{"id":53835,"date":"2021-10-26T15:16:26","date_gmt":"2021-10-26T20:16:26","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=53835"},"modified":"2025-09-05T08:56:15","modified_gmt":"2025-09-05T12:56:15","slug":"como-auditar-suas-lojas-de-varejo-de-cerveja-e-vinho","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/how-to-audit-your-beer-and-wine-retail-stores\/","title":{"rendered":"Como auditar suas lojas de varejo de cerveja e vinho"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Apesar de ser uma categoria madura, o mercado de bebidas alco\u00f3licas continua crescendo. Os analistas est\u00e3o prevendo um <a href=\"https:\/\/www.alliedmarketresearch.com\/alcoholic-beverages-market\" target=\"_blank\" rel=\"noreferrer noopener\">CAGR de 2.2% de 2022 a 2031<\/a>, um desempenho que \u00e9 impulsionado por um aumento no consumo de jovens adultos e um aumento na renda dispon\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 uma \u00f3tima not\u00edcia para os varejistas especializados em cerveja, vinho e destilados. No entanto, \u00e9 importante lembrar que o setor \u00e9 fortemente regulamentado \u2013 o que significa que voc\u00ea enfrenta mais desafios para garantir a conformidade. Se voc\u00ea administra lojas que vendem bebidas alco\u00f3licas, voc\u00ea deve mant\u00ea-las sob controle conduzindo <a href=\"https:\/\/blog.bindy.com\/pt\/o-que-e-uma-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditorias de varejo<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 exatamente sobre isso que este post trata. Abaixo, orientamos voc\u00ea pelas \u00e1reas nas quais voc\u00ea deve prestar aten\u00e7\u00e3o ao auditar sua loja de varejo de cerveja, vinho ou destilados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check-the-store-s-licenses-and-permits\">Verifique as licen\u00e7as e alvar\u00e1s da loja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem diferentes licen\u00e7as necess\u00e1rias para vender \u00e1lcool, e as certas dependem do tipo de loja e bebida que est\u00e1 sendo vendida.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas licen\u00e7as cobrem apenas as vendas de cerveja e vinho, o que significa que as lojas que vendem bebidas espirituosas precisam obter uma licen\u00e7a diferente. As especificidades ser\u00e3o diferentes de um local para outro, portanto, os auditores precisam ser bem versados nos regulamentos e requisitos locais de cada loja.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em qualquer caso, as pessoas que realizam a auditoria precisam verificar o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A loja tem as licen\u00e7as e autoriza\u00e7\u00f5es apropriadas para todas as bebidas alco\u00f3licas vendidas<\/li>\n\n\n\n<li>As licen\u00e7as e autoriza\u00e7\u00f5es do revendedor est\u00e3o em dia&nbsp;<\/li>\n\n\n\n<li>As licen\u00e7as e autoriza\u00e7\u00f5es s\u00e3o claramente exibidas sempre que necess\u00e1rio<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ensure-that-the-store-complies-with-laws-against-selling-to-minors\">Garantir que a loja esteja em conformidade com as leis contra a venda a menores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os varejistas est\u00e3o proibidos de vender bebidas alco\u00f3licas a menores, portanto, sua auditoria precisa determinar se isso \u00e9 aplicado ou n\u00e3o. Considere adicionar o seguinte \u00e0 sua lista de verifica\u00e7\u00e3o de auditoria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os funcion\u00e1rios sempre solicitam uma forma de identifica\u00e7\u00e3o de pessoas que podem ser consideradas menores de idade<\/li>\n\n\n\n<li>Os funcion\u00e1rios se recusam a vender \u00e1lcool a indiv\u00edduos obviamente embriagados<\/li>\n\n\n\n<li>Os funcion\u00e1rios t\u00eam uma linha de vis\u00e3o clara das \u00e1reas que cont\u00eam bebidas alco\u00f3licas para evitar o uso por menores e outros indiv\u00edduos proibidos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode considerar pedir a ajuda de outro membro da equipe ou de terceiros para verificar se a equipe da loja solicita ou n\u00e3o sua identidade. Essa pessoa deve parecer relativamente jovem e tentar comprar uma