{"id":59653,"date":"2022-11-25T15:02:35","date_gmt":"2022-11-25T20:02:35","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=59653"},"modified":"2025-09-05T07:42:42","modified_gmt":"2025-09-05T11:42:42","slug":"5-areas-que-voce-precisa-acertar-ao-administrar-uma-clinica-de-massagem","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/","title":{"rendered":"5 \u00e1reas que voc\u00ea precisa acertar em suas cl\u00ednicas de massagem"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/5-principais-reclamacoes-dos-clientes-sobre-clinicas-de-massagem-e-como-lidar-com-elas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dirigir uma cl\u00ednica de massagens<\/a>, de forma alguma, \u00e9 uma tarefa f\u00e1cil. Voc\u00ea deve se esfor\u00e7ar para fornecer uma alta qualidade de servi\u00e7o consistentemente, ao mesmo tempo em que garante a seguran\u00e7a e o conforto de seus clientes e funcion\u00e1rios.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As coisas podem ficar ainda mais complicadas se voc\u00ea administrar uma franquia de cl\u00ednicas de massagens. Neste artigo, veremos cinco das \u00e1reas mais cr\u00edticas nas quais voc\u00ea precisa se concentrar e que podem ter um impacto s\u00e9rio no sucesso do seu neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Limpeza e higieniza\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A massoterapia envolve contato \u00edntimo com o corpo e a pele dos clientes. Higiene e limpeza adequadas s\u00e3o, portanto, absolutamente indispens\u00e1veis nesta ind\u00fastria. Isso n\u00e3o \u00e9 importante apenas para a reputa\u00e7\u00e3o do seu neg\u00f3cio, mas tamb\u00e9m de uma perspectiva de conformidade. Nos EUA, os Centros de Controle de Doen\u00e7as (<a href=\"https:\/\/www.cdc.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDC<\/a>) e Ag\u00eancia de Prote\u00e7\u00e3o Ambiental (<a href=\"https:\/\/www.epa.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de Prote\u00e7\u00e3o Ambiental (EPA)<\/a>) t\u00eam consistentemente fechado spas e cl\u00ednicas de massagem que desrespeitam as normas de sa\u00fade e seguran\u00e7a.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como tal, instala\u00e7\u00f5es sujas, mesas de massagem, roupas de cama ou toalhas podem ser extremamente desagrad\u00e1veis para os clientes. Al\u00e9m do mais, podem amplificar a dissemina\u00e7\u00e3o de micr\u00f3bios nocivos como bact\u00e9rias, v\u00edrus e fungos do corpo de uma pessoa para outra. N\u00e3o \u00e9 de se espantar que cl\u00ednicas de massagem com reputa\u00e7\u00e3o de altos padr\u00f5es de higiene sejam muito procuradas.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"392\" data-attachment-id=\"61326\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/3drenderofwellnessspaandmassageroom\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?fit=1920%2C1075&amp;ssl=1\" data-orig-size=\"1920,1075\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright (c) 2017 murattellioglu\/Shutterstock.  No use without permission.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;3d,Render,Of,Wellness,Spa,And,Massage,Room&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"3d,Render,Of,Wellness,Spa,And,Massage,Room\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?fit=700%2C392&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=700%2C392&#038;ssl=1\" alt=\"\" class=\"wp-image-61326\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=1536%2C860&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=2048%2C1147&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=1200%2C672&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=700%2C392&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=2000%2C1120&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=714%2C400&amp;ssl=1 714w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o algumas diretrizes que voc\u00ea deve aplicar em sua cl\u00ednica de massagem para manter a higiene e o saneamento adequados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higienize todas as superf\u00edcies de trabalho diariamente e antes e depois de cada sess\u00e3o.<\/li>\n\n\n\n<li>Use materiais descart\u00e1veis ecol\u00f3gicos na cl\u00ednica, pois eles facilitam muito a limpeza.&nbsp;<\/li>\n\n\n\n<li>Certifique-se de que sua equipe comece o dia com uniformes novos e limpos.&nbsp;<\/li>\n\n\n\n<li>Tenha uniformes extras \u00e0 m\u00e3o para o caso de as roupas do massagista ficarem sujas durante as sess\u00f5es.<\/li>\n\n\n\n<li>Certifique-se de que os terapeutas lavem bem as m\u00e3os com frequ\u00eancia para evitar a transmiss\u00e3o de infec\u00e7\u00f5es microbianas.