{"id":64317,"date":"2024-10-01T15:22:28","date_gmt":"2024-10-01T19:22:28","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=64317"},"modified":"2024-10-01T15:22:29","modified_gmt":"2024-10-01T19:22:29","slug":"11-dicas-para-reduzir-riscos-no-seu-negocio-de-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/11-tips-to-reduce-risk-in-your-retail-business\/","title":{"rendered":"11 dicas para reduzir riscos no seu neg\u00f3cio de varejo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Praticamente qualquer tipo de neg\u00f3cio vem com riscos e responsabilidades, e os varejistas n\u00e3o s\u00e3o exce\u00e7\u00e3o. No varejo, tais riscos podem vir na forma de problemas de seguran\u00e7a (por exemplo, perigos na loja que podem causar escorreg\u00f5es e quedas), roubo e perda (por exemplo, furto em loja) ou desafios operacionais (por exemplo, erros de funcion\u00e1rios que levam a discrep\u00e2ncias de estoque).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora n\u00e3o seja poss\u00edvel ser livre de riscos 100%, voc\u00ea pode tomar medidas para reduzir riscos e responsabilidades. Ao abordar proativamente preocupa\u00e7\u00f5es potenciais e implementar estrat\u00e9gias preventivas, voc\u00ea pode proteger seu neg\u00f3cio, seus funcion\u00e1rios e seus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja como.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fique por dentro da manuten\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/limblecmms.com\/blog\/price-of-poor-maintenance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dados da EU OSHA<\/a> mostra que 10 a 15% de acidentes fatais est\u00e3o relacionados a opera\u00e7\u00f5es de manuten\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o manter-se em dia com as tarefas de manuten\u00e7\u00e3o de rotina pode aumentar a probabilidade de acidentes e responsabilidades, e \u00e9 por isso que \u00e9 crucial priorizar a manuten\u00e7\u00e3o regular e as verifica\u00e7\u00f5es de seguran\u00e7a. Dependendo da sua loja, isso pode significar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inspecionar regularmente os pisos para detectar derramamentos, rachaduras ou superf\u00edcies irregulares<\/li>\n\n\n\n<li>Garantir que as prateleiras e os expositores sejam resistentes e seguros<\/li>\n\n\n\n<li>Testar lumin\u00e1rias para garantir que todas as \u00e1reas da loja estejam bem iluminadas<\/li>\n\n\n\n<li>Verificar entradas e sa\u00eddas para detectar quaisquer obstru\u00e7\u00f5es ou perigos<\/li>\n\n\n\n<li>Manter \u00e1reas de armazenamento limpas e seguras para estoque e suprimentos<\/li>\n\n\n\n<li>Manuten\u00e7\u00e3o de equipamentos como sistemas POS, carrinhos de compras e escadas rolantes<\/li>\n\n\n\n<li>Manter as sa\u00eddas de emerg\u00eancia marcadas e livres de obstru\u00e7\u00f5es<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63990\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_hole-g\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Hole-g\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63990\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Hole-g.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Documente todas as etapas e procedimentos para as tarefas acima \u2014 e quaisquer outros trabalhos de manuten\u00e7\u00e3o em sua loja \u2014 e determine a frequ\u00eancia correta para inspe\u00e7\u00f5es e manuten\u00e7\u00e3o. A partir da\u00ed, garanta que sua equipe conduza a manuten\u00e7\u00e3o conforme planejado usando listas de verifica\u00e7\u00e3o e<a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\"> software de auditoria de varejo<\/a> que rastreia a conclus\u00e3o de tarefas, define lembretes e fornece visibilidade em tempo real sobre a conformidade da sua loja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estabelecer programas de treinamento de seguran\u00e7a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A seguran\u00e7a \u00e9 um componente essencial da preven\u00e7\u00e3o de responsabilidade, pois reduz significativamente o risco de acidentes e ferimentos no local de trabalho.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ter um programa formal de seguran\u00e7a garante que todos os membros da equipe estejam cientes dos riscos potenciais e saibam como responder adequadamente para minimizar os riscos.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Como Haley Bass<a href=\"https:\/\/www.concentra.com\/resource-center\/articles\/how-to-create-a-successful-employee-safety-program\/\" target=\"_blank\" rel=\"noreferrer noopener\"> escreve em Concentra<\/a>, \u201cA melhor ferramenta com a qual voc\u00ea pode equipar seus funcion\u00e1rios \u00e9 o conhecimento. Voc\u00ea n\u00e3o pode esperar que seus funcion\u00e1rios sigam pr\u00e1ticas seguras se voc\u00ea nunca os ensinou como. O treinamento de seguran\u00e7a deve ser inclu\u00eddo no processo de integra\u00e7\u00e3o para novos funcion\u00e1rios, e atualiza\u00e7\u00f5es devem ser realizadas periodicamente para funcion\u00e1rios experientes.