{"id":5954,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5954"},"modified":"2025-09-03T09:04:49","modified_gmt":"2025-09-03T13:04:49","slug":"3-coisas-que-voce-precisa-para-fazer-seu-negocio-de-varejo-crescer","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/3-coisas-que-voce-precisa-para-fazer-seu-negocio-de-varejo-crescer\/","title":{"rendered":"3 coisas que voc\u00ea precisa para expandir seu neg\u00f3cio de varejo"},"content":{"rendered":"

Uma organiza\u00e7\u00e3o de varejo tem muitas partes m\u00f3veis. Aqui est\u00e3o tr\u00eas coisas que voc\u00ea precisa fazer para expandir seu neg\u00f3cio de varejo.<\/p>\n\n\n\n

Comunica\u00e7\u00e3o precisa e r\u00e1pida <\/strong><\/h2>\n\n\n\n

Preciso e r\u00e1pido comunica\u00e7\u00e3o<\/a> da sede \u00e0s lojas \u00e9 essencial para o sucesso de uma organiza\u00e7\u00e3o de varejo.<\/p>\n\n\n\n

Cada loja \u00e9 um embaixador da marca que fala por toda a marca. A falha em atender aos padr\u00f5es da marca, ou em executar programas, n\u00e3o prejudica apenas as vendas e a reputa\u00e7\u00e3o de uma loja, mas prejudica todas as outras lojas. O \u00f4nus \u00e9 da matriz para ter os processos e sistemas implementados para garantir que os padr\u00f5es e programas sejam comunicados, executados, medidos e seguidos.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Processos de reequipamento e atualiza\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n

\u201cEstamos expandindo para o oeste\u201d. \u201cEstamos abrindo 20 novas lojas\u201d. O crescimento do varejo \u00e9 celebrado, mas notoriamente dif\u00edcil de alcan\u00e7ar. O crescimento pode ser arriscado e caro. Ele enfatiza seus processos, ferramentas e equipes. Para crescer com sucesso de 100 para 500 lojas, 500 para 1.000 ou 1.000 para 3.000 lojas, os varejistas com foco no crescimento devem repensar... e reequipar.<\/p>\n\n\n\n

Felizmente, as tecnologias de nuvem impulsionaram o execu\u00e7\u00e3o de varejo<\/a> espa\u00e7o. Implementar os processos certos n\u00e3o \u00e9 para os varejistas que podem pagar, mas para aqueles que est\u00e3o dispostos a fazer isso acontecer. N\u00e3o \u00e9 uma quest\u00e3o de acessibilidade, \u00e9 uma quest\u00e3o de determina\u00e7\u00e3o, de compromisso com a execu\u00e7\u00e3o na loja para expandir o seu neg\u00f3cio de retalho.<\/p>\n\n\n\n

Assim, o varejista de 100 lojas pode operar como um varejista de 500 lojas, de forma eficiente e econ\u00f4mica. O retalhista de 500 lojas pode operar como uma cadeia de 1.000 lojas, controlar a qualidade, superar a burocracia e concentrar-se no que realmente importa, como a execu\u00e7\u00e3o sazonal do programa, o merchandising e a experi\u00eancia na loja. O retalhista com 1.000 lojas pode planear o futuro, aproveitar a automa\u00e7\u00e3o para controlar a qualidade e minimizar os riscos, em grande escala.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Os clientes t\u00eam expectativas, n\u00e3o os decepcione<\/strong><\/h2>\n\n\n\n
\n

Voc\u00ea j\u00e1 ouviu um cliente dizer \u201cEntrei em uma loja e foi horr\u00edvel. A loja estava muito limpa, as prateleiras muito bem abastecidas, o atendimento muito simp\u00e1tico e a fila muito curta\u201d? N\u00e3o? Isso porque os clientes entram em suas lojas com expectativas. Eles n\u00e3o esperam e n\u00e3o querem que sua equipe de vendas se comporte como rob\u00f4s, mas tamb\u00e9m n\u00e3o querem ser decepcionados.<\/p>\n<\/blockquote>\n\n\n\n

Ningu\u00e9m gosta de uma loja bagun\u00e7ada, produtos sem r\u00f3tulo e funcion\u00e1rios hostis. Ningu\u00e9m gosta de esperar porque a loja \u00e9 desorganizada, mal treinada ou mal administrada. Na m\u00e9dia, 42%<\/a> de clientes param de comprar com uma marca ap\u00f3s duas experi\u00eancias ruins.<\/p>\n\n\n\n

Os padr\u00f5es garantem que suas lojas operem em um determinado n\u00edvel projetado para satisfazer seus clientes, impulsionar suas vendas e proteger sua marca<\/a>. Os padr\u00f5es protegem a marca da m\u00e1 execu\u00e7\u00e3o e dos valores at\u00edpicos que podem ser poucos e distantes entre si, mas que podem causar muitos danos a uma marca, especialmente na era das m\u00eddias sociais.<\/p>\n\n\n

\n
\"Experi\u00eancia<\/figure>\n<\/div>\n\n\n

A perfei\u00e7\u00e3o \u00e9 uma jornada<\/strong><\/h2>\n\n\n\n

Uma loja de varejo tem muitas partes m\u00f3veis em um determinado dia. Por isso, n\u00e3o existe uma loja perfeita ou uma visita \u00e0 loja perfeita. A rotatividade acontece. O clima acontece. Erros humanos acontecem. Mesmo os melhores gerentes de loja deixam uma ou duas coisas ca\u00edrem no lixo, ocasionalmente.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

O objetivo de uma auditoria de varejo ou visita \u00e0 loja n\u00e3o \u00e9 pontuar a loja, mas melhorar as vendas e o resultado final da loja. A perfei\u00e7\u00e3o \u00e9 uma jornada, n\u00e3o um destino. N\u00e3o se preocupe com o placar, aproveite a oportunidade<\/a>.<\/p>\n\n\n\n

AGARRE A OPORTUNIDADE<\/strong><\/p>\n\n\n\n

Ent\u00e3o, qual \u00e9 a oportunidade? Para um gestor distrital, a oportunidade \u00e9 manter as suas lojas ao mais altos padr\u00f5es<\/a>. Qualquer coisa menos que isso \u00e9 injusto com a marca, o gerente da loja e os clientes. Para um gerente de loja, a oportunidade \u00e9 manter e executar esses padr\u00f5es.<\/p>","protected":false},"excerpt":{"rendered":"

Uma organiza\u00e7\u00e3o de varejo tem muitas partes m\u00f3veis. Aqui est\u00e3o tr\u00eas coisas que voc\u00ea precisa fazer para expandir seu neg\u00f3cio de varejo. Comunica\u00e7\u00e3o R\u00e1pida e Precisa A comunica\u00e7\u00e3o r\u00e1pida e precisa da matriz para as lojas \u00e9 essencial para o sucesso de uma organiza\u00e7\u00e3o de varejo. Cada loja \u00e9 um embaixador da marca que fala por toda a marca. UMA \u2026 Continue lendo 3 coisas que voc\u00ea precisa para expandir seu neg\u00f3cio de varejo<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174308,431564],"tags":[],"class_list":["post-5954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smb","category-retail-sales"],"yoast_head":"\n3 Things You Need to Grow Your Retail Business<\/title>\n<meta name=\"description\" content=\"3 things you need to grow your retail business. 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