{"id":7525,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7525"},"modified":"2024-11-29T08:32:23","modified_gmt":"2024-11-29T13:32:23","slug":"como-implementar-novas-tecnologias-no-seu-negocio-de-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/how-to-implement-new-technologies-in-your-retail-business\/","title":{"rendered":"Como implementar novas tecnologias em seu neg\u00f3cio de varejo\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sua loja est\u00e1 atolada por processos lentos e ineficientes? Voc\u00ea est\u00e1 sempre tendo que apagar inc\u00eandios ou corrigir erros? Ou talvez voc\u00ea tenha clientes que n\u00e3o est\u00e3o muito satisfeitos com a experi\u00eancia na loja. <\/span><span style=\"font-weight: 400;\">Se voc\u00ea pode se relacionar com qualquer um dos itens acima, \u00e9 prov\u00e1vel que sua loja possa usar uma atualiza\u00e7\u00e3o de tecnologia e \u00e9 hora de implementar uma nova tecnologia de varejo em suas lojas.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Embora n\u00e3o haja uma solu\u00e7\u00e3o m\u00e1gica para todos os problemas que est\u00e3o afligindo seu neg\u00f3cio de varejo, a solu\u00e7\u00e3o de tecnologia de varejo certa pode agilizar suas opera\u00e7\u00f5es, reduzir o erro humano e melhorar a experi\u00eancia do cliente.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A atualiza\u00e7\u00e3o do seu sistema POS, por exemplo, pode acelerar o processo de checkout, enquanto uma boa <a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">auditoria de varejo e gerenciamento de tarefas<\/a> sistema pode garantir a execu\u00e7\u00e3o adequada na loja. Enquanto isso, <\/span><a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tecnologias baseadas em IoT, como sensores de loja<\/a><span style=\"font-weight: 400;\"> pode ajud\u00e1-lo a acompanhar o que est\u00e1 acontecendo em suas lojas.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"649\" data-attachment-id=\"7514\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/recent-temp-sensors\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?fit=649%2C649&amp;ssl=1\" data-orig-size=\"649,649\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"recent-temp-sensors\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?fit=649%2C649&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=649%2C649&#038;ssl=1\" alt=\"sensores de temperatura recente\" class=\"wp-image-7514\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?w=649&amp;ssl=1 649w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recent-temp-sensors.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mas a tecnologia s\u00f3 funcionar\u00e1 se voc\u00ea a implementar corretamente. Usar a solu\u00e7\u00e3o de tecnologia de varejo errada ou n\u00e3o ter um bom plano de implanta\u00e7\u00e3o em vigor far\u00e1 mais mal do que bem.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Para evitar isso, siga as dicas abaixo para garantir que voc\u00ea consiga implementar com sucesso novas tecnologias de varejo em suas lojas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Determine suas necessidades e objetivos<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Antes de sair correndo para comprar um novo hardware e software, reserve um tempo para pensar por que voc\u00ea precisa de uma atualiza\u00e7\u00e3o de tecnologia de varejo. Nesta fase, ser\u00e1 \u00fatil:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identifique os pontos de dor que voc\u00ea e sua equipe est\u00e3o enfrentando<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifique os pontos problem\u00e1ticos que seus clientes est\u00e3o enfrentando<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Construa um roteiro de onde voc\u00ea quer levar sua empresa no futuro<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Karen Wong, cofundadora e CEO da <\/span><a href=\"https:\/\/takulabs.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">TakuLabs<\/a><span style=\"font-weight: 400;\">, diz que identificar suas necessidades e objetivos de neg\u00f3cios \u00e9 uma etapa essencial na implementa\u00e7\u00e3o de novas tecnologias. \u201cCertifique-se de entender quais s\u00e3o seus objetivos na implementa\u00e7\u00e3o de novas tecnologias. H\u00e1 necessidade de alcan\u00e7ar mais clientes? Acelerar as filas de checkout? Melhorar o gerenciamento da cadeia de suprimentos?