{"id":4882,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4882"},"modified":"2024-08-30T08:25:36","modified_gmt":"2024-08-30T12:25:36","slug":"4-estrategias-para-gestao-de-mudancas-no-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/4-strategies-for-change-management-in-retail\/","title":{"rendered":"4 Estrat\u00e9gias para Gest\u00e3o de Mudan\u00e7as no Varejo"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nada permanece al\u00e9m da mudan\u00e7a \u2013 Eraclito<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A mudan\u00e7a \u00e9 inevit\u00e1vel no ambiente acelerado do varejo e da hotelaria. Ajuda a marca a permanecer relevante, eficiente e competitiva aos olhos dos clientes e convidados. No entanto, a mudan\u00e7a pode ser dif\u00edcil. Nem todo mundo gosta! Mudar significa entrar no desconhecido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o precisa ser assim. Com a direita <a href=\"https:\/\/blog.bindy.com\/pt\/o-fluxo-de-trabalho-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">fluxo de trabalho<\/a> e com as ferramentas certas, gerir a mudan\u00e7a pode ser f\u00e1cil. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o algumas dicas para ajudar no gerenciamento de mudan\u00e7as. Vamos mergulhar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-communicate-early\">1. Comunique-se cedo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Identifique os membros da equipe que est\u00e3o entusiasmados com o ambiente de trabalho e com as mudan\u00e7as em geral. Esses indiv\u00edduos ser\u00e3o seus defensores e embaixadores da mudan\u00e7a. Pe\u00e7a-lhes que entreguem pessoalmente a not\u00edcia da mudan\u00e7a \u00e0 equipe primeiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois, envie um e-mail para toda a empresa descrevendo os detalhes da mudan\u00e7a. Incentive a equipe a entrar em contato com o l\u00edder da equipe com qualquer d\u00favida. A ordem \u00e9 importante aqui... Se voc\u00ea enviar o e-mail primeiro, os funcion\u00e1rios mais resistentes \u00e0 mudan\u00e7a j\u00e1 ter\u00e3o suas decis\u00f5es tomadas antes que a ger\u00eancia tenha a chance de falar com eles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o quer que eles tenham uma influ\u00eancia negativa sobre o resto da equipe. Entregar a not\u00edcia pessoalmente ir\u00e1 ajud\u00e1-los a se sentirem valorizados e n\u00e3o marginalizados por imposi\u00e7\u00f5es inesperadas e not\u00edcias de um e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mais dicas sobre como se comunicar com as equipes da loja, veja nossas outras postagens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/how-to-better-communicate-with-your-store-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como se comunicar melhor com as equipes da loja<\/a><\/li>\n\n\n\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/5-reasons-why-hq-has-no-idea-what-is-happening-in-stores-and-how-to-fix-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Falha de comunica\u00e7\u00e3o no varejo (e como corrigi-lo)<\/a><\/li>\n\n\n\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/comunicacao-e-execucao-de-loja-um-guia-completo-para-varejistas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comunica\u00e7\u00e3o e execu\u00e7\u00e3o da loja: um guia abrangente<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58784\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment-ads_top-secret-button-ad-1080x1080-05\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Communicate, execute, and verify is how good hospitality becomes great\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png\" alt=\"Comunicar, executar e verificar \u00e9 como a boa hospitalidade se torna grande\" class=\"wp-image-58784\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-have-a-clear-plan\">2. Tenha um plano claro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seus funcion\u00e1rios devem entender claramente em que consiste a mudan\u00e7a. Eles devem entender as fases e cronogramas para a implementa\u00e7\u00e3o e quem \u00e9 respons\u00e1vel por qu\u00ea. Eles tamb\u00e9m devem ser informados de como essa mudan\u00e7a deve afetar a empresa como um todo. Quanto mais informa\u00e7\u00f5es voc\u00ea der, melhor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?