{"id":60213,"date":"2023-05-17T11:30:40","date_gmt":"2023-05-17T15:30:40","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60213"},"modified":"2024-11-20T11:11:37","modified_gmt":"2024-11-20T16:11:37","slug":"beneficios-dos-videos-para-visitas-ao-local","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/benefits-of-videos-for-site-visits\/","title":{"rendered":"5 benef\u00edcios de usar v\u00eddeos para auditorias de varejo"},"content":{"rendered":"

Se uma foto vale mais que mil palavras, um v\u00eddeo pode n\u00e3o ter pre\u00e7o?<\/p>\n\n\n\n

Al\u00e9m dos memes e v\u00eddeos de gatos, al\u00e9m dos \u00fateis v\u00eddeos de reparos dom\u00e9sticos do tipo \u201cfa\u00e7a voc\u00ea mesmo\u201d encontrados no YouTube, os v\u00eddeos agregam muito valor aos consumidores e empresas. Isso dificilmente \u00e9 not\u00edcia. Os v\u00eddeos j\u00e1 s\u00e3o uma das formas de m\u00eddia mais consumidas. Os v\u00eddeos s\u00e3o a fonte n\u00famero um de informa\u00e7\u00f5es para 66% de pessoas<\/a>, e em m\u00e9dia uma pessoa assiste 17 horas de conte\u00fado de v\u00eddeo online por semana<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Neste artigo, exploramos os benef\u00edcios do uso de v\u00eddeos em auditorias de varejo e hospitalidade para impulsionar a execu\u00e7\u00e3o de programas e padr\u00f5es em todos os locais, sempre.<\/p>\n\n\n\n

1. V\u00eddeos mostram o contexto<\/h2>\n\n\n\n

Como os v\u00eddeos combinam som, texto e movimento, eles fornecem mais contexto e uma imagem mais completa de seus sites e instala\u00e7\u00f5es do que apenas fotos.<\/p>\n\n\n\n

Veja o merchandising, por exemplo. Quando as lojas est\u00e3o executando exibi\u00e7\u00f5es promocionais adequadamente, as vendas s\u00e3o vistas como aumentar em at\u00e9 193%<\/a>. Os v\u00eddeos fornecem uma confirma\u00e7\u00e3o superior de que os displays e a sinaliza\u00e7\u00e3o s\u00e3o configurados de acordo com o plano, em rela\u00e7\u00e3o uns aos outros e no contexto exato de cada ponto de venda.<\/p>\n\n\n\n

Os v\u00eddeos mostram os programas em a\u00e7\u00e3o, no contexto de cada site.<\/p>\n\n\n\n

2. Os v\u00eddeos capturam a experi\u00eancia do cliente<\/h2>\n\n\n\n

O v\u00eddeo assume a perspectiva da pessoa que est\u00e1 ali. \u00c9 um proxy eficaz para a experi\u00eancia do cliente. Por exemplo, um v\u00eddeo de 20 segundos pode mostrar o que um cliente v\u00ea ao entrar na loja e dar uma boa ideia das primeiras impress\u00f5es dele, mesmo que voc\u00ea n\u00e3o tenha ido \u00e0 loja.<\/p>\n\n\n\n

Se voc\u00ea assistir a um v\u00eddeo de 90 segundos enviado pela loja ou gerente distrital, quais s\u00e3o suas impress\u00f5es? Voc\u00ea ficou pensando \u201cEsta \u00e9 uma loja bem administrada. Os produtos est\u00e3o onde deveriam estar, os displays est\u00e3o \u00f3timos e os associados est\u00e3o vis\u00edveis\u201d ou voc\u00ea pensa \u201cQue bagun\u00e7a! Onde est\u00e3o os associados e por que nossa promo\u00e7\u00e3o de novos produtos n\u00e3o est\u00e1 exposta?\u201d.<\/p>\n\n\n\n

Com v\u00eddeos, voc\u00ea pode ver se os clientes est\u00e3o sendo recebidos e envolvidos ativamente com a equipe de vendas. Voc\u00ea pode ver o rel\u00e2mpago e ouvir a m\u00fasica (est\u00e1 muito alta?). Isso fornece evid\u00eancias centradas no cliente sobre como a loja opera, desde as pessoas at\u00e9 os processos. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

