{"id":49999,"date":"2021-10-26T15:16:26","date_gmt":"2021-10-26T20:16:26","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=49999"},"modified":"2024-08-20T09:41:55","modified_gmt":"2024-08-20T13:41:55","slug":"8-erros-comuns-que-empregadores-do-varejo-cometem-ao-tentar-recompensar-membros-da-equipe","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/8-common-mistakes-retail-employers-make-when-trying-to-reward-team-members\/","title":{"rendered":"8 erros comuns que os empregadores de varejo cometem ao tentar recompensar os membros da equipe"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A maioria das pessoas concordaria que programas de recompensas e reconhecimento podem ser eficazes para motivar os funcion\u00e1rios. <a href=\"https:\/\/www.rewardgateway.com\/blog\/21-key-employee-recognition-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Dados do Gateway de Recompensa<\/a> mostra que 90% de profissionais de RH acreditam que esses programas ajudam a gerar resultados de neg\u00f3cios. Al\u00e9m disso, <a href=\"https:\/\/www2.deloitte.com\/ie\/en\/pages\/deloitte-private\/articles\/recognition-programmes.html\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa da Deloitte<\/a> encontraram uma alta correla\u00e7\u00e3o entre o reconhecimento dos funcion\u00e1rios e o engajamento.<strong> O estudo descobriu que as organiza\u00e7\u00f5es que implementam iniciativas de reconhecimento t\u00eam 14% maior produtividade e desempenho do trabalhador em compara\u00e7\u00e3o com aquelas que n\u00e3o o fazem.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trabalhadores mais engajados tamb\u00e9m tendem a ficar mais tempo. Isso \u00e9 especialmente importante no setor de varejo, que v\u00ea uma taxa de rotatividade de funcion\u00e1rios de <a href=\"https:\/\/www.dailypay.com\/blog\/employee-turnover-rates-in-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">60%<\/a> \u2014 muito acima da m\u00e9dia geral de <a href=\"https:\/\/www.zenefits.com\/workest\/your-company-healthy-employee-retention-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">17.8%<\/a>. Para reter os membros da equipe a longo prazo, voc\u00ea precisa mant\u00ea-los felizes e motivados. E uma das maneiras de fazer isso \u00e9 por meio de um programa de recompensas para funcion\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isto, nem todos os programas de incentivo aos funcion\u00e1rios s\u00e3o criados iguais. Para maximizar os benef\u00edcios dessas iniciativas (por exemplo, aumento do moral dos funcion\u00e1rios, efici\u00eancia etc.), voc\u00ea precisa ter certeza de que est\u00e1 implementando as estrat\u00e9gias e t\u00e1ticas corretas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ajud\u00e1-lo a fazer isso, conversamos com alguns especialistas e pedimos que compartilhassem os erros mais comuns que os empregadores dos varejistas cometem ao tentar recompensar os membros da equipe \u2013 e o que fazer em vez disso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira-os abaixo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Confiar em uma \u00fanica pessoa para decidir quem \u00e9 recompensado ou reconhecido&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de reconhecimento e recompensas de funcion\u00e1rios de varejo, algu\u00e9m obviamente precisa decidir quem recebe o pr\u00eamio. No entanto, atribuir essa responsabilidade a uma \u00fanica pessoa (geralmente o gerente ou supervisor da loja) \u00e9 um erro, diz Craig Miller, cofundador da <a href=\"https:\/\/academialabs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Academia Labs LLC<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cAs pessoas tendem a ser muito subjetivas e tendem a favorecer uma coisa sobre a outra, ent\u00e3o dar o poder de decis\u00e3o a apenas uma pessoa n\u00e3o \u00e9 ben\u00e9fico. Embora a supervisora conhe\u00e7a as tarefas e os n\u00edveis de produtividade de cada um dos membros de sua equipe, ainda existe a possibilidade de ela favorecer algu\u00e9m, consciente ou inconscientemente\u201d, diz.