{"id":5763,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5763"},"modified":"2024-11-28T14:49:19","modified_gmt":"2024-11-28T19:49:19","slug":"4-truques-de-layout-de-loja-de-varejo-que-aumentam-as-vendas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/4-retail-store-layout-tricks-that-increase-sales\/","title":{"rendered":"4 truques de layout de loja de varejo que aumentam as vendas"},"content":{"rendered":"

A mercadoria se vender\u00e1 quando parecer boa. Mas quando isso n\u00e3o acontece, mesmo o melhor produto pode ficar em suas prateleiras acumulando poeira! Voc\u00ea precisa de um ambiente que atraia os clientes, os estimule a passar um tempo na loja e os incentive a comprar impulsivamente enquanto est\u00e3o l\u00e1. Aqui est\u00e1 uma lista de 4 truques de layout de loja para manter sua \u00e1rea de vendas atualizada.<\/p>\n\n\n\n

1. Escolha o layout de loja certo<\/strong><\/h2>\n\n\n\n

As formas e o tamanho dos pisos de vendas afetam suas vendas. Voc\u00ea est\u00e1 usando o layout certo? O primeiro dos nossos truques de layout de loja \u00e9 dar uma olhada em sua loja e ver se o layout atual funciona para sua vertical de varejo.<\/p>\n\n\n\n

As mercearias geralmente usam um Layout de grade<\/strong>, onde as lumin\u00e1rias correm paralelas \u00e0s paredes. As grandes lojas de caixa usam com frequ\u00eancia Layouts de loop<\/strong>. Esses layouts oferecem um corredor principal claramente definido que circunda a loja como uma pista de corrida.<\/p>\n\n\n\n

Boutiques e lojas com uma pegada menor geralmente se beneficiam de uma Layout de fluxo livre <\/strong>porque permite a maior flexibilidade e criatividade.<\/strong> Em um layout de fluxo livre, os acess\u00f3rios s\u00e3o colocados em \u00e2ngulos para incentivar os compradores a se movimentarem facilmente pela loja, conforme demonstrado abaixo.<\/p>\n\n\n\n

\"\"<\/a>
Cr\u00e9dito da imagem: creativeshopfitters.co.za<\/figcaption><\/figure>\n\n\n\n

2. Limpe a zona de descompress\u00e3o<\/strong><\/h2>\n\n\n\n

Cada loja tem um Zona de descompress\u00e3o (DZ)<\/strong>. \u00c9 um espa\u00e7o importante localizado dentro de sua porta da frente que muitos varejistas usam mal.<\/p>\n\n\n\n

O tamanho do seu DZ depende do tamanho do seu piso de vendas, mas geralmente s\u00e3o os primeiros 5' a 15 p\u00e9s dentro da porta. A DZ d\u00e1 aos compradores a chance de fazer a transi\u00e7\u00e3o do estacionamento (ou shopping) para sua loja. <\/p>\n\n\n\n

Os compradores sentir\u00e3o falta de qualquer coisa que voc\u00ea colocar na DZ, por isso precisa ser um espa\u00e7o aberto e organizado. Coloque placas, cestas, etc. do lado de fora de sua DZ, onde os compradores s\u00e3o mais propensos a v\u00ea-los.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Aproveite a propriedade \u00e0 beira do lago<\/strong><\/h2>\n\n\n\n

Algumas \u00e1reas da sua \u00e1rea de vendas s\u00e3o mais importantes que outras. Chamamos essas \u00e1reas de Lake Front Property (LFP) porque uma grande porcentagem de suas vendas acontece aqui. <\/p>\n\n\n\n

\n

Use seu LFP para exibir produtos novos, quentes e de alta margem. E assim como em uma mercearia, o b\u00e1sico \u2013 pense em p\u00e3o e leite \u2013 deve ser colocado na parte de tr\u00e1s de sua loja. <\/p>\n<\/blockquote>\n\n\n\n

Como 90% de clientes entrar\u00e3o em sua loja e olhar\u00e3o ou virar\u00e3o para a direita, essa pe\u00e7a de LFP precisa ser comercializada com cuidado. Nosso Exerc\u00edcio V e Vista\u2122<\/strong> ir\u00e1 ajud\u00e1-lo a encontrar a propriedade exclusiva de Lake Front da sua loja:<\/p>\n\n\n\n

O exerc\u00edcio da vista <\/h3>\n\n\n\n

Fique dentro da porta da frente logo ap\u00f3s a Zona de Descompress\u00e3o e abra os bra\u00e7os na altura dos ombros com os dedos indicadores estendidos. o V<\/strong>ista \u00e9 o que est\u00e1 dentro do V<\/strong> seus bra\u00e7os fazem. Esta \u00e9 a \u00e1rea que constr\u00f3i as primeiras impress\u00f5es.<\/p>\n\n\n\n

o V<\/strong> ajuda voc\u00ea a encontrar seu Paredes de energia.<\/strong> Siga o nariz pelo bra\u00e7o direito at\u00e9 a ponta do dedo indicador \u2013 a parede para a qual voc\u00ea est\u00e1 olhando \u00e9 a Power Wall frontal direita; a parede de vendas mais importante da sua loja. Use-o (e a \u00e1rea de vendas na parte frontal direita) para apresentar mercadorias imperd\u00edveis.<\/p>\n\n\n\n

