{"id":7451,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7451"},"modified":"2024-11-28T16:10:20","modified_gmt":"2024-11-28T21:10:20","slug":"4-maneiras-de-automatizar-no-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/4-maneiras-de-automatizar-no-varejo\/","title":{"rendered":"4 maneiras de automatizar no varejo"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os varejistas s\u00e3o mantidos em padr\u00f5es mais elevados do que nunca. As marcas mais bem-sucedidas s\u00e3o \u00e1geis, centradas no cliente, orientadas para a cultura e eficientes. Essa \u00e9 uma tarefa dif\u00edcil. E a equipe de gest\u00e3o est\u00e1 sentindo a press\u00e3o. Na verdade, <\/span><a href=\"https:\/\/smallbiztrends.com\/2017\/09\/small-business-owner-productivity-tips.html\" target=\"_blank\" rel=\"noopener noreferrer\">72% de gerentes de neg\u00f3cios<\/a><span style=\"font-weight: 400;\"> est\u00e3o sobrecarregados com seu trabalho.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A automa\u00e7\u00e3o de varejo capacita as marcas com melhores dados, maior efici\u00eancia e economia geral de custos. Ele reduz o trabalho ocupado e as tarefas manuais propensas a erros, permitindo que a equipe se concentre em decis\u00f5es de neg\u00f3cios impactantes.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Considere o seguinte: com a automa\u00e7\u00e3o, voc\u00ea pode administrar uma mercearia inteira com at\u00e9 <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">65% menos horas<\/a><span style=\"font-weight: 400;\"> do que totalmente operado por humanos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vejamos quatro maneiras de automatizar suas lojas de varejo e <\/span><a href=\"https:\/\/blog.bindy.com\/pt\/10-maneiras-de-maximizar-as-vendas-no-varejo\/\" target=\"_blank\" rel=\"noopener noreferrer\">aumentar a lucratividade<\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Gest\u00e3o de invent\u00e1rio<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O gerenciamento de estoque \u00e9 um componente cr\u00edtico, embora tedioso, para todos os neg\u00f3cios de varejo. Gerenciar estoque em v\u00e1rios canais, lojas e armaz\u00e9ns fica complicado. Mas se voc\u00ea tiver um gerenciamento de estoque impreciso ou ineficiente, poder\u00e1 tomar decis\u00f5es de compra caras, perder clientes por falta de estoque e desperdi\u00e7ar dinheiro com estoque morto.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\"><span style=\"font-weight: 400;\">McKinsey &amp; Company<\/span><\/a><span style=\"font-weight: 400;\"> prev\u00ea que a automa\u00e7\u00e3o continuar\u00e1 a ter um impacto significativo no gerenciamento de estoque.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-7452 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"345\" data-attachment-id=\"7452\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/mckensey-company-automation-by-core-merchandising-activity-graph\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?fit=1082%2C534&amp;ssl=1\" data-orig-size=\"1082,534\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"McKensey &amp;#038; Company automation by core merchandising activity graph\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?fit=700%2C345&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=700%2C345&#038;ssl=1\" alt=\"Automa\u00e7\u00e3o da McKensey &amp; Company por gr\u00e1fico de atividade de merchandising principal - 4 maneiras de automatizar no varejo\" class=\"wp-image-7452\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?w=1082&amp;ssl=1 1082w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=300%2C148&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=1024%2C505&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=768%2C379&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=700%2C345&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=810%2C400&amp;ssl=1 810w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">mckinsey. com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Existem v\u00e1rias maneiras de automatizar o gerenciamento de estoque de varejo:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Contagens de invent\u00e1rio:<span style=\"font-weight: 400;\"> Um POS de varejo ou software de gerenciamento de estoque pode automatizar esse processo. Fisicamente falando, os rob\u00f4s podem realizar contagens de estoque para varejistas e enviar essas informa\u00e7\u00f5es para sua pilha de tecnologia.