{"id":567,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=567"},"modified":"2025-09-05T08:48:19","modified_gmt":"2025-09-05T12:48:19","slug":"otimo-sanduiche-banheiros-pessimos","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/great-sandwich-lousy-washrooms\/","title":{"rendered":"\u00d3timo sandu\u00edche. Banheiros p\u00e9ssimos."},"content":{"rendered":"

Temos que escolher algumas de nossas marcas QSR favoritas. N\u00e3o \u00e9 o card\u00e1pio. N\u00e3o \u00e9 o servi\u00e7o. N\u00e3o s\u00e3o os assentos, o estacionamento nem o drive-thru. Os restaurantes de servi\u00e7o r\u00e1pido obviamente gastaram dinheiro, implantaram sistemas e implementaram processos nessas \u00e1reas-chave, e isso fica evidente. <\/p>\n\n\n\n

Mas quando a natureza chama, ou quando queremos lavar as m\u00e3os antes de uma refei\u00e7\u00e3o, esperamos encontrar banheiros limpos, com dispensador de sab\u00e3o e secadora funcionando.<\/p>\n\n\n\n

N\u00e3o \u00e9 pedir muito, certo?<\/p>\n\n\n\n

Errado (aparentemente).<\/p>\n\n\n\n

Um problema generalizado no QSR<\/h2>\n\n\n\n

N\u00f3s, pessoas da ind\u00fastria, tendemos a negar que h\u00e1 um problema. Fazemos vista grossa. Temos um programa de treinamento em vigor, certo? Temos processos. At\u00e9 designamos um funcion\u00e1rio para cada turno para limpar os banheiros. Chegamos ao fundo do problema, certo? Errado.<\/p>\n\n\n\n

As observa\u00e7\u00f5es de Bindy<\/a>, nossa pesquisa e grupos de foco nos dizem que banheiros sujos ainda s\u00e3o comuns na ind\u00fastria de restaurantes hoje em dia. Grandes redes de QSR, marcas menores, todas s\u00e3o afetadas.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

A sujeira n\u00e3o est\u00e1 discriminando, mas seus clientes est\u00e3o. E a\u00ed est\u00e1 o problema. Quando dizemos "temos um osso para escolher", na verdade falamos por todos. Falamos por seus vizinhos, sua fam\u00edlia, seus amigos. Todos que usam esses banheiros ficam pensando:<\/p>\n\n\n\n

\n

Eles n\u00e3o t\u00eam padr\u00f5es de marca<\/a>? Eles n\u00e3o se importam?<\/p>\n<\/blockquote>\n\n\n\n

Bindy conduziu recentemente uma pesquisa perguntando \u00e0s pessoas o que elas fariam se os banheiros de um restaurante n\u00e3o tivessem sab\u00e3o, fossem geralmente anti-higi\u00eanicos ou tivessem um cheiro forte. 89% dos entrevistados nos disseram que levariam seus neg\u00f3cios para outro lugar. Isso \u00e9 perder muitos clientes, mas, vendas perdidas \u00e0 parte, tamb\u00e9m sugere um enorme problema de "credibilidade" para a marca.<\/p>\n\n\n\n

\n

Como voc\u00ea concilia a mensagem familiar da marca do seu restaurante com o experimento bacteriano que acontece nos seus banheiros?<\/p>\n<\/blockquote>\n\n\n\n

Banheiros sujos decepcionam seus clientes, decepcionam sua marca. Eles sugerem que voc\u00ea n\u00e3o pratica o que prega. Eles sugerem que voc\u00ea n\u00e3o se importa. Banheiros sujos est\u00e3o prejudicando sua credibilidade e sua marca. Proteja sua marca com execu\u00e7\u00e3o adequada<\/a>.<\/p>\n\n\n