<\/li>\n\n\n\n<li>Certifique-se de que os lubrificantes (como \u00f3leos ou lo\u00e7\u00f5es) sejam armazenados em dispensadores bem fechados e que qualquer derramamento ou excesso de material n\u00e3o seja colocado de volta nos recipientes.&nbsp;<\/li>\n\n\n\n<li>Os massoterapeutas tamb\u00e9m devem manter padr\u00f5es muito elevados de higiene pessoal.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Marca e sinaliza\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sua marca \u00e9 sua identidade. Cultivar uma imagem de marca \u00e9 vital para grandes e pequenas empresas. O branding pode ajudar a transmitir quem voc\u00ea \u00e9, que tipos de servi\u00e7os voc\u00ea oferece, quem pode se beneficiar deles e que tipo de experi\u00eancia seus clientes podem esperar de voc\u00ea.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65940\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/giant_spa_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_spa_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65940\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma marca forte ajudar\u00e1 a aumentar seu reconhecimento entre os clientes. Tamb\u00e9m pode ajudar a criar uma percep\u00e7\u00e3o positiva do seu neg\u00f3cio e aumentar significativamente as convers\u00f5es. Al\u00e9m disso, pode criar expectativas consistentes entre os clientes, reduzindo a incerteza, aumentando a confian\u00e7a e criando mais oportunidades de receita. De acordo com um relat\u00f3rio, <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/brand-loyalty-231457\" target=\"_blank\" rel=\"noreferrer noopener\">35%<\/a> dos consumidores est\u00e3o dispostos a pagar mais por marcas nas quais confiam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao construir sua marca, existem basicamente tr\u00eas \u00e1reas nas quais voc\u00ea deve se concentrar: sua mensagem, suas dicas visuais (logotipo, esquema de cores, fontes, slogan etc.) e seu servi\u00e7o. Destes, o servi\u00e7o \u00e9 o elemento mais cr\u00edtico. Isso inclui a qualidade do seu trabalho, bem como a experi\u00eancia que voc\u00ea cria para os clientes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma vitrine suja e mal iluminada com um pequeno sinal de que as pessoas podem precisar de \u00f3culos para ler pode ser prejudicial para o seu neg\u00f3cio - n\u00e3o importa qu\u00e3o boa seja a qualidade dos seus servi\u00e7os. Aqui est\u00e3o algumas dicas para criar uma primeira impress\u00e3o forte e proporcionar uma experi\u00eancia superior ao cliente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certifique-se de que a vitrine de sua cl\u00ednica de massagem seja clara e bem iluminada.<\/li>\n\n\n\n<li>Mantenha sua \u00e1rea de recep\u00e7\u00e3o limpa, agrad\u00e1vel e tranquila. Treine sua equipe para receber os clientes e fazer com que eles se sintam bem-vindos ao entrar.&nbsp;<\/li>\n\n\n\n<li>Instale assentos confort\u00e1veis para clientes que precisem esperar pela consulta e ofere\u00e7a refrescos gratuitos enquanto eles esperam.&nbsp;<\/li>\n\n\n\n<li>Toque m\u00fasica suave que complementa o ambiente e cria um ambiente relaxante.<\/li>\n\n\n\n<li>Certifique-se de que sua placa frontal seja grande o suficiente com texto grande (sem fontes sofisticadas!) Que podem ser vis\u00edveis da estrada, mesmo com uma r\u00e1pida olhada. Considere acend\u00ea-lo \u00e0 noite (mesmo que n\u00e3o esteja aberto) para chamar a aten\u00e7\u00e3o das pessoas.<\/li>\n\n\n\n<li>Considere o uso de banners de mastro, pequenos sinais de sandu\u00edche ou spinners de sinal para aumentar a visibilidade de sua marca.&nbsp;<\/li>\n\n\n\n<li>Certifique-se de que as mensagens em seus cartazes sejam simples e sucintas, com texto grande e leg\u00edvel.&nbsp;<\/li>\n\n\n\n<li>Al\u00e9m disso, use sinaliza\u00e7\u00e3o dentro da sua cl\u00ednica em v\u00e1rios locais estrat\u00e9gicos para vender servi\u00e7os e\/ou produtos adicionais. Troque-os pelo menos uma vez por m\u00eas para exibir ofertas e descontos especiais por tempo limitado, pois clientes recorrentes podem se tornar imunes \u00e0 mensagem de outra forma.<\/li>\n\n\n\n<li>Use seu logotipo e as cores da marca em seus sinais, uniformes, cart\u00f5es de visita, publicidade, site, etc., para aumentar o reconhecimento.