{"id":7176,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7176"},"modified":"2024-09-13T13:34:19","modified_gmt":"2024-09-13T17:34:19","slug":"como-os-varejistas-podem-criar-uma-primeira-impressao-positiva","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/how-retailers-can-create-a-positive-first-impression\/","title":{"rendered":"Como os varejistas podem criar uma primeira impress\u00e3o positiva"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quando foi a \u00faltima vez que voc\u00ea fez uma suposi\u00e7\u00e3o sobre algo? Ou algu\u00e9m?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A realidade \u00e9 que as suposi\u00e7\u00f5es s\u00e3o muitas vezes feitas instintivamente \u2013 sejam elas certas ou erradas. \u00c9 da natureza humana reagir a situa\u00e7\u00f5es, experi\u00eancias e at\u00e9 pessoas apesar de n\u00e3o saber nada sobre esses cen\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 justo dizer que as primeiras impress\u00f5es s\u00e3o importantes \u2013 pura e simplesmente. Infelizmente, \u00e9 <em>n\u00e3o <\/em>t\u00e3o claro e simples como um varejista para reagir a essas realidades. Em vez disso, os comerciantes devem aceitar as responsabilidades decorrentes de serem julgados e reagidos \u2013 <em>em \u00faltima an\u00e1lise <\/em>com o objetivo de deixar boas primeiras impress\u00f5es para ser lembrado positivamente pelos clientes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A pesquisa sugere que leva apenas um <a href=\"https:\/\/www.psychologicalscience.org\/observer\/how-many-seconds-to-a-first-impression\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00e9cimo de segundo<\/a> para que os indiv\u00edduos formem uma opini\u00e3o, o que significa que os varejistas n\u00e3o t\u00eam tempo de sobra para atrair a aten\u00e7\u00e3o do cliente.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Das entradas das lojas ao apelo na cal\u00e7ada, ao merchandising de interiores, ao comportamento dos funcion\u00e1rios, ao c\u00f3digo de vestimenta da equipe e muito mais, todos os detalhes s\u00e3o importantes. Os varejistas que desejam garantir uma primeira impress\u00e3o positiva devem se concentrar em duas \u00e1reas principais: seu apelo visual inicial e sua sauda\u00e7\u00e3o ao cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Foco no apelo visual <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Veja esta postagem no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BJFfGHlDu0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Uma postagem compartilhada por Siobhan Ferguson | PrettyCityLondon (@prettycitylondon)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A apar\u00eancia importa. A\u00ed eu falei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da sua vitrine \u00e0s exibi\u00e7\u00f5es visuais e ao c\u00f3digo de vestimenta de seus funcion\u00e1rios, as pessoas julgar\u00e3o com base nas impress\u00f5es visuais de sua loja. Reconhecer essa realidade oferece a voc\u00ea a oportunidade de fortalecer seus padr\u00f5es visuais e as primeiras impress\u00f5es de sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o as 3 principais \u00e1reas visuais para focar:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Exterior da Loja<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O exterior da sua loja deve oferecer uma sinaliza\u00e7\u00e3o clara que n\u00e3o apenas compartilhe o nome da sua loja, mas tamb\u00e9m o hor\u00e1rio da loja, detalhes de contato e informa\u00e7\u00f5es sobre o que o sortimento de sua loja oferece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, o nome de uma butique chamada Nicole&#039;s Boutique n\u00e3o identifica claramente o que essa butique pode vender. Mas estender detalhes adicionais que podem incluir moda e acess\u00f3rios oferecer\u00e1 uma compreens\u00e3o mais clara aos clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Expositores de lojas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um cliente entra em uma loja, ele naturalmente olha ao redor. Suas exibi\u00e7\u00f5es influenciam positiva ou negativamente a impress\u00e3o que eles t\u00eam de sua loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os expositores est\u00e3o arrumados, bem abastecidos e t\u00eam sinaliza\u00e7\u00e3o clara? Para causar uma boa primeira impress\u00e3o, use este <a href=\"https:\/\/blog.bindy.com\/pt\/merchandising-checklist-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">lista de verifica\u00e7\u00e3o de merchandising<\/a> para garantir que seu merchandising contribua apenas com uma primeira impress\u00e3o positiva.