{"id":7022,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7022"},"modified":"2024-11-05T15:05:45","modified_gmt":"2024-11-05T20:05:45","slug":"3-maneiras-de-dar-suporte-aos-gerentes-de-lojas-de-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/3-ways-to-support-retail-store-managers\/","title":{"rendered":"3 maneiras de apoiar os gerentes de lojas de varejo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os gerentes de loja s\u00e3o a espinha dorsal do seu neg\u00f3cio de varejo. O gerente de loja certo pode fazer de uma loja um grande sucesso, enquanto o gerente errado pode destruir uma marca. De acordo com o <a href=\"https:\/\/bfi.uchicago.edu\/insight\/research-summary\/managers-and-productivity-in-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Universidade de Chicago<\/a>, um bom gerente pode aumentar a produtividade da loja em at\u00e9 100%. \u00c9 por isso que \u00e9 essencial que a matriz coloque uma cultura e sistemas em pr\u00e1tica para dar suporte aos gerentes de loja e ajud\u00e1-los a alcan\u00e7ar o sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se, os gerentes de loja t\u00eam muito o que fazer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>recrutar, treinar, supervisionar e avaliar o pessoal<\/li>\n\n\n\n<li>manter registros estat\u00edsticos e financeiros<\/li>\n\n\n\n<li>lidar com d\u00favidas e reclama\u00e7\u00f5es de clientes<\/li>\n\n\n\n<li>supervis\u00e3o de pre\u00e7os e controle de estoque<\/li>\n\n\n\n<li>maximizar a lucratividade e atingir as metas de vendas<\/li>\n\n\n\n<li>motivar a equipe e muito mais<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante para\u00a0<a href=\"https:\/\/blog.bindy.com\/pt\/11-dicas-para-ser-um-melhor-gerente-de-loja-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">os pr\u00f3prios gerentes de loja trabalhem para melhorar seu jogo<\/a>. Tamb\u00e9m \u00e9 importante que a matriz reconhe\u00e7a como pode dar melhor suporte aos gerentes de loja para executar essas responsabilidades, para que eles possam se concentrar na constru\u00e7\u00e3o de lojas de alto desempenho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o tr\u00eas dicas para ajud\u00e1-lo a apoiar melhor os gerentes de loja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Incentivar uma cultura orientada para a equipe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para apoiar melhor os gerentes de loja, crie uma cultura organizacional orientada para a equipe. A raz\u00e3o para isso \u00e9 simples \u2013 ao trabalhar em equipe, os varejistas alcan\u00e7am maior sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As raz\u00f5es para isso incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O trabalho em equipe pode <a href=\"https:\/\/blog.proofhub.com\/top-11-benefits-of-teamwork-in-workplace-24a55b8ab46e\" target=\"_blank\" rel=\"noopener noreferrer\">melhorar<\/a> quase todos os aspectos do desempenho, incluindo atendimento ao cliente, gerenciamento de estoque, merchandising, marketing e at\u00e9 mesmo decis\u00f5es estrat\u00e9gicas da loja.<\/li>\n\n\n\n<li>O trabalho em equipe ajuda a <a href=\"https:\/\/blog.proofhub.com\/top-11-benefits-of-teamwork-in-workplace-24a55b8ab46e\" target=\"_blank\" rel=\"noopener noreferrer\">levantar<\/a> n\u00edveis de moral, efici\u00eancia, criatividade e a qualidade do desempenho geral do trabalho. Isso se deve \u00e0 confian\u00e7a conquistada entre os funcion\u00e1rios de que eles apoiam uns aos outros caso precisem de orienta\u00e7\u00e3o, tenham d\u00favidas ou simplesmente desejem obter garantias em seus esfor\u00e7os.<\/li>\n\n\n\n<li>O trabalho em equipe ajuda a <a href=\"https:\/\/blog.proofhub.com\/top-11-benefits-of-teamwork-in-workplace-24a55b8ab46e\" target=\"_blank\" rel=\"noopener noreferrer\">produzir<\/a> funcion\u00e1rios mais motivados, o que, por sua vez, cria esfor\u00e7os di\u00e1rios mais fortes e leva a um maior sucesso \u2013 incluindo lucros mais fortes \u2013 para os varejistas.