{"id":7494,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7494"},"modified":"2024-11-20T11:19:12","modified_gmt":"2024-11-20T16:19:12","slug":"4-tipos-de-inspecoes-que-protegem-as-operacoes-da-loja","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/4-tipos-de-inspecoes-que-protegem-as-operacoes-da-loja\/","title":{"rendered":"4 tipos de auditorias de varejo e hospitalidade que protegem os sites"},"content":{"rendered":"

Condu\u00e7\u00e3o inspe\u00e7\u00f5es de loja (tamb\u00e9m chamadas de auditorias de varejo, visitas \u00e0 loja ou visitas \u00e0 loja)<\/a> deveria estar na agenda de todos os varejistas para proteger as opera\u00e7\u00f5es da loja. Por que? As inspe\u00e7\u00f5es nas lojas promovem uma maior conformidade geral com os padr\u00f5es da marca, reduzem a dist\u00e2ncia entre as lojas e a sede e melhoram a experi\u00eancia do cliente, garantindo que os padr\u00f5es de merchandising, servi\u00e7o e seguran\u00e7a sejam executados de forma consistente.<\/p>\n\n\n\n

Ent\u00e3o, que tipos de inspe\u00e7\u00f5es voc\u00ea deve realizar em suas lojas?<\/p>\n\n\n\n

Recomendamos come\u00e7ar com Sa\u00fade e seguran\u00e7a<\/a>, Merchandising<\/a>, Opera\u00e7\u00f5es<\/a>, e Preven\u00e7\u00e3o de perdas<\/a> inspe\u00e7\u00f5es em todas as lojas em intervalos regulares.<\/p>\n\n\n\n

Sa\u00fade e Seguran\u00e7a<\/strong>e Auditoria<\/h2>\n\n\n\n

Embora as inspe\u00e7\u00f5es de sa\u00fade e seguran\u00e7a sejam obrigat\u00f3rias para qualquer pessoa na ind\u00fastria aliment\u00edcia<\/a> (QSRs, restaurantes, mercearias) todos os retalhistas podem beneficiar de um programa de sa\u00fade e seguran\u00e7a. Por exemplo, todas as ind\u00fastrias precisam garantir que os funcion\u00e1rios sigam os protocolos de lavagem das m\u00e3os. Al\u00e9m disso, \u00e9 bom verificar se as instala\u00e7\u00f5es est\u00e3o devidamente higienizadas. <\/p>\n\n\n\n

Para evitar riscos de trope\u00e7ar, certifique-se de que os corredores sejam largos o suficiente para que n\u00e3o haja obstru\u00e7\u00f5es. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

A seguran\u00e7a contra inc\u00eandio \u00e9 fundamental, portanto, verifique se h\u00e1 extintores de inc\u00eandio dispon\u00edveis e se os sistemas de sprinklers est\u00e3o funcionando. <\/p>\n\n\n\n

Por \u00faltimo, pense nos riscos de les\u00f5es dos trabalhadores. Por exemplo, guarde itens pesados nas prateleiras inferiores para evitar ferimentos. A lista vai muito al\u00e9m da seguran\u00e7a alimentar.<\/p>\n\n\n\n

Embora as les\u00f5es possam ser caras, s\u00e3o as despesas indiretas que podem realmente aumentar para os varejistas: perda de produtividade, treinamento de funcion\u00e1rios substitutos e honor\u00e1rios advocat\u00edcios. \u00c9 por isso que os especialistas estimam que cada $1 investido em preven\u00e7\u00e3o de les\u00f5es retorna entre $2 \u2013 $6<\/a> d\u00f3lares!<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

A preven\u00e7\u00e3o \u00e9 melhor<\/h3>\n\n\n\n

Quando se trata de manter funcion\u00e1rios e clientes seguros, a preven\u00e7\u00e3o \u00e9 sempre melhor. \u00c9 uma boa ideia revisar regularmente seus protocolos de lavagem das m\u00e3os, higieniza\u00e7\u00e3o e limpeza. Garantir que as pol\u00edticas de doen\u00e7a dos funcion\u00e1rios sejam comunicadas. E certifique-se de que os funcion\u00e1rios saibam quem contatar em caso de doen\u00e7a ou incidente.<\/p>\n\n\n\n

Voc\u00ea pode come\u00e7ar com Bindy's Lista de Verifica\u00e7\u00e3o de Sa\u00fade e Seguran\u00e7a<\/a> para inspecionar suas lojas. Se voc\u00ea usar Bindy<\/a> para as inspe\u00e7\u00f5es de sua loja, voc\u00ea tamb\u00e9m tem a op\u00e7\u00e3o de anexar suas pol\u00edticas de sa\u00fade e seguran\u00e7a de melhores pr\u00e1ticas diretamente \u00e0s suas perguntas.<\/p>\n\n\n\n