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Equipamentos e fornecedores preferenciais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No m\u00ednimo, voc\u00ea precisar\u00e1 do seguinte para administrar uma cl\u00ednica de massagens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mesas e cadeiras de massagem<\/li>\n\n\n\n<li>Travesseiros, toalhas e len\u00e7\u00f3is<\/li>\n\n\n\n<li>\u00d3leos, cremes e lo\u00e7\u00f5es<\/li>\n\n\n\n<li>Velas e m\u00fasica para o ambiente<\/li>\n\n\n\n<li>Arm\u00e1rios e outros armazenamentos para suprimentos<\/li>\n\n\n\n<li>Equipamentos e suprimentos para lavar roupa de cama e toalhas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o deve comprometer a qualidade quando se trata da seguran\u00e7a e conforto do seu cliente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, para compras pontuais, como mesas de massagem, certifique-se de que sejam resistentes e de alta qualidade. Eles precisam ser fortes o suficiente para suportar o peso de seus clientes e caber em diferentes formas e tamanhos de corpo. Al\u00e9m disso, certifique-se de ajustar a altura conforme necess\u00e1rio para que seus terapeutas possam trabalhar em uma posi\u00e7\u00e3o ideal.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma, \u00e9 uma boa ideia gastar um pouco mais em \u00f3leos e lo\u00e7\u00f5es de qualidade que sejam seguros para seus clientes. Uma vez que estes devem ser aplicados diretamente na pele do seu cliente, voc\u00ea precisa ter muito cuidado e escolher apenas os melhores materiais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compre seu equipamento e suprimentos apenas de revendedores confi\u00e1veis. Pesquise as avalia\u00e7\u00f5es deles na internet e nas m\u00eddias sociais e compre seus suprimentos apenas de fornecedores que sempre oferecem \u00f3tima qualidade. Fique atento aos descontos para economizar algum dinheiro, mas evite comprometer a qualidade a todo custo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Treinamento de franqueados e funcion\u00e1rios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma apar\u00eancia consistente \u00e9 essencial se voc\u00ea deseja estabelecer uma marca forte. Isso n\u00e3o inclui apenas as cores, s\u00edmbolos e outras dicas visuais da sua marca, mas tamb\u00e9m uma experi\u00eancia hol\u00edstica do cliente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para esse fim, o treinamento de sua equipe precisa ser uma prioridade para que eles possam oferecer a melhor experi\u00eancia ao cliente em todos os momentos. Se voc\u00ea administra uma franquia, tamb\u00e9m deve realizar sess\u00f5es de treinamento regulares para seus franqueados, para que eles possam permanecer na marca e entregar <a href=\"https:\/\/blog.bindy.com\/pt\/administrando-uma-franquia-de-bem-estar-7-praticas-recomendadas-para-oferecer-uma-experiencia-consistente\/\" target=\"_blank\" rel=\"noreferrer noopener\">experi\u00eancias consistentes do cliente<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"61331\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/shutterstock_1190095999\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?fit=1920%2C1281&amp;ssl=1\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1190095999\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-61331\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=2048%2C1367&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=2000%2C1335&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=599%2C400&amp;ssl=1 599w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da imagem: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia e as t\u00e9cnicas na ind\u00fastria de spa\/massagem est\u00e3o em constante mudan\u00e7a. Portanto, \u00e9 importante que seus massoterapeutas continuem a desenvolver suas habilidades e se mantenham atualizados com as \u00faltimas tend\u00eancias por meio de treinamento regular.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o treinamento adequado \u00e9 importante para o bem-estar de sua equipe. A massoterapia \u00e9 um trabalho fisicamente exigente, e dar de quatro a cinco massagens por dia pode causar ferimentos graves aos terapeutas se eles n\u00e3o forem treinados nas pr\u00e1ticas corretas. O treinamento adequado tamb\u00e9m \u00e9 importante para sua sa\u00fade emocional e mental, especialmente para evitar o esgotamento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O coaching eficaz tamb\u00e9m contribui para a satisfa\u00e7\u00e3o no trabalho. \u00c9 uma \u00f3tima maneira de investir e enriquecer as habilidades de sua equipe, o que pode motiv\u00e1-los a permanecer com voc\u00ea por mais tempo. Isso pode ajud\u00e1-lo a evitar custos relacionados \u00e0 rotatividade de funcion\u00e1rios, que atualmente \u00e9 de <a href=\"https:\/\/www.peoplekeep.com\/blog\/employee-retention-the-real-cost-of-losing-an-employee\" target=\"_blank\" rel=\"noreferrer noopener\">$1,8 trilh\u00f5es por ano<\/a> para empresas americanas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Integra\u00e7\u00e3o do novo franqueado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o eficaz ajudar\u00e1 a preparar os franqueados de sua cl\u00ednica de massagem para o sucesso. Se voc\u00ea for capaz de fornecer suporte abrangente a seus novos franqueados no in\u00edcio, s\u00f3 ent\u00e3o poder\u00e1 esperar que eles atendam bem seus clientes e atendam aos padr\u00f5es de sua marca adequadamente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 essencial que eles entendam e absorvam seus valores fundamentais. Isso pode ser comunicado por meio de treinamento adequado, sensibiliza\u00e7\u00e3o e sess\u00f5es de indu\u00e7\u00e3o. Sua equipe de franqueados precisa ser bem versada em seus processos de neg\u00f3cios e ofertas de servi\u00e7os.