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12452\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12452\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Como criar uma cultura orientada para a equipe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lidere pelo exemplo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A matriz e a alta administra\u00e7\u00e3o devem dar o exemplo para ajudar a alimentar uma cultura orientada para a equipe em toda a organiza\u00e7\u00e3o. Mostre que voc\u00ea valoriza a colabora\u00e7\u00e3o, a contribui\u00e7\u00e3o, a diversidade e a comunica\u00e7\u00e3o aberta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando os gerentes de loja lideram pelo exemplo e incentivam um ambiente orientado para a equipe, eles eventualmente sentir\u00e3o que sua equipe os apoia. Isso resulta em facilitar suas responsabilidades de gerenciamento e ajudar a criar uma loja de desempenho mais forte com um ambiente de trabalho mais agrad\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contrate com cuidado<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com <a href=\"https:\/\/www.business.com\/articles\/hire-for-cultural-fit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andr\u00e9 Martins<\/a>, Analista S\u00eanior e Especialista na business.com, \u201ccontratar para adequa\u00e7\u00e3o cultural \u00e9 crucial para um ambiente de trabalho ideal.\u201d Ele diz \u201cpara construir uma cultura empresarial positiva e forte, voc\u00ea deve garantir que os novos contratados tenham os atributos, habilidades e personalidade para se alinharem ao seu ambiente ideal. Contratar algu\u00e9m que n\u00e3o se encaixa na cultura da empresa \u00e9 um recibo para contrata\u00e7\u00f5es ruins e custosas e um ambiente de trabalho desarticulado.\u201d Lembre-se, cada funcion\u00e1rio impacta o ambiente de esfor\u00e7o da equipe!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em um artigo recente, <a href=\"https:\/\/blog.bindy.com\/pt\/como-transformar-associados-de-varejo-de-baixo-desempenho-em-jogadores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a> explica, \u201ca cultura do trabalho desempenha um papel importante no desempenho. Embora existam muitas estrat\u00e9gias que voc\u00ea pode implementar para melhorar o trabalho de sua equipe, entenda que aumentar a produ\u00e7\u00e3o de seus associados come\u00e7a com a cultura de equipe certa.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Liderar com comunica\u00e7\u00e3o <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com a tecnologia prontamente dispon\u00edvel, a comunica\u00e7\u00e3o entre a sede e as lojas, bem como os gerentes e funcion\u00e1rios das lojas, \u00e9 mais f\u00e1cil do que nunca. Equipe seus gerentes e equipes de loja com <a href=\"https:\/\/bindy.com\/products\/collaboration\/\" target=\"_blank\" rel=\"noopener noreferrer\">comunica\u00e7\u00e3o bidirecional rastre\u00e1vel<\/a> para que possam manter contato ou monitorar o desempenho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combine a tecnologia com as estrat\u00e9gias de comunica\u00e7\u00e3o tradicionais para que os funcion\u00e1rios e a ger\u00eancia da loja possam ter um di\u00e1logo aberto e cont\u00ednuo que forne\u00e7a clareza a todos os problemas da loja que ocorrem a qualquer momento.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"435\" data-attachment-id=\"10082\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/shutterstock_1176110662\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?fit=1920%2C1192&amp;ssl=1\" data-orig-size=\"1920,1192\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1176110662\" data-image-description=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?fit=700%2C435&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=700%2C435&#038;ssl=1\" alt=\"\" class=\"wp-image-10082\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=1024%2C636&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=768%2C477&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=1536%2C954&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=2048%2C1272&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=1200%2C745&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=700%2C435&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=2000%2C1242&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?resize=644%2C400&amp;ssl=1 644w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1176110662.