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>3. C\u00f3digo de vestimenta da loja<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O traje importa. Os c\u00f3digos de vestimenta s\u00e3o a chance de um varejista realmente se destacar entre a concorr\u00eancia e oferecer atendimento ao cliente que influenciar\u00e1 positivamente as impress\u00f5es do cliente. Certifique-se de que a equipe de sua loja tenha um c\u00f3digo de vestimenta que contribua para a marca da sua loja e, da mesma forma, n\u00e3o distraia os clientes do que eles realmente est\u00e3o l\u00e1 \u2013 que \u00e9 comprar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementar as expectativas de comunica\u00e7\u00e3o do cliente <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nada pode proporcionar boas primeiras impress\u00f5es como uma boa comunica\u00e7\u00e3o. Tendo isso em mente, os comerciantes precisam ser proativos na identifica\u00e7\u00e3o de maneiras pelas quais desejam que a equipe da loja cumprimente e apoie os clientes que entram em sua loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estender o insight sobre promo\u00e7\u00f5es ou produtos na loja \u00e9 um ponto de partida natural para os varejistas considerarem, mas dizer ol\u00e1 \u00e9 o primeiro passo para dar aos clientes a chance de se envolver com a equipe da sua loja. Por causa disso \u2013 e porque os segundos importam aqui \u2013 considere como sua loja atualmente recebe os clientes e, em seguida, considere quais varia\u00e7\u00f5es podem existir entre sua equipe de loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea oferece uma sauda\u00e7\u00e3o consistente para todos os clientes que passam pela sua porta? Ou suas sauda\u00e7\u00f5es variam de acordo com quem as est\u00e1 estendendo? Al\u00e9m disso, como essa sauda\u00e7\u00e3o \u00e9 entregue\u2026 com contato visual? Atr\u00e1s de sua \u00e1rea de embrulho de dinheiro? Ou onde quer que a equipe da sua loja esteja no momento em que algu\u00e9m entra na sua loja? Observar todos os \u00e2ngulos do seu primeiro ol\u00e1 aos clientes pode parecer simples, mas todos os detalhes s\u00e3o importantes aqui.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-attachment-id=\"10050\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/shutterstock_787055164-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_787055164\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?fit=700%2C467&amp;ssl=1\" alt=\"\" class=\"wp-image-10050\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_787055164.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para ajudar a aperfei\u00e7oar a sauda\u00e7\u00e3o da sua loja, considere o seguinte:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identifique uma sauda\u00e7\u00e3o padr\u00e3o da loja que todos os funcion\u00e1rios da loja devem usar quando algu\u00e9m entrar na sua loja. <\/strong>Essa sauda\u00e7\u00e3o se torna parte da marca da sua loja e ajuda a criar uma impress\u00e3o memor\u00e1vel nos clientes devido \u00e0 sua natureza repetitiva.<\/li>\n\n\n\n<li><strong>Mantenha a sauda\u00e7\u00e3o da loja otimista e amig\u00e1vel. <\/strong>Um simples \u201col\u00e1\u201d \u00e9 muito simples. No entanto, um \u201col\u00e1, bem-vindo ao nome da sua loja\u201d \u00e9 bastante simples sem ser muito insistente. Os clientes n\u00e3o se sentir\u00e3o pressionados a serem redirecionados imediatamente para uma \u00e1rea de venda que voc\u00ea tamb\u00e9m pode apontar ou a press\u00e3o para gastar e, em vez disso, simplesmente aproveite sua loja. E se sua loja for comercializada e sortida no seu melhor, os pr\u00f3ximos passos que levam \u00e0s compras do cliente devem come\u00e7ar a ocorrer instintivamente.