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Como evitar este erro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para evitar esse erro, Miller recomenda a cria\u00e7\u00e3o de um comit\u00ea de premia\u00e7\u00e3o e reconhecimento, formado por um grupo de funcion\u00e1rios. Este comit\u00ea ser\u00e1 encarregado de deliberar sobre quem merece um pr\u00eamio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 um processo justo e, segundo ele, ajudar\u00e1 a evitar d\u00favidas dos funcion\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m deve mudar os membros do comit\u00ea todos os anos para \u201cmanter a honra e a excel\u00eancia do sistema de premia\u00e7\u00e3o\u201d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e3o obter feedback dos funcion\u00e1rios do varejo, pe\u00e7a a opini\u00e3o dos funcion\u00e1rios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os membros de sua equipe s\u00e3o os que recebem as recompensas, por isso \u00e9 justo buscar a opini\u00e3o deles ao elaborar sua estrat\u00e9gia. Deixar de faz\u00ea-lo e assumir que voc\u00ea sabe o que \u00e9 melhor para sua equipe \u201cretira a ag\u00eancia e a autonomia dos pr\u00f3prios funcion\u00e1rios\u201d, diz Ryan Craver, cofundador da <a href=\"https:\/\/www.mallarybymatthew.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mallary por Matthew<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o receber informa\u00e7\u00f5es de sua equipe, poder\u00e1 acabar com uma estrat\u00e9gia de recompensas que n\u00e3o os motiva ou atrai.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-13315\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Como evitar este erro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Certifique-se de obter feedback de sua equipe antes de lan\u00e7ar seu programa de recompensas para funcion\u00e1rios. De acordo com Craver, isso pode ser feito por meio de \u201cuma pesquisa an\u00f4nima que permite que os funcion\u00e1rios classifiquem as maneiras mais impactantes pelas quais os empregadores podem reconhecer os esfor\u00e7os de seus funcion\u00e1rios\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEmbora seja um pequeno gesto, este \u00e9 um passo necess\u00e1rio para garantir que os funcion\u00e1rios estejam o mais motivados poss\u00edvel\u201d, acrescenta.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e3o ser transparente com seu processo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de resolver os detalhes do seu programa e como ele funciona, n\u00e3o se esque\u00e7a de compartilh\u00e1-lo com o resto da sua equipe. Pular esta etapa pode gerar desconfian\u00e7a entre seus funcion\u00e1rios.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUm erro comum na hora de premiar os funcion\u00e1rios \u00e9 a falta de transpar\u00eancia na escolha dos premiados. Isso pode fazer com que os funcion\u00e1rios duvidem da validade do pr\u00eamio e pode criar mais divis\u00f5es na empresa\u201d, diz Tony Grenier, CEO da <a href=\"https:\/\/instrumentalglobal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instrumental Global<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Como evitar este erro<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPara evitar que isso aconte\u00e7a, o \u00f3rg\u00e3o de premia\u00e7\u00e3o e reconhecimento deve explicar adequadamente as categorias de recompensas e o sistema de classifica\u00e7\u00e3o para que os funcion\u00e1rios saibam onde est\u00e3o. Assim, quando os vencedores forem anunciados, os funcion\u00e1rios n\u00e3o duvidar\u00e3o de sua validade\u201d, diz Grenier.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, fa\u00e7a quest\u00e3o de explicar seu programa de recompensas antes da implementa\u00e7\u00e3o. Dependendo da complexidade de suas iniciativas, pode fazer sentido criar documentos explicativos ou perguntas frequentes que descrevam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os crit\u00e9rios para a escolha dos premiados<\/li>\n\n\n\n<li>Quem est\u00e1 envolvido na sele\u00e7\u00e3o dos vencedores<\/li>\n\n\n\n<li>Como funciona o processo<\/li>\n\n\n\n<li>Quando os vencedores ser\u00e3o anunciados&nbsp;<\/li>\n\n\n\n<li>Os tipos de pr\u00eamios que ser\u00e3o concedidos<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dando recompensas \u201ctamanho \u00fanico\u201d&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cada pessoa \u00e9 diferente e os principais motivadores variam de um funcion\u00e1rio associado de varejo para outro. \u00c9 por isso que n\u00e3o \u00e9 recomendado que voc\u00ea d\u00ea a mesma recompensa em todos os n\u00edveis.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUma das principais armadilhas de um programa de recompensas para funcion\u00e1rios \u00e9 pensar que existe algum tipo de modelo &#039;tamanho \u00fanico&#039;\u201d, comenta Braden Norwood, Gerente de Qualidade de Produto da <a href=\"https:\/\/vtrpro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aprendizagem VTR<\/a>. \u201cAntes que voc\u00ea possa pensar em implementar um programa de recompensas eficaz, voc\u00ea deve primeiro perguntar o que motiva seus funcion\u00e1rios.