\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As respostas a essas perguntas devem informar suas decis\u00f5es sobre qual tecnologia de varejo adotar e como implement\u00e1-la.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Observe que essa etapa n\u00e3o deve ser tomada apenas por lojistas ou executivos. \u00c9 uma boa ideia obter informa\u00e7\u00f5es de funcion\u00e1rios de v\u00e1rios departamentos e cargos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cProcure informa\u00e7\u00f5es de funcion\u00e1rios de todos os n\u00edveis de sua organiza\u00e7\u00e3o \u2013 desde aqueles que trabalham na \u00e1rea de vendas at\u00e9 a alta administra\u00e7\u00e3o\u201d, aconselha Wong.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u00c9 especialmente importante buscar sugest\u00f5es daqueles que trabalhar\u00e3o diretamente com a tecnologia. Tamb\u00e9m pode ser \u00fatil pedir a opini\u00e3o do cliente; como seu neg\u00f3cio de varejo poderia melhorar? Que parte da experi\u00eancia na loja est\u00e1 faltando? Buscar feedback valioso pode ajudar sua empresa a identificar e atender \u00e0s necessidades dos clientes que voc\u00ea n\u00e3o sabia que existiam.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Meaghan Brophy, analista de varejo da <a href=\"https:\/\/fitsmallbusiness.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adequado para Pequenas Empresas<\/a> ecoa esse conselho, dizendo que os funcion\u00e1rios da linha de frente s\u00e3o uma excelente fonte de informa\u00e7\u00f5es sobre novas tecnologias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOs associados da loja trabalham na linha de frente todos os dias ajudando os clientes. Eles sabem quais s\u00e3o os pontos problem\u00e1ticos atuais e ser\u00e3o capazes de fornecer informa\u00e7\u00f5es excelentes. N\u00e3o apenas em termos de quais solu\u00e7\u00f5es s\u00e3o necess\u00e1rias, mas tamb\u00e9m quando um processo se torna muito complicado\u201d, observa ela.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Trace um plano de comunica\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u00e3o seja o executivo ou o gerente que implementa novas ferramentas de tecnologia de varejo sem avisar o resto da equipe.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFalar com a equipe com anteced\u00eancia e fornecer informa\u00e7\u00f5es antes de simplesmente trazer a nova tecnologia para a loja os ajudar\u00e1 a entender exatamente o que est\u00e1 acontecendo e evitar\u00e1 qualquer confus\u00e3o que possa trazer riscos de seguran\u00e7a em termos de seus dados ou at\u00e9 mesmo roubo. preven\u00e7\u00e3o\u201d, diz Will Ellis, fundador da <a href=\"https:\/\/privacyaustralia.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Privacidade Austr\u00e1lia<\/a> e um consultor de seguran\u00e7a de TI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Quanto a quando notificar sua equipe? Isso depende do seu papel no neg\u00f3cio. Os gerentes distritais provavelmente precisar\u00e3o ser informados primeiro, seguidos pelos gerentes de loja e depois pelos associados.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Seja qual for o caso, comunique seus planos de tecnologia de varejo com anteced\u00eancia. Dar \u00e0s pessoas um amplo aviso sobre o que voc\u00ea est\u00e1 fazendo tornar\u00e1 o processo de ajuste muito mais f\u00e1cil.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consultor de neg\u00f3cios <a href=\"http:\/\/www.jeffskipperconsulting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff Skipper<\/a> diz que pode ser \u00fatil identificar os influenciadores dentro de sua empresa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cQuais funcion\u00e1rios s\u00e3o amigos de todos? Quem eles procuram para obter informa\u00e7\u00f5es privilegiadas? Traga essa pessoa para sua equipe de planejamento e coloque-a em pr\u00e1tica com a nova tecnologia para que ela possa dizer aos outros &#039;est\u00e1 tudo bem&#039;. Certifique-se de que \u00e9 uma boa experi\u00eancia!\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea tamb\u00e9m deseja ter um plano de comunica\u00e7\u00e3o para ap\u00f3s o lan\u00e7amento da tecnologia, acrescenta ele.