{"id":65696,"date":"2025-07-08T13:50:42","date_gmt":"2025-07-08T17:50:42","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65696"},"modified":"2025-12-15T08:24:45","modified_gmt":"2025-12-15T13:24:45","slug":"caso-de-negocios-de-merchandising-de-farmacia","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/business-case-pharmacy-merchandising\/","title":{"rendered":"\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising de Farm\u00e1cia"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Farm\u00e1cia \u201cX\u201d continua tendo dificuldades para acompanhar as iniciativas de merchandising, especialmente as sazonais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na maioria das visitas \u00e0s lojas, as prateleiras n\u00e3o est\u00e3o abastecidas de acordo com o plano de estoque e, quando est\u00e3o, os produtos n\u00e3o est\u00e3o expostos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E as tampas? Parece que nunca s\u00e3o trocadas por produtos sazonais \u2013 \u00e9 como se estivessem vendendo protetor solar no Natal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os procedimentos est\u00e3o em vigor na matriz, as expectativas s\u00e3o claras, mas n\u00e3o h\u00e1 acompanhamento na loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parece familiar? <a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">execute melhores programas de merchandising em suas farm\u00e1cias<\/a>, Voc\u00ea precisa implantar e verificar padr\u00f5es, tarefas e a\u00e7\u00f5es corretivas em seus sites com facilidade. Voc\u00ea precisa de relat\u00f3rios em tempo real, assinaturas, v\u00eddeos e verifica\u00e7\u00f5es de fotos. Voc\u00ea precisa <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Ponto principal<\/strong><br><br>Uma estrat\u00e9gia de merchandising adequada \u00e9 uma forma confi\u00e1vel de gerar lucro no setor de farm\u00e1cias. Se voc\u00ea n\u00e3o a executar com precis\u00e3o, estar\u00e1 perdendo oportunidades de ganhar dinheiro com programas de merchandising de alta margem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mais uma coisa\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>A Farm\u00e1cia &quot;X&quot; continua com dificuldades para acompanhar as iniciativas de merchandising, especialmente as sazonais. Durante a maioria das visitas \u00e0 loja, as prateleiras n\u00e3o est\u00e3o abastecidas de acordo com o planograma e, quando est\u00e3o, os produtos n\u00e3o est\u00e3o expostos. E as tampas? Elas nunca parecem ser rotacionadas com produtos sazonais \u2013 \u00e9 como se estivessem vendendo protetor solar no Natal. Os procedimentos... <a href=\"https:\/\/blog.bindy.com\/pt\/business-case-pharmacy-merchandising\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising de Farm\u00e1cia<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715,15241],"tags":[],"class_list":["post-65696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Pharmacy Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker in the retail pharmacy business! 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