{"id":6677,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6677"},"modified":"2024-11-05T12:47:45","modified_gmt":"2024-11-05T17:47:45","slug":"estrategias-de-halloween-boo-livable-para-varejistas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/estrategias-de-halloween-boo-livable-para-varejistas\/","title":{"rendered":"Estrat\u00e9gias de Halloween inacredit\u00e1veis para varejistas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Halloween \u00e9 agora um grande feriado comercial. De acordo com a Federa\u00e7\u00e3o Nacional do Varejo (NRF), <a href=\"https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/halloween\" target=\"_blank\" rel=\"noopener noreferrer\">73%<\/a> planeja comemorar este ano gastando at\u00e9 $4,1 bilh\u00f5es em fantasias, $3,9 bilh\u00f5es em decora\u00e7\u00f5es e $2,7 bilh\u00f5es em doces. Varejistas que concentram seus esfor\u00e7os de marketing no Dia de A\u00e7\u00e3o de Gra\u00e7as e no fim do Q4 est\u00e3o perdendo uma grande oportunidade de aumentar as vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00faltimos 3 anos consecutivos, os gastos do consumidor no Halloween atingiram recordes e voc\u00ea n\u00e3o precisa vender produtos espec\u00edficos do Halloween para capitalizar o interesse do consumidor no feriado. Pronto para assustar algumas vendas em suas lojas neste Halloween? Veja nossas dicas abaixo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Personalize seus produtos e servi\u00e7os para o Halloween<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Halloween \u00e9 mais do que 31 de outubro<sup>rua<\/sup>. \u00c9 o primeiro grande feriado de outono e uma celebra\u00e7\u00e3o de todas as coisas do outono. Lembre-se disso ao selecionar suas ofertas de produtos para pontos de acesso da loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se, voc\u00ea n\u00e3o precisa vender produtos espec\u00edficos do Halloween para participar da empolga\u00e7\u00e3o do consumidor durante o feriado, voc\u00ea s\u00f3 precisa \u201c<a href=\"https:\/\/www.disruptiveadvertising.com\/marketing\/halloween-marketing-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dia das Bruxas<\/a>\u201d suas ofertas atuais.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coloque as cores com tema de outono juntas.<\/li>\n\n\n\n<li>Enfatize qualquer coisa preta.<\/li>\n\n\n\n<li>Use materiais decorativos que possam ser reaproveitados para o Dia de A\u00e7\u00e3o de Gra\u00e7as (ab\u00f3boras simples, folhas caindo, ilumina\u00e7\u00e3o quente, \u00e1rvores pretas sem folhas que voc\u00ea pode repintar de branco para uma exibi\u00e7\u00e3o de inverno).<\/li>\n\n\n\n<li>Para QSRs e restaurantes, crie ou renomeie uma bebida ou um item do menu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vitrines simples de Halloween podem mostrar suas ofertas di\u00e1rias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aumente o tr\u00e1fego de pedestres com um evento<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sephora.sg\/pages\/halloween-makeup\" target=\"_blank\" rel=\"noopener noreferrer\">Sephora<\/a> (como visto aqui) d\u00e1 \u00e0s suas ofertas regulares de maquiagem um toque de Halloween com locais selecionados que oferecem reformas gratuitas de Halloween com compra na loja. A hashtag especializada d\u00e1 ao evento uma vida online mais longa e promove o reconhecimento da marca.<\/p>\n\n\n<div class=\"wp-block-image wp-image-6679\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"536\" data-attachment-id=\"6679\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/sephora-halloween-event\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?fit=789%2C604&amp;ssl=1\" data-orig-size=\"789,604\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sephora Halloween Event\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?fit=300%2C230&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?fit=700%2C536&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=700%2C536&#038;ssl=1\" alt=\"Evento de Halloween da Sephora\" class=\"wp-image-6679\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?w=789&amp;ssl=1 789w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=300%2C230&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=768%2C588&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=700%2C536&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Sephora-Halloween-Event.png?resize=523%2C400&amp;ssl=1 