{"id":57544,"date":"2021-12-31T09:23:38","date_gmt":"2021-12-31T14:23:38","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=57544"},"modified":"2024-11-15T13:36:45","modified_gmt":"2024-11-15T18:36:45","slug":"6-erros-de-inspecao-de-loja-que-os-gerentes-distritais-cometem-ao-auditar-lojas-de-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/6-store-inspection-mistakes-district-managers-make-when-auditing-retail-stores\/","title":{"rendered":"6 erros de inspe\u00e7\u00e3o de lojas que gerentes distritais cometem ao auditar lojas de varejo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ter altos padr\u00f5es e um forte plano de a\u00e7\u00e3o \u00e9 \u00f3timo, mas mesmo as melhores estrat\u00e9gias fracassar\u00e3o se n\u00e3o forem executadas adequadamente.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Como Larry Bossidy, ex-CEO da AlliedSignal escreveu no livro best-seller,<em> <\/em><a href=\"https:\/\/www.penguinrandomhouse.com\/books\/16316\/execution-by-larry-bossidy-and-ram-charan\/9780609610572\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Execu\u00e7\u00e3o: a disciplina de fazer as coisas acontecerem<\/em><\/a>, \u201cAs estrat\u00e9gias geralmente falham porque n\u00e3o s\u00e3o bem executadas.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Essa li\u00e7\u00e3o soa muito verdadeira no varejo. Muitas organiza\u00e7\u00f5es t\u00eam uma vis\u00e3o forte em pr\u00e1tica, mas, por causa da execu\u00e7\u00e3o ruim em lojas de varejo, essas ideias geralmente n\u00e3o s\u00e3o concretizadas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das melhores maneiras de evitar isso \u00e9 que os gerentes distritais conduzam melhores inspe\u00e7\u00f5es nas lojas. Equipe-se com o conhecimento necess\u00e1rio e aprimore suas habilidades para realizar inspe\u00e7\u00f5es eficazes. Tamb\u00e9m \u00e9 \u00fatil estar ciente dos erros comuns que os gerentes cometem ao auditar as lojas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, discutiremos os 6 principais erros que os gerentes distritais cometem ao auditar lojas de varejo e como corrigi-los.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementing-cookie-cutter-inspections-at-every-visit\">Implementa\u00e7\u00e3o de inspe\u00e7\u00f5es de corte de biscoitos em todas as visitas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao supervisionar v\u00e1rias lojas, voc\u00ea pode perder de vista as nuances importantes entre v\u00e1rios locais e adotar uma abordagem gen\u00e9rica ao inspecion\u00e1-los. No entanto, fazer isso pode fazer com que voc\u00ea ignore certas distin\u00e7\u00f5es durante sua auditoria e deixe de avaliar as coisas certas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que voc\u00ea deve considerar cuidadosamente os atributos \u00fanicos de cada local e inclu\u00ed-los em seu processo de inspe\u00e7\u00e3o. Por exemplo, se voc\u00ea estiver inspecionando uma loja que fica dentro de um shopping, seu processo n\u00e3o deve ser o mesmo que voc\u00ea usaria ao visitar uma loja independente.\u00a0\u00a0<a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crie sua lista de verifica\u00e7\u00e3o de acordo com as tags de localiza\u00e7\u00e3o em mente<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 preciso prestar aten\u00e7\u00e3o aos problemas e desafios espec\u00edficos que cada loja est\u00e1 enfrentando. Por exemplo, se uma loja em particular est\u00e1 enfrentando altas taxas de roubo, ent\u00e3o \u00e9 uma boa ideia conduzir uma auditoria que se concentre fortemente na preven\u00e7\u00e3o de perdas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso n\u00e3o quer dizer que voc\u00ea precisa come\u00e7ar do zero e hiperpersonalizar suas inspe\u00e7\u00f5es para cada loja. Voc\u00ea ainda pode agilizar seus processos usando modelos e listas de verifica\u00e7\u00e3o padronizados. Liderando\u00a0<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">software de auditoria de varejo<\/a>\u00a0permitem que voc\u00ea use tags para personalizar suas checklists com base em atributos de localiza\u00e7\u00e3o. Ao usar itens e checklists espec\u00edficos de localiza\u00e7\u00e3o, voc\u00ea pode se concentrar no que mais importa em cada local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conducting-inspections-solely-from-a-regulator-s-perspective\">Realiza\u00e7\u00e3o de inspe\u00e7\u00f5es apenas da perspectiva de um regulador<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Outro erro \u00e9 quando os gerentes distritais \u201colham para a loja da perspectiva de uma autoridade reguladora em vez de um cliente comum\u201d, diz Johan Liebert, CEO e especialista em compras da <a href=\"https:\/\/www.dazzdeals.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ofertas Dazzle<\/a>.