bebida alco\u00f3lica. Devem ent\u00e3o tomar nota se a pessoa atr\u00e1s do balc\u00e3o verifica ou n\u00e3o a sua idade e pede a sua identifica\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/alcohol_works_here_800.png?w=700&#038;ssl=1\" alt=\"Inspe\u00e7\u00f5es em lojas de bebidas\" class=\"wp-image-10657\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pay-attention-to-the-signage-displayed-at-the-location\">Preste aten\u00e7\u00e3o \u00e0 sinaliza\u00e7\u00e3o exibida no local&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo das leis estaduais e locais da loja, eles podem ser obrigados a exibir sinais relacionados \u00e0 venda de bebidas alco\u00f3licas. Alguns estados exigem que os varejistas afixem sinais proibindo a vadiagem e os recipientes de bebidas alco\u00f3licas abertos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As placas que anunciam e comercializam \u00e1lcool tamb\u00e9m s\u00e3o fortemente regulamentadas. Por exemplo, a Calif\u00f3rnia imp\u00f5e limites ao espa\u00e7o que pode ser usado para anunciar cerveja e vinho. De acordo com o estado <a href=\"https:\/\/www.abc.ca.gov\/education\/merchant-education\/on-sale-licensee-informational-guide\/signage-requirements-and-ideas-for-retail-licensees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Site de Controle de Bebidas Alco\u00f3licas (ABC)<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>N\u00e3o mais do que 33% da metragem quadrada das janelas e portas transparentes podem ter publicidade ou sinais de qualquer tipo. A sinaliza\u00e7\u00e3o deve ser colocada de forma que o pessoal de aplica\u00e7\u00e3o da lei tenha uma vis\u00e3o clara e desobstru\u00edda do interior da loja do lado de fora. Isso inclui \u00e1reas onde a caixa registradora est\u00e1 localizada.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o efeito, os inspetores devem assegurar que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A quantidade de sinaliza\u00e7\u00e3o e coloca\u00e7\u00e3o est\u00e3o em conformidade com todos os regulamentos governamentais<\/li>\n\n\n\n<li>O conte\u00fado da sinaliza\u00e7\u00e3o de bebidas alco\u00f3licas da loja est\u00e1 em conformidade com todos os regulamentos governamentais<\/li>\n\n\n\n<li>As declara\u00e7\u00f5es feitas na sinaliza\u00e7\u00e3o s\u00e3o consistentes com os r\u00f3tulos dos produtos aprovados<\/li>\n\n\n\n<li>Declara\u00e7\u00f5es relacionadas \u00e0 sa\u00fade s\u00e3o exibidas sempre que necess\u00e1rio<\/li>\n\n\n\n<li>Sem declara\u00e7\u00f5es falsas ou enganosas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os itens acima s\u00e3o apenas algumas das coisas que voc\u00ea deve incluir em sua lista de verifica\u00e7\u00e3o de auditoria. Dependendo da sua loja, pode haver coisas que precisam ser adicionadas \u00e0 sua lista.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-the-store-s-record-keeping-practices\">Auditar as pr\u00e1ticas de manuten\u00e7\u00e3o de registros da loja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem regulamentos r\u00edgidos sobre a manuten\u00e7\u00e3o de registros se voc\u00ea for uma loja de varejo de cerveja, vinho ou destilados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ttb.gov\/laws-regulations-and-public-guidance\/liquor-laws-regulations-retail-dealers\" target=\"_blank\" rel=\"noreferrer noopener\">Departamento de Impostos e Com\u00e9rcio de \u00c1lcool e Tabaco<\/a> exige que os varejistas mantenham registros mostrando todos os detalhes relativos \u00e0s bebidas alco\u00f3licas recebidas nas instala\u00e7\u00f5es. \u00c9 por isso que, ao auditar suas lojas, verifique se o seguinte est\u00e1 em vigor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O varejista tem um livro de registro mostrando a data e a quantidade de todas as bebidas alco\u00f3licas recebidas<\/li>\n\n\n\n<li>Os registros tamb\u00e9m mostram de quem as mercadorias foram recebidas<\/li>\n\n\n\n<li>Faturas e contas de todas as cervejas, vinhos e bebidas destiladas devem ser mantidas em arquivo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, os varejistas que vendem mais de 20 gal\u00f5es de destilados, cerveja ou vinhos para a mesma pessoa ao