De acordo com Conversacional<\/a>, 86% dos clientes pagariam mais por uma melhor experi\u00eancia do cliente. Enquanto 73% de clientes se tornam leais a uma empresa baseada em equipe amig\u00e1vel e \u00f3timo servi\u00e7o. Ao garantir que as pessoas certas estejam nos lugares certos em suas lojas, voc\u00ea pode melhorar a experi\u00eancia geral do cliente.<\/p>\n\n\n\n

<\/p>\n\n\n\n

3. A maioria das pessoas \u00e9 visual<\/h2>\n\n\n\n

Com pesquisas indicando que quase 90%<\/a> Embora a informa\u00e7\u00e3o transmitida ao c\u00e9rebro humano seja visual, n\u00e3o surpreende que as pessoas tendam a responder melhor aos v\u00eddeos. As pessoas n\u00e3o apenas s\u00e3o mais receptivas quando se trata de v\u00eddeos, mas tamb\u00e9m ret\u00eam 95% da mensagem de um v\u00eddeo<\/a> em compara\u00e7\u00e3o com 10% ao ler texto.<\/p>\n\n\n\n

Os v\u00eddeos s\u00e3o talvez o meio que mais se assemelha \u00e0 experi\u00eancia sensorial que experimentamos quando estamos no local, em termos de vis\u00e3o, movimento, sons e outras experi\u00eancias sensoriais. Os v\u00eddeos parecem naturais porque s\u00e3o.<\/p>\n\n\n

\n
\"\"<\/a>
Benef\u00edcios dos v\u00eddeos para visitas ao site<\/figcaption><\/figure>\n<\/div>\n\n\n

4. Os v\u00eddeos economizam tempo e despesas com viagens \u00e0 sede<\/h2>\n\n\n\n

N\u00e3o entre naquele carro ou pule naquele avi\u00e3o ainda! Claro, gerentes distritais s\u00e3o essenciais<\/a> para a sa\u00fade de longo prazo de um neg\u00f3cio de varejo e hotelaria, mas isso n\u00e3o significa que a sede deva estar fisicamente presente em todos os locais, todos os dias, para operar com sucesso. Voc\u00ea pode gerenciar remotamente implementando autoavalia\u00e7\u00f5es de v\u00eddeo eficazes pelo gerenciamento do site e franqueados.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Os gerentes distritais geralmente passam horas presos no tr\u00e2nsito ou viajando para locais remotos. O tempo perdido preso em um carro simplesmente n\u00e3o \u00e9 produtivo. Em vez de enviar um gerente distrital \u00e0 loja, pe\u00e7a ao gerente da loja para fazer uma autoavalia\u00e7\u00e3o e instrua-o a gravar e anexar v\u00eddeos.<\/p>\n\n\n\n

Voc\u00ea n\u00e3o apenas obter\u00e1 as informa\u00e7\u00f5es mais rapidamente, mas as autoavalia\u00e7\u00f5es tamb\u00e9m economizar\u00e3o tempo e despesas com viagens \u00e0 sede. Como b\u00f4nus, os v\u00eddeos tamb\u00e9m reduzem a pegada de carbono da sua organiza\u00e7\u00e3o.<\/p>\n\n\n\n

Essa economia de tempo pode permitir que os gerentes distritais passem do gerenciamento de 10 locais para o gerenciamento de 15 locais. Como alternativa, eles podem usar o tempo extra para se concentrar no treinamento e na execu\u00e7\u00e3o de programas em seus locais existentes.<\/p>\n\n\n\n

<\/p>\n\n\n\n

5. V\u00eddeos reduzem riscos e responsabilidades<\/h2>\n\n\n\n

Todos sabemos que, para responsabilidade e mitiga\u00e7\u00e3o de riscos, a documenta\u00e7\u00e3o \u00e9 essencial. Sa\u00fade e seguran\u00e7a e preven\u00e7\u00e3o de inc\u00eandio v\u00eam \u00e0 mente. V\u00eddeos, at\u00e9 mesmo autoavalia\u00e7\u00f5es, fornecem evid\u00eancias irrefut\u00e1veis. Talvez voc\u00ea queira que um gerente distrital conduza a inspe\u00e7\u00e3o e, em seguida, a sede central verifique remotamente. \u00c9 melhor certificar-se de que voc\u00ea est\u00e1 coberto e mostrar que suas lojas est\u00e3o atendendo aos padr\u00f5es.<\/p>\n\n\n\n

