{"id":5053,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5053"},"modified":"2024-11-29T10:25:38","modified_gmt":"2024-11-29T15:25:38","slug":"como-atrair-clientes-offline-e-para-suas-lojas-nesta-temporada-de-festas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/","title":{"rendered":"Como levar os clientes para suas lojas offline durante a temporada de festas"},"content":{"rendered":"

19 por cento das vendas anuais dos varejistas ocorrem nos \u00faltimos dois meses do ano. Federa\u00e7\u00e3o Nacional de Varejo<\/a> encontrado.<\/p>\n\n\n\n

Resumindo, Novembro e dezembro s\u00e3o os meses mais importantes para o seu neg\u00f3cio de varejo<\/a>. Voc\u00ea precisa oferecer motivos convincentes para atrair clientes para suas lojas.<\/p>\n\n\n\n

Abaixo, algumas dicas para ajud\u00e1-lo a aumentar o tr\u00e1fego de pedestres e converter as vendas nesta temporada de festas.<\/p>\n\n\n\n

Criar Exibi\u00e7\u00f5es em Negrito<\/strong><\/h2>\n\n\n\n

Sabemos que \u00f3timos displays podem direcionar o tr\u00e1fego de pessoas, aumentar a convers\u00e3o e impulsionar as vendas. Todos os anos, as grandes lojas de departamentos cultivam vitrinas de alto impacto para encantar os clientes em potencial.<\/p>\n\n\n\n

Seja criativo com suas janelas. <\/strong>Amit Adler de UDIZINA<\/a> diz:<\/p>\n\n\n\n

\n

As vitrines t\u00eam o poder de atrair novos clientes e estimular os frequentadores a conferir os produtos mais recentes. Telas mal iluminadas, janelas desordenadas ou apresenta\u00e7\u00f5es visuais que n\u00e3o foram alteradas em semanas n\u00e3o far\u00e3o o trabalho.<\/p>\n\n\n\n

Confie em pe\u00e7as modulares, como displays suspensos para utilizar totalmente o espa\u00e7o - atraindo a aten\u00e7\u00e3o de cima para baixo - ou expositores de altura vari\u00e1vel para criar mais interesse visual.<\/p>\n<\/blockquote>\n\n\n\n

\"\"
Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Conte uma hist\u00f3ria com o seu marketing.<\/strong><\/p>\n\n\n\n

O que voc\u00ea est\u00e1 tentando vender e por que isso \u00e9 relevante para o cliente que entra em sua loja? Visual Retailing.com<\/a> escreveu:<\/p>\n\n\n\n

\n

A mente humana anseia por significado. Chega at\u00e9 a criar \u2013 at\u00e9 mesmo inventar \u2013 conex\u00f5es. Al\u00e9m disso, se a mente n\u00e3o consegue criar uma narrativa ordenada a partir das informa\u00e7\u00f5es recebidas, ela tende a ignor\u00e1-las. Se o seu merchandising for estilizado ao acaso, o cliente em potencial n\u00e3o entender\u00e1 e, em \u00faltima an\u00e1lise, n\u00e3o comprar\u00e1.<\/p>\n<\/blockquote>\n\n\n\n

Identifique a hist\u00f3ria simples da marca que voc\u00ea deseja contar e use seus produtos para atrair os clientes a imaginar o que esses itens far\u00e3o por eles.<\/p>\n\n\n\n

Coloque itens complementares juntos. <\/strong>O merchandising cruzado \u00e9 uma \u00f3tima maneira de mostrar aos seus clientes como os produtos de diferentes categorias podem ser combinados. Voc\u00ea pode combinar um cart\u00e3o-presente com itens adicionais de baixo custo para economizar tempo do cliente na constru\u00e7\u00e3o de um pacote de presentes de Natal DIY.<\/p>\n\n\n\n

Lembre-se de atualizar suas exibi\u00e7\u00f5es sempre que o produto for vendido!<\/strong><\/p>\n\n\n\n