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cOs funcion\u00e1rios ficam tranquilos quando sabem como voc\u00ea os ajudar\u00e1 a dominar algo novo. Diga-lhes os detalhes do treinamento que ser\u00e1 fornecido. E certifique-se de que eles saibam que, embora os erros devam ser minimizados, esperamos alguns erros enquanto voc\u00ea est\u00e1 aprendendo o novo sistema. Isso torna seguro para as pessoas relatarem seus erros em vez de escond\u00ea-los.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Certifique-se de que sua loja seja capaz de suportar novas tecnologias<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea e sua equipe podem estar preparados para um novo sistema, mas sua loja est\u00e1 equipada para suport\u00e1-lo?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMuita tecnologia pode falhar devido a coisas simples, como WiFi funcionando intermitentemente no espa\u00e7o, ent\u00e3o fa\u00e7a seus preparativos para garantir que isso n\u00e3o aconte\u00e7a\u201d, aponta Joe Tobias, gerente de projetos da <a href=\"https:\/\/www.jisp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">jisp<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCertifique-se de que a loja esteja configurada corretamente para abra\u00e7ar totalmente a introdu\u00e7\u00e3o da tecnologia.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fale com seu fornecedor de tecnologia de varejo sobre os requisitos t\u00e9cnicos de sua solu\u00e7\u00e3o e, em seguida, verifique se sua loja atende a esses padr\u00f5es. Voc\u00ea tem largura de banda de internet adequada? Voc\u00ea precisa comprar um novo hardware? A solu\u00e7\u00e3o \u00e9 executada na vers\u00e3o do sistema operacional que voc\u00ea possui atualmente?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Essas s\u00e3o todas perguntas essenciais e, se voc\u00ea respondeu \u201cN\u00e3o\u201d a alguma delas, precisa decidir se deve:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">atualize seus sistemas existentes para suportar a nova tecnologia, ou<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">encontre uma solu\u00e7\u00e3o de tecnologia que possa ser executada em seus sistemas existentes<\/span><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A resposta certa obviamente depende do seu neg\u00f3cio e das suas necessidades. Mas se voc\u00ea n\u00e3o atualizou suas tecnologias ou sistemas principais h\u00e1 algum tempo, conv\u00e9m usar o primeiro.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Teste a nova tecnologia<\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"490\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cTeste todos os seus principais processos para garantir que eles funcionem corretamente com qualquer novo sistema\u201d, aconselha David Singletary, gerente de projeto de software da <\/span><a href=\"https:\/\/wiss.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wiss<\/a><span style=\"font-weight: 400;\">. \u201cPor exemplo, voc\u00ea pode inserir um novo pedido sem problemas? Como voc\u00ea atualiza o pedido se o cliente quiser fazer uma altera\u00e7\u00e3o? Voc\u00ea n\u00e3o quer esperar at\u00e9 que esse cen\u00e1rio aconte\u00e7a para descobrir como fazer isso.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Singletary sugere a implementa\u00e7\u00e3o da regra 80\/20. \u201cTeste os cen\u00e1rios que ocorrem oitenta por cento das vezes.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de quem deve fazer os testes, Wong recomenda o recrutamento de \u201cum pequeno grupo de funcion\u00e1rios ou funcion\u00e1rios entusiasmados\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201c\u00c9 uma boa pr\u00e1tica criar um ciclo de feedback com os usu\u00e1rios finais. Fa\u00e7a com que os gerentes e funcion\u00e1rios envolvidos na fase de tentativa e erro da nova tecnologia compartilhem oportunidades de melhoria e feedback.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Mapeie o processo de implementa\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Depois de testar e avaliar a tecnologia, \u00e9 hora de descobrir como execut\u00e1-la. O processo de implementa\u00e7\u00e3o de uma nova tecnologia de varejo tem v\u00e1rias partes m\u00f3veis, e a melhor rota depende da organiza\u00e7\u00e3o espec\u00edfica.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mas aqui est\u00e3o as coisas gerais a serem consideradas:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Como voc\u00ea migrar\u00e1 dados de um sistema para outro?