523w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: <a href=\"https:\/\/www.sephora.sg\/\" target=\"_blank\" rel=\"noopener noreferrer\">sephora.sg<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Se sua loja ou restaurante estiver localizado pr\u00f3ximo a outros varejistas, considere uma parceria para distribuir doces, realizar um concurso de fantasias ou outra celebra\u00e7\u00e3o. Distribuir equipamentos de seguran\u00e7a de marca na loja, como pulseiras iluminadas ou roupas refletivas, \u00e9 uma \u00f3tima maneira de criar boa vontade e reconhecimento da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenha uma promo\u00e7\u00e3o especial de Halloween em suas ofertas regulares no dia 31<sup>rua<\/sup>. Ofere\u00e7a \u201cOfertas inacreditavelmente boas\u201d e presenteie os primeiros clientes com um presente especial de Halloween.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As trocas de fantasias est\u00e3o crescendo em popularidade. Pense em hospedar um e mostre todos os acess\u00f3rios que ajudar\u00e3o os clientes a melhorar seu jogo de Halloween.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Halloween-ize sua presen\u00e7a online<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agrupe suas ofertas de Halloween ou conte\u00fado tem\u00e1tico de outono em seu site para facilitar a localiza\u00e7\u00e3o dos clientes. Curti <a href=\"https:\/\/www.modcloth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ModCloth<\/a> (como visto aqui) que sempre desenha roupas e acess\u00f3rios tem\u00e1ticos juntos.<\/p>\n\n\n<div class=\"wp-block-image wp-image-6680\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"513\" data-attachment-id=\"6680\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/modcloth-halloween\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?fit=1097%2C804&amp;ssl=1\" data-orig-size=\"1097,804\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Modcloth Halloween\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?fit=300%2C220&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?fit=700%2C513&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=700%2C513&#038;ssl=1\" alt=\"Modcloth Halloween\" class=\"wp-image-6680\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?w=1097&amp;ssl=1 1097w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=300%2C220&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=768%2C563&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=1024%2C750&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=700%2C513&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/Modcloth-Halloween.png?resize=546%2C400&amp;ssl=1 546w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: modcloth.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Adicione mensagens e imagens com tema de Halloween \u00e0s suas contas de m\u00eddia social. Porque homens e mulheres <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/social-media-influencing-near-record-halloween-spending\" target=\"_blank\" rel=\"noopener noreferrer\">Prefira diferentes m\u00eddias sociais<\/a> sites para inspira\u00e7\u00e3o de Halloween, fa\u00e7a um balan\u00e7o do seu p\u00fablico-alvo para que voc\u00ea possa concentrar seus esfor\u00e7os de m\u00eddia social onde importa. Por exemplo, a NRF afirma que 25% de mulheres escolhem o Pinterest para inspira\u00e7\u00e3o de Halloween, mas apenas 12% de homens fazem o mesmo. Enquanto isso, 19% de homens e apenas 10% de mulheres citaram o YouTube para sua inspira\u00e7\u00e3o de Halloween.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#H Halloween<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao postar, aproveite as hashtags populares de Halloween que se aplicam ao seu vertical, como #halloweenmakeup, #halloweendecor ou #halloweenfood. Para aproveitar ao m\u00e1ximo as hashtags, <a href=\"https:\/\/www.disruptiveadvertising.com\/marketing\/halloween-marketing-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Publicidade disruptiva<\/a> recomenda hospedar um concurso de hashtag.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUm concurso de hashtag \u00e9 a maneira mais simples de reunir conte\u00fado gerado pelo usu\u00e1rio (UGC), aumentar o reconhecimento da marca e alcan\u00e7ar um novo p\u00fablico. E as pessoas que participam de campanhas UGC s\u00e3o mais propensas a se tornarem clientes.