\u201d<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/what-are-brand-standards\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Um bom programa de seguran\u00e7a envolve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reconhecendo os perigos espec\u00edficos da loja e como lidar com eles<\/li>\n\n\n\n<li>Demonstra\u00e7\u00f5es para uso seguro de equipamentos de loja<\/li>\n\n\n\n<li>Manuseio adequado do estoque e outros materiais na loja<\/li>\n\n\n\n<li>Incentivar a equipe a relatar perigos ou comportamentos inseguros<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de melhorar a seguran\u00e7a, esses programas comprovadamente aumentam a produtividade dos funcion\u00e1rios, elevam o moral e reduzem custos.<a href=\"https:\/\/www.groupmgmt.com\/why-gms\/education-center\/workplace-injuries-safety-programs-by-the-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\"> De acordo com o administrador de benef\u00edcios GMS<\/a>, funcion\u00e1rios que seguem programas de seguran\u00e7a s\u00e3o 45% mais produtivos e vivenciam 6% maior satisfa\u00e7\u00e3o no trabalho. Programas de seguran\u00e7a tamb\u00e9m podem reduzir custos empresariais em 28%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode implementar um programa de seguran\u00e7a internamente desenvolvendo materiais de treinamento, conduzindo workshops regulares e criando manuais de seguran\u00e7a adaptados \u00e0s necessidades da sua loja. Como alternativa, h\u00e1 uma s\u00e9rie de provedores terceirizados que podem oferecer pacotes de treinamento abrangentes, m\u00f3dulos espec\u00edficos do setor e suporte cont\u00ednuo para manter sua equipe atualizada sobre os protocolos de seguran\u00e7a mais recentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuide da sua equipe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sua equipe desempenha um papel vital na minimiza\u00e7\u00e3o de riscos e preven\u00e7\u00e3o de responsabilidades. Desde manter sua loja segura e bem conservada at\u00e9 falar quando veem algo errado, seus funcion\u00e1rios s\u00e3o sua primeira linha de defesa.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"62729\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/7-ways-to-maximize-retail-staff-productivity\/shutterstock_1743873848\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_1743873848\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"reduzir riscos no varejo\" class=\"wp-image-62729\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_1743873848.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Embora o treinamento de seguran\u00e7a e outros programas forne\u00e7am aos funcion\u00e1rios o conhecimento necess\u00e1rio para abordar problemas de forma proativa, voc\u00ea deve dar um passo al\u00e9m, promovendo um ambiente de trabalho favor\u00e1vel e incentivando a comunica\u00e7\u00e3o aberta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certifique-se de que sua equipe se sinta cuidada e capacitada para relatar quaisquer riscos ou preocupa\u00e7\u00f5es potenciais sem hesita\u00e7\u00e3o. Funcion\u00e1rios felizes t\u00eam muito mais probabilidade de serem engajados e proativos, levando a lojas mais bem administradas, menos riscos e uma chance reduzida de responsabilidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seja claro, forne\u00e7a contexto e ilustre seus padr\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assim como em qualquer programa, voc\u00ea deve garantir que todos estejam na mesma p\u00e1gina para implementar suas iniciativas com sucesso. Quando se trata de redu\u00e7\u00e3o de risco e responsabilidade, seus funcion\u00e1rios precisam entender o que \u00e9 esperado deles e por que esses padr\u00f5es est\u00e3o em vigor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, ao definir pol\u00edticas ou procedimentos, seja o mais claro e espec\u00edfico poss\u00edvel \u2014 instru\u00e7\u00f5es vagas podem levar a mal-entendidos e erros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observe tamb\u00e9m que fornecer contexto ajuda a refor\u00e7ar a import\u00e2ncia de cada tarefa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, em vez de simplesmente dizer \u201cMantenha o ch\u00e3o limpo\u201d, explique que manter o ch\u00e3o limpo evita escorreg\u00f5es, quedas e poss\u00edveis processos judiciais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dica profissional: use recursos visuais como diagramas, fotos e v\u00eddeos para demonstrar as melhores pr\u00e1ticas e expectativas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fazer isso ajuda voc\u00ea a comunicar padr\u00f5es claramente, fornecer contexto para cada tarefa e, finalmente, capacitar sua equipe a agir de forma respons\u00e1vel e proativa.