{"id":65720,"date":"2025-07-10T09:07:19","date_gmt":"2025-07-10T13:07:19","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65720"},"modified":"2025-12-15T08:23:13","modified_gmt":"2025-12-15T13:23:13","slug":"caso-de-negocios-o-checkout","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/business-case-the-checkout\/","title":{"rendered":"\ud83d\udcda Caso de neg\u00f3cios r\u00e1pido: o checkout"},"content":{"rendered":"

A loja \u201cX\u201d tem tido dificuldades em seguir os princ\u00edpios b\u00e1sicos no que diz respeito ao checkout. <\/p>\n\n\n\n

Os atendentes da linha de frente n\u00e3o est\u00e3o fazendo upselling nem oferecendo complementos relacionados. Eles n\u00e3o est\u00e3o perguntando aos clientes sobre cadastros de fidelidade, nem mesmo mencionando-os.<\/p>\n\n\n\n

Cumprimentar e agradecer aos clientes, \u00e1reas de checkout lotadas... os padr\u00f5es de atendimento e servi\u00e7o aqui s\u00e3o aleat\u00f3rios.<\/p>\n\n\n\n

Isso significa vendas perdidas e oportunidades perdidas. As expectativas da matriz s\u00e3o claras, mas nem sempre cumpridas. N\u00e3o \u00e9 apenas um problema de treinamento ou comunica\u00e7\u00e3o, \u00e9 um problema de execu\u00e7\u00e3o.<\/p>\n\n\n\n

Parece familiar? Turbine seu neg\u00f3cio de varejo com execu\u00e7\u00e3o superlativa em todas as lojas<\/a>, Voc\u00ea precisa implantar e verificar padr\u00f5es, tarefas e a\u00e7\u00f5es corretivas em seus sites com facilidade. Voc\u00ea precisa de relat\u00f3rios em tempo real, assinaturas, v\u00eddeos e verifica\u00e7\u00f5es de fotos. Voc\u00ea precisa Bindy<\/a>.<\/p>\n\n\n\n

Ponto principal<\/strong>

Treinamento \u00e9 necess\u00e1rio, mas n\u00e3o suficiente. Treinamento por si s\u00f3 n\u00e3o garante que seus padr\u00f5es sejam seguidos. Treine sua equipe por um lado e verifique e corrija o curso constantemente por outro.<\/p>\n\n\n\n

Mais uma coisa\u2026<\/h2>","protected":false},"excerpt":{"rendered":"