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Scott Hasting, cofundador da <a href=\"https:\/\/betworthy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Betworthy<\/a><a href=\"https:\/\/betworthy.com\/\"> LLC<\/a>, concorda. \u201cA recompensa que conv\u00e9m a um funcion\u00e1rio nem sempre ser\u00e1 adequada a outro. Por exemplo, minha empresa anterior distribui rel\u00f3gios de luxo para aqueles que permanecem na empresa h\u00e1 dez anos. Embora isso seja muito apreciado pela maioria, nem sempre \u00e9 a necessidade de cada funcion\u00e1rio. Alguns ainda preferem receber incentivos em dinheiro como recompensa\u201d, diz ele.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das prefer\u00eancias variadas, voc\u00ea tamb\u00e9m deve considerar o valor do pr\u00eamio em rela\u00e7\u00e3o ao esfor\u00e7o ou resultado que est\u00e1 reconhecendo. Como aponta Norwood, \u201cdar um cheque de b\u00f4nus $50 a um indiv\u00edduo cujos esfor\u00e7os ou ideias economizaram milhares de d\u00f3lares para a empresa \u00e9, na melhor das hip\u00f3teses, fraco e potencialmente ofensivo\u201d.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-13282\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Como evitar este erro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Evite pr\u00eamios de tamanho \u00fanico e seja mais cuidadoso com as recompensas que voc\u00ea est\u00e1 oferecendo. Para come\u00e7ar, certifique-se de que voc\u00ea est\u00e1 realmente dando recompensas que cada funcion\u00e1rio valorizaria. Voc\u00ea pode fazer isso perguntando o que cada membro da equipe valoriza e o que mais os motivaria.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Hasting recomenda a cria\u00e7\u00e3o de um programa que permita aos funcion\u00e1rios escolher os pr\u00eamios que receber\u00e3o. \u201cAs escolhas podem variar de presentes materiais como rel\u00f3gios, laptops e outros eletr\u00f4nicos, bem como recompensas monet\u00e1rias e cr\u00e9ditos de f\u00e9rias. Dessa forma, voc\u00ea pode atender a cada uma das necessidades do premiado\u201d, afirma.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da prefer\u00eancia do funcion\u00e1rio, pense cuidadosamente sobre a a\u00e7\u00e3o ou contribui\u00e7\u00e3o que voc\u00ea est\u00e1 recompensando e certifique-se de que o pr\u00eamio que voc\u00ea oferece seja proporcional a isso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concentrando-se apenas em recompensas monet\u00e1rias<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 nada de errado com incentivos monet\u00e1rios, mas concentrar-se apenas nesses tipos de recompensas pode diminuir a motiva\u00e7\u00e3o e o interesse ao longo do tempo.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cEmbora os funcion\u00e1rios possam apreciar o dinheiro extra, pode n\u00e3o ser suficiente mant\u00ea-los engajados por muito tempo\u201d, comenta Curtis Lawson, editor-chefe da <a href=\"https:\/\/www.projectgunner.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Projeto Artilheiro<\/a>. \u201cAl\u00e9m disso, as recompensas em dinheiro perdem o frescor depois de um tempo e podem deixar de despertar qualquer entusiasmo dos futuros benefici\u00e1rios.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Sem mencionar que, ao focar o 100% em recompensas em dinheiro, voc\u00ea pode estar ignorando um segmento de funcion\u00e1rios que n\u00e3o s\u00e3o motivados por dinheiro. Algumas pessoas, por exemplo, valorizam coisas como reconhecimento, tempo e flexibilidade ainda mais do que incentivos monet\u00e1rios.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como evitar este erro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fornecer uma combina\u00e7\u00e3o de benef\u00edcios monet\u00e1rios e n\u00e3o monet\u00e1rios. Al\u00e9m de recompensas em dinheiro, por exemplo, voc\u00ea tamb\u00e9m pode oferecer brindes de agradecimento e reconhecimento \u2013 como crach\u00e1s, certificados etc.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"256\" data-attachment-id=\"50006\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/3_badges\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?fit=1400%2C512&amp;ssl=1\" data-orig-size=\"1400,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3_badges\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?fit=700%2C256&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?resize=700%2C256&#038;ssl=1\" alt=\"\" class=\"wp-image-50006\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?resize=1024%2C374&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?resize=768%2C281&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?resize=1200%2C439&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?resize=700%2C256&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?resize=1094%2C400&amp;ssl=1 1094w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/09\/3_badges.png?