{"id":6443,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6443"},"modified":"2025-09-03T10:47:44","modified_gmt":"2025-09-03T14:47:44","slug":"10-maneiras-de-maximizar-as-vendas-no-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/10-ways-to-maximize-sales-in-retail\/","title":{"rendered":"10 maneiras de maximizar as vendas no varejo"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vamos direto ao ponto - se voc\u00ea \u00e9 um varejista, seu objetivo \u00e9 conseguir novos clientes e manter os clientes que voc\u00ea tem voltando, tudo em nome do aumento das vendas. Sem vendas, voc\u00ea n\u00e3o tem um neg\u00f3cio. Assim, criar estrat\u00e9gias sobre como maximizar as vendas no varejo deve ser uma prioridade.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De acordo com <\/span><a href=\"https:\/\/www.census.gov\/newsroom\/press-releases\/2024\/annual-retail-trade-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">Censo dos EUA<\/a><span style=\"font-weight: 400;\">, as vendas no varejo atingiram um recorde de $7 trilh\u00f5es em 2022, o que \u00e9 melhor do que o m\u00e1ximo pr\u00e9-recess\u00e3o de $4,4 trilh\u00f5es gasto em 2007. \u00c9 seguro dizer que n\u00e3o h\u00e1 <\/span><a href=\"https:\/\/blog.bindy.com\/pt\/o-apocalipse-varejo-que-nao-era-tijolo-e-argamassa-esta-prosperando\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201capocalipse do varejo\u201d<\/a><span style=\"font-weight: 400;\"> e esse bom neg\u00f3cio est\u00e1 a\u00ed para ser conquistado.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mas se as coisas est\u00e3o indo bem ou se voc\u00ea est\u00e1 passando por uma queda, \u00e9 importante sempre avaliar sua estrat\u00e9gia de neg\u00f3cios atual para garantir que voc\u00ea esteja maximizando as vendas no varejo o m\u00e1ximo poss\u00edvel. Seja qual for a sua situa\u00e7\u00e3o atual, as dicas abaixo ajudar\u00e3o voc\u00ea a conquistar novos clientes, manter os que voc\u00ea tem e aumentar as vendas.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Otimize sua presen\u00e7a online&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ao procurar lojas e produtos, voc\u00ea pode apostar que os consumidores est\u00e3o recorrendo ao Google. Portanto, certifique-se de aparecer sempre que eles realizarem uma pesquisa relevante para sua empresa. Se voc\u00ea vende roupas, por exemplo, deseja que os clientes pr\u00f3ximos encontrem sua empresa sempre que fizerem uma pesquisa por \u201clojas de roupas perto de mim\u201d.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Certifique-se de configurar listagens de empresas em <\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/biz.yelp.com\/?promo=&amp;utm_source=type:claim_ad_google&amp;utm_medium=search&amp;utm_campaign=ClickLogic-Main_CPC_D_yelp&amp;utm_content=claim-your-free-business-page&amp;gclid=CjwKCAjw4ZTqBRBZEiwAHHxpfqEmAImIgyeyBeKyeAnPhWRVb1oiqLvGEvze111UsXhMePseXO9UVxoClXwQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">Yelp<\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><span style=\"font-weight: 400;\">, e outras plataformas. Adicione o m\u00e1ximo de detalhes poss\u00edvel ao seu perfil, incluindo:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Nome, endere\u00e7o e n\u00famero de telefone, certificando-se de que esses detalhes sejam id\u00eanticos ao que est\u00e1 listado em seu site e em quaisquer outras listagens<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hor\u00e1rio de funcionamento preciso<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Coment\u00e1rios positivos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Muito conte\u00fado visual, incluindo fotos recentes e um tour virtual pela sua loja, se poss\u00edvel.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea tamb\u00e9m pode conectar seu cat\u00e1logo de a\u00e7\u00f5es a <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/3057972?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">An\u00fancios de invent\u00e1rio local do Google<\/a><span style=\"font-weight: 400;\">, que s\u00e3o blocos de an\u00fancios exibidos quando os clientes pesquisam produtos espec\u00edficos em sua \u00e1rea, por exemplo, &quot;garrafa de \u00e1gua perto de mim&quot;.