{"id":5167,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5167"},"modified":"2025-09-05T08:34:10","modified_gmt":"2025-09-05T12:34:10","slug":"ideias-de-merchandising-de-varejo-para-farmacias","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/retail-merchandising-ideas-for-pharmacies\/","title":{"rendered":"Ideias de merchandising de varejo para farm\u00e1cias"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Atender aos altos padr\u00f5es de sa\u00fade e seguran\u00e7a dos pacientes \u00e9 o foco mais importante para as Farm\u00e1cias. No entanto, para continuar prestando os cuidados que os pacientes esperam, as farm\u00e1cias tamb\u00e9m devem ser lojas de varejo bem-sucedidas. O merchandising n\u00e3o pode ser esquecido. Como as farm\u00e1cias podem aumentar a fidelidade \u00e0 marca e as vendas se o espa\u00e7o de varejo \u00e9 mal comercializado, desorganizado ou pouco atraente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abaixo, algumas dicas para melhorar o merchandising da farm\u00e1cia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-exterior\">Cause a impress\u00e3o certa: Exterior<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma impress\u00e3o \u00e9 formada antes mesmo do cliente entrar na loja. Farm\u00e1cia do Reino Unido <a href=\"http:\/\/www.warman-freed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Livre de Warman<\/a> decidiram reorientar seu exterior e sua vitrine para apoiar as iniciativas internas. Eles compartilharam&nbsp;<a href=\"https:\/\/www.p3pharmacy.co.uk\/merchandising-made-easy\" target=\"_blank\" rel=\"noopener noreferrer\">esses padr\u00f5es<\/a> para ajudar a criar janelas visualmente atraentes que atraem o tr\u00e1fego de pedestres.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escolha um \u00fanico tema ou mensagem e use grandes visuais impressionantes entendidos \u00e0 dist\u00e2ncia.<\/li>\n\n\n\n<li>Crie um calend\u00e1rio de merchandising para ajudar a informar temas relacionados a eventos nacionais de conscientiza\u00e7\u00e3o sobre sa\u00fade e necessidades sazonais de sintomas.<\/li>\n\n\n\n<li>Tenha um call to action claro que convide os clientes a entrar e acessar o produto ou servi\u00e7o oferecido.<\/li>\n\n\n\n<li>Evite a desordem e mantenha suas vitrines simples e organizadas.<\/li>\n\n\n\n<li>Busque feedback de diferentes departamentos para calibrar suas vitrines.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"5203\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/shutterstock_509881411\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_509881411\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?resize=700%2C525&#038;ssl=1\" alt=\"shutterstock_509881411\" class=\"wp-image-5203\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-interior\">Cause a impress\u00e3o certa: Interior<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00faltimos anos, alguns varejistas de farm\u00e1cias fizeram uma mudan\u00e7a dr\u00e1stica de formatos de loja est\u00e9ril ou tradicional para um formato mais \u201cboutique\u201d. Marcas como <a href=\"http:\/\/www.cedrapharmacy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Farm\u00e1cia Cedro<\/a> em Nova York organizaram um espa\u00e7o \u00fanico, destacando seus valores fundamentais de bem-estar e personaliza\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"5204\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/shutterstock_1044489397\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1044489397\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=700%2C467&#038;ssl=1\" alt=\"shutterstock_1044489397\" class=\"wp-image-5204\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gabe Trahan, Diretor S\u00eanior de Opera\u00e7\u00f5es de Loja e Marketing da Associa\u00e7\u00e3o Nacional de Farmac\u00eauticos Comunit\u00e1rios, compartilhou alguns dos maiores erros de merchandising que ele achava que as farm\u00e1cias estavam cometendo em um <a href=\"https:\/\/www.youtube.com\/watch?v=Qty6ve6naow\" target=\"_blank\" rel=\"noopener noreferrer\">entrevista com o NCPA online.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Olhe vivo e pr\u00f3spero! Voc\u00ea n\u00e3o faria neg\u00f3cios com um banco que parece estar com dificuldades e um cliente n\u00e3o escolheria uma farm\u00e1cia que parece estar presa no tempo e mal aguentando. \u2013 Gabe Trahan<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o negligencie a frente da loja. Designe uma pessoa para ser respons\u00e1vel pela apresenta\u00e7\u00e3o desta \u00e1rea, se puder.