{"id":65667,"date":"2025-07-08T12:54:37","date_gmt":"2025-07-08T16:54:37","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65667"},"modified":"2025-12-15T08:32:05","modified_gmt":"2025-12-15T13:32:05","slug":"merchandising-de-caso-de-negocios","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/merchandising-de-caso-de-negocios\/","title":{"rendered":"\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A loja \u201cX\u201d parece n\u00e3o conseguir alinhar seus produtos sazonais com o plano. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As g\u00f4ndolas e os displays de extremidade s\u00e3o inconsistentes e lan\u00e7ados com atraso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As lixeiras ainda est\u00e3o vazias na sala dos fundos, n\u00e3o no sal\u00e3o de vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sinaliza\u00e7\u00e3o promocional tende a ser ultrapassada, se \u00e9 que existe alguma sinaliza\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados variam de um programa para outro, mas uma coisa permanece constante: o merchandising aqui \u00e9 uma aposta arriscada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A matriz est\u00e1 cada vez mais frustrada e as margens de vendas das lojas n\u00e3o est\u00e3o atingindo as metas. \u00c9 um problema de execu\u00e7\u00e3o, pura e simplesmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parece familiar? <a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">impulsione sua execu\u00e7\u00e3o de merchandising<\/a>, Voc\u00ea precisa implantar e verificar padr\u00f5es, tarefas e a\u00e7\u00f5es corretivas em seus sites com facilidade. Voc\u00ea precisa de relat\u00f3rios em tempo real, assinaturas, v\u00eddeos e verifica\u00e7\u00f5es de fotos. Voc\u00ea precisa <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Ponto principal<\/strong><br><br>Uma estrat\u00e9gia de merchandising adequada \u00e9 uma forma confi\u00e1vel de gerar lucro para um neg\u00f3cio de varejo. Se voc\u00ea n\u00e3o a executar com precis\u00e3o, estar\u00e1 deixando de aproveitar oportunidades de lucro com programas de merchandising de alta margem. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mais uma coisa\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>A loja &quot;X&quot; parece n\u00e3o conseguir alinhar seus produtos sazonais com o planejado. As g\u00f4ndolas e os expositores de extremidade s\u00e3o inconsistentes e lan\u00e7ados com atraso. As lixeiras continuam vazias na sala dos fundos, n\u00e3o na \u00e1rea de vendas. A sinaliza\u00e7\u00e3o promocional tende a ser desatualizada, se \u00e9 que existe alguma sinaliza\u00e7\u00e3o. <a href=\"https:\/\/blog.bindy.com\/pt\/merchandising-de-caso-de-negocios\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417,15241],"tags":[],"class_list":["post-65667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker! If you don&#039;t execute on point, you leave money on the table. Don&#039;t!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/merchandising-de-caso-de-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcda Quick Business Case: Merchandising\" \/>\n<meta property=\"og:description\" content=\"Merchandising is a money maker! If you don&#039;t execute on point, you leave money on the table. 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