{"id":56902,"date":"2021-11-01T07:02:56","date_gmt":"2021-11-01T12:02:56","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=56902"},"modified":"2025-08-25T07:55:48","modified_gmt":"2025-08-25T11:55:48","slug":"como-escalar-suas-operacoes-de-regional-para-nacional","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/how-to-scale-your-operations-from-regional-to-national\/","title":{"rendered":"Como dimensionar suas opera\u00e7\u00f5es de regional para nacional"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Muitas empresas em crescimento chegam a um ponto em que come\u00e7am a superar seu mercado atual. Talvez voc\u00ea j\u00e1 tenha conseguido capturar uma grande quantidade de clientes em sua \u00e1rea local. Talvez seu neg\u00f3cio regional tenha crescido e se tornado a melhor escolha em sua categoria. Seja qual for o caso, voc\u00ea pode se ver explorando a possibilidade de expandir al\u00e9m de sua regi\u00e3o e se tornar nacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este artigo esclarecer\u00e1 as melhores pr\u00e1ticas que as empresas devem seguir ao escalar suas opera\u00e7\u00f5es regionais para o n\u00edvel nacional. Especificamente, discutiremos as principais considera\u00e7\u00f5es nas seguintes \u00e1reas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacidades e demandas existentes<\/li>\n\n\n\n<li>Capital e recursos<\/li>\n\n\n\n<li>Cadeia de suprimentos e distribui\u00e7\u00e3o<\/li>\n\n\n\n<li>Gest\u00e3o de invent\u00e1rio<\/li>\n\n\n\n<li>Tecnologia<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Gest\u00e3o de loja<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00ea uma olhada e abaixo, e veja como voc\u00ea pode aplic\u00e1-los em seus planos de expans\u00e3o.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"existing-capabilities-and-demand\">Capacidades e demandas existentes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de se instalar em outras regi\u00f5es, voc\u00ea deve primeiro avaliar se \u00e9 ou n\u00e3o capaz de faz\u00ea-lo.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"start-with-your-processes-and-policies\">Comece com seus processos e pol\u00edticas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 escalou regionalmente, \u00e9 prov\u00e1vel que tenha pol\u00edticas e processos existentes e repet\u00edveis em seus locais regionais. Embora ter esses procedimentos seja um bom come\u00e7o, eles ser\u00e3o testados quando voc\u00ea os implementar nacionalmente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, avalie seus processos e determine se eles podem ser repetidos em outros estados e regi\u00f5es. Esteja atento \u00e0s principais distin\u00e7\u00f5es entre diferentes locais. Lembre-se de que as leis, climas e culturas variam de um estado para outro, e voc\u00ea pode precisar ajustar seus processos para que funcionem em outras regi\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrate um profissional local que possa esclarecer as diferen\u00e7as entre sua regi\u00e3o existente e a \u00e1rea onde voc\u00ea planeja expandir. Identifique quaisquer pol\u00edticas e processos que precisem ser retrabalhados ou ajustados e comece a partir da\u00ed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assess-and-create-demand\">Avalie e crie demanda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m deve avaliar a demanda do produto em outras regi\u00f5es. Voc\u00ea pode ser o fornecedor de refer\u00eancia em uma cidade ou estado espec\u00edfico, mas essa mesma demanda pode n\u00e3o ser t\u00e3o forte fora do estado. Se for o caso, tenha um plano de gera\u00e7\u00e3o de demanda. Mapeie campanhas de marketing para que voc\u00ea possa aumentar o reconhecimento da marca em outras regi\u00f5es e explorar novos mercados.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">As empresas de varejo regionais que desejam se expandir nacionalmente devem primeiro \u201ccriar demanda para seu produto ou servi\u00e7o fora de seu mercado regional\u201d, diz Farhan Advani, diretor de marketing da <a href=\"https:\/\/buyherepayhere.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compre aqui Pague aqui<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuando houver demanda suficiente, eles precisam estabelecer a infraestrutura da empresa que possa suportar a expans\u00e3o em v\u00e1rias regi\u00f5es. Tamb\u00e9m \u00e9 importante que essa infraestrutura seja simplificada em sua rede de produ\u00e7\u00e3o para garantir que eles possam entregar seu produto ou servi\u00e7o sem sofrer inefici\u00eancias\u201d, acrescenta Advani.