Durante a temporada de f\u00e9rias movimentada, voc\u00ea nem sempre tem tempo para repensar toda a sua vitrine. Certifique-se de planejar com anteced\u00eancia e saber quais produtos similares voc\u00ea pode substituir em seus expositores principais para destacar as mercadorias que voc\u00ea ainda tem em estoque.<\/p>\n\n\n\n

Procurando ainda mais dicas? Veja nosso 7 t\u00e9cnicas de visual merchandising para aumentar as vendas <\/a>ou 10 erros de merchandising que os varejistas fazem que perdem vendas<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Dica b\u00f4nus: mantenha seu merchandising organizado!<\/strong><\/p>\n\n\n\n

Durante as f\u00e9rias e todos os dias do ano, lembre-se de que ningu\u00e9m gosta de displays bagun\u00e7ados e prateleiras desorganizadas! Mantenha seu merchandising no ponto e alinhado com o ethos da marca.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Planeje um evento promocional de fim de ano<\/strong><\/h2>\n\n\n\n

Planejar um evento na loja durante as festas de fim de ano \u00e9 uma \u00f3tima maneira de transformar uma experi\u00eancia de compra di\u00e1ria em uma que atrair\u00e1 clientes recorrentes e embaixadores da marca.<\/p>\n\n\n\n

Escolha um tema relevante. <\/strong>Pense na sua base de clientes e nos tipos de coisas que eles gostam. Se voc\u00ea \u00e9 uma marca de acess\u00f3rios masculinos, talvez convide um representante de uma marca de bebidas local para oferecer uma degusta\u00e7\u00e3o guiada na loja. M\u00fasica ao vivo tem\u00e1tica e comida gr\u00e1tis tamb\u00e9m podem ajudar a atrair o tr\u00e1fego de pedestres e elevar sua experi\u00eancia na loja.<\/p>\n\n\n\n

Planejar com anteced\u00eancia! <\/strong>N\u00e3o deixe anunciando a data do seu evento para a \u00faltima hora. Planeje com pelo menos 2 a 3 meses de anteced\u00eancia para garantir que o marketing do evento e o boca a boca sejam amplamente distribu\u00eddos. Jogue cart\u00f5es de evento em sacolas de compras e fa\u00e7a com que sua equipe fale sobre o pr\u00f3ximo evento sempre que se envolver com os clientes.<\/p>\n\n\n\n

Fa\u00e7a um sorteio<\/strong>. Permita que os clientes participem de um sorteio nas semanas que antecedem o evento e, em seguida, convide-os para a grande noite para ver se eles ganharam!<\/p>\n\n\n\n

Ofere\u00e7a uma promo\u00e7\u00e3o especial <\/strong><\/h2>\n\n\n\n

Oferecer uma promo\u00e7\u00e3o ou desconto especial d\u00e1 aos clientes um motivo para sair de casa e entrar em sua loja. Com essa oportunidade, voc\u00ea pode criar uma impress\u00e3o duradoura que far\u00e1 com que eles desejem visitar novamente.<\/p>\n\n\n\n

Executar promo\u00e7\u00f5es condicionais<\/b><\/p>\n\n\n\n

\n

Uma boa maneira de proteger suas margens ao implementar descontos \u00e9 estabelecer condi\u00e7\u00f5es. Em vez de executar promo\u00e7\u00f5es gerais (por exemplo, \u201c$10 de desconto em qualquer compra\u201d ou 25% de desconto em todos os itens), defina certos limites ou condi\u00e7\u00f5es que os clientes devem cumprir antes de poderem resgatar a oferta. \u2013 Vend.com<\/a><\/p>\n<\/blockquote>\n\n\n\n

Alguns exemplos por Venda<\/a> estavam oferecendo uma porcentagem de desconto com um certo n\u00famero de itens comprados, gastando $X para receber um desconto e comprando para obter um item gr\u00e1tis ou com desconto.<\/p>\n\n\n\n