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realizar inspe\u00e7\u00f5es e auditorias regulares<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/auditorias-de-varejo-o-guia-definitivo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inspe\u00e7\u00f5es e auditorias regulares<\/a> s\u00e3o essenciais quando se trata de manter seu neg\u00f3cio livre de responsabilidades e problemas legais. Eles ajudam a garantir que os padr\u00f5es de seguran\u00e7a sejam atendidos e que os problemas de conformidade sejam resolvidos \u2014 ent\u00e3o n\u00e3o economize nessas verifica\u00e7\u00f5es e auditorias na loja.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As boas not\u00edcias? Ferramentas como <a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a> pode agilizar essas tarefas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56953\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-banner-ads-with-iph13_linkedin-1-copie-16-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 16-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56953\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">De Bindy <\/a>plataforma permite que voc\u00ea execute programas e imponha padr\u00f5es de forma eficiente. Ela fornece formul\u00e1rios personaliz\u00e1veis para auditorias e inspe\u00e7\u00f5es, completos com itens acion\u00e1veis, fotos, v\u00eddeos e um fluxo de trabalho corretivo de ciclo fechado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Bindy, sua equipe pode criar formul\u00e1rios personalizados para verificar padr\u00f5es de marca, inspecionar opera\u00e7\u00f5es de loja e avaliar conformidade. E se algo n\u00e3o estiver \u00e0 altura, voc\u00ea pode usar a plataforma para atribuir a\u00e7\u00f5es corretivas em tempo real e verificar se os problemas foram resolvidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use a tecnologia para dar suporte \u00e0 execu\u00e7\u00e3o do seu programa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de depender de listas de verifica\u00e7\u00e3o manuais, formul\u00e1rios em papel ou planilhas, considere usar solu\u00e7\u00f5es de software que automatizem e otimizem seus processos. Digitalizar seus fluxos de trabalho pode ajudar voc\u00ea e suas equipes a concluir tarefas mais rapidamente, ao mesmo tempo em que reduz um contribuidor significativo para os riscos: erro humano.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, a tecnologia permite comunica\u00e7\u00e3o em tempo real e gerenciamento de tarefas, para que voc\u00ea possa colaborar com os membros da equipe mais rapidamente e resolver problemas o mais r\u00e1pido poss\u00edvel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As solu\u00e7\u00f5es digitais tamb\u00e9m abrem caminho para decis\u00f5es mais informadas gra\u00e7as aos dados e relat\u00f3rios, permitindo que voc\u00ea analise o desempenho e identifique poss\u00edveis problemas para elimin\u00e1-los pela raiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monitore sua loja remotamente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das melhores coisas sobre viver na era da tecnologia? Ficar por dentro das opera\u00e7\u00f5es e programas da loja nem sempre exige que voc\u00ea esteja fisicamente presente o tempo todo. Os sistemas baseados em nuvem abrem caminho para o monitoramento remoto para que voc\u00ea possa acompanhar a seguran\u00e7a, a manuten\u00e7\u00e3o e a conformidade da sua loja de qualquer lugar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solu\u00e7\u00f5es como filmagens no local, sensores de IoT e software de gerenciamento de varejo permitem que voc\u00ea monitore atividades em tempo real, receba alertas instant\u00e2neos sobre problemas e acesse dados rapidamente para tomar decis\u00f5es informadas, tudo isso sem estar no local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveite essas tecnologias. Adote-as em seu neg\u00f3cio e fa\u00e7a bom uso delas para que voc\u00ea e sua equipe possam permanecer conectados e manter as lojas funcionando sem problemas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Documente e registre tudo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma documenta\u00e7\u00e3o completa ajuda muito a reduzir riscos e responsabilidades no varejo. Mantenha um registro das verifica\u00e7\u00f5es de seguran\u00e7a, trabalho de manuten\u00e7\u00e3o, sess\u00f5es de treinamento e incidentes da sua loja para que voc\u00ea sempre tenha um registro claro do que foi feito. Isso torna mais f\u00e1cil rastrear problemas e implementar medidas corretivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso de um incidente ou disputa, ter registros detalhados tamb\u00e9m pode proteger sua