{"id":5052,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5052"},"modified":"2024-11-28T14:46:03","modified_gmt":"2024-11-28T19:46:03","slug":"5-tecnicas-de-iluminacao-para-visual-merchandising-para-aumentar-as-vendas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","title":{"rendered":"5 T\u00e9cnicas de Ilumina\u00e7\u00e3o para Visual Merchandising para Aumentar as Vendas"},"content":{"rendered":"

A ilumina\u00e7\u00e3o de varejo aumenta as vendas? De acordo com Amerlux<\/a>, \u201cGlobo<\/em>, um grande varejista de alimentos na Alemanha, experimentou uma combina\u00e7\u00e3o de luzes coloridas em uma \u00e1rea promocional dentro de uma de suas lojas.\u201d Isso levou a um aumento de 6% nas vendas na \u00e1rea promocional.<\/p>\n\n\n\n

Se voc\u00ea ainda usa tubos fluorescentes, definitivamente \u00e9 hora de fazer um upgrade para LED. A ilumina\u00e7\u00e3o fluorescente emite uma luz forte que n\u00e3o pode ser controlada ou diminu\u00edda, o que a torna inadequada para um ambiente de varejo.<\/p>\n\n\n\n

Uma boa base de ilumina\u00e7\u00e3o deve ser constitu\u00edda por uma s\u00e9rie de grelhas que possam ser controladas individualmente consoante a \u00e1rea da loja, bem como a hora do dia ou do ano. Depois de ter uma boa base, voc\u00ea est\u00e1 pronto para come\u00e7ar a incorporar mais camadas e t\u00e9cnicas.<\/p>\n\n\n\n

Abaixo, cinco t\u00e9cnicas de ilumina\u00e7\u00e3o para aplicar em suas lojas<\/p>\n\n\n\n

1. Ilumina\u00e7\u00e3o Atr\u00e1s da Prateleira<\/h2>\n\n\n\n

A ilumina\u00e7\u00e3o atr\u00e1s das prateleiras pode ser facilmente alcan\u00e7ada com simples tiras de LED. Ele cria instantaneamente uma sensa\u00e7\u00e3o de luxo para suas lojas. Cada faixa pode ser controlada individualmente para que voc\u00ea possa destacar algumas prateleiras e n\u00e3o outras. Essa t\u00e9cnica \u00e9 especialmente eficaz quando voc\u00ea diminui a ilumina\u00e7\u00e3o do teto da loja e deixa os produtos ocuparem o centro do palco.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. Ilumina\u00e7\u00e3o do vesti\u00e1rio<\/h2>\n\n\n\n

A ilumina\u00e7\u00e3o do vesti\u00e1rio \u00e9 muito importante. \u00c9 aqui que o seu cliente vai tomar uma decis\u00e3o de compra. Se a sua ilumina\u00e7\u00e3o cria sombras pouco lisonjeiras ou est\u00e1 em um tom \u00e1spero que faz com que o cliente se sinta menos atraente, ele n\u00e3o vai querer fazer a compra.<\/p>\n\n\n\n

A ilumina\u00e7\u00e3o do vesti\u00e1rio precisa encontrar o equil\u00edbrio certo de n\u00e3o ser muito fria (desagrad\u00e1vel) ou muito quente (muito amarela mudar\u00e1 a cor dos itens). A ilumina\u00e7\u00e3o do vesti\u00e1rio tamb\u00e9m deve ter ilumina\u00e7\u00e3o incorporada dentro ou ao redor do espelho para garantir uma ilumina\u00e7\u00e3o uniforme do cliente e evitar sombras desfavor\u00e1veis.<\/p>\n\n\n\n

3. Ilumina\u00e7\u00e3o do rack de exibi\u00e7\u00e3o<\/h2>\n\n\n\n

Semelhante \u00e0 incorpora\u00e7\u00e3o de ilumina\u00e7\u00e3o atr\u00e1s de suas estantes, outro local interessante para incorporar tiras de LED \u00e9 na parte inferior de suas estantes. Como as tiras de LED podem ser controladas individualmente, elas podem ajudar a destacar diferentes racks ao longo do dia\/esta\u00e7\u00e3o. Essa t\u00e9cnica tamb\u00e9m cria uma sensa\u00e7\u00e3o de luxo, \u00e9 uma maneira f\u00e1cil de ajudar o cliente a justificar um gasto maior.<\/p>\n\n\n\n

4. Ilumina\u00e7\u00e3o de n\u00edvel inferior<\/h2>\n\n\n\n

O espa\u00e7o \u00e9 sempre valioso nas lojas de varejo, ent\u00e3o voc\u00ea provavelmente tem algumas de suas mercadorias no ch\u00e3o. Como est\u00e1 bem abaixo do n\u00edvel dos olhos, colocar estrategicamente alguma ilumina\u00e7\u00e3o mais baixa pode ajudar a chamar a aten\u00e7\u00e3o para ela.<\/p>\n\n\n\n

5. Ilumina\u00e7\u00e3o da tampa final<\/h2>\n\n\n\n

As tampas finais geralmente s\u00e3o deixadas totalmente apagadas, mas se voc\u00ea \u00e9 um CPG em uma grande loja de varejo, precisa que o produto seja notado. As tampas de extremidade podem ser um lugar perfeito n\u00e3o apenas para incorporar a ilumina\u00e7\u00e3o, mas tamb\u00e9m para brincar com luzes coloridas. Isso ajuda a chamar a aten\u00e7\u00e3o dos clientes.<\/p>\n\n\n\n

Dica: Mantenha seu merchandising organizado<\/h2>\n\n\n\n

Uma \u00f3tima ilumina\u00e7\u00e3o n\u00e3o funciona sozinha! Lembre-se de que ningu\u00e9m gosta de displays bagun\u00e7ados e prateleiras desorganizadas! Mantenha seu merchandising no ponto e alinhado com o ethos da marca.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

A ilumina\u00e7\u00e3o de varejo aumenta as vendas? De acordo com a Amerlux, \u201ca Globus, uma grande varejista de alimentos na Alemanha, experimentou uma combina\u00e7\u00e3o de luzes coloridas em uma \u00e1rea promocional dentro de uma de suas lojas\u201d. Isso levou a um aumento de 6% nas vendas na \u00e1rea promocional. Se voc\u00ea ainda usa tubos fluorescentes, definitivamente \u00e9 hora de \u2026 Continue lendo 5 T\u00e9cnicas de Ilumina\u00e7\u00e3o para Visual Merchandising para Aumentar as Vendas<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[677173885,430450308,677173891],"class_list":["post-5052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-execution","tag-retail-trends"],"yoast_head":"\n5 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