<\/li>\n\n\n\n<li>Coloque os produtos mais vendidos e as principais marcas ao n\u00edvel dos olhos para ajudar os clientes a navegar na categoria.<\/li>\n\n\n\n<li>A apresenta\u00e7\u00e3o deve ser limpa e organizada, com um fluxo significativo de categorias em toda a loja.<\/li>\n\n\n\n<li>Evite um interior com apar\u00eancia datada. Reinventar um espa\u00e7o pode ser t\u00e3o f\u00e1cil quanto atualizar alguns acess\u00f3rios e a cor prim\u00e1ria da tinta.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-on-seasonality\">Foco na sazonalidade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Usar as esta\u00e7\u00f5es do ano para orientar o foco do produto \u00e9 uma \u00f3tima maneira de utilizar o merchandising para obter o m\u00e1ximo impacto. Pegue a temporada de frio e alergia, por exemplo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-attachment-id=\"5205\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/shutterstock_1179603328\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1179603328\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?resize=700%2C394&#038;ssl=1\" alt=\"shutterstock_1179603328\" class=\"wp-image-5205\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Observe por onde os clientes andam pela primeira vez ao entrar na sua Farm\u00e1cia. Existe um padr\u00e3o discern\u00edvel para as \u00e1reas em que eles v\u00e3o primeiro? Maximize as prateleiras ou mesas ao redor dessas zonas com uma variedade focada de itens espec\u00edficos da esta\u00e7\u00e3o.<\/li>\n\n\n\n<li>As exibi\u00e7\u00f5es frontais e finais devem destacar os produtos mais relevantes ou populares que os clientes estar\u00e3o procurando.<\/li>\n\n\n\n<li>Mercadoria com grande formato e marcas populares \u00e0 esquerda na altura dos olhos. O cliente digitalizar\u00e1 as prateleiras como faz durante a leitura \u2013 da esquerda para a direita.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising\">Merchandising cruzado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Misturar diferentes categorias \u00e9 uma \u00f3tima oportunidade para interessar um cliente em escolher outro SKU al\u00e9m do que veio buscar. O merchandising cruzado tamb\u00e9m economiza tempo dos clientes ao navegar por v\u00e1rios corredores. Uma experi\u00eancia positiva significa um cliente de retorno!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crie um espa\u00e7o designado que seja atualizado frequentemente com novos produtos para que os clientes possam esperar encontrar novos itens l\u00e1.<\/li>\n\n\n\n<li>Double representa um produto em outra \u00e1rea com itens complementares para promover a venda.<\/li>\n\n\n\n<li>Emparelhe itens que geralmente s\u00e3o comprados juntos em pequenos grupos intencionais em mesas ou displays pop-up. Len\u00e7os e desinfetantes para as m\u00e3os combinados com rem\u00e9dios para gripes e resfriados, por exemplo.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56953\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-banner-ads-with-iph13_linkedin-1-copie-16-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 16-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56953\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"know-your-customer-demographic\">Conhe\u00e7a a demografia do seu cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qual \u00e9 a faixa et\u00e1ria e estilo de vida dos seus clientes mais frequentes? Voc\u00ea costuma atender a um grupo demogr\u00e1fico mais velho que exige receitas m\u00e9dicas, fam\u00edlias que precisam de produtos dom\u00e9sticos ou millennials \u00e0 procura de itens essenciais?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o faz sentido oferecer uma variedade de diferentes SKUs de cuidados com o beb\u00ea se seus principais clientes n\u00e3o forem fam\u00edlias jovens.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anote o produto de venda r\u00e1pida e lenta para sua loja e veja como voc\u00ea pode editar o sortimento de SKU para impactar o desempenho da categoria.<\/li>\n\n\n\n<li>Me\u00e7a a quantidade de tempo que um produto fica na sua prateleira. Se seus clientes n\u00e3o estiverem demonstrando interesse, organize seu sortimento removendo-o.<\/li>\n\n\n\n<li>N\u00e3o tenha medo de substituir o produto dentro e fora das categorias para ver o que ressoa mais com os clientes em sua \u00e1rea.