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Essa \u00e9 uma considera\u00e7\u00e3o importante ao mudar de uma solu\u00e7\u00e3o de software para outra (por exemplo, POS, gerenciamento de estoque ou CRM). Tenha um plano para transferir informa\u00e7\u00f5es do seu sistema antigo para o novo.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Isso pode ser t\u00e3o simples quanto exportar e importar um arquivo CSV. Mas, por seguran\u00e7a, pergunte ao seu fornecedor e certifique-se de que todas as informa\u00e7\u00f5es necess\u00e1rias foram migradas com sucesso para o novo sistema antes de fazer a troca. E n\u00e3o faria mal criar backups de seus dados como precau\u00e7\u00e3o extra.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Quem instalar\u00e1 e colocar\u00e1 a nova tecnologia em funcionamento?&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Decida as pessoas ou equipes que configurar\u00e3o o novo sistema em sua loja. Se o sistema for bastante avan\u00e7ado e complexo, \u00e9 melhor que seu fornecedor ou um especialista certificado venha e instale o hardware e\/ou software. Se voc\u00ea est\u00e1 adotando um sistema simples e f\u00e1cil de usar, sua equipe interna pode estar pronta para o trabalho.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Quanto tempo demora o processo?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Novamente, a resposta para isso depender\u00e1 da empresa. Seja qual for o caso, reserve o tempo certo para configurar tudo.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Em alguns casos, sua equipe pode precisar chegar um pouco mais cedo para colocar as coisas em funcionamento. Se voc\u00ea estiver lidando com um sistema complexo, o processo pode levar dias ou at\u00e9 semanas. A chave \u00e9 ter uma ideia s\u00f3lida de sua linha do tempo, para que voc\u00ea possa criar um cronograma e planejar de acordo.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">O que acontecer\u00e1 com seu antigo sistema?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pense em como voc\u00ea vai encerrar seus processos ou programas antigos. \u00c9 apenas uma quest\u00e3o de desligar o sistema antigo e ligar o novo? Existe um caso para executar os dois programas simultaneamente, pelo menos no in\u00edcio?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Certifique-se de que voc\u00ea e sua equipe respondam a essas perguntas antes de embarcar em uma nova solu\u00e7\u00e3o de tecnologia de varejo.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Qual \u00e9 o seu plano B?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cA nova tecnologia \u00e9 \u00f3tima, mas \u00e0s vezes h\u00e1 problemas ao longo do caminho\u201d, diz Singletary. \u201cTenha um plano de backup caso o sistema n\u00e3o esteja funcionando corretamente. Ter um sistema inativo pode prejudicar um neg\u00f3cio; voc\u00ea deve ter um plano em pr\u00e1tica no caso de o sistema cair.\u201d<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Treine sua equipe<\/span><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O treinamento \u00e9 uma grande parte do processo. Como Wong aponta, \u201cos membros de sua equipe representam seu neg\u00f3cio de varejo. E para melhorar suas opera\u00e7\u00f5es de neg\u00f3cios e tirar o m\u00e1ximo proveito da nova tecnologia, os membros de sua equipe precisam estar equipados com treinamento e recursos adequados.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Para obter melhores resultados, \u201ctreine para todos os estilos de aprendizado\u201d, diz Brophy. \u201cTodo mundo que trabalha em lojas de varejo aprende de maneira diferente e tem um n\u00edvel de conforto diferente com a tecnologia. Os gerentes precisam fornecer documenta\u00e7\u00e3o escrita, v\u00eddeo e treinamento presencial para ajudar todos em sua equipe a aprender os novos sistemas.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isto, voc\u00ea n\u00e3o quer sobrecarregar sua equipe com muitas informa\u00e7\u00f5es. \u00c9 por isso que \u00e9 melhor \u201cdar a seus funcion\u00e1rios o conhecimento de que precisam para fazer seu trabalho\u201d, acrescenta Singletary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cN\u00e3o forne\u00e7a a eles mais do que eles precisam saber. Usar um novo software pode ser intimidante. Apenas mostre a eles o que eles precisam para fazer suas fun\u00e7\u00f5es. Com o passar do tempo, voc\u00ea pode trein\u00e1-los em funcionalidades adicionais, se necess\u00e1rio.