empresa legalmente, mostrando que voc\u00ea tomou as medidas necess\u00e1rias para manter um ambiente seguro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais uma vez, solu\u00e7\u00f5es digitais podem ser suas melhores amigas aqui. Por exemplo, o software de auditoria de varejo permite que voc\u00ea documente atividades com fotos, v\u00eddeos e assinaturas digitais. Isso n\u00e3o s\u00f3 garante precis\u00e3o e f\u00e1cil acesso \u00e0s informa\u00e7\u00f5es, mas tamb\u00e9m permite que voc\u00ea analise dados e identifique \u00e1reas para melhoria ao longo do tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evite perdas por roubo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O roubo \u00e9 um dos maiores desafios dos varejistas, contribuindo significativamente para a perda de receita a cada ano.<a href=\"https:\/\/nrf.com\/research\/national-retail-security-survey-2023\" target=\"_blank\" rel=\"noreferrer noopener\"> De acordo com a Federa\u00e7\u00e3o Nacional de Varejo (NRF)<\/a>, a taxa m\u00e9dia de redu\u00e7\u00e3o aumentou para 1,6% no ano passado, representando $112,1 bilh\u00f5es em perdas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOs varejistas est\u00e3o vendo n\u00edveis sem precedentes de roubos, juntamente com crimes desenfreados em suas lojas, e a situa\u00e7\u00e3o est\u00e1 se tornando cada vez mais terr\u00edvel\u201d, comentou o vice-presidente de Prote\u00e7\u00e3o de Ativos e Opera\u00e7\u00f5es de Varejo da NRF, David Johnston.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ele continua: \u201cMuito al\u00e9m do impacto financeiro desses crimes, a viol\u00eancia e as preocupa\u00e7\u00f5es com a seguran\u00e7a continuam sendo a prioridade de todos os varejistas, independentemente do tamanho ou categoria\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Reduzir riscos nessa \u00e1rea requer uma combina\u00e7\u00e3o de treinamento de funcion\u00e1rios, design de loja e tecnologia.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59816\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-loss-prev-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Loss prev-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"reduzir riscos no varejo\" class=\"wp-image-59816\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Do lado dos funcion\u00e1rios, treine sua equipe para reconhecer comportamento suspeito e incentive-os a agir quando notarem algo errado. O layout da loja tamb\u00e9m desempenha um papel fundamental na preven\u00e7\u00e3o de roubos \u2014 mantenha itens de alto valor em \u00e1reas seguras e bem monitoradas e minimize os pontos cegos. A tecnologia pode ser sua maior aliada aqui; usar c\u00e2meras de vigil\u00e2ncia e RFID pode ajudar a monitorar a atividade em tempo real e impedir furtos em lojas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorizar riscos com base no impacto e na probabilidade&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nem todos os riscos s\u00e3o criados iguais, e tentar lidar com todos os perigos potenciais de uma vez pode ser esmagador e ineficiente. Nosso conselho? Priorize os riscos com base no impacto potencial deles no seu neg\u00f3cio e na probabilidade de eles ocorrerem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece avaliando cada risco em sua loja \u2014 de riscos de seguran\u00e7a e roubo a problemas operacionais e de conformidade. Avalie qu\u00e3o severas seriam as consequ\u00eancias se o risco se materializasse e com que frequ\u00eancia \u00e9 prov\u00e1vel que aconte\u00e7a. Riscos de alto impacto e alta probabilidade (como riscos de escorregamento e queda em uma loja com tr\u00e1fego intenso de pedestres) devem ser tratados primeiro, pois representam a maior amea\u00e7a ao seu neg\u00f3cio. Por outro lado, riscos de baixo impacto e baixa probabilidade podem exigir menos aten\u00e7\u00e3o e recursos urgentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considere criar uma matriz de risco delineando diferentes perigos e problemas. Ent\u00e3o, use-a para priorizar quais riscos precisam de a\u00e7\u00e3o imediata e quais podem ser monitorados ao longo do tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 um exemplo:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Probabilidade \/ Impacto<\/strong><\/td><td><strong>Baixo Impacto<\/strong><\/td><td><strong>Impacto m\u00e9dio<\/strong><\/td><td><strong>Alto Impacto<\/strong><\/td><\/tr><tr><td>Baixa Probabilidade<\/td><td>Sinaliza\u00e7\u00e3o ou displays desatualizados<\/td><td>Desordem no estoque causando pequenos atrasos<\/td><td>Roubo de itens de baixo valor (por exemplo, acess\u00f3rios)<\/td><\/tr><tr><td>M\u00e9dia Probabilidade<\/td><td>Problemas leves de manuten\u00e7\u00e3o da loja (por exemplo, falta de l\u00e2mpadas)<\/td><td>Conflitos de agendamento de funcion\u00e1rios