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Use uma hashtag memor\u00e1vel ou exclusiva da marca para rastrear a intera\u00e7\u00e3o social com sua marca. E como os clientes est\u00e3o sempre procurando inspira\u00e7\u00e3o para o Halloween, o reconhecimento da sua marca cresce \u00e0 medida que as pessoas compartilham, mesmo que n\u00e3o estejam participando diretamente.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"63007\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-statment-ads_top-secret-button-ad-1080x1080-01\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment ads_top-secret-button ad-1080&amp;#215;1080-01\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-63007\" style=\"width:649px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>Prepare suas lojas para os picos das vitrines de compras<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/halloween-spending-reach-record-122-billion-participation-exceeds-pre\">NRF<\/a>, 45% daqueles que comemoram o Halloween come\u00e7am a fazer compras antes de outubro, por isso \u00e9 importante come\u00e7ar a expor seus produtos de Halloween em setembro. <a href=\"https:\/\/capitaloneshopping.com\/research\/halloween-sales-spending-statistics\/\">Dezesseis<\/a> por cento esperar\u00e3o at\u00e9 as duas \u00faltimas semanas de outubro para come\u00e7ar suas compras.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/8-oportunidades-de-aumento-de-vendas-para-o-quarto-trimestre\/q4-ready-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pegue o seu <a href=\"https:\/\/blog.bindy.com\/pt\/merchandising-checklist-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">lista de verifica\u00e7\u00e3o de merchandising<\/a> pronto e entre em suas lojas antes de 1\u00ba de outubro e novamente na \u00faltima semana de outubro para garantir que seus expositores estejam frescos, seu produto esteja estocado e seus eventos estejam prontos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1 com pouco tempo para realizar suas visitas \u00e0 loja e auditorias de merchandising? <a rel=\"noopener noreferrer\" href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\">Bindy<\/a> pode ter voc\u00ea e suas lojas funcionando em um dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>O Halloween \u00e9 agora um grande feriado comercial. De acordo com a National Retail Federation (NRF), a 73% planeja comemorar este ano gastando at\u00e9 $4,1 bilh\u00f5es em fantasias, $3,9 bilh\u00f5es em decora\u00e7\u00f5es e $2,7 bilh\u00f5es em doces. Os varejistas que concentram seus esfor\u00e7os de marketing no Dia de A\u00e7\u00e3o de Gra\u00e7as e no final do quarto trimestre est\u00e3o perdendo uma grande \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/estrategias-de-halloween-boo-livable-para-varejistas\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Estrat\u00e9gias de Halloween inacredit\u00e1veis para varejistas<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":58925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174196],"tags":[677173919,124272279,914202],"class_list":["post-6677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-halloween-marketing","tag-halloween-merchandising","tag-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un-BOO-lievable Halloween Strategies for Retailers<\/title>\n<meta name=\"description\" content=\"Prepare your stores for seasonal shopping periods. With significant increases in sales volumes, make sure your stores are ready.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/estrategias-de-halloween-boo-livable-para-varejistas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un-BOO-lievable Halloween Strategies for Retailers\" \/>\n<meta property=\"og:description\" content=\"Prepare your stores for seasonal shopping periods. 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Embora o Natal seja importante para os varejistas f\u00edsicos (respons\u00e1veis por mais de $1 trilh\u00e3o gastos em decora\u00e7\u00f5es, festas, alimentos e presentes somente nos EUA), ter um quarto trimestre bem-sucedido significa...","rel":"","context":"Em &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/categoria\/varejo-sazonal\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1978,"url":"https:\/\/blog.bindy.com\/pt\/por-que-o-4o-trimestre-e-critico-para-o-varejo\/","url_meta":{"origin":6677,"position":1},"title":"Por que o 4\u00ba Trimestre \u00e9 Cr\u00edtico para o Varejo","author":"Bindy","date":"julho 28, 2021","format":false,"excerpt":"O 4\u00ba trimestre \u00e9 essencial para os resultados financeiros de um varejista. \u00c9 o maior trimestre para vendas no varejo nos Estados Unidos. Al\u00e9m disso, mais de um ter\u00e7o das pequenas empresas nos Estados Unidos relatam que o 4\u00ba trimestre \u00e9 o per\u00edodo mais lucrativo do ano. O 4\u00ba trimestre \u00e9 uma oportunidade para o varejo\u2026","rel":"","context":"Em &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/categoria\/varejo-sazonal\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6740,"url":"https:\/\/blog.bindy.com\/pt\/7-exemplos-de-merchandising-de-fim-de-ano-para-conquistar-os-compradores-do-quarto-trimestre\/","url_meta":{"origin":6677,"position":2},"title":"7 exemplos de merchandising de fim de ano para conquistar os compradores do quarto trimestre","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Estamos no 4\u00ba trimestre, e voc\u00ea sabe o que isso significa \u2014 alguns dos principais feriados do ano \u2014 Halloween, A\u00e7\u00e3o de Gra\u00e7as, Hanukkah e Natal \u2014 est\u00e3o chegando. A Federa\u00e7\u00e3o Nacional do Varejo prev\u00ea que as vendas aumentem entre 4% e 6%, acima da taxa de crescimento pr\u00e9-pandemia de 3,6%. Certamente h\u00e1 raz\u00f5es...","rel":"","context":"Em &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/categoria\/varejo-sazonal\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6783,"url":"https:\/\/blog.bindy.com\/pt\/impulsionando-as-vendas-de-fim-de-ano-dicas-de-merchandising-visual-para-o-trimestre-dourado\/","url_meta":{"origin":6677,"position":3},"title":"Impulsionando as vendas de fim de ano: dicas de visual merchandising para o Golden Quarter","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"As vendas em lojas f\u00edsicas continuam sendo respons\u00e1veis pela maior parte das vendas durante as festas de fim de ano. E todo varejista sabe disso. \u00c9 por isso que vemos ind\u00edcios de promo\u00e7\u00f5es de Natal e outras festas de fim de ano surgindo nas lojas assim que as primeiras folhas ficam marrons. Ent\u00e3o, como diferenciar sua marca e sua\u2026","rel":"","context":"Em &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/categoria\/varejo-sazonal\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/pt\/por-que-o-merchandising-sazonal-na-loja-continua-dando-resultados\/","url_meta":{"origin":6677,"position":4},"title":"Por que o merchandising sazonal na loja continua dando","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"O merchandising sazonal na loja \u00e9 como um presente proverbial que continua dando frutos. Programas como o Halloween e o Natal podem durar apenas algumas semanas, mas oferecem benef\u00edcios durante todo o ano. Vejamos tr\u00eas. 1. O merchandising sazonal na loja \u00e9 um \u00edm\u00e3 de lucros. Produtos selecionados para merchandising sazonal geralmente v\u00eam com\u2026","rel":"","context":"Em &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/categoria\/varejo-sazonal\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6569,"url":"https:\/\/blog.bindy.com\/pt\/5-dados-demograficos-de-compradores-que-nao-devem-ser-ignorados-no-quarto-trimestre\/","url_meta":{"origin":6677,"position":5},"title":"5 Demografias de compradores que n\u00e3o devem ser ignoradas para o quarto trimestre","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"O quarto trimestre \u00e9 a temporada de vendas mais movimentada para os varejistas. Isso significa mais consumidores em suas lojas e restaurantes. Esta \u00e9 uma oportunidade de vender e criar reconhecimento de marca entre grupos de consumidores com os quais voc\u00ea normalmente n\u00e3o interage em outras \u00e9pocas do ano. Aproveite esta oportunidade para impulsionar sua\u2026","rel":"","context":"Em &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/categoria\/varejo-sazonal\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/6677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=6677"}],"version-history":[{"count":25,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/6677\/revisions"}],"predecessor-version":[{"id":64425,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/6677\/revisions\/64425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/58925"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=6677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=6677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=6677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}