<\/span><\/b><\/li>\n\n\n\n<li><b>Alertas de estoque baixo: <span style=\"font-weight: 400;\">A falta de estoque \u00e9 cara e prejudica a experi\u00eancia do cliente. As notifica\u00e7\u00f5es automatizadas atenuam isso.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Compras:<\/strong> <span style=\"font-weight: 400;\">Alertas automatizados de estoque baixo tamb\u00e9m podem iniciar automa\u00e7\u00f5es para o processo de compra - tudo, desde a gera\u00e7\u00e3o de pedidos at\u00e9 o envio a fornecedores e vendedores.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Atendimento do pedido:<\/strong> <a href=\"https:\/\/www.businessinsider.com\/amazon-introduces-new-warehouse-robots-2019-5\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon usa rob\u00f4s<\/a><span style=\"font-weight: 400;\"> para atendimento de pedidos e empresa de rob\u00f3tica de varejo<\/span> <a href=\"http:\/\/www.symbotic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simb\u00f3lico<\/a><span style=\"font-weight: 400;\"> com sucesso<\/span><a href=\"https:\/\/www.theglobeandmail.com\/opinion\/article-the-days-of-the-retail-clerk-are-over\/\" target=\"_blank\" rel=\"noopener noreferrer\"> custos trabalhistas reduzidos em 80%<\/a><span style=\"font-weight: 400;\"> (em um espa\u00e7o at\u00e9 40% menor).<\/span><\/li>\n\n\n\n<li><strong>Gerenciamento de armazenagem:<\/strong> <span style=\"font-weight: 400;\">Tamb\u00e9m na nota de rob\u00f4s, <\/span><a href=\"https:\/\/news.walmart.com\/2019\/04\/09\/squadgoals-how-automated-assistants-are-helping-us-work-smarter\" target=\"_blank\" rel=\"noopener noreferrer\">Walmart tem descarregadores R\u00c1PIDOS<\/a><span style=\"font-weight: 400;\"> que otimizam o espa\u00e7o do armaz\u00e9m, e <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">Target fez parceria com a Swisslog<\/a><span style=\"font-weight: 400;\"> para criar armaz\u00e9ns com separa\u00e7\u00e3o autom\u00e1tica de caixas.<\/span><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">Preven\u00e7\u00e3o de perdas<\/a>:<\/strong> <span style=\"font-weight: 400;\">Automatizar <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">corretivo ac<\/a><a href=\"https:\/\/blog.bindy.com\/pt\/o-poderoso-plano-de-acao\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00edons<\/a>. Gerencie incidentes com efici\u00eancia, atribuindo responsabilidades no n\u00edvel da loja. Notifica\u00e7\u00f5es e lembretes autom\u00e1ticos. Acompanhe a resolu\u00e7\u00e3o em tempo real de qualquer lugar.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Auditoria\/inspe\u00e7\u00f5es de varejo<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">o <a href=\"https:\/\/blog.bindy.com\/pt\/o-que-e-uma-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditoria de varejo ou inspe\u00e7\u00e3o<\/a>, o processo pode ser longo e complicado ao usar processo manual, papel e at\u00e9 mesmo <a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel<\/a>. Na verdade, os gestores distritais podem gastar at\u00e9 metade da semana (mais de 20 horas) em inspe\u00e7\u00f5es de lojas.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59818\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-time-savings-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Time savings-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59818\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Apesar do compromisso de tempo, \u00e9 importante evitar atalhos \u2013 na pior das hip\u00f3teses, isso pode acabar com seus neg\u00f3cios. Chipotle, por exemplo, passou por uma grande confus\u00e3o recentemente quando foi descoberto que eram <\/span><a href=\"https:\/\/www.cnn.com\/2020\/01\/28\/business\/chipotle-child-labor-law-violations\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">em viola\u00e7\u00e3o das leis do trabalho infantil<\/a><span style=\"font-weight: 400;\">. Isso veio com uma multa pesada de $1,3 milh\u00e3o, para n\u00e3o mencionar a imprensa negativa.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/quais-sao-os-padroes-da-marca\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A automatiza\u00e7\u00e3o da auditoria de varejo vai al\u00e9m dos gadgets. <\/span><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a><span style=\"font-weight: 400;\">, por exemplo, usa automa\u00e7\u00e3o para agilizar o <a href=\"https:\/\/blog.bindy.com\/pt\/o-fluxo-de-trabalho-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">todo o processo de auditoria\/inspe\u00e7\u00e3o<\/a>. Recursos como listas de verifica\u00e7\u00e3o inteligentes da loja, gerenciamento de tarefas, verifica\u00e7\u00e3o de fotos, calend\u00e1rios colaborativos e rastreamento de ingressos permitem que os varejistas gerenciem todas as etapas da execu\u00e7\u00e3o da loja e do processo de comunica\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tamb\u00e9m com Bindy, os varejistas podem <a href=\"https:\/\/blog.bindy.com\/pt\/o-poderoso-plano-de-acao\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizar a\u00e7\u00f5es corretivas<\/a> e atribua-lhes na hora prazos e fotos para ilustrar o n\u00e3o cumprimento. Voc\u00ea tamb\u00e9m pode adicionar recomenda\u00e7\u00f5es para impor procedimentos operacionais padr\u00e3o.