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6444 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"243\" data-attachment-id=\"6444\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/google-local-inventory-ads-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?fit=1284%2C445&amp;ssl=1\" data-orig-size=\"1284,445\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google Local INventory Ads Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?fit=700%2C243&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=700%2C243&#038;ssl=1\" alt=\"Bindy de exemplo de an\u00fancios de invent\u00e1rio local do Google\" class=\"wp-image-6444\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?w=1284&amp;ssl=1 1284w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=768%2C266&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=1024%2C355&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=700%2C243&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=1154%2C400&amp;ssl=1 1154w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Quando um usu\u00e1rio executa esse tipo de pesquisa, o Google exibe produtos dispon\u00edveis na loja. Os an\u00fancios de invent\u00e1rio local s\u00e3o eficazes para direcionar o tr\u00e1fego na loja e atrair compradores que est\u00e3o prontos para comprar.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Domine as artes de upselling e cross-selling&nbsp;<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Upselling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Upselling \u2013 oferecer uma vers\u00e3o mais cara do item original que um comprador deseja comprar \u2013 \u00e9 uma arte complicada. Mas feito corretamente, \u00e9 uma das maneiras mais eficazes de maximizar as vendas no varejo. Para fazer isso de forma eficaz, voc\u00ea precisa garantir que o cliente veja o valor ou o benef\u00edcio da compra.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Quando estiver fazendo upselling, veja se voc\u00ea pode aplicar o \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=BDwEa5FNfV0\" target=\"_blank\" rel=\"noopener noreferrer\">Regra de 3<\/a><span style=\"font-weight: 400;\">\u201d, que d\u00e1 ao comprador tr\u00eas op\u00e7\u00f5es de compra \u2013 a Solicitada, a Alternativa e a Sonho. Usando o vestu\u00e1rio como exemplo, o Requested \u00e9 aquela linha de partida ou pre\u00e7o que \u00e9 f\u00e1cil de usar e pode ser vestida para cima ou para baixo. A Alternativa \u00e9 algo que ainda se relaciona com a pe\u00e7a Solicitada, mas est\u00e1 listada em um ponto de pre\u00e7o mais m\u00e9dio. The Dream \u00e9 aquele que voc\u00ea sabe que eles v\u00e3o adorar \u2013 mas tem um pre\u00e7o muito mais alto.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/BDwEa5FNfV0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A chave \u00e9 educar o comprador. Pode ser que eles n\u00e3o saibam que um produto premium est\u00e1 dispon\u00edvel. Ou talvez eles apenas precisem de mais evid\u00eancias para entender como uma atualiza\u00e7\u00e3o \u00e9 mais adequada \u00e0s suas necessidades.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Venda cruzada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Agora vamos falar sobre vendas cruzadas. A venda cruzada \u00e9 quando voc\u00ea recomenda outros produtos para complementar a compra original. A chave para o sucesso da venda cruzada \u00e9 conhecer seu estoque por dentro e por fora. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Quais itens combinam bem? Quais produtos funcionam melhor para diferentes clientes? Quando voc\u00ea souber a resposta para essas perguntas, poder\u00e1 fazer \u00f3timas recomenda\u00e7\u00f5es de produtos rapidamente.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O tempo tamb\u00e9m \u00e9 importante. O melhor momento para fazer vendas cruzadas \u00e9 quando o cliente se comprometeu a comprar um produto e voc\u00ea j\u00e1 o conhece. Voc\u00ea n\u00e3o gostaria de empurrar itens complementares quando o comprador <\/span><i><span style=\"font-weight: 400;\">est\u00e1 parado <\/span><\/i><span style=\"font-weight: 400;\">decidir se compra ou n\u00e3o um item. