{"id":7063,"date":"2021-06-26T15:16:00","date_gmt":"2021-06-26T19:16:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7063"},"modified":"2024-08-20T11:34:01","modified_gmt":"2024-08-20T15:34:01","slug":"a-evolucao-da-analise-do-trafego-de-pedestres-e-como-usa-la","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/","title":{"rendered":"A evolu\u00e7\u00e3o da an\u00e1lise de tr\u00e1fego de pedestres e como us\u00e1-la"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A an\u00e1lise do tr\u00e1fego de pedestres est\u00e1 ajudando as lojas f\u00edsicas a obter os mesmos insights ricos sobre os clientes que as marcas de com\u00e9rcio eletr\u00f4nico t\u00eam capitalizado. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Quando as compras on-line avan\u00e7aram, as marcas de com\u00e9rcio eletr\u00f4nico tiveram vantagem em termos de dados. Eles poderiam rastrear mais do que apenas quantas pessoas acessaram seu site \u2013 eles poderiam ver como eles interagiram com seu site e, portanto, entender o comportamento geral do cliente enquanto se engajavam com a marca.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Enquanto isso, os varejistas f\u00edsicos ficavam felizes se pudessem obter um n\u00famero preciso de compradores que entravam na loja.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">E ent\u00e3o veio a tecnologia. <\/span><a href=\"https:\/\/blog.bindy.com\/pt\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tr\u00e1fego de pedestres<\/a><span style=\"font-weight: 400;\"> A an\u00e1lise evoluiu da simples contagem de corpos para um conjunto mais sofisticado de an\u00e1lises, semelhantes \u00e0s dispon\u00edveis online.&nbsp;<\/span><span style=\"font-weight: 400;\">Agora, <\/span><a href=\"https:\/\/blog.bindy.com\/pt\/os-10-principais-kpis-que-os-varejistas-de-pmes-devem-rastrear-e-como-medi-los\/\" target=\"_blank\" rel=\"noopener noreferrer\">varejistas orientados a dados<\/a><span style=\"font-weight: 400;\"> pode coletar informa\u00e7\u00f5es valiosas n\u00e3o apenas sobre quantas pessoas entram em sua loja, mas tamb\u00e9m sobre seu comportamento enquanto est\u00e3o l\u00e1.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Neste artigo, estamos examinando a hist\u00f3ria e a evolu\u00e7\u00e3o da an\u00e1lise de tr\u00e1fego de pedestres e como voc\u00ea pode us\u00e1-la em suas lojas de varejo.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A evolu\u00e7\u00e3o do contador de tr\u00e1fego pedonal<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Primeiro, vamos dar uma olhada na evolu\u00e7\u00e3o da contagem e an\u00e1lise do tr\u00e1fego de pedestres:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contagens manuais nos tempos antigos:<\/strong><b><span style=\"font-weight: 400;\"> H\u00e1 indica\u00e7\u00f5es hist\u00f3ricas de contagem manual precoce. <\/span><a href=\"https:\/\/americanhistory.si.edu\/collections\/object-groups\/counters\" target=\"_blank\" rel=\"noopener noreferrer\">De acordo com o Museu Nacional de Hist\u00f3ria Americana<\/a><span style=\"font-weight: 400;\">, \u201cos escribas realizando c\u00e1lculos moviam pequenas pedras ou fichas de metal ao longo das linhas\u201d.<\/span><\/b><\/li>\n\n\n\n<li><strong>Contadores mec\u00e2nicos:<\/strong> <span style=\"font-weight: 400;\">No s\u00e9culo 19, os inventores come\u00e7aram a criar e patentear contadores mec\u00e2nicos. Esses dispositivos foram usados para contar agricultura, m\u00e1quinas e muito mais. Em 1874, Alexander Atkinson inventou um registro de contagem para rastrear quantidades de gr\u00e3os.<\/span><\/li>\n\n\n\n<li><strong>Tapetes de press\u00e3o:<\/strong><span style=\"font-weight: 400;\"> Tapetes, plataformas e sensores sens\u00edveis \u00e0 press\u00e3o foram um dos primeiros avan\u00e7os direcionados \u00e0 contagem de pessoas. Tamb\u00e9m funciona em um ambiente de varejo.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Feixes infravermelhos:<\/strong><span style=\"font-weight: 400;\"> Os contadores de vigas s\u00e3o colocados em lados opostos da entrada da loja. Eles usam um receptor ou refletor para disparar um fluxo cont\u00ednuo de luz pela entrada. Cada vez que esse feixe de luz \u00e9 quebrado, ele adiciona uma contagem \u00e0 contagem.<\/span><\/li>\n\n\n\n<li><strong>Contadores t\u00e9rmicos<\/strong><b>: <\/b><span style=\"font-weight: 400;\">Essa tecnologia foi desenvolvida usando fontes de calor para contar o n\u00famero de pessoas que entram em uma loja.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Contadores de v\u00eddeo<\/strong><b>:<span style=\"font-weight: 400;\"> Os contadores de v\u00eddeo registram a entrada da loja e usam algoritmos de computador para contar o n\u00famero de corpos que percorrem o caminho. Os varejistas puderam come\u00e7ar a analisar mais do que apenas o n\u00famero de compradores que entraram na loja \u2013 eles tamb\u00e9m puderam observar seu comportamento uma vez l\u00e1 dentro.