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"less-is-more\">Menos \u00e9 mais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma farm\u00e1cia com excesso de estoque pode parecer confusa e dif\u00edcil de navegar. Deve ser f\u00e1cil para um cliente entrar, identificar onde precisa ir e pegar o item que procura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerente de Servi\u00e7os de Varejo da Numark Pharmacy <a href=\"https:\/\/www.pharmaceutical-journal.com\/news-and-analysis\/good-merchandising-basic-tips-for-success\/10006860.article\" target=\"_blank\" rel=\"noopener noreferrer\">Steve Voyse recomenda<\/a>;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O principal \u00e9 ter os produtos certos nos lugares certos. Um erro comum \u00e9 tentar amontoar muito estoque em uma \u00e1rea. Isso pode fazer com que os produtos fiquem para tr\u00e1s de outros produtos ou fiquem de frente para o cliente, o que pode dificultar a localiza\u00e7\u00e3o do que est\u00e1 procurando. Os l\u00edderes de marca podem garantir dois ou tr\u00eas produtos iguais exibidos em uma fileira.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Categorias e subcategorias devem fazer sentido e fluir umas para as outras de forma intuitiva.<\/li>\n\n\n\n<li>Utilize a \u00e1rea de check-out e o balc\u00e3o para produtos de impulso, como revistas, bebidas e doces; mas tente manter as exibi\u00e7\u00f5es editadas e simples.<\/li>\n\n\n\n<li>Reduzir a desordem diminui a fadiga da decis\u00e3o e pode ajudar um cliente a decidir fazer uma compra. Organize itens em \u00e1reas destacadas, como mesas e telas pop-up, para n\u00e3o sobrecarregar os clientes com op\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea segue pr\u00e1ticas recomendadas adicionais ao comercializar seu espa\u00e7o de farm\u00e1cia? Adorar\u00edamos ouvir sobre eles nos coment\u00e1rios!<\/p>","protected":false},"excerpt":{"rendered":"<p>Atender aos altos padr\u00f5es de sa\u00fade e seguran\u00e7a dos pacientes \u00e9 o foco mais importante para as Farm\u00e1cias. No entanto, para continuar prestando os cuidados que os pacientes esperam, as farm\u00e1cias tamb\u00e9m devem ser lojas de varejo bem-sucedidas. O merchandising n\u00e3o pode ser esquecido. Como as farm\u00e1cias podem aumentar a fidelidade \u00e0 marca e as vendas se o espa\u00e7o de varejo \u00e9 mal comercializado, desorganizado ou pouco atraente? Abaixo de, \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/retail-merchandising-ideas-for-pharmacies\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Ideias de merchandising de varejo para farm\u00e1cias<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715],"tags":[677173885,677173886,142765],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","tag-merchandising","tag-pharmacy","tag-retail-pharmacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Merchandising Ideas for Pharmacies<\/title>\n<meta name=\"description\" content=\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. Merchandising cannot be overlooked.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/ideias-de-merchandising-de-varejo-para-farmacias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Merchandising Ideas for Pharmacies\" \/>\n<meta property=\"og:description\" content=\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. Merchandising cannot be overlooked.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pt\/ideias-de-merchandising-de-varejo-para-farmacias\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:16:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T12:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?_t=1757075650\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Retail Merchandising Ideas for Pharmacies\",\"datePublished\":\"2021-10-26T20:16:01+00:00\",\"dateModified\":\"2025-09-05T12:34:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/\"},\"wordCount\":947,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"Merchandising\",\"Pharmacy\",\"Retail Pharmacy\"],\"articleSection\":[\"\u2695 Pharmacies\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/\",\"name\":\"Retail Merchandising Ideas for Pharmacies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:16:01+00:00\",\"dateModified\":\"2025-09-05T12:34:10+00:00\",\"description\":\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. Merchandising cannot be overlooked.