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Leve o seu tempo ao interagir com os compradores. Mais importante, certifique-se de que voc\u00ea est\u00e1 falando sobre produtos que realmente agregam valor \u00e0 compra original.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Criar um evento ou feriado&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea n\u00e3o precisa esperar at\u00e9 novembro ou dezembro para maximizar as vendas no varejo. As pessoas adoram comemorar \u2013 e adoram uma boa venda \u2013 ent\u00e3o d\u00ea a elas um motivo para vir e fazer compras durante todo o ano.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cNas minhas lojas de brinquedos, criei uma s\u00e9rie de eventos que obrigavam um pai ocupado a entrar. <\/span><span style=\"font-weight: 400;\">Pode ser artes e artesanato, ou Anna e Elsa podem vir visitar e fazer uma maratona.\u201d \u2013 Aalap Shah, ex-varejista de brinquedos, fundador da ag\u00eancia de marketing digital <a href=\"https:\/\/1o8.agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">1o8<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Um outro varejista que faz um trabalho tremendo nessa \u00e1rea \u00e9 a Sephora. A Sephora oferece aulas que abrangem desde t\u00e9cnicas de maquiagem at\u00e9 cuidados com a pele. E distribuem amostras de produtos aos clientes.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ent\u00e3o, para maximizar as vendas ap\u00f3s o evento, a Sephora envia aos participantes um e-mail \u201cBeauty Recap\u201d. Este e-mail cont\u00e9m os produtos exatos que eles usaram na aula, juntamente com links para compr\u00e1-los.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-6450 size-full\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"585\" data-attachment-id=\"6450\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/sephora-beauty-recap-email-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?fit=455%2C585&amp;ssl=1\" data-orig-size=\"455,585\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sephora Beauty Recap Email Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?fit=455%2C585&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=455%2C585&#038;ssl=1\" alt=\"Exemplo de e-mail de resumo da Sephora Beauty Bindy\" class=\"wp-image-6450\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?w=455&amp;ssl=1 455w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=233%2C300&amp;ssl=1 233w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=311%2C400&amp;ssl=1 311w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: Francesca Nicasio<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A chave \u00e9 fornecer uma experi\u00eancia que n\u00e3o apenas traga as pessoas pelas portas, mas as deixe animadas por estar l\u00e1 \u2013 e gastar dinheiro.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Quanto aos varejistas que criam suas pr\u00f3prias f\u00e9rias, n\u00e3o procure mais, a Amazon. Amazon criado <\/span><a href=\"https:\/\/www.amazon.com\/Prime-Day\/b?ie=UTF8&amp;node=13887280011\" target=\"_blank\" rel=\"noopener noreferrer\">Primeiro dia<\/a>;<span style=\"font-weight: 400;\">&nbsp;um feriado anual de compras, quando os membros Prime podem obter ofertas exclusivas. O Amazon Prime Day foi lan\u00e7ado pela primeira vez em julho de 2015 para comemorar o anivers\u00e1rio do site em julho de 1995. O dia continua sendo um enorme sucesso para a Amazon - e isso \u00e9 dizer alguma coisa, porque a empresa <\/span><i><span style=\"font-weight: 400;\">j\u00e1 \u00e9 um grande sucesso.&nbsp;<\/span><\/i><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6451 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"316\" data-attachment-id=\"6451\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/amazon-prime-day-best-sellers-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?fit=1451%2C654&amp;ssl=1\" data-orig-size=\"1451,654\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Amazon Prime Day Best Sellers Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?fit=700%2C316&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=700%2C316&#038;ssl=1\" alt=\"Exemplo de best-sellers do Amazon Prime Day Bindy\" class=\"wp-image-6451\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?w=1451&amp;ssl=1 