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um processo de integra\u00e7\u00e3o eficaz reduz a ansiedade, a falta de comunica\u00e7\u00e3o e o conflito. Isso ajuda a aumentar a moral do franqueado, aumentar o envolvimento do cliente, evitar interrup\u00e7\u00f5es desnecess\u00e1rias e contribuir para o crescimento geral da sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns pontos a serem lembrados ao integrar um novo franqueado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofere\u00e7a um processo de indu\u00e7\u00e3o formal ao franqueado com bastante material rico. Isso pode incluir recursos de e-learning, ferramentas de software e habilidades pr\u00e1ticas.<\/li>\n\n\n\n<li>Receba feedback completo de cada franqueado que voc\u00ea integrar para construir um ciclo de aprendizado fechado para integra\u00e7\u00e3o futura.<\/li>\n\n\n\n<li>Garanta transpar\u00eancia e n\u00e3o ambiguidade ao interagir com seus franqueados para construir confian\u00e7a e confiabilidade.<\/li>\n\n\n\n<li>Tenha uma equipe de consultoria para orientar continuamente e receber feedback de seus franqueados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Palavras finais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea administra uma cl\u00ednica ou franquia de massagens, deve considerar e avaliar v\u00e1rios fatores. A maioria deles emanam do fato de que a ind\u00fastria \u00e9 altamente personalizada, \u00edntima e orientada para a experi\u00eancia. A necessidade de higiene, treinamento da equipe e escolha do equipamento n\u00e3o pode, portanto, ser enfatizada o suficiente. Absorva esses valores em seu neg\u00f3cio de forma eficaz, mantenha o cliente no centro de seu foco e observe sua pr\u00e1tica de massagem crescer a cada hora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, com Bindy&#039;s <a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">fluxos de trabalho personaliz\u00e1veis<\/a>, voc\u00ea pode conduzir facilmente promo\u00e7\u00f5es, merchandising e padr\u00f5es de sa\u00fade e seguran\u00e7a em cada um de seus locais. Proteja a experi\u00eancia do cliente, garanta limpeza e higiene e garanta que a marca esteja no ponto - tudo na mesma plataforma. <a href=\"https:\/\/bindy.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entre em contato conosco hoje para saber mais<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>Administrar uma cl\u00ednica de massagem n\u00e3o \u00e9 uma tarefa f\u00e1cil. Voc\u00ea deve se esfor\u00e7ar para fornecer uma alta qualidade de servi\u00e7o consistentemente, garantindo a seguran\u00e7a e o conforto de seus clientes e funcion\u00e1rios. As coisas podem ficar ainda mais complicadas se voc\u00ea administrar uma franquia de cl\u00ednicas de massagem. Neste artigo, daremos uma olhada \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">5 \u00e1reas que voc\u00ea precisa acertar em suas cl\u00ednicas de massagem<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":159608866,"featured_media":59664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174206],"tags":[677174003,677174213,677174209,677174210,677174211],"class_list":["post-59653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clinics-gyms-spas-studios","tag-franchisee-support","tag-massage-clinic-standards","tag-spa-best-practices","tag-spa-operations","tag-spa-standards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Areas You Need to Get Right in Your Massage Clinics -<\/title>\n<meta name=\"description\" content=\"Running a massage clinic is no easy task. 