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Confira estes recursos do Bindy para automatizar seu processo de auditoria\/inspe\u00e7\u00e3o:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Auditoria\/inspe\u00e7\u00e3o de varejo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/operations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Opera\u00e7\u00f5es<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/health-safety\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sa\u00fade e seguran\u00e7a<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Merchandising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">Preven\u00e7\u00e3o de perdas<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&#038;ssl=1\" alt=\"Encontrar problemas no site \u00e9 bom. Corrigi-los \u00e9 melhor.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Relacionado: Como criar uma lista de verifica\u00e7\u00e3o de auditoria de varejo &gt;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marketing<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os profissionais de marketing t\u00eam a tarefa de criar uma experi\u00eancia unificada do cliente e uma estrat\u00e9gia de comunica\u00e7\u00e3o e marca em todo <\/span><i><span style=\"font-weight: 400;\">tudo<\/span><\/i><span style=\"font-weight: 400;\"> pontos de toque. H\u00e1 muito que entra nisso.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Enquanto a estrat\u00e9gia de marketing n\u00e3o pode ser executada por computadores, as t\u00e1ticas podem.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aqui est\u00e3o algumas maneiras de automatizar o marketing para sua marca de varejo:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>E-mail: <span style=\"font-weight: 400;\">Crie campanhas e sequ\u00eancias automatizadas com base em diferentes gatilhos. Alguns exemplos incluem recibos por e-mail, e-mails de marcos (anivers\u00e1rios e anivers\u00e1rios, por exemplo), participa\u00e7\u00e3o p\u00f3s-evento e novos clientes\/boas-vindas, entre outros.<\/span><\/b><\/li>\n\n\n\n<li><b>M\u00eddia social:<span style=\"font-weight: 400;\"> Receba notifica\u00e7\u00f5es quando sua marca for mencionada. Automatize respostas a consultas comuns.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Marketing de conte\u00fado:<\/strong> <span style=\"font-weight: 400;\">Voc\u00ea pode automatizar tudo, desde o processo de cria\u00e7\u00e3o de conte\u00fado at\u00e9 a distribui\u00e7\u00e3o.<\/span><\/li>\n\n\n\n<li><strong>SMS marketing:<\/strong> <span style=\"font-weight: 400;\">Semelhante ao e-mail, envie mensagens de texto para seus clientes com recomenda\u00e7\u00f5es de produtos, promo\u00e7\u00f5es da loja e convites para eventos.<\/span><\/li>\n\n\n\n<li><strong>Personaliza\u00e7\u00e3o:<\/strong> <span style=\"font-weight: 400;\">Os consumidores de hoje sabem que os varejistas t\u00eam dados \u2014 e exigem que os usem para criar experi\u00eancias de varejo personalizadas. Isso \u00e9 quase imposs\u00edvel sem aprendizado de m\u00e1quina e automa\u00e7\u00e3o. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Comunicando<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"448\" data-attachment-id=\"10075\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/shutterstock_739423216-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?fit=1920%2C1230&amp;ssl=1\" data-orig-size=\"1920,1230\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_739423216 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?fit=700%2C448&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=700%2C448&#038;ssl=1\" alt=\"\" class=\"wp-image-10075\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1024%2C656&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=768%2C492&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1536%2C984&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=2048%2C1312&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1200%2C769&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=700%2C448&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=2000%2C1281&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=624%2C400&amp;ssl=1 