1451w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=768%2C346&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=1024%2C462&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=700%2C316&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=887%2C400&amp;ssl=1 887w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: amazon.com<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O Prime Day permite que a Amazon maximize as vendas como nenhum outro varejista, e o feriado continua ficando maior. Em 2023, a gigante do varejo teve seu maior Prime Day at\u00e9 ent\u00e3o, vendendo pelo menos <a href=\"https:\/\/searchengineland.com\/amazon-prime-day-best-record-sales-429407\" target=\"_blank\" rel=\"noreferrer noopener\">$12,7 bilh\u00f5es<\/a> valor dos produtos<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Seu neg\u00f3cio de varejo pode n\u00e3o ser t\u00e3o grande quanto Amazon ou Sephora, mas voc\u00ea ainda pode implementar os conceitos de<a href=\"https:\/\/medallionretail.com\/the-opportunities-and-how-to-dynamics-of-seasonal-retail-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\"> feriados e eventos<\/a> em suas lojas. Basta lembrar que as iniciativas n\u00e3o se limitam a fazer a venda; eles s\u00e3o sobre o reconhecimento da marca. Se os compradores se divertirem, eles contar\u00e3o a seus amigos e familiares (e, esperan\u00e7osamente, \u00e0s m\u00eddias sociais) e lembrar\u00e3o de voc\u00ea na pr\u00f3xima vez que forem \u00e0s compras.&nbsp;<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Torne o processo de compra f\u00e1cil e conveniente<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Assim que o cliente decidir comprar um item, facilite para ele levar para casa suas compras. A \u00faltima coisa que voc\u00ea quer \u00e9 perder um neg\u00f3cio fechado por causa de checkout lento ou atendimento ineficiente de pedidos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Esforce-se para agilizar o processo de checkout treinando bem seus caixas e certificando-se de que sua loja tenha uma equipe adequada, para que sempre haja algu\u00e9m que possa trabalhar em caixas adicionais.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Jamie Hess, CEO e cofundador do servi\u00e7o de compartilhamento de caminh\u00f5es <\/span>Truxx<span style=\"font-weight: 400;\">, aconselha os varejistas a usarem tecnologias que reduzam as barreiras de compra.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cInvista em self-checkout ou outra tecnologia que praticamente elimine as filas. Al\u00e9m disso, ofere\u00e7a servi\u00e7os de \u00faltima milha, especialmente para itens de grande estoque, como churrasqueiras, m\u00f3veis ou qualquer coisa que n\u00e3o caiba no carro do cliente.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Podemos ver essa dica em a\u00e7\u00e3o de v\u00e1rias maneiras, incluindo:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Pagamento m\u00f3vel<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A Sephora, por exemplo, arma seus associados com sistemas POS m\u00f3veis para que eles possam ligar para os compradores de qualquer lugar da loja. Assim, em vez de entrar na fila, os clientes podem concluir sua compra no local e seguir seu caminho.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Corredores sem fim<\/b><span style=\"font-weight: 400;\"> <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Algumas lojas permitem que os clientes naveguem em seus cat\u00e1logos usando tablets na loja. Quando o comprador v\u00ea um produto de que gosta, ele pode enviar o item para sua casa. Conhecidas como corredores sem fim, essas iniciativas permitem maximizar as vendas porque voc\u00ea pode vender produtos que n\u00e3o est\u00e3o fisicamente em sua localiza\u00e7\u00e3o.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A principal li\u00e7\u00e3o aqui \u00e9 eliminar quaisquer gargalos no processo de compra. Esteja voc\u00ea lidando com longas filas, falta de estoque ou apenas inefici\u00eancia geral, voc\u00ea precisa identificar os problemas e encontrar maneiras de agilizar o processo de checkout.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como diz Hess, voc\u00ea precisa \u201cfacilitar para os itens chegarem \u00e0 porta da frente do comprador\u201d.