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280,\"caption\":\"Photo credit: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-merchandising-ideas-for-pharmacies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail Merchandising Ideas for Pharmacies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Inspect your sites, verify brand standards, and send tasks. Get real-time reports, signatures, videos, and photo verifications.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/pt\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ideias de merchandising de varejo para farm\u00e1cias","description":"Para continuar prestando os cuidados que os pacientes esperam, as farm\u00e1cias tamb\u00e9m devem ser lojas de varejo bem-sucedidas. O merchandising n\u00e3o pode ser esquecido.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/pt\/ideias-de-merchandising-de-varejo-para-farmacias\/","og_locale":"pt_BR","og_type":"article","og_title":"Retail Merchandising Ideas for Pharmacies","og_description":"To continue delivering the care patients expect, pharmacies must also be successful retail stores. Merchandising cannot be overlooked.","og_url":"https:\/\/blog.bindy.com\/pt\/ideias-de-merchandising-de-varejo-para-farmacias\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:16:01+00:00","article_modified_time":"2025-09-05T12:34:10+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?_t=1757075650","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"Retail Merchandising Ideas for Pharmacies","datePublished":"2021-10-26T20:16:01+00:00","dateModified":"2025-09-05T12:34:10+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/"},"wordCount":947,"commentCount":4,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1","keywords":["Merchandising","Pharmacy","Retail Pharmacy"],"articleSection":["\u2695 Pharmacies"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/","url":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/","name":"Ideias de merchandising de varejo para farm\u00e1cias","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:16:01+00:00","dateModified":"2025-09-05T12:34:10+00:00","description":"Para continuar prestando os cuidados que os pacientes esperam, as farm\u00e1cias tamb\u00e9m devem ser lojas de varejo bem-sucedidas. O merchandising n\u00e3o pode ser esquecido.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280,"caption":"Photo credit: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/retail-merchandising-ideas-for-pharmacies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"Retail Merchandising Ideas for Pharmacies"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Auditorias, Tarefas e Comunica\u00e7\u00e3o","description":"Inspecione seus sites, verifique os padr\u00f5es da marca e envie tarefas. Receba relat\u00f3rios, assinaturas, v\u00eddeos e verifica\u00e7\u00f5es de fotos em tempo real.","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy \u00e9 um aplicativo em nuvem para automatizar \u2714\ufe0f auditorias, \ud83d\uddd3\ufe0f tarefas e \ud83d\udce3 comunica\u00e7\u00e3o para varejo e hotelaria. Implemente e verifique padr\u00f5es de marca, tarefas e a\u00e7\u00f5es corretivas em seus sites com facilidade. Obtenha relat\u00f3rios, assinaturas, v\u00eddeos e verifica\u00e7\u00f5es de fotos em tempo real.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/pt\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-1ll","jetpack-related-posts":[{"id":65696,"url":"https:\/\/blog.bindy.com\/pt\/business-case-pharmacy-merchandising\/","url_meta":{"origin":5167,"position":0},"title":"\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising de Farm\u00e1cia","author":"Bindy","date":"julho 8, 2025","format":false,"excerpt":"A Farm\u00e1cia &quot;X&quot; continua com dificuldades para acompanhar as iniciativas de merchandising, especialmente as sazonais. Durante a maioria das visitas \u00e0 loja, as prateleiras n\u00e3o est\u00e3o abastecidas de acordo com o planograma e, quando est\u00e3o, os produtos n\u00e3o est\u00e3o expostos. E as tampas? Elas nunca parecem ser rotacionadas com produtos sazonais \u2013 \u00e9 como se estivessem vendendo...","rel":"","context":"Em &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3812,"url":"https:\/\/blog.bindy.com\/pt\/how-pharmacies-can-better-engage-seniors\/","url_meta":{"origin":5167,"position":1},"title":"Como as farm\u00e1cias