mesmo tempo s\u00e3o obrigados a documentar a venda, com detalhes muito espec\u00edficos, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A data da venda<\/li>\n\n\n\n<li>O nome e endere\u00e7o do cliente<\/li>\n\n\n\n<li>Os tipos de bebidas que compraram e suas respectivas quantidades<\/li>\n\n\n\n<li>O n\u00famero de s\u00e9rie de quaisquer caixas completas de bebidas espirituosas inclu\u00eddas na venda<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante que os inspetores sejam meticulosos na verifica\u00e7\u00e3o dessas coisas, pois os varejistas que n\u00e3o cumprirem esses requisitos de manuten\u00e7\u00e3o de registros podem enfrentar multas altas e pris\u00e3o.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"evaluate-the-store-s-merchandising\">Avalie o merchandising da loja&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O merchandising \u00e9 um aspecto importante da administra\u00e7\u00e3o de uma cervejaria, vinho ou loja de bebidas. Como tal, os inspetores precisam estar atentos \u00e0s exibi\u00e7\u00f5es e promo\u00e7\u00f5es da loja, observando o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os refrigeradores e prateleiras est\u00e3o bem abastecidos com mercadorias e est\u00e3o em conformidade com o planograma<\/li>\n\n\n\n<li>Os r\u00f3tulos das garrafas e caixas est\u00e3o voltados para fora e claramente vis\u00edveis para os clientes<\/li>\n\n\n\n<li>Exposi\u00e7\u00f5es e arranjos de produtos cumprem todos os contratos de fornecedores<\/li>\n\n\n\n<li>Os itens est\u00e3o com o pre\u00e7o correto<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"62322\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/franchise-vs-corporate-6-things-you-need-to-know\/shutterstock_774151228\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?fit=1920%2C1281&amp;ssl=1\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_774151228\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-62322\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se, a maioria dos consumidores \u00e9 altamente visual. A maneira como voc\u00ea exibe garrafas e caixas pode fazer ou quebrar as vendas da loja, por isso \u00e9 importante garantir que seus esfor\u00e7os de merchandising estejam no ponto.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-the-store-s-sampling-initiatives\">Auditar as iniciativas de amostragem da loja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A amostragem \u00e9 uma t\u00e1tica popular na ind\u00fastria de alimentos e bebidas e por um bom motivo: foi comprovado que aumenta as vendas. <a href=\"https:\/\/www.fooddive.com\/news\/from-snack-bars-to-beer-cpgs-rethink-the-art-of-sampling-in-a-post-covid-w\/603530\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dados do setor mostram<\/a> que os clientes que experimentavam produtos eram 11% mais propensos a comprar aquele produto novamente dentro de um per\u00edodo de 20 semanas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A boa not\u00edcia \u00e9 que muitas lojas de cerveja, vinho e bebidas podem oferecer amostras de produtos, desde que cumpram os regulamentos locais. Ao auditar as pr\u00e1ticas de amostragem da loja, certifique-se de verificar se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os clientes s\u00e3o credenciados antes de receberem amostras<\/li>\n\n\n\n<li>As degusta\u00e7\u00f5es s\u00e3o realizadas entre os hor\u00e1rios permitidos (por exemplo, das 10h \u00e0s 21h)<\/li>\n\n\n\n<li>A loja adere aos limites e quantidades de tamanho da amostra (cerveja, vinho e destilados geralmente t\u00eam limites diferentes, dependendo do seu estado)<\/li>\n\n\n\n<li>As degusta\u00e7\u00f5es s\u00e3o realizadas apenas por funcion\u00e1rios autorizados<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"see-to-it-that-loss-prevention-practices-are-implemented\">Fa\u00e7a com que as pr\u00e1ticas de preven\u00e7\u00e3o de perdas sejam implementadas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O \u00e1lcool est\u00e1 entre os <a href=\"https:\/\/www.businesswire.com\/news\/home\/20151104005088\/en\/Latest-Global-Retail-Theft-Barometer-Study-Finds-U.S.