\n
\"Ganhar<\/a><\/figure>\n<\/div>\n\n\n

A \u00f3tica da prepara\u00e7\u00e3o de alimentos insalubres<\/h2>\n\n\n\n

Por que os banheiros s\u00e3o um problema t\u00e3o grande para clientes e convidados? Aqui est\u00e1 o porqu\u00ea. O que a ind\u00fastria chama de \u201cSa\u00fade e seguran\u00e7a<\/a>\u201d, os clientes chamam de \u201cHigiene\u201d.<\/p>\n\n\n\n

A higiene est\u00e1 intimamente ligada \u00e0 prepara\u00e7\u00e3o dos alimentos e as suas instala\u00e7\u00f5es testemunham a seguran\u00e7a da prepara\u00e7\u00e3o dos alimentos e dos pr\u00f3prios alimentos. <\/p>\n\n\n\n

\n

Um tema recorrente em nossa pesquisa foi que se os banheiros estavam sujos, a cozinha tamb\u00e9m estava. Os clientes n\u00e3o conseguem ver sua cozinha. Eles conseguem ver seus banheiros e conseguem imaginar sua equipe usando-os... bem antes de prepararem suas refei\u00e7\u00f5es.<\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

O que voc\u00ea pode fazer sobre isso?<\/h2>\n\n\n\n
    \n
  1. Defina expectativas com treinamento. O faturamento anual pode ser de 1.00% ou mais no neg\u00f3cio de restaurantes de servi\u00e7o r\u00e1pido, o que significa que voc\u00ea precisa treinar incansavelmente e repetidamente.<\/li>\n\n\n\n
  2. Programe processos di\u00e1rios envolvendo o dono da loja\/franqueado, gerentes e gerentes assistentes que garantam que os banheiros sejam limpos repetidamente e completamente. Os padr\u00f5es devem ser postados e detalhados.<\/li>\n\n\n\n
  3. D\u00ea aos seus gestores distritais e regionais as ferramentas para executar e verificar programas<\/a> em todas as \u00e1reas-chave, incluindo banheiros. Coloque suas lojas em um scorecard a ser preenchido pelo gerente do distrito mensalmente ou trimestralmente. Designe os crit\u00e9rios de banheiro como \u201ccr\u00edticos\u201d, em que a n\u00e3o conformidade penalizar\u00e1 e reduzir\u00e1 materialmente a pontua\u00e7\u00e3o, a menos que os padr\u00f5es sejam atendidos. A medi\u00e7\u00e3o, por si s\u00f3, realmente gera conformidade<\/a>. Me\u00e7a implacavelmente, pontue agressivamente e o \u201cdesempenho\u201d dos seus banheiros ir\u00e1 melhorar.<\/span><\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    Para mais informa\u00e7\u00f5es, consulte o Lista de verifica\u00e7\u00e3o de limpeza do banheiro<\/a> e a Lista de Verifica\u00e7\u00e3o de Inspe\u00e7\u00e3o de Banheiros<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    Temos que escolher algumas de nossas marcas QSR favoritas. N\u00e3o \u00e9 o card\u00e1pio. N\u00e3o \u00e9 o servi\u00e7o. N\u00e3o s\u00e3o os assentos, o estacionamento nem o drive-thru. Os restaurantes de servi\u00e7o r\u00e1pido obviamente gastaram dinheiro, implantaram sistemas e implementaram processos nessas \u00e1reas-chave, e isso fica evidente. Mas quando a natureza chama, ou... Continue lendo \u00d3timo sandu\u00edche. Banheiros p\u00e9ssimos.<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[319730,677174022],"tags":[6062610,38702493,216746,33371,677173889,50625406,677173903,50625407,39414784],"class_list":["post-567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qsr","category-health-and-safety","tag-district-manager","tag-district-manager-visit-checklist","tag-food-safety","tag-health-and-safety","tag-qsr","tag-retail-checklist","tag-retail-checklists","tag-retail-scorecard","tag-visit-checklist"],"yoast_head":"\nGreat Sandwich. 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