<\/li>\n\n\n\n<li><strong>Entregue a sauda\u00e7\u00e3o com um sorriso genu\u00edno e contato visual.<\/strong> Afinal, trata-se de primeiras impress\u00f5es, lembra? Dizer qualquer coisa s\u00f3 importa quando \u00e9 dito com inten\u00e7\u00e3o, ent\u00e3o treine sua equipe para ser sincera com suas sauda\u00e7\u00f5es. Isso significa olhar para cima se a cabe\u00e7a estiver olhando para baixo, fazer contato visual em vez de desviar o olhar e oferecer um sorriso que cumprimente os clientes com uma recep\u00e7\u00e3o calorosa em vez de qualquer outra coisa.<\/li>\n\n\n\n<li><strong>Auditoria para garantir que sua sauda\u00e7\u00e3o seja adotada.<\/strong> Estar em suas lojas e realizar <a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">auditorias regulares de varejo<\/a> ou inspe\u00e7\u00f5es refor\u00e7a os padr\u00f5es da marca. A \u00fanica maneira de saber se os funcion\u00e1rios est\u00e3o aplicando suas habilidades de comunica\u00e7\u00e3o rec\u00e9m-adquiridas \u00e9 visitando a loja. Al\u00e9m disso, entrar e inspecionar suas lojas oferece aos funcion\u00e1rios a oportunidade de fazer perguntas e oferecer feedback.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"Bindy - An\u00fancios de banner - janeiro de 2020 - v8\" class=\"wp-image-7426\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por fim, lembre-se de que, em um mundo repleto de tecnologia e listas de tarefas aparentemente intermin\u00e1veis para voc\u00ea e seus consumidores, fa\u00e7a com que cada momento seja importante quando se trata de se conectar com os clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pensamentos finais\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira impress\u00e3o \u00e9 o que leva \u00e0 pr\u00f3xima e, finalmente, o que torna sua marca memor\u00e1vel\u2026 ou n\u00e3o. Quanto \u00e0s recompensas das primeiras impress\u00f5es positivas? Vendas!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"803\" data-attachment-id=\"5716\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/rm-nlreyhle_headshot_2019-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=800%2C803&amp;ssl=1\" data-orig-size=\"800,803\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RM-NLReyhle_Headshot_2019 (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=700%2C703&amp;ssl=1\" src=\"https:\/\/i1.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?zoom=0.8999999761581421&amp;resize=217%2C213&amp;ssl=1\" alt=\"RM-NLReyhle_Headshot_2019 (1)\" class=\"wp-image-5716\" style=\"width:216px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Nicole Leinbach Reyhle \u00e9 a fundadora da&nbsp;<a href=\"https:\/\/retailminded.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vis\u00e3o de Varejo<\/a>&nbsp;e o autor de <a href=\"https:\/\/retailminded.com\/retail-101-the-book\/#.XhiKRshKiUk\">Varejo 101<\/a>. Ela \u00e9 uma colaboradora frequente do The Today Show, Forbes e \u00e9 a porta-voz do Small Business Saturday da American Express. Reyhle \u00e9 reconhecida como uma das 10 principais l\u00edderes de pensamento do varejo pela Vend e uma &quot;futurista&quot; do varejo pela IBM.&nbsp;<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Quando foi a \u00faltima vez que voc\u00ea fez uma suposi\u00e7\u00e3o sobre algo? Ou algu\u00e9m? A realidade \u00e9 que as suposi\u00e7\u00f5es s\u00e3o muitas vezes feitas instintivamente \u2013 sejam elas certas ou erradas. \u00c9 da natureza humana reagir a situa\u00e7\u00f5es, experi\u00eancias e at\u00e9 pessoas apesar de n\u00e3o saber nada sobre esses cen\u00e1rios. \u00c9 justo dizer que as primeiras impress\u00f5es s\u00e3o importantes \u2013 \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/how-retailers-can-create-a-positive-first-impression\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Como os varejistas podem criar uma primeira impress\u00e3o positiva<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173950,88195,677173948,677173949],"class_list":["post-7176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-communication","tag-customer-experience","tag-first-impression","tag-visual-appeal"],"yoast_head":"<!-- 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