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dar aos funcion\u00e1rios mais tempo e flexibilidade \u2013 como b\u00f4nus de dias de f\u00e9rias ou privil\u00e9gios para obter turnos de varejo mais favor\u00e1veis \u2013 tamb\u00e9m pode ser uma boa op\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Esperar muito tempo para dar recompensas ou reconhecimento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A frase brega que diz: \u201cSe voc\u00ea ama algu\u00e9m, deixe-os saber\u201d tamb\u00e9m se aplica \u00e0 sua equipe. Deixar de mostrar o reconhecimento dos funcion\u00e1rios em tempo h\u00e1bil pode fazer com que os membros da equipe sintam que voc\u00ea n\u00e3o os valoriza.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Como Francis Locknear, fundador da <a href=\"https:\/\/thecostguys.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TheCostCars<\/a> coloca, \u201cPerceber o valor de algu\u00e9m um pouco tarde demais pode ser prejudicial para sua lealdade a voc\u00ea e \u00e0 sua organiza\u00e7\u00e3o. Seus funcion\u00e1rios j\u00e1 podem saber agora o quanto s\u00e3o valiosos para sua empresa. No entanto, n\u00e3o ver isso imediatamente pode fazer com que se sintam menos apreciados. Quanto mais tempo o reconhecimento chegar, menos relevante ele pode se tornar.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58789\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/store-execution-purpose-scope-and-best-practices\/bindy-statment-ads_top-secret-button-ad-1080x1080-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Unless you do it on time, in full, at every site, you are not executing at all\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&#038;ssl=1\" alt=\"A menos que voc\u00ea fa\u00e7a isso no prazo, na \u00edntegra, em todos os sites, voc\u00ea n\u00e3o est\u00e1 executando nada\" class=\"wp-image-58789\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Como evitar este erro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea vir um funcion\u00e1rio de varejo fazendo um bom trabalho, diga a ele mais cedo ou mais tarde. Sempre reconhe\u00e7a seus esfor\u00e7os. Isso n\u00e3o significa necessariamente realizar grandes cerim\u00f4nias de premia\u00e7\u00e3o todos os dias.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, encontrar oportunidades para reconhecer os membros da equipe com mais frequ\u00eancia (por exemplo, durante suas reuni\u00f5es di\u00e1rias ou check-ins semanais) pode ajudar bastante a garantir que os membros da equipe saibam o quanto voc\u00ea os aprecia.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pensar que recompensar os funcion\u00e1rios \u00e9 uma atividade \u00fanica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ser inconsistente com suas iniciativas de recompensas, ou pior \u2013 apenas faz\u00ea-lo uma ou duas vezes \u2013 comunica falta de sinceridade e falta de compromisso com o reconhecimento dos funcion\u00e1rios.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOs programas de recompensas n\u00e3o devem ser apenas uma coisa \u00fanica, mas sim um ciclo cont\u00ednuo\u201d, diz Amy Wampler, CEO da <a href=\"https:\/\/www.spartanmechanical.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mec\u00e2nica espartana<\/a>. \u201cApenas recompensar os funcion\u00e1rios uma vez n\u00e3o \u00e9 suficiente \u2013 voc\u00ea precisa ser consistente e torn\u00e1-lo um programa de longo prazo para que os funcion\u00e1rios possam ter algo pelo que esperar.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Como evitar este erro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de manter vivo o esp\u00edrito de reconhecimento dos funcion\u00e1rios \u00e9 ser consistente com ele. Realize sess\u00f5es de premia\u00e7\u00e3o regularmente. Torne-os oficiais colocando-os no calend\u00e1rio da empresa.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cNa minha organiza\u00e7\u00e3o, fazemos uma cerim\u00f4nia de premia\u00e7\u00e3o e agradecimento todos os meses para manter a tradi\u00e7\u00e3o viva e dar aos trabalhadores algo pelo que esperar no final do m\u00eas\u201d, compartilha Wampler.