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"capital-and-resources\">Capital e recursos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m deve garantir que tenha recursos suficientes para apoiar sua estrat\u00e9gia. Considere o seguinte conselho dos especialistas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Ganhar visibilidade em seus sites tamb\u00e9m os torna respons\u00e1veis\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"determine-your-funding-sources\">Determine suas fontes de financiamento<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cFinanciamento \u00e9 a coisa mais importante que voc\u00ea precisa ter\u201d, diz Axel Hernborg CEO da <a href=\"https:\/\/www.tripplo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tripplo<\/a>. \u201cEncontre investidores dispostos a investir em seu neg\u00f3cio para tornar sua vis\u00e3o realidade.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do financiamento de investidores, existem outros m\u00e9todos de aquisi\u00e7\u00e3o de capital, incluindo a obten\u00e7\u00e3o de empr\u00e9stimos comerciais ou linhas de cr\u00e9dito e o uso de fundos gerados internamente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois, h\u00e1 formas n\u00e3o tradicionais de levantar capital. Algumas empresas, por exemplo, usaram o crowdfunding para apoiar seus planos de expans\u00e3o. Quando o restaurante Travail Kitchen &amp; Amusements precisou de fundos para apoiar suas iniciativas de realoca\u00e7\u00e3o e expans\u00e3o, a empresa <a href=\"https:\/\/www.kickstarter.com\/projects\/travail\/travail-democratizing-fine-dining-in-robbinsdale-m\" target=\"_blank\" rel=\"noreferrer noopener\">virou-se para Kickstarter<\/a> e arrecadou mais de $255.000 de quase 1.100 apoiadores (conforme visto abaixo).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/eB3zGhTqEQEcSbfu1tIVunEn9Apyz7m6Q3NkvpK_K7u40BDarPFgr3icuSMmTSRxxl2d4Ntf_10YzhczlcBMiaoERExxwAUClf5C6fWZL0sDL8yNqh4pD53Aa2f14sF253mhHa6i\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O m\u00e9todo de financiamento correto depende da sua situa\u00e7\u00e3o; mas seja qual for a sua decis\u00e3o, certifique-se de que tem uma boa ideia de quanto vai custar a expans\u00e3o e como vai obter (e, em alguns casos, o retorno) os fundos necess\u00e1rios.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"form-partnerships-with-other-businesses\">Fa\u00e7a parcerias com outras empresas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A parceria com outras entidades tamb\u00e9m pode ser uma boa op\u00e7\u00e3o, diz Yana Trihub, CEO da <a href=\"https:\/\/keyua.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">KeyUA<\/a>.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cSeria melhor se voc\u00ea convidasse colegas empreendedores para parcerias de neg\u00f3cios para n\u00e3o ter que carregar todo o peso sobre si mesmo. Ser\u00e1 mais f\u00e1cil expandir seus neg\u00f3cios dessa maneira com mais pessoas e for\u00e7a de trabalho.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"supply-chain-and-inventory-management\">Cadeia de suprimentos e gest\u00e3o de estoque<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O gerenciamento da cadeia de suprimentos em n\u00edvel nacional vem com muito mais desafios e complexidade, e \u00e9 por isso que voc\u00ea deve elaborar cuidadosamente uma estrat\u00e9gia que garanta que seus produtos cheguem aos locais certos e no melhor momento.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"map-out-your-supply-chain-and-distribution\">Mapeie sua cadeia de suprimentos e distribui\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO gerenciamento da cadeia de suprimentos \u00e9 um problema comum com o qual muitas empresas de varejo tiveram que lidar, especialmente durante essa pandemia. E se h\u00e1 uma coisa a tirar dessa experi\u00eancia, \u00e9 que h\u00e1 muitos aspectos que voc\u00ea precisa trabalhar para otimizar\u201d, diz Eden Cheng Cofundador da <a href=\"https:\/\/peoplefinderfree.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PeopleFinderFree<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ter sucesso na expans\u00e3o nacional, voc\u00ea literalmente precisa mapear o gerenciamento e a distribui\u00e7\u00e3o da sua cadeia de suprimentos.