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Contrate e desenvolva funcion\u00e1rios superstar&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dado que seus funcion\u00e1rios geralmente s\u00e3o os que fazem as vendas, certifique-se de contratar as melhores pessoas para o trabalho. \u00c9 essencial comunicar suas expectativas a cada funcion\u00e1rio para que eles conhe\u00e7am seu papel e suas responsabilidades.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Contrate associados de vendas que s\u00e3o conhecedores e apaixonados por sua mercadoria. Treine-os para criar experi\u00eancias de compra excepcionais com todos os clientes. \u00c9 fundamental que eles aprendam a identificar as necessidades e desejos de um cliente, combinar essas necessidades com uma sele\u00e7\u00e3o de produtos e mostrar a eles o valor de suas op\u00e7\u00f5es.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Seus funcion\u00e1rios devem servir como especialistas. Tire uma p\u00e1gina da empresa de vestu\u00e1rio de ioga bem-sucedida, <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.barrons.com\/articles\/in-tough-time-for-retailers-lululemon-could-be-a-winner-1486061429\" target=\"_blank\">Lululemon<\/a><span style=\"font-weight: 400;\">. As paredes das lojas destacam fotos de seus funcion\u00e1rios realizando poses de ioga desafiadoras. Os funcion\u00e1rios tamb\u00e9m assistem e\/ou ensinam aulas de ioga. O que isso diz aos compradores \u00e9 que os funcion\u00e1rios s\u00e3o especialistas cujos conselhos podem ser confi\u00e1veis.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Veja esta postagem no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Uma postagem compartilhada por lululemon Oriente M\u00e9dio (@lululemonme)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Assegure-se de ter sempre estoque \u00e0 m\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A maneira mais r\u00e1pida de perder clientes \u00e9 n\u00e3o ter o produto que eles querem comprar. \u00c9 por isso que uma boa gest\u00e3o de estoque \u00e9 fundamental para maximizar as vendas. Arme sua empresa com um sistema robusto de gerenciamento de estoque. Al\u00e9m disso, implemente pr\u00e1ticas como contagens regulares de estoque para garantir a precis\u00e3o do invent\u00e1rio.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Certificar-se de que <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/pt\/os-10-principais-kpis-que-os-varejistas-de-pmes-devem-rastrear-e-como-medi-los\/\" target=\"_blank\">voc\u00ea est\u00e1 acompanhando as m\u00e9tricas certas<\/a><span style=\"font-weight: 400;\"> \u2014 GMROI, sell-through, giro de estoque, desempenho do produto, vendas perdidas, etc. Isso ajuda voc\u00ea a saber quais produtos est\u00e3o ganhando dinheiro e quais est\u00e3o ocupando espa\u00e7o em suas prateleiras.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analise dados hist\u00f3ricos e tend\u00eancias atuais para prever a demanda. Analise seus relat\u00f3rios de produtos e vendas e identifique seus principais itens e os tipos de clientes que os compram. Isso ajuda voc\u00ea a descobrir quais itens pedir, as quantidades que voc\u00ea precisa e as datas em que voc\u00ea precisa deles - o que significa que voc\u00ea sempre ter\u00e1 os produtos certos na loja para evitar rupturas de estoque.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Shah diz que ter os produtos certos no local desempenhou um papel significativo no crescimento de suas vendas.&nbsp;<\/span><span style=\"font-weight: 400;\">\u201cMinha equipe e eu descobrimos que, tendo o tipo certo de mercadoria \u00e0 m\u00e3o para determinadas faixas et\u00e1rias e conhecendo o produto de dentro para fora, conseguimos desviar o showroom e vender o produto no momento.\u201d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Otimize suas campanhas de e-mail e obtenha mais assinantes<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O e-mail \u00e9 um dos canais mais eficazes para realizar vendas e gerar clientes recorrentes. <\/span>De acordo com <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#email-marketing-metric-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>, os profissionais de marketing relatam uma taxa m\u00e9dia de abertura de e-mail de 46-50%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea pode dizer coisas em um e-mail que n\u00e3o cabem em uma postagem de m\u00eddia social, e \u00e9 uma \u00f3tima maneira de promover ativamente seu boletim informativo, blog e quaisquer outras promo\u00e7\u00f5es que tragam pessoas para sua loja.