Quando se trata de sa\u00fade e seguran\u00e7a, a comunica\u00e7\u00e3o \u00e9 fundamental. Em situa\u00e7\u00f5es de crise com eventos que mudam rapidamente, \u00e9 importante manter as lojas informadas um canal seguro<\/a>.<\/p>\n\n\n\n

Envie atualiza\u00e7\u00f5es para suas listas de verifica\u00e7\u00e3o e pol\u00edticas instantaneamente para que todos estejam na mesma p\u00e1gina e trabalhando com as melhores informa\u00e7\u00f5es sem perder tempo com e-mails que podem ser ignorados.<\/p>\n\n\n\n

Al\u00e9m disso, a rotatividade \u00e9 alta no varejo e anexar seus recursos diretamente \u00e0s suas perguntas de inspe\u00e7\u00e3o \u00e9 uma \u00f3tima maneira de colocar todos na mesma p\u00e1gina sem exigir que os funcion\u00e1rios rastreiem os recursos.<\/p>\n\n\n\n

Opera\u00e7\u00f5es<\/strong> Auditoria<\/h2>\n\n\n\n

Em uma escala de um a dez, qu\u00e3o apresent\u00e1veis s\u00e3o suas lojas? As instala\u00e7\u00f5es est\u00e3o em bom estado de conserva\u00e7\u00e3o, as \u00e1reas dos clientes est\u00e3o limpas, os funcion\u00e1rios atendem os clientes e o PDV est\u00e1 livre de desordem e itens pessoais? Se voc\u00ea n\u00e3o puder responder a essas perguntas, ou suas respostas tiverem meses, \u00e9 hora de realizar uma inspe\u00e7\u00e3o operacional.<\/p>\n\n\n\n

Usa isto Lista de verifica\u00e7\u00e3o de opera\u00e7\u00f5es da loja<\/a> para garantir que suas lojas estejam de acordo com o padr\u00e3o. Quando voc\u00ea encontrar defici\u00eancias, use o plano de a\u00e7\u00e3o da Bindy para atribuir itens n\u00e3o compat\u00edveis para resolu\u00e7\u00e3o e acompanhar a conclus\u00e3o em tempo real para que voc\u00ea sempre saiba que os problemas s\u00e3o resolvidos antes que prejudiquem sua marca.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Trate cada inspe\u00e7\u00e3o de opera\u00e7\u00f5es como uma oportunidade de se comunicar com seus funcion\u00e1rios da linha de frente. \u00c9 tamb\u00e9m uma oportunidade de aprendizagem de m\u00e3o dupla. Os funcion\u00e1rios da sua loja s\u00e3o os embaixadores mais importantes da sua marca. Portanto, reserve um tempo para deix\u00e1-los fazer perguntas, ouvir suas preocupa\u00e7\u00f5es e insights e oferecer recursos.<\/p>\n\n\n\n

\"visit_dashboard\"<\/a><\/figure>\n\n\n\n

Preven\u00e7\u00e3o de perdas<\/strong> Auditoria<\/h2>\n\n\n\n

H\u00e1 mais na preven\u00e7\u00e3o de perdas do que na preven\u00e7\u00e3o de furtos. O escopo da redu\u00e7\u00e3o no varejo tamb\u00e9m inclui erros administrativos. Na verdade, mais de 21%<\/a> da redu\u00e7\u00e3o anual no varejo decorre de r\u00f3tulos incorretos de pre\u00e7os, treinamento pouco claro e papelada perdida!<\/p>\n\n\n

\n
\"Compliantia_Infographic<\/a><\/figure>\n<\/div>\n\n\n

O roubo de funcion\u00e1rios \u00e9 respons\u00e1vel por outro 30% de redu\u00e7\u00e3o anual. Realizar inspe\u00e7\u00f5es regulares de preven\u00e7\u00e3o de perdas e usar Bindy<\/a> pode ajudar a diminuir esses dois n\u00fameros.<\/p>\n\n\n\n

Bindy<\/a> oferece aos varejistas uma plataforma para comunica\u00e7\u00e3o bidirecional rastre\u00e1vel, eliminando a oportunidade de erros de papelada e e-mails perdidos. As inspe\u00e7\u00f5es tamb\u00e9m s\u00e3o mais r\u00e1pidas, com alguns clientes relatando uma redu\u00e7\u00e3o 50% no tempo gasto em inspe\u00e7\u00f5es de lojas.<\/p>\n\n\n\n