A loja "X" tem tido dificuldades para seguir o b\u00e1sico no que diz respeito ao caixa. Os atendentes da linha de frente n\u00e3o est\u00e3o fazendo upselling nem oferecendo complementos relacionados. Eles n\u00e3o est\u00e3o perguntando aos clientes sobre cadastros de fidelidade, nem mesmo mencionando-os. Cumprimentar e agradecer aos clientes, caixas lotadas... os padr\u00f5es de atendimento e atendimento aqui s\u00e3o simplesmente aleat\u00f3rios. Isso significa vendas perdidas e oportunidades perdidas. Continue lendo \ud83d\udcda Caso de neg\u00f3cios r\u00e1pido: o checkout<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[],"class_list":["post-65720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"\n\ud83d\udcda Quick Business Case: The Checkout<\/title>\n<meta name=\"description\" content=\"Training is necessary but not sufficient. Training alone does not guarantee your standards will be followed. Train your staff on the one hand, consistently verify and course correct on the other.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/caso-de-negocios-o-checkout\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcda Quick Business Case: The Checkout\" \/>\n<meta property=\"og:description\" content=\"Training is necessary but not sufficient. Training alone does not guarantee your standards will be followed. 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As banheiras n\u00e3o s\u00e3o trocadas entre os usos, as toalhas costumam acabar no meio do dia e h\u00e1 mofo se formando no rejunte dos azulejos. Para piorar, h\u00e1 pelos por toda parte! 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Pisos e espelhos limpos, nenhuma mercadoria deixada no balc\u00e3o e m\u00fasica suave e apropriada tocando. Era de se esperar vendas maiores. Infelizmente, o exterior \u00e9 um desastre. Bitucas de cigarro por todo lado, janelas sujas, teias de aranha na placa, lixo perto da porta, plantas crescidas demais e mal cuidadas...","rel":"","context":"Em "\ud83d\udcda Case Studies"","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/pt\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65667,"url":"https:\/\/blog.bindy.com\/pt\/business-case-merchandising\/","url_meta":{"origin":65720,"position":2},"title":"\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising","author":"Bindy","date":"julho 8, 2025","format":false,"excerpt":"A loja "X" parece n\u00e3o conseguir alinhar seus produtos sazonais com o planejado. As g\u00f4ndolas e os expositores de extremidade s\u00e3o inconsistentes e lan\u00e7ados com atraso. As lixeiras continuam vazias nos fundos, n\u00e3o na \u00e1rea de vendas. A sinaliza\u00e7\u00e3o promocional tende a ser desatualizada, se...","rel":"","context":"Em "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65675,"url":"https:\/\/blog.bindy.com\/pt\/business-case-automotive-repair\/","url_meta":{"origin":65720,"position":3},"title":"\ud83d\udcda Caso de neg\u00f3cios r\u00e1pido: Reparo automotivo","author":"Bindy","date":"julho 8, 2025","format":false,"excerpt":"A oficina mec\u00e2nica "X" conta com mec\u00e2nicos experientes e avalia\u00e7\u00f5es online positivas. No entanto, as instala\u00e7\u00f5es precisam de uma reforma para se manterem competitivas. A pintura est\u00e1 descascada, o ch\u00e3o da recep\u00e7\u00e3o est\u00e1 sujo, as placas do teto perto das sa\u00eddas de ar est\u00e3o amareladas e as cadeiras da sala de espera est\u00e3o manchadas e bastante desgastadas.","rel":"","context":"Em "\ud83d\udcda Case Studies"","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/pt\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65696,"url":"https:\/\/blog.bindy.com\/pt\/business-case-pharmacy-merchandising\/","url_meta":{"origin":65720,"position":4},"title":"\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising de Farm\u00e1cia","author":"Bindy","date":"julho 8, 2025","format":false,"excerpt":"A Farm\u00e1cia "X" continua com dificuldades para acompanhar as iniciativas de merchandising, especialmente as sazonais. Durante a maioria das visitas \u00e0 loja, as prateleiras n\u00e3o est\u00e3o abastecidas de acordo com o planograma e, quando est\u00e3o, os produtos n\u00e3o est\u00e3o expostos. E as tampas? Elas nunca parecem ser rotacionadas com produtos sazonais \u2013 \u00e9 como se estivessem vendendo...","rel":"","context":"Em "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65714,"url":"https:\/\/blog.bindy.com\/pt\/business-case-restaurant-food-preparation\/","url_meta":{"origin":65720,"position":5},"title":"\ud83d\udcda Caso de neg\u00f3cios r\u00e1pido: Prepara\u00e7\u00e3o de alimentos em restaurantes","author":"Bindy","date":"julho 10, 2025","format":false,"excerpt":"O restaurante "X" tem um problema com a consist\u00eancia no preparo dos alimentos. S\u00e3o os pequenos detalhes. O frango \u00e9 cortado em cubos em vez de fatias. A salada tem mussarela em vez de cheddar. Eles nem acertam no cheeseburger, colocam o queijo no fundo! N\u00e3o parece grande coisa, mas os clientes...","rel":"","context":"Em "\ud83c\udf54 Food Service and Restaurants"","block_context":{"text":"\ud83c\udf54 Food Service and Restaurants","link":"https:\/\/blog.bindy.com\/pt\/category\/qsr\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/07\/shutterstock_778015423.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/07\/shutterstock_778015423.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/07\/shutterstock_778015423.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/07\/shutterstock_778015423.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/07\/shutterstock_778015423.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/07\/shutterstock_778015423.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/65720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=65720"}],"version-history":[{"count":10,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/65720\/revisions"}],"predecessor-version":[{"id":66715,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/65720\/revisions\/66715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/11749"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=65720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=65720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=65720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}