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S\u00e3o pequenos detalhes, como uma pedra para manter a porta aberta e sinaliza\u00e7\u00e3o n\u00e3o aprovada. Al\u00e9m disso, h\u00e1 problemas maiores, como limpeza inadequada dos quartos entre os h\u00f3spedes, desinfetante n\u00e3o aprovado e descarte incorreto de itens usados. As avalia\u00e7\u00f5es online do centro s\u00e3o mistas; muitos h\u00f3spedes\u2026","rel":"","context":"Em &quot;\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios&quot;","block_context":{"text":"\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios","link":"https:\/\/blog.bindy.com\/pt\/category\/clinics-gyms-spas-studios\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/08\/shutterstock_555662434.jpg?fit=1200%2C814&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":638,"url":"https:\/\/blog.bindy.com\/pt\/who-benefits-from-retail-audits\/","url_meta":{"origin":59653,"position":3},"title":"\u2b50 Quem se beneficia das auditorias de varejo e hospitalidade?","author":"Bindy","date":"setembro 20, 2023","format":false,"excerpt":"Auditorias de varejo, auditorias de hot\u00e9is e inspe\u00e7\u00f5es de campo s\u00e3o reconhecidas por proteger a marca, impulsionar os padr\u00f5es da marca, aumentar a satisfa\u00e7\u00e3o do cliente e mitigar riscos no varejo e na hospitalidade com m\u00faltiplas unidades. Dito isso, como exatamente as auditorias de varejo podem beneficiar voc\u00ea? Aqui est\u00e3o alguns dos benef\u00edcios que voc\u00ea pode esperar de visitas regulares e...","rel":"","context":"Em &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1564,"url":"https:\/\/blog.bindy.com\/pt\/washroom-inspection-checklist\/","url_meta":{"origin":59653,"position":4},"title":"\u2714\ufe0f Lista de verifica\u00e7\u00e3o de inspe\u00e7\u00e3o de banheiros","author":"Bindy","date":"outubro 26, 2022","format":false,"excerpt":"Use esta Lista de Verifica\u00e7\u00e3o de Inspe\u00e7\u00e3o de Banheiros para inspecionar seus banheiros comerciais e garantir que eles funcionem corretamente e n\u00e3o causem desconforto aos clientes. Para a limpeza espec\u00edfica de banheiros, consulte a Lista de Verifica\u00e7\u00e3o de Limpeza de Banheiros Comerciais. Banheiros em Geral: A porta e a ma\u00e7aneta dos banheiros est\u00e3o limpas e em bom estado? O interior dos banheiros\u2026","rel":"","context":"Em &quot;\u2714\ufe0f Checklists&quot;","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/pt\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2015\/06\/shutterstock_783393487.jpg?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2015\/06\/shutterstock_783393487.jpg?fit=1200%2C797&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2015\/06\/shutterstock_783393487.jpg?fit=1200%2C797&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2015\/06\/shutterstock_783393487.jpg?fit=1200%2C797&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2015\/06\/shutterstock_783393487.jpg?fit=1200%2C797&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5382,"url":"https:\/\/blog.bindy.com\/pt\/health-and-safety-checklist\/","url_meta":{"origin":59653,"position":5},"title":"\u2714\ufe0f Lista de verifica\u00e7\u00e3o de sa\u00fade e seguran\u00e7a para varejo e hospitalidade","author":"Bindy","date":"outubro 28, 2021","format":false,"excerpt":"Um programa abrangente de inspe\u00e7\u00e3o de sa\u00fade e seguran\u00e7a protege sua empresa. Use este exemplo de lista de verifica\u00e7\u00e3o de sa\u00fade e seguran\u00e7a para criar ou atualizar seu programa de sa\u00fade e seguran\u00e7a em todas as suas unidades. Lavagem das M\u00e3os dos Funcion\u00e1rios: Os funcion\u00e1rios est\u00e3o cientes dos padr\u00f5es e pr\u00e1ticas de lavagem das m\u00e3os da empresa, incluindo a lavagem das m\u00e3os por no m\u00ednimo 20 segundos e\u2026","rel":"","context":"Em &quot;\u2714\ufe0f Checklists&quot;","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/pt\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/01\/shutterstock_763403533.jpg?fit=1200%2C688&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/01\/shutterstock_763403533.jpg?fit=1200%2C688&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/01\/shutterstock_763403533.jpg?fit=1200%2C688&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/01\/shutterstock_763403533.jpg?fit=1200%2C688&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/01\/shutterstock_763403533.jpg?fit=1200%2C688&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/59653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/159608866"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=59653"}],"version-history":[{"count":30,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/59653\/revisions"}],"predecessor-version":[{"id":66278,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/59653\/revisions\/66278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/59664"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=59653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=59653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=59653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}