As pr\u00f3prias inspe\u00e7\u00f5es de preven\u00e7\u00e3o de perdas refor\u00e7am suas pol\u00edticas de preven\u00e7\u00e3o de perdas e se concentram em suas lojas. Al\u00e9m disso, eles engajam seus funcion\u00e1rios, e os funcion\u00e1rios engajados s\u00e3o menos propensos a cometer atos de roubo. Aqui est\u00e1 um Lista de verifica\u00e7\u00e3o de preven\u00e7\u00e3o de perdas<\/a> para voc\u00ea come\u00e7ar.<\/p>\n\n\n\n

\"Muitas<\/a><\/figure>\n\n\n\n

Merchandising <\/strong>Auditoria<\/h2>\n\n\n\n

Oitenta e seis por cento<\/a> dos varejistas concordam que h\u00e1 uma correla\u00e7\u00e3o direta entre programas de merchandising bem executados e taxas de convers\u00e3o. De forma alarmante, menos de 40%<\/a> dos displays promocionais s\u00e3o executados corretamente. Ao realizar inspe\u00e7\u00f5es de merchandising, voc\u00ea garante que os displays sejam visualmente atraentes e configurados corretamente. Al\u00e9m disso, voc\u00ea garante que certas promo\u00e7\u00f5es estejam em vigor, os pre\u00e7os estejam corretos e as prateleiras estejam abastecidas.<\/p>\n\n\n\n

\"Merchandising\"<\/a><\/figure>\n\n\n\n

Sobre 90%<\/a> das decis\u00f5es de compra s\u00e3o baseadas apenas na apar\u00eancia visual! Certifique-se de que seus monitores estejam prontos para o cliente usando o Bindy's Lista de verifica\u00e7\u00e3o de merchandising<\/a>. Voc\u00ea tamb\u00e9m pode usar o Bindy para enviar merchandising tarefas<\/a> \u00e0s suas lojas (exibi\u00e7\u00e3o de nova sinaliza\u00e7\u00e3o, configura\u00e7\u00e3o de displays POP, rota\u00e7\u00e3o de produtos em destaque), verifique a conclus\u00e3o com fotos e forne\u00e7a \u00e0s lojas uma maneira de comunicar quaisquer problemas \u00e0 sede.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Pensamentos finais<\/strong><\/h2>\n\n\n\n

As inspe\u00e7\u00f5es nas lojas reduzem o risco, impulsionam as vendas e aumentam a satisfa\u00e7\u00e3o do cliente. Pronto para instituir inspe\u00e7\u00f5es de loja em seus locais para proteger as opera\u00e7\u00f5es da loja? Bindy est\u00e1 aqui para ajudar. Com um teste gr\u00e1tis<\/a>, voc\u00ea pode fazer upload de suas listas de verifica\u00e7\u00e3o e entrar em suas lojas imediatamente.<\/p>\n\n\n\n

OUTROS RECURSOS DE AUDITORIA E INSPE\u00c7\u00c3O DE VAREJO<\/h2>\n\n\n\n

Consulte o Categoria de Auditorias e Inspe\u00e7\u00f5es de Varejo<\/a> para instru\u00e7\u00f5es e melhores pr\u00e1ticas para auditorias e inspe\u00e7\u00f5es de varejo.<\/p>","protected":false},"excerpt":{"rendered":"

A realiza\u00e7\u00e3o de inspe\u00e7\u00f5es nas lojas (tamb\u00e9m chamadas de auditorias de varejo, visitas \u00e0s lojas ou visitas \u00e0s lojas) deve estar na agenda de todos os varejistas para proteger as opera\u00e7\u00f5es da loja. Por qu\u00ea? As inspe\u00e7\u00f5es nas lojas promovem maior conformidade geral com os padr\u00f5es da marca, diminuem a dist\u00e2ncia entre as lojas e a sede e melhoram a experi\u00eancia do cliente, garantindo que os padr\u00f5es de merchandising, servi\u00e7o e seguran\u00e7a sejam executados de forma consistente. Ent\u00e3o \u2026 Continue lendo 4 tipos de auditorias de varejo e hospitalidade que protegem os sites<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[14465791],"tags":[677173955,55665360,677173901,677174060,6995045],"class_list":["post-7494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-inspections","tag-retail-audit-2","tag-retail-audit-software","tag-store-inspection","tag-store-operations"],"yoast_head":"\n4 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