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Contagem de Wi-Fi:<\/strong><span style=\"font-weight: 400;\"> Ainda mais avan\u00e7ada que os contadores de v\u00eddeo, a an\u00e1lise de tr\u00e1fego de pedestres WiFi \u00e9 a mais sofisticada at\u00e9 hoje. Os smartphones dos compradores se conectam \u00e0 rede e enviam alertas e informa\u00e7\u00f5es ao sistema sobre sua atividade. Essa an\u00e1lise detalhada mostra o n\u00famero de compradores, para onde foram, em quais \u00e1reas passaram mais tempo, quais produtos exploraram e at\u00e9 quais associados os ajudaram.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia de varejo capacita continuamente as marcas a <a href=\"https:\/\/blog.bindy.com\/pt\/10-maneiras-de-usar-a-psicologia-do-consumidor-para-aumentar-as-vendas-no-varejo\/\" target=\"_blank\" rel=\"noopener noreferrer\">entenda mais sobre o comportamento do cliente<\/a><span style=\"font-weight: 400;\">, construindo relacionamentos aut\u00eanticos e impulsionando as vendas.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"https:\/\/bindy.com\/\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Como usar a an\u00e1lise de tr\u00e1fego de pedestres hoje<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os varejistas podem usar uma combina\u00e7\u00e3o das ferramentas modernas acima, muitas recorrendo a v\u00eddeo e Wi-Fi, como suas principais ferramentas de an\u00e1lise de tr\u00e1fego de pedestres. \u201cO tr\u00e1fego de pedestres \u00e9 um bar\u00f4metro cr\u00edtico para os varejistas\u201d, diz David Bairstow, vice-presidente s\u00eanior de produto, <\/span>Skyhook<span style=\"font-weight: 400;\">. \u201cCom tantos sinais competindo pela aten\u00e7\u00e3o do consumidor, \u00e9 importante entender quantos consumidores est\u00e3o visitando suas lojas em rela\u00e7\u00e3o aos seus concorrentes.\u201d&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os varejistas podem \u201cidentificar tend\u00eancias em seus pr\u00f3prios dados de CRM para explicar algumas das mudan\u00e7as, mas n\u00e3o podem reunir toda a hist\u00f3ria sem entender o fluxo do tr\u00e1fego de pedestres\u201d, diz ele. A an\u00e1lise do tr\u00e1fego de pedestres une tudo.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cSer capaz de ver mudan\u00e7as relativas no tr\u00e1fego de pedestres pode apoiar ou negar uma tese.\u201d \u2013 David Bairstow, vice-presidente s\u00eanior de produto, <a href=\"https:\/\/www.skyhook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Skyhook<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os varejistas devem analisar algumas categorias-chave de insights:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Padr\u00f5es de tr\u00e1fego<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analisar como os clientes se movem pela sua loja envolve muito. Portanto, concentre-se em KPIs que apoiem seus objetivos de neg\u00f3cios abrangentes. Dito isto, existem alguns pontos de dados universais a serem considerados ao analisar seu tr\u00e1fego de pedestres:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Pontos de atrito<span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Onde os compradores est\u00e3o ficando presos? O que voc\u00ea pode fazer para torn\u00e1-los descolados?&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Agrupamentos<\/strong>:<span style=\"font-weight: 400;\"> Existem locais espec\u00edficos na loja onde os compradores tendem a se aglomerar ou passam muito tempo? O que est\u00e1 fazendo com que eles passem tanto tempo neste local? \u00c9 uma coisa boa ou ruim?<\/span><\/li>\n\n\n\n<li><strong>Taxa de convers\u00e3o<\/strong>:<span style=\"font-weight: 400;\"> Saber quantas pessoas entram na sua loja e quantas pessoas fazem uma compra ajudar\u00e1 voc\u00ea a entender a taxa de convers\u00e3o. Este \u00e9 um indicador mais preciso de qu\u00e3o eficaz voc\u00ea \u00e9 em impulsionar as vendas do que os n\u00fameros de vendas.<\/span><\/li>\n\n\n\n<li><strong>Tempo de perman\u00eancia<\/strong>:<span style=\"font-weight: 400;\"> Quanto tempo os compradores est\u00e3o gastando em sua loja? Como isso se correlaciona com os d\u00f3lares gastos e outras m\u00e9tricas relacionadas \u00e0 convers\u00e3o?<br><\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"10062\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/shutterstock_1125853544-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1125853544 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-10062\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2000%2C1500&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=533%2C400&amp;ssl=1 533w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Monitoramento de mercado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c9 sempre uma boa ideia fazer an\u00e1lises de mercado. \u201cCompare o tr\u00e1fego de pedestres entre v\u00e1rias lojas e seus concorrentes\u201d, recomenda Bairstow. Isso ajudar\u00e1 voc\u00ea a entender onde voc\u00ea se encaixa no cen\u00e1rio geral.