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al\u00e9m disso, o e-mail tamb\u00e9m \u00e9 conveniente para o cliente, pois pode ser acessado rapidamente por meio de um smartphone. Isso \u00e9 crucial se voc\u00ea enviou um cupom ou desconto por e-mail que o cliente deseja usar na loja.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Para que o email seja eficaz, voc\u00ea precisa fazer mais do que construir sua base de assinantes \u2013 voc\u00ea precisa fornecer valor. Alguns e-mails que seus assinantes apreciar\u00e3o incluem:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Uma mensagem de boas-vindas\/obrigado assim que eles fizerem uma compra.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">C\u00f3digos promocionais exclusivos e brindes.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Boletins informativos regulares anunciando novas ofertas de desconto, dicas de produtos e promo\u00e7\u00f5es futuras.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Conte\u00fado relevante que os ajuda a aproveitar ao m\u00e1ximo o que compraram recentemente.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"717\" data-attachment-id=\"10327\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/asos-welcome-email-example-compliant-ia-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?fit=710%2C727&amp;ssl=1\" data-orig-size=\"710,727\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ASOS-welcome-email-example-Compliant-IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?fit=700%2C717&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=700%2C717&#038;ssl=1\" alt=\"\" class=\"wp-image-10327\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?w=710&amp;ssl=1 710w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=293%2C300&amp;ssl=1 293w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=700%2C717&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=391%2C400&amp;ssl=1 391w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Entenda e mostre apre\u00e7o por seus clientes<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A melhor maneira de aumentar as vendas no varejo \u00e9 ter uma abordagem centrada no cliente para o seu neg\u00f3cio. Acima de tudo, seu trabalho \u00e9 fornecer um atendimento ao cliente incr\u00edvel e uma experi\u00eancia que eles n\u00e3o esquecer\u00e3o t\u00e3o cedo.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Isso come\u00e7a falando e ouvindo seus compradores para entender suas necessidades e suas motiva\u00e7\u00f5es. Mostrar interesse genu\u00edno no motivo pelo qual eles vieram ajuda muito a promover a fidelidade \u00e0 marca. E n\u00e3o se esque\u00e7a de deix\u00e1-los saber que voc\u00ea aprecia seus neg\u00f3cios. Isso pode ser feito por meio de ofertas de servi\u00e7os e produtos de valor agregado, um programa de fidelidade personalizado ou uma simples nota de agradecimento pelo apoio.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea pode ver isso em a\u00e7\u00e3o na seguinte nota manuscrita de Courtney, uma associada da Chanel. Em sua nota, Courtney n\u00e3o apenas me agradeceu pela compra, mas tamb\u00e9m mencionou detalhes espec\u00edficos sobre minha ida \u00e0 loja, tornando a nota verdadeiramente pessoal. Como cliente, esse gesto me fez sentir genuinamente apreciado.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Envolva-se com seus clientes<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea j\u00e1 <\/span><a href=\"https:\/\/blog.bindy.com\/pt\/7-coisas-que-os-varejistas-podem-aprender-com-a-apple\/\" target=\"_blank\" rel=\"noopener noreferrer\">esteve em uma loja da Apple<\/a><span style=\"font-weight: 400;\">? Se sim, voc\u00ea sabe que os funcion\u00e1rios s\u00e3o tudo menos espectadores. \u00c9 f\u00e1cil ver por que eles<\/span> liderar as vendas no varejo por gr\u00e1ficos de metragem quadrada com um impressionante <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.shopify.com\/ca\/retail\/sales-per-square-foot\" target=\"_blank\" rel=\"noreferrer noopener\">$5,500<\/a> em vendas por metro quadrado. Assim que voc\u00ea entra na loja \u2013 que, ali\u00e1s, est\u00e1 sempre lotada \u2013 voc\u00ea \u00e9 recebido por um associado que \u00e9 um orgulhoso embaixador da marca, que est\u00e1 pronto para ouvir e resolver qualquer problema ou preocupa\u00e7\u00e3o e apresentar uma solu\u00e7\u00e3o para o cliente leve para casa hoje.