podem envolver melhor os idosos","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Estados Unidos, Canad\u00e1, Europa e Austr\u00e1lia est\u00e3o vivenciando um aumento no envelhecimento populacional. Nos EUA, 10.000 pessoas completam 65 anos todos os dias e, em pouco mais de uma d\u00e9cada, 20% da popula\u00e7\u00e3o americana ter\u00e1 mais de 65 anos. J\u00e1 em 2016, 15% da popula\u00e7\u00e3o australiana tinha mais de 65 anos. Um\u2026","rel":"","context":"Em &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3752,"url":"https:\/\/blog.bindy.com\/pt\/pharmacy-inspection-checklist\/","url_meta":{"origin":5167,"position":2},"title":"\u2714\ufe0f Lista de verifica\u00e7\u00e3o de inspe\u00e7\u00e3o de farm\u00e1cia","author":"Bindy","date":"outubro 26, 2022","format":false,"excerpt":"Uma lista de verifica\u00e7\u00e3o para inspe\u00e7\u00e3o de farm\u00e1cias ajuda a garantir que as lojas tenham os sistemas adequados para cumprir as regulamenta\u00e7\u00f5es e os padr\u00f5es de sa\u00fade e seguran\u00e7a. Algumas das informa\u00e7\u00f5es abaixo s\u00e3o provenientes do escrit\u00f3rio do profissional do estado de Nova York e est\u00e3o inclu\u00eddas aqui caso as informa\u00e7\u00f5es sejam movidas ou removidas\u2026","rel":"","context":"Em &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3801,"url":"https:\/\/blog.bindy.com\/pt\/pharmacy-industry-interesting-facts-and-emerging-trends\/","url_meta":{"origin":5167,"position":3},"title":"Ind\u00fastria Farmac\u00eautica: Fatos Interessantes e Tend\u00eancias Emergentes","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Por meio de nossos neg\u00f3cios e pesquisas, nos deparamos com uma s\u00e9rie de fatos e estat\u00edsticas de alto n\u00edvel sobre o setor de farm\u00e1cias de varejo, sua dire\u00e7\u00e3o e tend\u00eancias emergentes. Embora nossa pesquisa tenha se concentrado na Am\u00e9rica do Norte, acreditamos que essas tend\u00eancias emergentes em farm\u00e1cias seriam de interesse para nossos clientes e leitores em todo o mundo\u2026","rel":"","context":"Em &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"Smiling pharmacist - emerging pharmacy trends","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":638,"url":"https:\/\/blog.bindy.com\/pt\/who-benefits-from-retail-audits\/","url_meta":{"origin":5167,"position":4},"title":"\u2b50 Quem se beneficia das auditorias de varejo e hospitalidade?","author":"Bindy","date":"setembro 20, 2023","format":false,"excerpt":"Auditorias de varejo, auditorias de hot\u00e9is e inspe\u00e7\u00f5es de campo s\u00e3o reconhecidas por proteger a marca, impulsionar os padr\u00f5es da marca, aumentar a satisfa\u00e7\u00e3o do cliente e mitigar riscos no varejo e na hospitalidade com m\u00faltiplas unidades. Dito isso, como exatamente as auditorias de varejo podem beneficiar voc\u00ea? Aqui est\u00e3o alguns dos benef\u00edcios que voc\u00ea pode esperar de visitas regulares e...","rel":"","context":"Em &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/pt\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":5167,"position":5},"title":"\u2b50 O que \u00e9 Execu\u00e7\u00e3o de Varejo? Prop\u00f3sito, Escopo e Melhores Pr\u00e1ticas.","author":"Bindy","date":"julho 10, 2023","format":false,"excerpt":"A execu\u00e7\u00e3o no varejo \u00e9 o conjunto de pr\u00e1ticas e tecnologias facilitadoras respons\u00e1veis pela implementa\u00e7\u00e3o completa e pontual dos programas, padr\u00f5es e diretrizes da loja. A execu\u00e7\u00e3o eficaz no varejo e na hospitalidade requer certos componentes: primeiro, comunica\u00e7\u00e3o, segundo, gerenciamento de tarefas e, terceiro, auditorias\/avalia\u00e7\u00f5es. Neste post, focamos no prop\u00f3sito\u2026","rel":"","context":"Em &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pt\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/5167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=5167"}],"version-history":[{"count":34,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/5167\/revisions"}],"predecessor-version":[{"id":66306,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/5167\/revisions\/66306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/5204"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=5167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=5167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=5167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}