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Economize em custos de treinamento usando os recursos educacionais oferecidos por seus fornecedores de software. Por exemplo, plataforma de inspe\u00e7\u00e3o de loja <\/span><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a><span style=\"font-weight: 400;\"> fornece a todos os clientes um amplo treinamento e assist\u00eancia de integra\u00e7\u00e3o. Eles tamb\u00e9m garantem que seus clientes se mantenham atualizados sobre os novos recursos hospedando webinars de treinamento gratuitos duas vezes por m\u00eas. Veja se seus fornecedores oferecem algo semelhante e incentive seus funcion\u00e1rios a aproveitar.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Acompanhe e avalie seus resultados<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Certifique-se de poder acompanhar os resultados e os resultados associados ao lan\u00e7amento da nova tecnologia. <\/span><b>Volte para as metas e objetivos que voc\u00ea definiu anteriormente e fique de olho em suas opera\u00e7\u00f5es e n\u00fameros de varejo para determinar se voc\u00ea est\u00e1 no caminho certo.&nbsp;<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201c\u00c9 extremamente importante que voc\u00ea monitore o impacto da nova tecnologia em seus resultados financeiros\u201d, diz Wong. \u201cVoc\u00ea viu um aumento no tr\u00e1fego da loja desde a ado\u00e7\u00e3o da nova tecnologia? Crescimento das vendas? Mais clientes recorrentes? Use os dados de desempenho em seus neg\u00f3cios para ver se a nova tecnologia est\u00e1 atendendo a uma necessidade ou apenas corroendo seus recursos.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A tecnologia pode fazer maravilhas - mas apenas se for implementada corretamente<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O nivelamento de seus neg\u00f3cios \u00e0s vezes exige que voc\u00ea aprimore sua tecnologia. Mas, para ter o melhor resultado e ROI, voc\u00ea precisa garantir que sua transforma\u00e7\u00e3o tecnol\u00f3gica esteja vinculada a metas de neg\u00f3cios reais e mensur\u00e1veis. Voc\u00ea tamb\u00e9m deve planejar o processo de implanta\u00e7\u00e3o e envolver sua equipe.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fazer todos os itens acima n\u00e3o apenas garantir\u00e1 que voc\u00ea implemente a nova tecnologia com sucesso, mas tamb\u00e9m ajudar\u00e1 voc\u00ea e sua equipe a tirar o m\u00e1ximo proveito dela.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?zoom=0.8999999761581421&amp;resize=167%2C162&amp;ssl=1\" alt=\"franc\u00easnicasio\" class=\"wp-image-1994\" style=\"width:126px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div>\n<figure> <a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e LinkedIn TopVoice. Ela escreve sobre tend\u00eancias, dicas e pr\u00e1ticas recomendadas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. Ela tamb\u00e9m \u00e9 autora de&nbsp;<a href=\"https:\/\/www.vendhq.com\/university\/ebook-7-ways-to-future-proof-your-retail-store\" target=\"_blank\" rel=\"noreferrer noopener\">Sobreviv\u00eancia de varejo do mais apto<\/a>, um eBook gratuito para ajudar os varejistas a preparar suas lojas para o futuro.<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sua loja est\u00e1 atolada em processos lentos e ineficientes? Voc\u00ea est\u00e1 sempre tendo que apagar inc\u00eandios ou corrigir erros? Ou talvez voc\u00ea tenha clientes que n\u00e3o est\u00e3o muito satisfeitos com a experi\u00eancia na loja. Se voc\u00ea se identifica com alguma das situa\u00e7\u00f5es acima, \u00e9 prov\u00e1vel que sua loja precise de uma atualiza\u00e7\u00e3o tecnol\u00f3gica e \u00e9 hora\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/how-to-implement-new-technologies-in-your-retail-business\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Como implementar novas tecnologias em seu neg\u00f3cio de varejo\u00a0<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174005,677173956],"tags":[186,396539,677173964,677173959],"class_list":["post-7525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-iot","tag-innovation","tag-retail-software","tag-retail-tech","tag-technology-implementation"],"yoast_head":"<!-- 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