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dado que cada pessoa que entra em sua loja pode gastar dinheiro e apoiar seus neg\u00f3cios, \u00e9 fundamental sorrir e cumpriment\u00e1-los com perguntas sobre o que os trouxe e como voc\u00ea pode ajudar a atender \u00e0s suas necessidades. Mesmo que eles estejam apenas navegando, cada cliente deve ser tratado da mesma forma, porque cada comprador pode se tornar um cliente fiel se o relacionamento for devidamente nutrido.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Fa\u00e7a bom uso da sinaliza\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nunca subestime o poder de uma \u00f3tima sinaliza\u00e7\u00e3o no varejo. Quando usados corretamente, os sinais podem atrair, educar e obrigar os compradores a fazer uma compra.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como Stan Tan de <\/span><a href=\"http:\/\/www.selbys.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Selby&#039;s<\/a><span style=\"font-weight: 400;\"> coloca, ter sinaliza\u00e7\u00e3o informativa em toda a loja ajuda os clientes a tomar uma decis\u00e3o de compra.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cSe o cliente n\u00e3o tem certeza sobre o produto, qual produto escolher, a confiabilidade do produto ou tem alguma d\u00favida, ele est\u00e1 saindo pela porta. Com a sinaliza\u00e7\u00e3o informativa, voc\u00ea pode ajudar os clientes a tomar essas decis\u00f5es, fornecendo a eles as informa\u00e7\u00f5es de que precisam no ponto de venda.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Considere este exemplo da Old Navy, que oferece mais informa\u00e7\u00f5es sobre diferentes tipos de jeans e como eles se encaixam.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>Dica profissional:<\/i><\/b><i><span style=\"font-weight: 400;\"> J\u00e1 usa sinaliza\u00e7\u00e3o na loja? Certifique-se de que eles sejam bem executados por <\/span><\/i><a href=\"https:\/\/blog.bindy.com\/pt\/o-que-e-uma-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noopener noreferrer\">realiza\u00e7\u00e3o de auditorias de varejo<\/a><i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pronto para maximizar as vendas no varejo?&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como varejista, voc\u00ea sabe que h\u00e1 poucas horas em cada dia e precisa aproveitar ao m\u00e1ximo seu tempo. Em outras palavras, voc\u00ea n\u00e3o pode fazer tudo imediatamente. Mas as recomenda\u00e7\u00f5es acima s\u00e3o uma \u00f3tima maneira de garantir que voc\u00ea aproveite ao m\u00e1ximo seus esfor\u00e7os e maximize as vendas. Implemente algumas dessas t\u00e1ticas, avalie os resultados e fa\u00e7a tudo de novo. Aplicados estrategicamente, eles s\u00e3o a chave para um fluxo constante de vendas lucrativas.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?zoom=0.8999999761581421&amp;resize=165%2C165&amp;ssl=1\" alt=\"franc\u00easnicasio\" class=\"wp-image-1994\" style=\"width:164px;height:164px\" title=\"\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><\/div>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a> \u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. <\/em><\/div>","protected":false},"excerpt":{"rendered":"<p>Vamos direto ao ponto \u2013 se voc\u00ea \u00e9 um varejista, seu objetivo \u00e9 conseguir novos clientes e manter os clientes que voc\u00ea tem voltando, tudo em nome do aumento das vendas. Sem vendas, voc\u00ea n\u00e3o tem um neg\u00f3cio. Assim, criar estrat\u00e9gias sobre como maximizar as vendas no varejo deve ser uma prioridade. De acordo com \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/10-ways-to-maximize-sales-in-retail\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">10 maneiras de maximizar as vendas no varejo<\/span> <span 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