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De tecnologia a reuni\u00f5es de equipe presenciais, veja abaixo uma variedade de maneiras pelas quais a ger\u00eancia e a equipe da loja podem permanecer conectadas, al\u00e9m de ajudar a otimizar as opera\u00e7\u00f5es e a comunica\u00e7\u00e3o da loja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sistemas de PDV<\/li>\n\n\n\n<li>Sistemas de gerenciamento de estoque<\/li>\n\n\n\n<li>Ferramentas de auditoria de loja<\/li>\n\n\n\n<li>Ferramentas de gest\u00e3o de clientes<\/li>\n\n\n\n<li>Plataformas de gest\u00e3o de funcion\u00e1rios<\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ferramentas de gerenciamento de tarefas<\/a><\/li>\n\n\n\n<li>Solu\u00e7\u00f5es de an\u00e1lise de varejo<\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/products\/store-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ferramentas de comunica\u00e7\u00e3o<\/a><\/li>\n\n\n\n<li>Reuni\u00f5es de equipe<\/li>\n\n\n\n<li>Revis\u00f5es peer-to-peer<\/li>\n\n\n\n<li>Eventos sociais<\/li>\n\n\n\n<li>Eventos de team building<\/li>\n\n\n\n<li>Uma pol\u00edtica de portas abertas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com in\u00fameras possibilidades de comunica\u00e7\u00e3o entre a ger\u00eancia e os funcion\u00e1rios, um gerente de loja deve se sentir apoiado sabendo que n\u00e3o h\u00e1 desculpas para a falta de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os funcion\u00e1rios podem sentir o mesmo quando a administra\u00e7\u00e3o incentiva uma pol\u00edtica de portas abertas. Um resultado de b\u00f4nus - a administra\u00e7\u00e3o ganhar\u00e1 alguma facilidade em saber que eles s\u00e3o <em>no saber<\/em> sobre o que est\u00e1 acontecendo dentro de sua loja.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58784\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment-ads_top-secret-button-ad-1080x1080-05\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Communicate, execute, and verify is how good hospitality becomes great\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=700%2C700&#038;ssl=1\" alt=\"Comunicar, executar e verificar \u00e9 como a boa hospitalidade se torna grande\" class=\"wp-image-58784\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Use ferramentas para ajudar a gerenciar pessoas com baixo desempenho<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assim como h\u00e1 estoque lento ou itens de venda forte, haver\u00e1 funcion\u00e1rios com baixo desempenho e funcion\u00e1rios com desempenho excessivo. \u00c0s vezes, funcion\u00e1rios com baixo desempenho n\u00e3o entendem o que se espera deles. Al\u00e9m disso, os funcion\u00e1rios da loja est\u00e3o ocupados e sem um roteiro para ajudar a direcionar o processo de opera\u00e7\u00f5es da loja, os detalhes geralmente s\u00e3o negligenciados involuntariamente. UMA <a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/lista-de-verificacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de controle <\/a>pode colocar sua lista de tarefas em primeiro plano e ajud\u00e1-los a concentrar seus esfor\u00e7os nas \u00e1reas que importam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os gerentes ganham confian\u00e7a e aliviam seu pr\u00f3prio estresse introduzindo\u00a0<a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">rua<\/a><a href=\"https:\/\/blog.bindy.com\/pt\/o-que-e-uma-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">inspe\u00e7\u00f5es<\/a>\u00a0com listas de verifica\u00e7\u00e3o din\u00e2micas em suas ferramentas de gerenciamento. As listas de verifica\u00e7\u00e3o aliviam o estresse de seus funcion\u00e1rios tamb\u00e9m porque est\u00e1 sempre claro o que eles precisam realizar. Coletivamente, este \u00e9 um cen\u00e1rio vencedor para a ger\u00eancia e os funcion\u00e1rios. Como b\u00f4nus, o software de inspe\u00e7\u00e3o de loja d\u00e1 \u00e0 matriz visibilidade sobre o desempenho e as opera\u00e7\u00f5es de suas lojas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre como as listas de verifica\u00e7\u00e3o de varejo podem beneficiar sua loja,\u00a0<a href=\"https:\/\/blog.bindy.com\/pt\/como-proteger-a-marca-com-visitas-ao-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clique aqui<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12477\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12477\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Pensamentos finais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assim como a equipe da loja de varejo prospera quando o gerente da loja os apoia, os gerentes de loja prosperam quando seus l\u00edderes distritais ou a matriz os apoiam em todos os aspectos de sua fun\u00e7\u00e3o. Do conhecimento do produto \u00e0s expectativas de atendimento ao cliente, aos procedimentos operacionais da loja e muito mais, nenhum detalhe deve ser ignorado. Capacitar os gerentes de loja a terem confian\u00e7a nos esfor\u00e7os de suas lojas, ent\u00e3o, proporciona um efeito domin\u00f3 que beneficia a matriz tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Os