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Como Cheng coloca: \u201cIsso significa avaliar cuidadosamente o local de onde voc\u00ea fabrica ou compra, a quantidade de estoque que voc\u00ea mant\u00e9m \u00e0 m\u00e3o e o transporte\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, lembre-se de que uma estrat\u00e9gia de cadeia de suprimentos bem planejada \u00e9 fundamental, principalmente no ambiente atual. Com muitas cadeias de suprimentos enfrentando escassez e atrasos, o planejamento cuidadoso e a agilidade s\u00e3o essenciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja, por exemplo, a Target, que recrutou seu pr\u00f3prio navio de carga e contratou milhares de funcion\u00e1rios adicionais para garantir o fluxo suave de mercadorias para suas milhares de lojas em todo o pa\u00eds.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAcho que temos visto desafios na cadeia de suprimentos durante a pandemia. Sejam os fechamentos na \u00c1sia ou a desacelera\u00e7\u00e3o dos portos, os desafios com a falta de motoristas nos Estados Unidos\u201d, CEO da Target, Brian Cornell. <a href=\"https:\/\/finance.yahoo.com\/news\/target-ceo-supply-chain-bottlenecks-wont-be-resolved-overnight-153823159.html\" target=\"_blank\" rel=\"noreferrer noopener\">disse durante o All Markets Summit do Yahoo Finance<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAtualmente, estamos contratando 30.000 membros de equipe adicionais em nosso sistema de cadeia de suprimentos. Eu acho que isso vai levar um pouco de tempo para resolver.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" data-attachment-id=\"61318\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-scale-your-operations-from-regional-to-national\/aerialviewcontainercargoshipimportexportcommercebusinesstrade\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?fit=1920%2C1078&amp;ssl=1\" data-orig-size=\"1920,1078\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright (c) 2018 Avigator Fortuner\/Shutterstock.  No use without permission.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Aerial,View,Container,Cargo,Ship,,Import,Export,Commerce,Business,Trade&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Aerial,View,Container,Cargo,Ship,,Import,Export,Commerce,Business,Trade\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?fit=700%2C393&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=700%2C393&#038;ssl=1\" alt=\"\" class=\"wp-image-61318\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1536%2C863&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=2048%2C1150&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1200%2C674&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=700%2C393&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=2000%2C1123&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=712%2C400&amp;ssl=1 712w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9dito da imagem: Shutterstock<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bring-in-vendors-with-national-capabilities\">Traga fornecedores com capacidades nacionais<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Claro, nem toda empresa pode ser como a Target e fretar seu pr\u00f3prio navio de carga. Este \u00e9 o lugar onde ter os fornecedores certos entrar\u00e1 em jogo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que voc\u00ea expande, voc\u00ea deve garantir que os fornecedores que apoiam sua cadeia de suprimentos e distribui\u00e7\u00e3o tamb\u00e9m tenham a capacidade de se tornarem nacionais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao armazenar ou transportar mercadorias, por exemplo, \u00e9 ideal fazer parceria com fornecedores que tenham frotas e instala\u00e7\u00f5es em todo o pa\u00eds em vez de trabalhar com uma empresa com presen\u00e7a nacional limitada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso tornar\u00e1 a movimenta\u00e7\u00e3o de produtos entre locais mais r\u00e1pida e econ\u00f4mica, abrindo caminho para locais bem abastecidos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"optimize-and-localize-your-inventory\">Otimize e localize seu invent\u00e1rio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Expandir nacionalmente n\u00e3o \u00e9 apenas transportar mais produtos; voc\u00ea tamb\u00e9m deve ser cuidadoso sobre quais itens estocar e onde.