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Embora seja certamente importante colocar seu chap\u00e9u de regulador ao realizar auditorias de lojas, fazer isso demais pode criar vi\u00e9s no processo, acrescenta ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de evitar isso \u00e9 estar ciente dos dados demogr\u00e1ficos de cada local e inspecion\u00e1-los com o p\u00fablico-alvo em mente.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cAntes de visitar uma loja, os gerentes distritais devem fazer suas pesquisas sobre a localiza\u00e7\u00e3o e a demografia dos visitantes do local. Esse m\u00e9todo daria a eles uma vis\u00e3o das m\u00e9tricas por meio das quais eles poderiam inspecionar a loja\u201d, explica Liebert.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tamb\u00e9m recomenda realizar pesquisas com clientes e utilizar esses dados para informar suas inspe\u00e7\u00f5es.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&#038;ssl=1\" alt=\"Encontrar problemas no site \u00e9 bom. Corrigi-los \u00e9 melhor.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cA melhor maneira de remover esse vi\u00e9s seria circulando pesquisas entre os visitantes da loja em diferentes hor\u00e1rios do dia\u201d, diz ele. \u201cUma vez que os resultados s\u00e3o recebidos, voc\u00ea pode quantific\u00e1-los e criar um placar. Os resultados devem ser compartilhados com o gerente distrital para que eles possam tomar uma decis\u00e3o informada.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conducting-inspections-manually\">Realiza\u00e7\u00e3o de inspe\u00e7\u00f5es manualmente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1ticas manuais envolvendo listas de verifica\u00e7\u00e3o em papel e pranchetas, e at\u00e9 mesmo o Excel, n\u00e3o t\u00eam lugar em <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditorias modernas de varejo<\/a>. Eles s\u00e3o ineficientes; eles levam mais tempo e aumentam a probabilidade de erro humano. Sem mencionar que os processos baseados em papel muitas vezes exigem a dupla entrada de informa\u00e7\u00f5es. Quando voc\u00ea faz anota\u00e7\u00f5es de inspe\u00e7\u00e3o em papel ou <a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel<\/a>, voc\u00ea acaba tendo que inserir novamente os mesmos dados em seu sistema de gest\u00e3o.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, compartilhar resultados de inspe\u00e7\u00e3o e itens de a\u00e7\u00e3o tamb\u00e9m leva mais tempo com processos manuais. Enquanto as ferramentas digitais permitem que os usu\u00e1rios enviem dados instantaneamente, compartilhar informa\u00e7\u00f5es manualmente leva mais tempo, o que pode atrasar a a\u00e7\u00e3o corretiva.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As boas not\u00edcias? \u00c9 f\u00e1cil digitalizar as v\u00e1rias tarefas envolvidas nas inspe\u00e7\u00f5es de lojas de varejo. Solu\u00e7\u00f5es como\u00a0<a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>\u00a0facilite as auditorias de lojas de varejo com ferramentas como o criador de lista de verifica\u00e7\u00e3o interativa,\u00a0<a href=\"https:\/\/blog.bindy.com\/pt\/o-poderoso-plano-de-acao\/\" target=\"_blank\" rel=\"noreferrer noopener\">a\u00e7\u00f5es corretivas automatizadas<\/a>, tarefas, notifica\u00e7\u00f5es e messenger.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplicativos como Bindy est\u00e3o dispon\u00edveis para todos os dispositivos m\u00f3veis, para que os gerentes de distrito possam conduzir auditorias de loja usando um smartphone e tablet. As informa\u00e7\u00f5es s\u00e3o armazenadas na nuvem e podem ser acessadas de qualquer lugar.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"not-spending-enough-time-coaching-and-motivating-store-teams\">N\u00e3o gastar tempo suficiente treinando e motivando as equipes da loja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos gerentes distritais realizam auditorias nas lojas para manter a ordem e \u201cpegar\u201d erros. Embora garantir a conformidade seja certamente um objetivo fundamental das inspe\u00e7\u00f5es, os gerentes tamb\u00e9m devem usar as auditorias como uma oportunidade para treinar e capacitar as equipes.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ao realizar inspe\u00e7\u00f5es de loja, certifique-se de que voc\u00ea est\u00e1 apresentando oportunidades de aprendizado e n\u00e3o apenas apontando problemas de conformidade. Reserve um tempo para falar e se conectar com a equipe da loja para identificar preocupa\u00e7\u00f5es e resolv\u00ea-las.