Envolt\u00f3rio de dinheiro<\/h3>\n\n\n\n

Um erro que alguns varejistas cometem \u00e9 colocar o envolt\u00f3rio de dinheiro na frente direita da loja, no meio da propriedade Lake Front. Voc\u00ea pode argumentar que \u00e9 bom ter algu\u00e9m l\u00e1 para dizer ol\u00e1 aos compradores quando eles entram na loja, mas isso pode ser resolvido por funcion\u00e1rios alertas da loja. <\/p>\n\n\n\n

Seu cash wrap deve estar localizado em um ponto de parada natural na experi\u00eancia de compra: o lado esquerdo da loja \u00e9 uma boa escolha. Assim \u00e9 o centro da loja, cerca de 20' atr\u00e1s da porta da frente.<\/p>\n\n\n\n

Muro de energia<\/h3>\n\n\n\n

Agora, siga o nariz pelo bra\u00e7o esquerdo at\u00e9 a ponta do dedo indicador esquerdo. Este Power Wall frontal esquerdo tamb\u00e9m \u00e9 importante \u2013 exiba-o com tanta aten\u00e7\u00e3o e cuidado quanto o da direita.<\/p>\n\n\n\n

(Observa\u00e7\u00e3o: se a pegada da sua loja impossibilita que os compradores entrem em sua loja e vire \u00e0 direita, tudo \u00e9 invertido: a frente esquerda se torna sua propriedade \u00e0 beira do lago.)<\/p>\n\n\n\n

4. Redutores de velocidade<\/h2>\n\n\n\n

Speed Bumps s\u00e3o displays que voc\u00ea coloca logo ap\u00f3s a DZ, no centro do Vista. Como lombadas em estacionamentos, projete esses displays para diminuir a velocidade dos clientes e lev\u00e1-los \u00e0s compras. Escolha pequenas lumin\u00e1rias ou mesas empilh\u00e1veis que contenham uma variedade de produtos e sejam baixas o suficiente para permitir que os clientes vejam a loja. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Use os displays do Speed Bump para apresentar itens novos e sazonais e contar hist\u00f3rias de produtos \u2013 e altere-os pelo menos uma vez por semana. Isso mant\u00e9m sua primeira impress\u00e3o fresca e mant\u00e9m os associados em alerta. N\u00e3o se surpreenda se voc\u00ea ouvir: "Quando conseguimos essa mercadoria?" mais de uma vez.<\/p>\n\n\n\n

Em suma<\/h2>\n\n\n\n

Sua loja tem outras \u00e1reas de exibi\u00e7\u00e3o importantes que se tornar\u00e3o aparentes quando voc\u00ea fizer o V & Vista Exercise\u2122. Andar na sua \u00e1rea de vendas com os olhos dos clientes tamb\u00e9m ajuda.<\/strong> Leve um caderno ao andar pelo ch\u00e3o e anote tudo o que precisa ser mudado, movido, atualizado, fechado, jogado fora ou doado. <\/p>\n\n\n\n

Fa\u00e7a uma lista de coisas para fazer. Observe o que precisa ser alterado o mais r\u00e1pido poss\u00edvel. Ent\u00e3o, veja o que pode ser corrigido ao longo do tempo. Se voc\u00ea fizer este exerc\u00edcio e encontrar apenas duas ou tr\u00eas coisas para fazer, voc\u00ea n\u00e3o est\u00e1 sendo objetivo. Abra os olhos e fa\u00e7a de novo.<\/p>\n\n\n\n

Esteja voc\u00ea se preparando para uma nova loja, uma mini-reforma ou uma atualiza\u00e7\u00e3o completa da \u00e1rea de vendas, voc\u00ea n\u00e3o est\u00e1 sozinho. Se voc\u00ea n\u00e3o tiver certeza do que fazer primeiro, ficaremos felizes em compartilhar ideias e mais truques de layout de loja para ajudar voc\u00ea a come\u00e7ar!<\/p>\n\n\n

\n
\"kb-retrato\"<\/figure>\n<\/div>\n\n\n

Sobre os autores:

KIZER & BENDER<\/a> s\u00e3o contribuintes da MSNBC Seu neg\u00f3cio<\/em>. Eles foram nomeados dois dos As pessoas mais influentes do varejo<\/em>. Como l\u00edderes de pensamento do varejo global, eles est\u00e3o listados entre os Os 40 principais influenciadores de varejo omnicanal, os 100 principais influenciadores de varejo,<\/em> e a Principais especialistas do setor de varejo para seguir nas m\u00eddias sociais.<\/em> Seus premiados Blog de aventuras no varejo<\/a><\/em> est\u00e1 listado entre importantes blogs de varejo e pequenas empresas. KIZER & BENDER atuam como membros do painel BrainTrust para RetailWire e s\u00e3o parceiros e MCs do popular Confer\u00eancia de Varejistas Independentes.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

A mercadoria se vender\u00e1 quando parecer boa. Mas quando isso n\u00e3o acontece, mesmo o melhor produto pode ficar em suas prateleiras acumulando poeira! Voc\u00ea precisa de um ambiente que atraia os clientes, os estimule a passar um tempo na loja e os incentive a comprar impulsivamente enquanto est\u00e3o l\u00e1. Aqui est\u00e1 uma lista de 4 lojas\u2026 Continue lendo 4 truques de layout de loja de varejo que aumentam as vendas<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,431564],"tags":[677173885,677174176,999575,95739,2196862,677173893,677174177],"class_list":["post-5763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-sales","tag-merchandising","tag-retail-layout","tag-retail-management","tag-retail-marketing","tag-retail-operations","tag-retail-sales","tag-store-layout"],"yoast_head":"\n4 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