{"id":60565,"date":"2021-06-15T09:29:00","date_gmt":"2021-06-15T13:29:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60565"},"modified":"2024-08-30T08:54:48","modified_gmt":"2024-08-30T12:54:48","slug":"uma-masterclass-de-hospitalidade","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/a-hospitality-masterclass\/","title":{"rendered":"uma masterclass de hospitalidade com girosc\u00f3pio para viagem"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Eu moro no centro do bairro de Greektown, em Toronto. Num lugar como este, voc\u00ea pensaria que eu poderia encontrar um bom girosc\u00f3pio. Deixe-me garantir a voc\u00ea, <a href=\"http:\/\/alexandros.ca\/\">Alexandre <\/a>n\u00e3o decepciona neste aspecto. O girosc\u00f3pio \u00e9 macio, suculento e perfeitamente com alho. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o que mais adoro no Alexandros \u00e9 a sensa\u00e7\u00e3o de receber uma masterclass em hospitalidade com um girosc\u00f3pio ao lado. Deixe-me explicar. &nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No neg\u00f3cio de varejo e hotelaria, usamos muitos jarg\u00f5es. Falamos sobre a \u201cexperi\u00eancia do cliente\u201d e a \u201cjornada do cliente\u201d. Falamos sobre \u201cprobabilidade de recomendar\u201d e \u201cvarejo experiencial\u201d. N\u00e3o h\u00e1 nada de errado com isso, mas como acontece com qualquer jarg\u00e3o e termo da ind\u00fastria, \u00e0s vezes nos distanciamos da ess\u00eancia do que fazemos, da pr\u00f3pria raz\u00e3o pela qual o fazemos. &nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ao sair de Alexandros, voc\u00ea \u00e9 recebido com uma mensagem simples emoldurada e uma foto. Uma mensagem que \u00e9 simplesmente pessoal, grata e respons\u00e1vel. Eu chamo isso de masterclass em hospitalidade. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O dono da loja est\u00e1 me dizendo: \u201cEste \u00e9 quem eu sou, sou grato por voc\u00ea estar aqui e mantenho isso\u201d. <strong>Nenhum jarg\u00e3o, slogan ou \u201cdiscurso de analista\u201d pode tocar nisso. &nbsp; <\/strong><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"920\" data-attachment-id=\"60568\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/a-hospitality-masterclass\/alexandro_frame\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?fit=800%2C1052&amp;ssl=1\" data-orig-size=\"800,1052\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"alexandro_frame\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?fit=700%2C920&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?resize=700%2C920&#038;ssl=1\" alt=\"\" class=\"wp-image-60568\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?resize=779%2C1024&amp;ssl=1 779w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?resize=228%2C300&amp;ssl=1 228w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?resize=768%2C1010&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?resize=700%2C921&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?resize=304%2C400&amp;ssl=1 304w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/alexandro_frame.png?w=800&amp;ssl=1 800w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Expanda, mas permane\u00e7a focado na propriedade da loja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 f\u00e1cil presumir que isso n\u00e3o pode ser dimensionado. Pode, com os recursos que voc\u00ea j\u00e1 possui. Eles s\u00e3o chamados de franqueados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea entra em um Starbucks, uma loja UPS ou um 7-Eleven, voc\u00ea est\u00e1 entrando no local de trabalho de algu\u00e9m, um empres\u00e1rio tamb\u00e9m conhecido como franqueado. Muitos franqueados possuem apenas uma ou duas lojas. Eles trabalham duro e muitas vezes est\u00e3o profundamente envolvidos nos neg\u00f3cios e na comunidade. S\u00e3o propriet\u00e1rios, tal como Alexandros, e defendem o produto ou servi\u00e7o que oferecem. &nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Voc\u00ea pode dimensionar esse modelo, basta colocar propriet\u00e1rios, franqueados e gest\u00e3o no centro do modelo. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Lembremo-nos disso <strong>o sucesso no varejo e na hotelaria come\u00e7a com um desejo genu\u00edno de atender clientes e h\u00f3spedes, com a devida gratid\u00e3o e responsabilidade. <\/strong>\u00c9 isso que atrai os clientes e impulsiona novos neg\u00f3cios. &nbsp; <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Se voc\u00ea tem bons gerentes de loja e propriet\u00e1rios dedicados, pessoas que ousam se apresentar, pessoas que assumem responsabilidade pessoal pelo produto ou servi\u00e7o que oferecem, voc\u00ea n\u00e3o ter\u00e1, e nunca ter\u00e1, problemas para encontrar clientes. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, voc\u00ea tem que experimentar aquele girosc\u00f3pio.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Fabien Tiburce<br>CEO, Bindy<\/p><\/blockquote><\/figure>","protected":false},"excerpt":{"rendered":"<p>Eu moro no centro do bairro de Greektown, em Toronto. Num lugar como este, voc\u00ea pensaria que eu poderia encontrar um bom girosc\u00f3pio. Garanto-lhe que Alexandros n\u00e3o decepciona nesse aspecto. O girosc\u00f3pio \u00e9 macio, suculento e perfeitamente com alho. Mas o que mais adoro em Alexandros \u00e9 a sensa\u00e7\u00e3o de conseguir um\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/a-hospitality-masterclass\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">uma masterclass de hospitalidade com girosc\u00f3pio para viagem<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174251],"tags":[88195],"class_list":["post-60565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov","tag-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>a Hospitality Masterclass From a Gyro Take-Out<\/title>\n<meta name=\"description\" content=\"Accountability and commitment trump jargon and slogans. 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