Mercado para seus clientes fi\u00e9is. <\/strong>Enviar um e-mail para sua lista de clientes com um desconto exclusivo de fim de ano pode trazer voc\u00ea \u00e0 mente daqueles que est\u00e3o come\u00e7ando a planejar suas compras de presentes.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Acima e al\u00e9m do atendimento ao cliente<\/strong><\/h2>\n\n\n\n

A press\u00e3o das compras de fim de ano pode ser dif\u00edcil tanto para suas equipes quanto para seus clientes. Cuidado extra deve ser tomado para criar uma experi\u00eancia positiva para todos que entram em suas lojas.<\/p>\n\n\n\n

83% de americanos<\/a> dizem que uma recomenda\u00e7\u00e3o boca a boca de um amigo ou membro da fam\u00edlia os torna mais propensos a comprar esse produto ou servi\u00e7o, portanto, garantir uma \u00f3tima visita \u00e0 loja, independentemente da convers\u00e3o, deve ser uma prioridade.<\/p>\n\n\n\n

Capacite suas equipes para serem especialistas em conhecimento de produtos. <\/strong>N\u00e3o h\u00e1 nada pior do que visitar um revendedor, solicitar assist\u00eancia ao associado e ouvir \u201cah... n\u00e3o sei\u201d. Conduza workshops de treinamento antes da corrida do feriado para garantir que os membros da equipe possam falar e recomendar o produto com confian\u00e7a.<\/p>\n\n\n\n

Ofere\u00e7a refrescos. <\/strong>smallbiztrends.com escreveu:<\/p>\n\n\n\n

\n

Em um dia frio, nevado ou chuvoso, caf\u00e9, ch\u00e1, chocolate quente e outras guloseimas gr\u00e1tis podem atrair compradores congelados para parar e se aquecer. Mantenha um estoque desses itens em seu almoxarifado para que voc\u00ea possa servir refrescos a qualquer momento. Promova-os nas m\u00eddias sociais e por meio de outros m\u00e9todos de marketing.<\/p>\n<\/blockquote>\n\n\n\n

Otimize seu omnicanal <\/strong><\/h2>\n\n\n\n

Embora a percentagem de compras online continue a aumentar ano ap\u00f3s ano, a maioria dos compradores ainda quer visitar lojas f\u00edsicas para se inspirar, ver e interagir com os produtos (conforme visto na pesquisa abaixo por Deloitte<\/a>). Garantir que seu estoque esteja prontamente dispon\u00edvel na loja e online garantir\u00e1 uma venda para voc\u00ea, n\u00e3o importa o canal.<\/p>\n\n\n\n

\"Raz\u00f5es<\/a><\/figure>\n\n\n\n

Como voc\u00ea est\u00e1 atraindo tr\u00e1fego extra de f\u00e9rias para suas lojas? Deixe-nos saber nos coment\u00e1rios!<\/p>","protected":false},"excerpt":{"rendered":"

19 por cento das vendas anuais para varejistas acontecem nos \u00faltimos dois meses do ano, segundo a National Retail Federation. Resumindo, novembro e dezembro s\u00e3o os meses mais importantes para o seu neg\u00f3cio de varejo. Voc\u00ea precisa oferecer raz\u00f5es convincentes para atrair clientes para suas lojas. Abaixo, algumas dicas para ajudar voc\u00ea a aumentar o tr\u00e1fego de pedestres... Continue lendo Como levar os clientes para suas lojas offline durante a temporada de festas<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174005],"tags":[4325,677173885,677173883],"class_list":["post-5053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-how-to","tag-holidays","tag-merchandising","tag-retail"],"yoast_head":"\nHow to Get Customers Offline and Into Your Stores During The Holiday Season<\/title>\n<meta name=\"description\" content=\"November and December are the most important months for your retail business. 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