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Uma an\u00e1lise comparativa, com suas pr\u00f3prias lojas ou de seus concorrentes, serve como uma ferramenta de benchmarking para ver como suas lojas se comparam. Com base nessas informa\u00e7\u00f5es, voc\u00ea pode determinar se seus n\u00fameros de tr\u00e1fego de pedestres est\u00e3o saud\u00e1veis ou precisam ser corrigidos.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cOs varejistas podem observar a dist\u00e2ncia que os consumidores percorrem at\u00e9 as lojas de melhor desempenho, a demografia dos visitantes das lojas de melhor desempenho, os outros varejistas agrupados em torno das lojas de melhor desempenho versus as de desempenho mais baixo e caracter\u00edsticas compartilhadas por lojas de alto desempenho\u201d, diz Bairstow .&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Ganhar visibilidade em seus sites tamb\u00e9m os torna respons\u00e1veis\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Atribui\u00e7\u00e3o de marketing<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fazer a ponte entre os dados online e offline \u00e9 um desafio sem fim. Mas, a tecnologia est\u00e1 tornando mais f\u00e1cil faz\u00ea-lo com sucesso. Ainda assim, os profissionais de marketing s\u00e3o desafiados quando se trata de atribui\u00e7\u00e3o, especialmente para campanhas digitais que geram tr\u00e1fego de pessoas e vendas nas lojas. Na verdade, <\/span><a href=\"https:\/\/rakutenmarketing.com\/en-uk\/media-and-press\/facebook-influencers-make-75k-per-post-despite-marketers-limited-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">60% de marcas<\/a><span style=\"font-weight: 400;\"> atualmente n\u00e3o use um modelo de atribui\u00e7\u00e3o para vendas de influenciadores.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cA an\u00e1lise do tr\u00e1fego de pedestres pode dizer se suas campanhas de vendas e marketing est\u00e3o tendo um impacto direto no tr\u00e1fego de pedestres para as lojas e resultando em vendas f\u00edsicas\u201d, diz Bairstow.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ferramentas de an\u00e1lise de tr\u00e1fego de pedestres para varejistas<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Agora, a ind\u00fastria n\u00e3o tem escassez de ferramentas de an\u00e1lise de tr\u00e1fego de pedestres. \u201c\u00c9 dif\u00edcil ter uma vis\u00e3o ampla de todas as suas lojas e concorrentes com solu\u00e7\u00f5es antigas que exigem hardware caro, como c\u00e2meras e beacons\u201d, diz Bairstow. \u201cMuitos varejistas est\u00e3o maximizando seu conhecimento de seus consumidores, e aqueles que n\u00e3o est\u00e3o, correm o risco de ficar para tr\u00e1s, evitando aproveitar as novas ferramentas dispon\u00edveis.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Algumas ferramentas de an\u00e1lise de tr\u00e1fego de pedestres para conferir incluem:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aislelabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aislelabs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/axper.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Machado<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.getblix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.density.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Densidade<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mindtree.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c1rvore Mental<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailnext.net\/en\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">VarejoPr\u00f3ximo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.scanalyticsinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scanalytics<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.shoppertrak.com\" target=\"_blank\" rel=\"noopener noreferrer\">ShopperTrak<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trafsys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traf-Sys<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c9 melhor avaliar suas op\u00e7\u00f5es com sua pr\u00f3pria pesquisa para determinar qual \u00e9 a mais adequada para suas lojas e seus objetivos de neg\u00f3cios.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Como otimizar o tr\u00e1fego de pedestres para suas lojas de varejo<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os dados s\u00e3o apenas uma pe\u00e7a do quebra-cabe\u00e7a. \u00c9 o que voc\u00ea faz com esses dados que causa impacto em seus resultados. Os varejistas precisam entender os insights de suas ferramentas de an\u00e1lise de tr\u00e1fego de pedestres e, mais importante, agir com base nesses insights.