{"id":65667,"date":"2025-07-08T12:54:37","date_gmt":"2025-07-08T16:54:37","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65667"},"modified":"2025-12-15T08:32:05","modified_gmt":"2025-12-15T13:32:05","slug":"merchandising-de-caso-de-negocios","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/business-case-merchandising\/","title":{"rendered":"\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising"},"content":{"rendered":"

A loja \u201cX\u201d parece n\u00e3o conseguir alinhar seus produtos sazonais com o plano. <\/p>\n\n\n\n

As g\u00f4ndolas e os displays de extremidade s\u00e3o inconsistentes e lan\u00e7ados com atraso. <\/p>\n\n\n\n

As lixeiras ainda est\u00e3o vazias na sala dos fundos, n\u00e3o no sal\u00e3o de vendas. <\/p>\n\n\n\n

A sinaliza\u00e7\u00e3o promocional tende a ser ultrapassada, se \u00e9 que existe alguma sinaliza\u00e7\u00e3o. <\/p>\n\n\n\n

Os resultados variam de um programa para outro, mas uma coisa permanece constante: o merchandising aqui \u00e9 uma aposta arriscada.<\/p>\n\n\n\n

A matriz est\u00e1 cada vez mais frustrada e as margens de vendas das lojas n\u00e3o est\u00e3o atingindo as metas. \u00c9 um problema de execu\u00e7\u00e3o, pura e simplesmente.<\/p>\n\n\n\n

Parece familiar? impulsione sua execu\u00e7\u00e3o de merchandising<\/a>, Voc\u00ea precisa implantar e verificar padr\u00f5es, tarefas e a\u00e7\u00f5es corretivas em seus sites com facilidade. Voc\u00ea precisa de relat\u00f3rios em tempo real, assinaturas, v\u00eddeos e verifica\u00e7\u00f5es de fotos. Voc\u00ea precisa Bindy<\/a>.<\/p>\n\n\n\n

Ponto principal<\/strong>

Uma estrat\u00e9gia de merchandising adequada \u00e9 uma forma confi\u00e1vel de gerar lucro para um neg\u00f3cio de varejo. Se voc\u00ea n\u00e3o a executar com precis\u00e3o, estar\u00e1 deixando de aproveitar oportunidades de lucro com programas de merchandising de alta margem. <\/p>\n\n\n\n

Mais uma coisa\u2026<\/h2>","protected":false},"excerpt":{"rendered":"

A loja "X" parece n\u00e3o conseguir alinhar seus produtos sazonais com o planejado. As g\u00f4ndolas e os expositores de extremidade s\u00e3o inconsistentes e lan\u00e7ados com atraso. As lixeiras continuam vazias na sala dos fundos, n\u00e3o na \u00e1rea de vendas. A sinaliza\u00e7\u00e3o promocional tende a ser desatualizada, se \u00e9 que existe alguma sinaliza\u00e7\u00e3o. Continue lendo \ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,15241],"tags":[],"class_list":["post-65667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-case-study"],"yoast_head":"\n\ud83d\udcda Quick Business Case: Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker! 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Durante a maioria das visitas \u00e0 loja, as prateleiras n\u00e3o est\u00e3o abastecidas de acordo com o planograma e, quando est\u00e3o, os produtos n\u00e3o est\u00e3o expostos. E as tampas? Elas nunca parecem ser rotacionadas com produtos sazonais \u2013 \u00e9 como se estivessem vendendo...","rel":"","context":"Em "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/pt\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":65667,"position":2},"title":"7 T\u00e9cnicas de Visual Merchandising para Aumentar as Vendas","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"O merchandising visual cria impacto e deixa uma impress\u00e3o em todos os clientes que visitam seu estabelecimento. Tudo o que o cliente v\u00ea do lado de fora da loja e em todo o seu interior pode contribuir para otimizar o espa\u00e7o de venda. Desde a vitrine at\u00e9 a sinaliza\u00e7\u00e3o e o layout geral da loja, um merchandising visual eficaz\u2026","rel":"","context":"Em "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/pt\/retail-merchandising-the-definitive-guide\/","url_meta":{"origin":65667,"position":3},"title":"Merchandising de Varejo - O Guia Definitivo","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Para quem \u00e9 este guia? Este guia definitivo sobre merchandising no varejo \u00e9 destinado a varejistas multi-unidades em setores como farm\u00e1cias, spas, cl\u00ednicas, telecomunica\u00e7\u00f5es, m\u00f3veis, brech\u00f3s e restaurantes de servi\u00e7o r\u00e1pido\/fast-casual. Este guia tamb\u00e9m auxilia fabricantes ou distribuidores de bens de consumo embalados. No varejo, "merchandising" se aplica a um amplo escopo de atividades organizacionais:\u2026","rel":"","context":"Em "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6801,"url":"https:\/\/blog.bindy.com\/pt\/visual-merchandising-checklist\/","url_meta":{"origin":65667,"position":4},"title":"\u2714\ufe0f Lista de verifica\u00e7\u00e3o de visual merchandising","author":"Bindy","date":"novembro 26, 2021","format":false,"excerpt":"Oitenta e seis por cento dos varejistas relatam que existe uma correla\u00e7\u00e3o entre um merchandising visual bem executado e taxas de convers\u00e3o. Usar uma Checklist de Visual Merchandising na loja ajuda a garantir que seus programas sejam executados no prazo e em todos os locais. Use este modelo de Checklist de Visual Merchandising para criar ou atualizar seu programa de visual merchandising em toda a sua\u2026","rel":"","context":"Em "\u2714\ufe0f Checklists"","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/pt\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5682,"url":"https:\/\/blog.bindy.com\/pt\/5-retail-merchandising-mistakes-that-are-killing-your-sales\/","url_meta":{"origin":65667,"position":5},"title":"5 erros de merchandising de varejo que est\u00e3o matando suas vendas","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Tudo o que os clientes percebem quando entram em sua loja se enquadra na categoria de merchandising de varejo \u2013\u2013 desde o apelo de sua vitrine at\u00e9 a experi\u00eancia dos clientes com seu sistema de PDV no caixa. Ao comercializar produtos da maneira certa, voc\u00ea pode manter o tr\u00e1fego fluindo em toda a sua loja,\u2026","rel":"","context":"Em "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/65667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=65667"}],"version-history":[{"count":10,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/65667\/revisions"}],"predecessor-version":[{"id":66726,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/65667\/revisions\/66726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/60142"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=65667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=65667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=65667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}