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que os ativos promocionais de uma campanha n\u00e3o sejam exibidos corretamente. Em vez de simplesmente castigar os membros da equipe pelo erro, tenha uma discuss\u00e3o para descobrir a causa raiz do erro. A partir da\u00ed, oriente-os sobre a maneira correta de implementar campanhas. Certifique-se de demonstrar compaix\u00e3o e empatia, pois elas podem ajudar muito a capacitar os membros da equipe e melhorar a reten\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"not-leveraging-data-and-analytics\">N\u00e3o aproveitar dados e an\u00e1lises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados s\u00e3o inestim\u00e1veis quando se trata de inspe\u00e7\u00f5es e opera\u00e7\u00f5es de lojas de varejo. N\u00fameros de vendas, n\u00edveis de estoque, conformidade, dados de rotatividade de funcion\u00e1rios e outras medidas podem ajudar voc\u00ea a avaliar a sa\u00fade de uma loja e executar as etapas necess\u00e1rias para melhorar. Ao capturar e analisar dados, as marcas de varejo podem identificar tend\u00eancias e prefer\u00eancias dos clientes, dando a elas uma vantagem sobre a concorr\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infelizmente, muitas lojas n\u00e3o possuem os dados necess\u00e1rios para promover uma execu\u00e7\u00e3o impec\u00e1vel. O Promotion Optimization Institute (POI) publicou o <a href=\"http:\/\/poinstitute.com\/wp-content\/uploads\/2017\/03\/POI2016-2017StateofTPxandRetailExecutionReportFinal.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Relat\u00f3rio de Execu\u00e7\u00e3o de Varejo<\/a>, que contou com a contribui\u00e7\u00e3o de varejistas e fabricantes. O estudo descobriu que apenas 14% dos entrevistados afirmaram n\u00e3o ter problemas com dados, o que significa que mais de 8 em cada 10 lojas t\u00eam problemas com a coleta ou aproveitamento de dados em sua execu\u00e7\u00e3o de varejo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com o POI, a melhor maneira de evitar isso \u00e9 investir em solu\u00e7\u00f5es de an\u00e1lise de varejo. Como seu relat\u00f3rio aponta:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cSe voc\u00ea acha que suas an\u00e1lises n\u00e3o est\u00e3o \u00e0 altura, considere novas ferramentas. Isso pode parecer dr\u00e1stico, mas se for a \u00fanica maneira de melhorar sua capacidade de execu\u00e7\u00e3o nos n\u00edveis da sede e da loja, voc\u00ea provavelmente recuperar\u00e1 o custo de uma nova implanta\u00e7\u00e3o por meio de melhores gastos comerciais, planejamento da cadeia de suprimentos e ganhos na prateleira. \u201d<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"310\" data-attachment-id=\"57242\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/4-types-of-inspections-that-protect-store-operations\/screen-compo-final-bck-transp_screen-compo-pages-08\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1920%2C850&amp;ssl=1\" data-orig-size=\"1920,850\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Final-bck transp_Screen compo-pages-08\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=700%2C310&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=700%2C310&#038;ssl=1\" alt=\"\" class=\"wp-image-57242\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=1024%2C454&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=300%2C133&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=768%2C340&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=1536%2C680&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=2048%2C907&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=1200%2C531&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=700%2C310&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=2000%2C886&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?resize=903%2C400&amp;ssl=1 903w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Agora, se voc\u00ea j\u00e1 tem os dados necess\u00e1rios, garanta que est\u00e1 fazendo bom uso deles. Preste bastante aten\u00e7\u00e3o aos KPIs de cada loja e use-os em suas auditorias de loja. Por exemplo, se as taxas de devolu\u00e7\u00e3o de produtos de um local forem anormalmente altas, isso pode indicar um problema mais profundo que requer mais aten\u00e7\u00e3o. Durante sua pr\u00f3xima inspe\u00e7\u00e3o, concentre-se em identificar as causas raiz e criar planos de a\u00e7\u00e3o para diminuir as taxas de devolu\u00e7\u00e3o para um n\u00edvel aceit\u00e1vel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"providing-ineffective-feedback\">Fornecer feedback ineficaz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A qualidade dos resultados e da produ\u00e7\u00e3o de uma loja ser\u00e1 t\u00e3o boa quanto o feedback que voc\u00ea transmitir \u00e0 sua equipe. Ent\u00e3o, certifique-se de que voc\u00ea est\u00e1 dando a eles uma entrada clara e acion\u00e1vel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um erro comum que os gerentes cometem \u00e9 apontar o que algu\u00e9m est\u00e1 fazendo de errado, sem fornecer insights sobre como eles podem melhorar. Isso pode ser evitado oferecendo etapas sobre como as equipes podem se sair melhor no futuro. No varejo, isso pode significar orientar algu\u00e9m pelo seu processo de merchandising ou enviar fotos do que n\u00e3o fazer E o que as equipes devem fazer.