624w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os varejistas modernos sabem da import\u00e2ncia dos dados \u2013 <\/span><i><span style=\"font-weight: 400;\">Boa<\/span><\/i> <a href=\"https:\/\/blog.bindy.com\/pt\/os-10-principais-kpis-que-os-varejistas-de-pmes-devem-rastrear-e-como-medi-los\/\" target=\"_blank\" rel=\"noopener noreferrer\">dados de varejo<\/a><span style=\"font-weight: 400;\">. Os varejistas precisam ficar por dentro de tudo, desde invent\u00e1rio at\u00e9 auditoria, marketing e muito mais.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mas isso requer muito gerenciamento de dados, e as an\u00e1lises manuais de dados exigem muito tempo e poder cerebral.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Felizmente, h\u00e1 muitas maneiras de automatizar relat\u00f3rios e an\u00e1lises de dados, permitindo que as pessoas obtenham insights mais profundos e significativos em menos tempo (para n\u00e3o mencionar mais precisos).&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A automa\u00e7\u00e3o de relat\u00f3rios pode incluir a gera\u00e7\u00e3o e distribui\u00e7\u00e3o de relat\u00f3rios, a execu\u00e7\u00e3o de an\u00e1lises e o envio de notifica\u00e7\u00f5es quando condi\u00e7\u00f5es espec\u00edficas forem atendidas.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Muitos dispositivos IoT tamb\u00e9m est\u00e3o possibilitando relat\u00f3rios automatizados na loja. <\/span><a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sensores de loja Bindy<\/a><span style=\"font-weight: 400;\">, por exemplo, monitoram a temperatura e o mon\u00f3xido de carbono para seguran\u00e7a alimentar, bem como seguran\u00e7a em armaz\u00e9ns e instala\u00e7\u00f5es de armazenamento. As condi\u00e7\u00f5es s\u00e3o rastreadas em intervalos regulares ao longo do tempo e o Bindy envia uma notifica\u00e7\u00e3o se algo estiver errado.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"Bindy - An\u00fancios de banner - janeiro de 2020 - v8\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Simplificando seus neg\u00f3cios com automa\u00e7\u00e3o de varejo<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A automa\u00e7\u00e3o de varejo torna as marcas mais eficientes, conhecedoras e no controle de suas opera\u00e7\u00f5es di\u00e1rias, para que possam dedicar mais tempo ao quadro geral e aos objetivos estrat\u00e9gicos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andrea\" class=\"wp-image-5746\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Os varejistas s\u00e3o mantidos em padr\u00f5es mais elevados do que nunca. As marcas mais bem-sucedidas s\u00e3o \u00e1geis, centradas no cliente, orientadas para a cultura e eficientes. Essa \u00e9 uma tarefa dif\u00edcil. E a equipe de gest\u00e3o est\u00e1 sentindo a press\u00e3o. Na verdade, 72% de gerentes de neg\u00f3cios est\u00e3o sobrecarregados com seu trabalho. A automa\u00e7\u00e3o de varejo capacita as marcas com melhores dados, maior efici\u00eancia e economia geral de custos. Isto \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/4-maneiras-de-automatizar-no-varejo\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">4 maneiras de automatizar no varejo<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[677173953,10474610,283761],"class_list":["post-7451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-automation","tag-retail-systems","tag-retail-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Automate in Retail<\/title>\n<meta name=\"description\" content=\"The most successful brands are nimble, customer-first, culture-oriented, and efficient. Here are four ways to automate in retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/4-maneiras-de-automatizar-no-varejo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Automate in Retail\" \/>\n<meta property=\"og:description\" content=\"The most successful brands are nimble, customer-first, culture-oriented, and efficient. 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Voc\u00ea supervisiona v\u00e1rias lojas em sua regi\u00e3o, lidando com os problemas espec\u00edficos de cada uma no dia a dia. Ao mesmo tempo, voc\u00ea \u00e9 respons\u00e1vel por garantir que cada loja esteja alinhada com as diretrizes operacionais da empresa e com os objetivos estrat\u00e9gicos de longo prazo. 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