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Apenas recompensando metas de alto desempenho<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recompensar os funcion\u00e1rios que contribuem para as metas de vendas ou receita \u00e9 importante, mas focar apenas nessas coisas pode criar um ambiente de trabalho implac\u00e1vel que valoriza apenas as a\u00e7\u00f5es que contribuem diretamente para o resultado final.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cO desempenho n\u00e3o deve ser a \u00fanica escala ou base para recompensas. Ao selecionar funcion\u00e1rios para reconhecimento, fatores como esfor\u00e7o e integridade tamb\u00e9m devem ser considerados. Os funcion\u00e1rios que aderem aos princ\u00edpios da empresa ou que s\u00e3o os jogadores de equipe mais solid\u00e1rios tamb\u00e9m merecem reconhecimento\u201d, diz Katherine Brown, fundadora e diretora de marketing da <a href=\"https:\/\/spyic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Espi\u00e3o<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Como evitar este erro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao considerar as recompensas dos funcion\u00e1rios, v\u00e1 al\u00e9m das contribui\u00e7\u00f5es de vendas. Por exemplo, voc\u00ea pode pensar nos valores da sua empresa e, em seguida, reconhecer os trabalhadores que os exemplificam.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"57763\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-brand-st-ad-blue-hr-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Brand st ad-blue-HR-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-57763\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wampler recomenda investigar as atitudes e comportamentos que os funcion\u00e1rios demonstram ao fazer seu trabalho.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO que fazemos na minha organiza\u00e7\u00e3o \u00e9 que n\u00e3o apenas reconhecemos os trabalhadores em metas de desempenho r\u00edgidas\u2026. Esses n\u00e3o s\u00e3o os \u00fanicos indicadores de um trabalho bem feito, embora sejam importantes\u201d, afirma.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cA parte do &#039;como&#039; tamb\u00e9m \u00e9 muito importante para mim. Como a pessoa atingiu seu objetivo? Ele envolveu sua equipe? Ele era um bom jogador de equipe? Ele foi honesto ou enganou o cliente apenas para adquirir aquela venda? Mesmo os trabalhadores que demonstram capacidade de aprendizado e desejo de sucesso s\u00e3o premiados em minha organiza\u00e7\u00e3o \u2013 porque garanto que a cultura do meu espa\u00e7o de trabalho permane\u00e7a boa e n\u00e3o se torne t\u00f3xica ap\u00f3s a implementa\u00e7\u00e3o de um programa de reconhecimento.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Palavras finais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recompensas e programas de reconhecimento de funcion\u00e1rios podem ser eficazes para os varejistas, mas somente quando implementados adequadamente. Ter um processo justo, cuidadoso e transparente garantir\u00e1 que os membros certos da equipe recebam as recompensas e o reconhecimento que merecem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A Bindy oferece v\u00e1rias ferramentas para ajud\u00e1-lo a avaliar e reconhecer seus funcion\u00e1rios de varejo. <\/em><a href=\"https:\/\/bindy.com\/products\/collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Explore nossa plataforma<\/em><\/a><em> ou <\/em><a href=\"https:\/\/bindy.com\/app\/registration\/step1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>fa\u00e7a um teste gr\u00e1tis<\/em><\/a><em> para descobrir como voc\u00ea pode usar nosso software para melhorar o desempenho do trabalhador em sua organiza\u00e7\u00e3o.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>\u00a0\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>A maioria das pessoas concordaria que programas de recompensas e reconhecimento podem ser eficazes para motivar os funcion\u00e1rios. Os dados do Reward Gateway mostram que o 90% dos profissionais de RH acredita que esses programas ajudam a gerar resultados de neg\u00f3cios. Al\u00e9m disso, uma pesquisa da Deloitte encontrou uma alta correla\u00e7\u00e3o entre o reconhecimento dos funcion\u00e1rios e o engajamento. O estudo descobriu que as organiza\u00e7\u00f5es que implementam o reconhecimento\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/8-common-mistakes-retail-employers-make-when-trying-to-reward-team-members\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">8 erros comuns que os empregadores de varejo cometem ao tentar recompensar os membros da equipe<\/span> <span 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