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUm dos aspectos mais importantes do crescimento do seu neg\u00f3cio de varejo \u00e9 ter em mente a necessidade de aumentar o estoque\u201d, comenta Alex Williams, CFO da <a href=\"https:\/\/www.findthisbest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Encontre o melhor<\/a>. \u201cA distribui\u00e7\u00e3o do estoque de acordo com as vendas e a demanda de cada regi\u00e3o tamb\u00e9m deve ser levada em considera\u00e7\u00e3o na hora de expandir seus neg\u00f3cios.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Christian Velitchkov, cofundador da <a href=\"https:\/\/twiz.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twiz LLC<\/a>, ecoa isso e acrescenta que os varejistas devem se esfor\u00e7ar para localizar suas ofertas.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPara expandir nacionalmente, uma das maiores coisas que uma loja de varejo deve ter em mente \u00e9 que ela ter\u00e1 que atender \u00e0s necessidades do mercado de varejo local. O mesmo portf\u00f3lio de produtos que funciona em sua cidade natal, pode n\u00e3o funcionar em outro estado ou at\u00e9 mesmo em outra cidade\u201d, afirma Velitchkov.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56897\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/warehouse_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"warehouse_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56897\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technology\">Tecnologia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Suas necessidades de tecnologia tamb\u00e9m ter\u00e3o que crescer junto com seus neg\u00f3cios. Certifique-se de que sua pilha de tecnologia esteja configurada para o sucesso seguindo estas etapas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-tech-solutions-with-scale-in-mind\">Escolha solu\u00e7\u00f5es de tecnologia com escala em mente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use plataformas de tecnologia que podem ser dimensionadas com voc\u00ea. Evite solu\u00e7\u00f5es inflex\u00edveis ou complicadas (como a maioria dos softwares locais) e opte por sistemas baseados em nuvem que facilitam a adi\u00e7\u00e3o de mais usu\u00e1rios, contas ou locais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"integrate-your-solutions\">Integre suas solu\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que suas opera\u00e7\u00f5es se tornam mais complexas, \u00e9 cada vez mais importante que voc\u00ea integre os v\u00e1rios sistemas que est\u00e1 usando.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Como Olivia Tan, cofundadora da <a href=\"https:\/\/cocofax.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CocoFax<\/a>, destaca: \u201cAs empresas hoje n\u00e3o funcionam com um \u00fanico sistema \u2014 elas podem ter uma d\u00fazia ou mais sistemas. Se esses sistemas n\u00e3o funcionarem juntos, eles criam silos, que por sua vez multiplicam os problemas de comunica\u00e7\u00e3o e gerenciamento \u00e0 medida que sua empresa cresce.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que \u00e9 t\u00e3o importante garantir que suas solu\u00e7\u00f5es possam \u201cconversar\u201d umas com as outras. Adote aplicativos de software que se integrem com as outras ferramentas que voc\u00ea est\u00e1 usando, seja por meio de integra\u00e7\u00f5es nativas ou de uma API aberta. Isso garante um fluxo de dados suave de uma solu\u00e7\u00e3o para outra, para que voc\u00ea possa reduzir o trabalho manual, o erro humano e as inefici\u00eancias.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing\">Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing \u2013 especificamente o marketing digital \u2013 \u00e9 uma parte essencial de qualquer expans\u00e3o nacional, e \u00e9 por isso que os especialistas recomendam aumentar sua presen\u00e7a online \u00e0 medida que voc\u00ea expande.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"invest-in-seo-and-online-advertising\">Invista em SEO e publicidade online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs empresas devem mudar a forma como comercializam produtos ap\u00f3s a expans\u00e3o nacional, particularmente no campo da publicidade online e SEO\u201d, comenta o Business Growth Strategist <a href=\"https:\/\/dannyveiga.