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"final-words\">Palavras finais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As inspe\u00e7\u00f5es de loja sempre ser\u00e3o uma parte necess\u00e1ria de uma execu\u00e7\u00e3o forte no varejo. Gerentes de distrito e franqueados que querem manter suas lojas funcionando sem problemas devem programar e conduzir inspe\u00e7\u00f5es regularmente e acompanhar de perto as m\u00e9tricas de desempenho de cada local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Bindy fornece tudo o que voc\u00ea precisa para conduzir inspe\u00e7\u00f5es de loja de forma eficiente. Nossa solu\u00e7\u00e3o equipa voc\u00ea com listas de verifica\u00e7\u00e3o, relat\u00f3rios, auditoria e ferramentas de gerenciamento de tarefas para ajudar voc\u00ea a supervisionar todas as suas lojas. <a href=\"https:\/\/bindy.com\/app\/registration\/step1?lang=en&amp;aboutPricing=y&amp;aboutTrial=y\" target=\"_blank\" rel=\"noreferrer noopener\">Comece um teste gratuito hoje mesmo.<\/a>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"other-food-service-and-restaurant-resources\">OUTROS RECURSOS DE AUDITORIA E INSPE\u00c7\u00c3O DE VAREJO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consulte o<a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/auditoria-de-varejo\/\">&nbsp;Categoria de Auditorias e Inspe\u00e7\u00f5es de Varejo<\/a>&nbsp;para instru\u00e7\u00f5es e melhores pr\u00e1ticas para auditorias e inspe\u00e7\u00f5es de varejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>Ter altos padr\u00f5es e um forte plano de a\u00e7\u00e3o \u00e9 \u00f3timo, mas mesmo as melhores estrat\u00e9gias fracassar\u00e3o se n\u00e3o forem executadas adequadamente. Como Larry Bossidy, ex-CEO da AlliedSignal, escreveu no livro best-seller Execution: The Discipline of Getting Things Done, \u201cas estrat\u00e9gias geralmente falham porque n\u00e3o s\u00e3o bem executadas\u201d. Esta li\u00e7\u00e3o soa\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/6-store-inspection-mistakes-district-managers-make-when-auditing-retail-stores\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">6 erros de inspe\u00e7\u00e3o de lojas que gerentes distritais cometem ao auditar lojas de varejo<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[14465791],"tags":[55665360,677173901,2804138,25774486],"class_list":["post-57544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-retail-audit-2","tag-retail-audit-software","tag-store-visit","tag-store-walk"],"yoast_head":"<!-- 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great, but even the best strategies will fall flat if they aren\u2019t carried out properly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pt\/6-erros-de-inspecao-de-loja-que-os-gerentes-distritais-cometem-ao-auditar-lojas-de-varejo\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-31T14:23:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T18:36:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/12\/shutterstock_1601707636.jpg?_t=1731695805\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta 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Prop\u00f3sito, Escopo e Melhores Pr\u00e1ticas.","author":"Bindy","date":"julho 10, 2023","format":false,"excerpt":"A execu\u00e7\u00e3o no varejo \u00e9 o conjunto de pr\u00e1ticas e tecnologias facilitadoras respons\u00e1veis pela implementa\u00e7\u00e3o completa e pontual dos programas, padr\u00f5es e diretrizes da loja. A execu\u00e7\u00e3o eficaz no varejo e na hospitalidade requer certos componentes: primeiro, comunica\u00e7\u00e3o, segundo, gerenciamento de tarefas e, terceiro, auditorias\/avalia\u00e7\u00f5es. Neste post, focamos no prop\u00f3sito\u2026","rel":"","context":"Em &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pt\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1200,"url":"https:\/\/blog.bindy.com\/pt\/5-steps-to-implement-a-retail-audit-process\/","url_meta":{"origin":57544,"position":5},"title":"\u2b50 5 etapas para implementar um programa de auditoria de varejo","author":"Bindy","date":"agosto 10, 2023","format":false,"excerpt":"Implementar um programa de auditoria de varejo n\u00e3o \u00e9 demorado nem dif\u00edcil. \u00c9 talvez uma das coisas mais f\u00e1ceis que uma equipe de opera\u00e7\u00f5es\/vendas pode fazer para impulsionar a execu\u00e7\u00e3o na loja, a satisfa\u00e7\u00e3o do cliente e as vendas. Veja como voc\u00ea pode implementar um programa de auditoria de varejo em cinco etapas: Etapa 1: Vamos fazer uma pausa. Voc\u00ea\u2026","rel":"","context":"Em &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pt\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/57544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=57544"}],"version-history":[{"count":16,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/57544\/revisions"}],"predecessor-version":[{"id":64442,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/57544\/revisions\/64442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/57547"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=57544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=57544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=57544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}