Fazer anota\u00e7\u00f5es e adicionar fotos s\u00e3o \u00f3timos, mas podem n\u00e3o ser suficientes. Adicionar v\u00eddeos de suporte ajuda a capturar os processos que est\u00e3o em vigor. Um pequeno v\u00eddeo pode mostrar rapidamente se as sa\u00eddas de inc\u00eandio est\u00e3o bloqueadas, o plano de seguran\u00e7a contra inc\u00eandio est\u00e1 afixado, os sinais de sa\u00edda de emerg\u00eancia est\u00e3o funcionando e os alarmes de fuma\u00e7a est\u00e3o funcionando. Obtenha evid\u00eancias contextuais de sua necessidade e reduza sua exposi\u00e7\u00e3o a riscos e responsabilidades.<\/p>\n\n\n

\n
\"\"<\/a>
Benef\u00edcios dos v\u00eddeos para visitas ao site<\/figcaption><\/figure>\n<\/div>\n\n\n

De acordo com NSC<\/a>, em 2021 houve 510.000 feridos no setor de varejo dos EUA. Acidentes de trabalho s\u00e3o algo que toda empresa deseja evitar, pois abre as portas para pesadas multas e at\u00e9 processos judiciais. A utiliza\u00e7\u00e3o de v\u00eddeos durante as inspe\u00e7\u00f5es de sa\u00fade e seguran\u00e7a pode ser uma ferramenta fundamental para evitar essas situa\u00e7\u00f5es. O custo da n\u00e3o conformidade \u00e9 3,5 vezes maior<\/a> do que conformidade. Um grama de preven\u00e7\u00e3o vale um quilo de cura, de fato.<\/p>\n\n\n\n

Voc\u00ea tamb\u00e9m pode usar v\u00eddeos para documentar a limpeza, organiza\u00e7\u00e3o geral e estoque na \u00e1rea de vendas. Quando as lojas atendem aos padr\u00f5es da marca, elas s\u00e3o mais lucrativas e t\u00eam melhor desempenho. Ser capaz de ver e verificar rapidamente os problemas \u00e9 fundamental para garantir que o desempenho esteja \u00e0 altura.<\/p>\n\n\n\n

Palavras Finais<\/h2>\n\n\n\n

Os v\u00eddeos s\u00e3o mais eficazes do que fotos e palavras sozinhas. Eles fornecem mais contexto, refletem a experi\u00eancia do cliente e as pessoas respondem bem a eles. Al\u00e9m disso, economizam tempo e despesas com viagens e reduzem riscos e responsabilidades. O uso de uma plataforma de inspe\u00e7\u00e3o baseada em nuvem como a Bindy \u00e9 perfeito para marcas de varejo e hotelaria com v\u00e1rias unidades. Para saber mais, contacte-nos hoje.<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Se uma foto vale mais que mil palavras, um v\u00eddeo pode n\u00e3o ter pre\u00e7o? Al\u00e9m dos memes e v\u00eddeos de gatos, al\u00e9m dos \u00fateis v\u00eddeos de reparos dom\u00e9sticos do tipo \u201cfa\u00e7a voc\u00ea mesmo\u201d encontrados no YouTube, os v\u00eddeos agregam muito valor aos consumidores e empresas. Isso dificilmente \u00e9 not\u00edcia. Os v\u00eddeos j\u00e1 s\u00e3o uma das formas de m\u00eddia mais consumidas. \u2026 Continue lendo 5 benef\u00edcios de usar v\u00eddeos para auditorias de varejo<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[88195,55665360,677173901,2196862,20386393],"class_list":["post-60213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-customer-experience","tag-retail-audit-2","tag-retail-audit-software","tag-retail-operations","tag-store-execution"],"yoast_head":"\n5 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