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Viega<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ele continua: \u201cO marketing digital moderno \u00e9 extremamente granular, algo que todas as empresas devem aproveitar ao procurar expandir para novos mercados. Isso significa criar p\u00e1ginas exclusivas para cada mercado local (estado ou cidade), elaborar an\u00fancios geograficamente adaptados, alterar os pre\u00e7os para se adequar aos impostos estaduais e investir mais em locais que apresentam altos n\u00edveis de demanda.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"store-management\">Gest\u00e3o de loja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de gerenciamento de lojas em n\u00edvel nacional, as dicas a seguir ajudar\u00e3o voc\u00ea a manter opera\u00e7\u00f5es tranquilas em todos os seus locais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bring-in-the-right-district-managers\">Traga os gerentes distritais certos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UMA <a href=\"https:\/\/blog.bindy.com\/pt\/como-se-tornar-um-gerente-distrital-e-o-que-voce-precisa-para-ter-sucesso-na-funcao\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerente de distrito<\/a> \u2014 ou seja, algu\u00e9m contratado para supervisionar as lojas de varejo dentro de uma determinada \u00e1rea ou distrito \u2014 desempenhar\u00e1 um papel fundamental em sua expans\u00e3o. Como tal, \u00e9 importante contratar as pessoas certas para gerenciar v\u00e1rios distritos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo da estrutura de sua equipe existente, voc\u00ea pode optar por promover pessoas de dentro. Isso lhe d\u00e1 a vantagem de ter pessoas que j\u00e1 est\u00e3o familiarizadas com a forma como voc\u00ea opera. Apenas certifique-se de que esses membros da equipe estejam dispostos a viajar ou se mudar para as \u00e1reas onde voc\u00ea est\u00e1 se instalando.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternativamente, a contrata\u00e7\u00e3o externa pode ser uma op\u00e7\u00e3o melhor se voc\u00ea estiver procurando por algu\u00e9m com novas ideias ou se precisar de pessoas com experi\u00eancia local ou regional.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audit-your-locations-regularly\">Audite seus locais regularmente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente de sua estrat\u00e9gia de contrata\u00e7\u00e3o, certifique-se de que seus gerentes distritais auditem regularmente seus locais. \u00c9 obrigat\u00f3rio que eles realizem visitas e inspe\u00e7\u00f5es na loja para garantir que todas as diretrizes e processos da sua marca sejam realizados corretamente.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/what-are-brand-standards\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode facilitar essa tarefa utilizando uma solu\u00e7\u00e3o de auditoria de varejo como o Bindy. A Bindy oferece ferramentas robustas para auxiliar nas inspe\u00e7\u00f5es de lojas, comunica\u00e7\u00e3o, gerenciamento de tarefas e muito mais. Informa\u00e7\u00f5es e ferramentas importantes, como listas de verifica\u00e7\u00e3o, tarefas, conversas e itens de a\u00e7\u00e3o, s\u00e3o todas mantidas em uma plataforma, simplificando assim a maneira como voc\u00ea realiza auditorias e inspe\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>Muitas empresas em crescimento chegam a um ponto em que come\u00e7am a superar seu mercado atual. Talvez voc\u00ea j\u00e1 tenha conseguido capturar uma grande quantidade de clientes em sua \u00e1rea local. Talvez seu neg\u00f3cio regional tenha crescido e se tornado a melhor escolha em sua categoria. Seja qual for o caso, voc\u00ea pode se ver explorando a possibilidade de expandir\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/how-to-scale-your-operations-from-regional-to-national\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Como dimensionar suas opera\u00e7\u00f5es de regional para nacional<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":9413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[999575,2196862,20386393],"class_list":["post-56902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-management","tag-retail-operations","tag-store-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Scale Your Operations from Regional to National<\/title>\n<meta name=\"description\" content=\"How to scale your operations from regional to national. 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