n\n

Fa\u00e7a com que os gerentes de loja e gerentes assistentes assinar e participar da revis\u00e3o<\/a> da visita. Isto d\u00e1-lhes a oportunidade de dar a sua entrada e feedback<\/a>. Seus gerentes est\u00e3o na linha de frente. <\/p>\n\n\n\n

A maioria dos operadores est\u00e1 empenhada em impulsionar os seus neg\u00f3cios e a sua participa\u00e7\u00e3o \u00e9 absolutamente cr\u00edtica para o sucesso do seu neg\u00f3cio e da marca.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

6. Crie um plano de a\u00e7\u00e3o<\/h2>\n\n\n\n

Use o plano de a\u00e7\u00e3o<\/a> como ve\u00edculo de melhoria. O varejo tem tudo a ver com execu\u00e7\u00e3o e os planos de a\u00e7\u00e3o apoiam a execu\u00e7\u00e3o. Uma lista de verifica\u00e7\u00e3o eletr\u00f4nica e um plano de a\u00e7\u00e3o s\u00e3o meios para atingir um fim. O plano de a\u00e7\u00e3o \u00e9 uma oportunidade para aplicar a\u00e7\u00f5es corretivas em \u00e1reas problem\u00e1ticas. <\/p>\n\n\n\n

A gera\u00e7\u00e3o do plano de a\u00e7\u00e3o deve ser a) automatizada eb) integrada em o fluxo de trabalho da visita do gerente distrital<\/a>. Se cada \u00e1rea problem\u00e1tica for uma doen\u00e7a, o plano de a\u00e7\u00e3o \u00e9 a cura. N\u00e3o saia da loja sem um!<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

7. Promover o aprendizado cont\u00ednuo<\/h2>\n\n\n\n

Lembre-se de tratar cada visita como uma oportunidade de dispensar \u201ctreinamento cont\u00ednuo\u201d. A aprendizagem e a forma\u00e7\u00e3o, especialmente a aprendizagem atrav\u00e9s de livros did\u00e1ticos, podem ser abstratas, mas uma visita \u00e0 loja n\u00e3o o \u00e9. <\/p>\n\n\n\n

Uma visita \u00e0 loja \u00e9 um treinamento de campo mensur\u00e1vel e pr\u00e1tico. Proporciona uma oportunidade \u00fanica para a gest\u00e3o da loja e do distrito observar, corrigir e formar. Gerenciar expectativas<\/a> e criar uma cultura de melhoria cont\u00ednua.<\/p>\n\n\n\n

8. Alavanque pessoas e ferramentas<\/h2>\n\n\n\n

Perceba que voc\u00ea precisa de ambos \u00f3timas pessoas e \u00f3timas ferramentas<\/a>. Confie em ferramentas de software para fazer o que o software faz melhor: registrar, calcular e agregar. Confie nas pessoas, neste caso, seu grupo de opera\u00e7\u00f5es, para fazer o que as pessoas fazem melhor: fornecer julgamento e insights<\/a> com base na experi\u00eancia.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

9. \u201cSeja cruel, seja gentil\u201d<\/h2>\n\n\n\n

(Hamlet, Ato 3; Cena 4, William Shakespeare). o gerente de distrito<\/a> anda numa linha t\u00eanue. Se um gerente distrital for muito duro, corre o risco de comprometer o relacionamento e as linhas de comunica\u00e7\u00e3o com a loja, o que \u00e9 essencial para seu sucesso. Se um gerente distrital for muito tolerante, corre o risco de ignorar fatores que limitar\u00e3o o sucesso a longo prazo da loja.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Esse equil\u00edbrio \u00e9 notoriamente dif\u00edcil de alcan\u00e7ar. Em caso de d\u00favida, lembre-se da cita\u00e7\u00e3o acima. Para ser gentil com a loja, para cuidar de seu sucesso a longo prazo, o gerente distrital pode precisar ser \u201ccruel\u201d, estabelecer altas expectativas e manter a loja nos mais altos padr\u00f5es de execu\u00e7\u00e3o.<\/p>\n\n\n\n

10. Repita\u2026<\/h2>\n\n\n\n

Os padr\u00f5es mudam. A rotatividade acontece. No varejo, a conformidade \u00e9 um objetivo final ef\u00eamero. Ela nunca \u00e9 \u201calcan\u00e7ada\u201d nem gravada em pedra. Revise seus padr\u00f5es pelo menos uma vez por ano, procure tend\u00eancias, repita inaceit\u00e1veis e esteja preparado para repetir o ciclo de visitas<\/a>, a\u00e7\u00f5es corretivas e aprendizado cont\u00ednuo novamente.<\/p>\n\n\n\n

Saiba mais sobre a execu\u00e7\u00e3o da loja em  Execu\u00e7\u00e3o da Loja: Objetivo, Escopo e Melhores Pr\u00e1ticas<\/a>.<\/p>\n\n\n\n

\"Bindy<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Uma auditoria de varejo ajuda as marcas de varejo e hotelaria a executar padr\u00f5es, programas e procedimentos de marca em \u00e1reas como opera\u00e7\u00f5es, merchandising, preven\u00e7\u00e3o de perdas, sa\u00fade e seguran\u00e7a em todos os locais, dentro do prazo e na \u00edntegra. A auditoria \u00e0s vezes \u00e9 chamada de avalia\u00e7\u00e3o ou simplesmente de visita. Abaixo, 10 dicas para melhorar as auditorias de sites em seu\u2026 Continue lendo \u2b50 10 maneiras de melhorar as auditorias de varejo e hospitalidade<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ten Ways To Improve Store 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