-Retail-Shrink-Up\" target=\"_blank\" rel=\"noreferrer noopener\">itens mais comumente roubados no varejo<\/a>, e \u00e9 por isso que as lojas de cerveja, vinho e bebidas alco\u00f3licas precisam manter a preven\u00e7\u00e3o de perdas em mente. Al\u00e9m da manuten\u00e7\u00e3o b\u00e1sica da loja, investir em ferramentas como etiquetas de garrafas, etiquetas de seguran\u00e7a, arm\u00e1rios trancados e c\u00e2meras pode ajudar a mitigar o roubo no varejo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao realizar uma auditoria, certifique-se de inspecionar o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todas as c\u00e2meras nas instala\u00e7\u00f5es est\u00e3o funcionando corretamente<\/li>\n\n\n\n<li>Etiquetas ou etiquetas de seguran\u00e7a s\u00e3o anexadas aos produtos<\/li>\n\n\n\n<li>O estoque de alta qualidade est\u00e1 trancado a sete chaves<\/li>\n\n\n\n<li>O sistema de alarme da loja est\u00e1 funcional<\/li>\n\n\n\n<li>O pessoal da loja \u00e9 treinado em todos os procedimentos de seguran\u00e7a<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As instala\u00e7\u00f5es s\u00e3o bem iluminadas<\/li>\n\n\n\n<li>As portas e janelas est\u00e3o em bom estado<\/li>\n\n\n\n<li>Os c\u00f3digos de seguran\u00e7a s\u00e3o alterados em intervalos regulares<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Leva tempo para inspecionar esses diferentes componentes de seguran\u00e7a, mas isso ajudar\u00e1 bastante a minimizar o roubo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58788\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-statment-ads_top-secret-button-ad-1080x1080-23\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Many losses are preventable! Reduce errors and make sites accountable.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=700%2C700&#038;ssl=1\" alt=\"Muitas perdas s\u00e3o evit\u00e1veis! Reduza os erros e torne os sites respons\u00e1veis.\" class=\"wp-image-58788\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-words\">Palavras finais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vender cerveja, vinho e licor pode ser incrivelmente lucrativo. No entanto, voc\u00ea tamb\u00e9m precisa garantir que suas lojas estejam em conformidade com 100% com todos os regulamentos. Restabelecer uma licen\u00e7a ou permiss\u00e3o revogada custa tempo e dinheiro \u2013 sem mencionar muitas dores de cabe\u00e7a. Felizmente, com pr\u00e1ticas de auditoria adequadas, voc\u00ea pode evitar tudo isso e continuar vendendo bebidas alco\u00f3licas sem problemas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>Apesar de ser uma categoria madura, o mercado de bebidas alco\u00f3licas continua em crescimento. Os analistas est\u00e3o prevendo um CAGR de 2,2% de 2022 a 2031, um desempenho que \u00e9 impulsionado por um aumento no n\u00famero de consumidores adultos jovens e um aumento na renda dispon\u00edvel. Esta \u00e9 uma \u00f3tima not\u00edcia para varejistas especializados em cerveja, vinho e destilados. Por\u00e9m, \u00e9 importante\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/how-to-audit-your-beer-and-wine-retail-stores\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Como auditar suas lojas de varejo de cerveja e vinho<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174189],"tags":[677173898,2196862,677173891,20386393],"class_list":["post-53835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-beer-spirits","tag-retail-audit","tag-retail-operations","tag-retail-trends","tag-store-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Audit Your Beer and Wine Retail Stores<\/title>\n<meta name=\"description\" content=\"As the alcoholic beverage industry grows, it\u2019s important to remember that it is heavily regulated and requires regular audits for compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/como-auditar-suas-lojas-de-varejo-de-cerveja-e-vinho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Audit Your Beer and Wine Retail Stores\" \/>\n<meta property=\"og:description\" content=\"As the alcoholic beverage industry grows, it\u2019s important to remember that it is heavily regulated and requires regular audits for compliance.\" 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