{"id":5740,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5740"},"modified":"2024-09-13T10:24:33","modified_gmt":"2024-09-13T14:24:33","slug":"prevencao-de-perdas-um-guia-completo-para-varejistas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/prevencao-de-perdas-um-guia-completo-para-varejistas\/","title":{"rendered":"Preven\u00e7\u00e3o de perdas: um guia abrangente para varejistas"},"content":{"rendered":"
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This Loss Prevention: A Comprehensive Guide for Retailers recognizes that loss prevention is a very real challenge for retailers. Shrinkage is a problem that costs retailers billions of dollars<\/a> every year. Yet businesses are using tools and technologies to prevent shrink less and less<\/a>.<\/p>\n\n\n\n

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The loss associated with shrink is two-fold: You lose the capital you invested to attain that product, and you\u2019re missing out on the potential revenue the product could have generated with a sale. Not to mention the indirect effects stockouts have on your business, hurting customer perception of your brand and potentially pushing shoppers to your competitors.<\/p>\n<\/blockquote>\n\n\n\n

That\u2019s why we\u2019ve put together this comprehensive loss prevention guide for retailers, including the main causes of shrink and what you can do about it.<\/p>\n\n\n\n

CONTENTS<\/h2>\n\n\n\n
Where to Start with Retail Loss Prevention<\/a><\/td><\/tr>
\u2013 External Theft<\/td><\/tr>
\u2013 Internal Theft<\/td><\/tr>
\u2013 Administrative Error<\/td><\/tr>
\u2013 Supplier Fraud<\/td><\/tr>
Loss Prevention for Your Retail Store<\/a><\/td><\/tr>
Physical Security<\/a><\/td><\/tr>
Cash Handling<\/a><\/td><\/tr>
Product<\/a><\/td><\/tr>
Staff<\/a><\/td><\/tr>
Moving Forward with Loss Prevention<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Where to start with retail loss prevention<\/strong><\/h2>\n\n\n\n

When developing your loss prevention plan, it\u2019s helpful to consider the causes for shrink. The biggest contributors to this loss in capital should be your primary areas of focus.<\/p>\n\n\n\n

Shrink is caused by a few main things:<\/p>\n\n\n\n

External theft<\/h3>\n\n\n\n

Shoplifting accounts for nearly 36% of total retail shrinkage<\/a>. This includes the straightforward shoplifter who steals items and more complex schemes like returning stolen items for store credit or even cash. This could also include using counterfeit money to purchase merchandise.<\/p>\n\n\n

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Internal theft<\/h3>\n\n\n\n

Employee theft competes with shoplifting, causing just over one-third of shrinkage. This could also be a straightforward theft, simply taking an item that hasn\u2019t been paid for. Internal theft also includes processing fake returns, giving out fake gift cards, leaving items off an order, or even taking cash from the till.<\/p>\n\n\n\n

Administrative error<\/h3>\n\n\n\n

Mistakes happen, and that\u2019s no different when it comes to loss prevention. In fact, administrative errors, or paper shrink, contribute to almost 21% of a retailer\u2019s shrinkage. Businesses which rely on manual processes and systems are more susceptible to this type of shrink.<\/p>\n\n\n\n

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Supplier fraud<\/h3>\n\n\n\n

The smallest contributor to shrinkage, supplier fraud is still a consideration. It\u2019s the cause for nearly 6% of inventory loss. Because it\u2019s the least likely culprit, many loss prevention strategies focus on both forms of theft. If your LP efforts are fruitless, it could be an indication that it\u2019s time to investigate your manufacturers and other supplier partners.
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Loss prevention for your retail store<\/strong><\/h2>\n\n\n\n

For the purposes of this article, we\u2019re looking at LP in terms of these four categories:<\/p>\n\n\n\n

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  1. Physical security<\/li>\n\n\n\n
  2. Cash handling<\/li>\n\n\n\n
  3. Product<\/li>\n\n\n\n
  4. Staff<\/li>\n<\/ol>\n\n\n
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    Physical security<\/strong><\/h2>\n\n\n\n

    Let\u2019s start with the obvious: security cameras. These are one of the most common and effective loss prevention tools you can use.<\/p>\n\n\n\n

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    \u201cWe recommend setting up visible cameras throughout the store so you can always see what\u2019s going on from behind the counter,\u201d says Elie Y. Katz, CEO and president, National Retail Solutions<\/a>. \u201cIt deters thieves from taking whatever they want because they know they\u2019re being watched, and the same goes for employees.\u201d<\/p>\n<\/blockquote>\n\n\n\n

    \"shutterstock_239067619-e1489765688929\"<\/figure>\n\n\n\n

    Cameras should be on every POS terminal and the entrance to the store, as well as any loading or delivery areas. You can use basic cameras that simply record the scene or employ more advanced technology. American Apparel, for example, used video recordings to analyze foot traffic and how customers moved through the store. Thanks to these insights, they reduced theft by 16%<\/a>.<\/p>\n\n\n\n

    Mirrors are helpful and relatively inexpensive tools to increase visibility, as well as let customers know that you\u2019re on top of things.<\/p>\n\n\n\n

    For a more human touch, consider hiring security staff. This could be a single guard who stands by the entryway or a third-party security company which specializes in preventing retail theft. You can also \u201chire\u201d an LP robot<\/a> to do the job.<\/p>\n\n\n

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    \"LP<\/a><\/figure>\n<\/div>\n\n\n

    No budget to get your own LP force up and running? Make friends with your local law enforcement. Visit the U.S. Department of Justice\u2019s Office of Community Oriented Policing Services<\/a> for more information and advice.<\/p>\n\n\n\n

    Your physical security LP checklist<\/a><\/h3>\n\n\n\n