gerentes de loja s\u00e3o a espinha dorsal do seu neg\u00f3cio de varejo. O gerente de loja certo pode fazer de uma loja um grande sucesso, enquanto o gerente errado pode destruir uma marca. De acordo com a Universidade de Chicago, um bom gerente pode aumentar a produtividade da loja em at\u00e9 100%. \u00c9 por isso que \u00e9 essencial que a matriz coloque \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/3-ways-to-support-retail-store-managers\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">3 maneiras de apoiar os gerentes de lojas de varejo<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[113932],"tags":[677173930,999575,677173937],"class_list":["post-7022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring","tag-employee-motivation","tag-retail-management","tag-store-managers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Ways to Support Retail Store Managers<\/title>\n<meta name=\"description\" content=\"Store managers have a lot to-do, it&#039;s important they feel supported. 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Quando se trata de...","rel":"","context":"Em &quot;\ud83d\udc65 Human Resources, Staff and Hiring&quot;","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/pt\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/store-managers-1.jpg?fit=719%2C404&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/store-managers-1.jpg?fit=719%2C404&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/store-managers-1.jpg?fit=719%2C404&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/store-managers-1.jpg?fit=719%2C404&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7411,"url":"https:\/\/blog.bindy.com\/pt\/5-manual-processes-district-managers-should-automate\/","url_meta":{"origin":7022,"position":2},"title":"5 processos manuais que os gerentes distritais devem automatizar","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Trabalhar como gerente distrital de varejo exige que voc\u00ea seja um faz-tudo. Voc\u00ea supervisiona v\u00e1rias lojas em sua regi\u00e3o, lidando com os problemas espec\u00edficos de cada uma no dia a dia. Ao mesmo tempo, voc\u00ea \u00e9 respons\u00e1vel por garantir que cada loja esteja alinhada com as diretrizes operacionais da empresa e com os objetivos estrat\u00e9gicos de longo prazo. Para prosperar neste ambiente din\u00e2mico\u2026","rel":"","context":"Em &quot;\ud83d\uded2 Store Sales and Performance&quot;","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/pt\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_289273100-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":62954,"url":"https:\/\/blog.bindy.com\/pt\/4-common-issues-retailers-face-with-ineffective-operations-and-how-to-fix-them\/","url_meta":{"origin":7022,"position":3},"title":"4 problemas comuns que os varejistas enfrentam com opera\u00e7\u00f5es ineficazes \u2013 e como resolv\u00ea-los","author":"Bindy","date":"julho 30, 2024","format":false,"excerpt":"O sucesso no varejo n\u00e3o se resume apenas a conquistar clientes e vender mais produtos. Embora maximizar as vendas seja essencial, garantir opera\u00e7\u00f5es tranquilas e eficientes \u00e9 igualmente importante. 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Mesmo o varejista mais consciente pode se atolar tentando conciliar as tarefas que comp\u00f5em as responsabilidades do dia a dia. \u00c9 por isso que as opera\u00e7\u00f5es comerciais precisam ser abordadas estrategicamente. Da gest\u00e3o de vendedores \u00e0 manuten\u00e7\u00e3o de um novo fluxo de estoque...","rel":"","context":"Em &quot;\ud83d\udcd6 How-to guides&quot;","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/pt\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1177475701-3862481677-1569935051240.jpg?fit=1200%2C618&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4673,"url":"https:\/\/blog.bindy.com\/pt\/7-ways-to-maximize-retail-staff-productivity\/","url_meta":{"origin":7022,"position":5},"title":"7 maneiras de maximizar a produtividade da equipe de varejo","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"A produtividade no varejo \u00e9 uma m\u00e9trica que todo dono ou gerente de loja deseja maximizar. Afinal, quanto mais produtivas suas lojas forem, melhor ser\u00e1 para seus resultados financeiros. Muitos fatores contribuem para maximizar a produtividade da equipe \u2014 seu espa\u00e7o de vendas, instala\u00e7\u00f5es e produtos s\u00e3o exemplos importantes. 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