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aqui est\u00e3o alguns recursos para ajud\u00e1-lo a fazer exatamente isso:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/como-atrair-clientes-offline-e-para-suas-lojas-nesta-temporada-de-festas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Como obter clientes offline e em suas lojas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 maneiras pelas quais os varejistas podem aumentar o tr\u00e1fego de pessoas em suas lojas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/7-tecnicas-de-visual-merchandising-para-aumentar-as-vendas\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 T\u00e9cnicas de Visual Merchandising para Aumentar as Vendas<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre o autor:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andrea\" class=\"wp-image-5746\" style=\"width:198px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alex \u00e9 um redator que trabalha com empresas B2B nos setores de varejo, com\u00e9rcio eletr\u00f4nico e viagens para criar estrat\u00e9gias e conte\u00fado especializado em formato longo, site e blog. Voc\u00ea pode ver o trabalho dela em sites como Shopify, Vend, Stitch Labs, Money Under 30 e muito mais.\u00a0<a href=\"https:\/\/www.thealexsheehan.com\/?source=compliantia\" target=\"_blank\" rel=\"noreferrer noopener\">thealexsheehan. com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A an\u00e1lise do tr\u00e1fego de pedestres est\u00e1 ajudando as lojas f\u00edsicas a obter os mesmos insights ricos sobre os clientes que as marcas de com\u00e9rcio eletr\u00f4nico t\u00eam capitalizado. Quando as compras on-line avan\u00e7aram, as marcas de com\u00e9rcio eletr\u00f4nico tiveram vantagem em termos de dados. Eles podiam rastrear mais do que apenas quantas pessoas acessaram seu site \u2013 eles podiam ver como interagiam\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">A evolu\u00e7\u00e3o da an\u00e1lise de tr\u00e1fego de pedestres e como us\u00e1-la<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173911,175,677173941],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-foot-traffic","tag-marketing","tag-retail-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Evolution of Foot Traffic Analysis and How to Use It<\/title>\n<meta name=\"description\" content=\"With foot traffic analysis, retailers can collect insights about how many people enter stores and their behavior while there.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/a-evolucao-da-analise-do-trafego-de-pedestres-e-como-usa-la\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Evolution of Foot Traffic Analysis and How to Use It\" \/>\n<meta property=\"og:description\" content=\"With foot traffic analysis, retailers can collect insights about how many people enter stores and their behavior while there.\u00a0\" 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name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"The Evolution of Foot Traffic Analysis and How to Use 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Embora o Natal seja importante para os varejistas f\u00edsicos (respons\u00e1veis por mais de $1 trilh\u00e3o gastos em decora\u00e7\u00f5es, festas, alimentos e presentes somente nos EUA), ter um quarto trimestre bem-sucedido significa...","rel":"","context":"Em &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7117,"url":"https:\/\/blog.bindy.com\/pt\/7-tips-to-increase-same-store-sales-in-retail\/","url_meta":{"origin":7063,"position":5},"title":"7 dicas para aumentar as vendas nas mesmas lojas no varejo","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Uma das melhores maneiras de saber se suas lojas de varejo est\u00e3o indo bem \u00e9 comparar o desempenho delas com o per\u00edodo anterior. Os n\u00fameros de receita por si s\u00f3 n\u00e3o contam toda a hist\u00f3ria sem contexto ou dados hist\u00f3ricos, por isso \u00e9 importante analisar o desempenho da receita de uma loja ao longo de um per\u00edodo\u2026","rel":"","context":"Em &quot;\ud83d\uded2 Store Sales and Performance&quot;","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/pt\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/7063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=7063"}],"version-history":[{"count":15,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/7063\/revisions"}],"predecessor-version":[{"id":63349,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/7063\/revisions\/63349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/61743"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=7063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=7063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=7063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}