causam redu\u00e7\u00e3o de efici\u00eancia<\/td><td>Pequenos problemas de funcionamento do equipamento que afetam as vendas (por exemplo, falhas no POS)<\/td><\/tr><tr><td>Alta Probabilidade<\/td><td>Etiquetas de pre\u00e7o quebradas ou rotulagem incorreta<\/td><td>Riscos de escorregamento e queda (por exemplo, pisos molhados, corredores obstru\u00eddos)<\/td><td>Furto de itens de alto valor ou roubo de dinheiro<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Neste cen\u00e1rio, voc\u00ea concentraria sua aten\u00e7\u00e3o imediata em riscos de alto impacto e alta probabilidade, como furto de itens de alto valor e riscos de escorregamento e queda. Enquanto isso, voc\u00ea pode programar o monitoramento de rotina para tarefas de menor prioridade, como manuten\u00e7\u00e3o leve da loja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proteja seu neg\u00f3cio com seguro abrangente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo com todas as medidas preventivas em vigor, riscos e responsabilidades ainda podem ocorrer. \u00c9 por isso que ter uma cobertura de seguro abrangente \u00e9 essencial. Os principais tipos de seguro a serem considerados incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguro de Responsabilidade Civil Geral \u2013<\/strong> Cobre ferimentos de clientes, danos materiais e honor\u00e1rios advocat\u00edcios caso algu\u00e9m se machuque em suas instala\u00e7\u00f5es ou reivindique danos causados por sua empresa.<\/li>\n\n\n\n<li><strong>Seguro de Propriedade \u2013 <\/strong>Protege seus ativos f\u00edsicos, como sua loja, equipamentos e estoque, contra danos causados por eventos como inc\u00eandio, tempestades ou vandalismo.<\/li>\n\n\n\n<li><strong>Seguro de Interrup\u00e7\u00e3o de Neg\u00f3cios \u2013<\/strong> Ajuda a cobrir perdas de renda e despesas operacionais caso sua empresa seja for\u00e7ada a fechar temporariamente devido a eventos imprevistos, como desastres naturais.<\/li>\n\n\n\n<li><strong>Seguro de Compensa\u00e7\u00e3o Trabalhista \u2013 <\/strong>Oferece cobertura para despesas m\u00e9dicas e sal\u00e1rios perdidos para funcion\u00e1rios que se machucam ou ficam doentes devido ao trabalho.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Palavras finais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reduzir riscos e responsabilidades no varejo requer uma abordagem proativa e esfor\u00e7o cont\u00ednuo. Tomar medidas como implementar programas de seguran\u00e7a, conduzir uma avalia\u00e7\u00e3o de risco e monitorar opera\u00e7\u00f5es pode efetivamente minimizar riscos e criar um ambiente mais seguro e eficiente para seus clientes e equipe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para melhores resultados, use tecnologia como <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a> para otimizar processos, monitorar a conformidade e resolver problemas em tempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se, n\u00e3o se trata de eliminar todos os riscos poss\u00edveis, mas sim de estar preparado, agir rapidamente e proteger seu neg\u00f3cio de poss\u00edveis contratempos para que voc\u00ea possa continuar a crescer e ter sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/app\/registration\/step1?lang=en&amp;aboutPricing=y&amp;aboutTrial=y\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Fa\u00e7a um teste gratuito do Bindy<\/em><\/a><em> e descubra como nossa plataforma pode ajudar todas as suas lojas a permanecerem em conformidade para que voc\u00ea possa reduzir riscos e responsabilidades.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&#038;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. Ela tamb\u00e9m \u00e9 autora de Retail Survival of the Fittest, um e-book gratuito para ajudar os varejistas a preparar suas lojas para o futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Praticamente qualquer tipo de neg\u00f3cio vem com riscos e responsabilidades, e os varejistas n\u00e3o s\u00e3o exce\u00e7\u00e3o. No varejo, tais riscos podem vir na forma de problemas de seguran\u00e7a (por exemplo, perigos na loja que podem causar escorreg\u00f5es e quedas), roubo e perda (por exemplo, furto em loja) ou desafios operacionais (por exemplo, erros de funcion\u00e1rios que levam a discrep\u00e2ncias de estoque). Embora seja 100% \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/11-tips-to-reduce-risk-in-your-retail-business\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">11 dicas para reduzir riscos no seu neg\u00f3cio de varejo<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[999575,2196862,677174181,677174259],"class_list":["post-64317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-retail-management","tag-retail-operations","tag-retail-risks","tag-risk-mitigation"],"yoast_head":"<!-- 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