_t=1725020703\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Perguntas n\u00e3o respondidas ou n\u00e3o ter expectativas claras podem levar a fofocas e desinforma\u00e7\u00f5es que afetam negativamente o moral e o apoio a essa mudan\u00e7a em toda a empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-listen-to-feedback\">3. Ou\u00e7a os coment\u00e1rios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das mudan\u00e7as n\u00e3o acontece da noite para o dia. Fa\u00e7a com que os l\u00edderes de equipe conversem com os funcion\u00e1rios com anteced\u00eancia e frequ\u00eancia. Descubra quais partes do plano est\u00e3o funcionando e quais n\u00e3o est\u00e3o. Com base no feedback, <a href=\"https:\/\/blog.bindy.com\/pt\/calibrando-listas-de-verificacao-e-equipes\/\" target=\"_blank\" rel=\"noreferrer noopener\">calibrar<\/a> e escala.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png\" alt=\"\" class=\"wp-image-12452\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea for uma grande organiza\u00e7\u00e3o, inicie esse processo com um pequeno grupo de lojas e, uma vez que a mudan\u00e7a tenha sido testada com sucesso, implemente-a no restante de suas lojas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-use-effective-tools-and-software\">4. Use ferramentas e software eficazes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">gerenciamento de tarefas<\/a> e software de lista de verifica\u00e7\u00e3o inteligente para garantir que as mudan\u00e7as sejam totalmente adotadas. Existem tecnologias para auxiliar e confirmar que <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">programas, padr\u00f5es e pol\u00edticas s\u00e3o implantados integralmente, em tempo, em cada loja<\/a>. Esses aplicativos oferecem suporte ao gerenciamento de mudan\u00e7as em rela\u00e7\u00e3o \u00e0 comunica\u00e7\u00e3o, treinamento e opera\u00e7\u00f5es da loja.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nada permanece al\u00e9m da mudan\u00e7a \u2013 Eraclitus A mudan\u00e7a \u00e9 inevit\u00e1vel no ambiente acelerado do varejo e da hotelaria. Ajuda a marca a permanecer relevante, eficiente e competitiva aos olhos dos clientes e convidados. No entanto, a mudan\u00e7a pode ser dif\u00edcil. Nem todo mundo gosta! Mudar significa entrar no desconhecido. N\u00e3o precisa ser \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/4-strategies-for-change-management-in-retail\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">4 Estrat\u00e9gias para Gest\u00e3o de Mudan\u00e7as no Varejo<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[16995,999575,69404461],"class_list":["post-4882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-change-management","tag-retail-management","tag-store-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Strategies For Change Management In Retail<\/title>\n<meta name=\"description\" content=\"With the right workflow and the right tools, managing change can be easy. Here are a few tips to help with change management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/4-estrategias-para-gestao-de-mudancas-no-varejo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Strategies For Change Management In Retail\" \/>\n<meta property=\"og:description\" content=\"With the right workflow and the right tools, managing change can be easy. 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O caso de neg\u00f3cios para automa\u00e7\u00e3o de software depende da sua atividade e da exposi\u00e7\u00e3o, responsabilidade e custos que s\u00e3o inconsistentes\u2026","rel":"","context":"Em &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pt\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1043,"url":"https:\/\/blog.bindy.com\/pt\/why-store-execution-matters\/","url_meta":{"origin":4882,"position":4},"title":"\u2b50 Por que a execu\u00e7\u00e3o da loja \u00e9 importante","author":"Bindy","date":"mar\u00e7o 20, 2023","format":false,"excerpt":"\"&quot;Esperan\u00e7a n\u00e3o \u00e9 estrat\u00e9gia de gest\u00e3o&quot;, &quot;varejo \u00e9 detalhe&quot;, &quot;inspecione o que voc\u00ea espera&quot;. 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Gerenciar estoque, alugu\u00e9is e custos de m\u00e3o de obra, por si s\u00f3, torna a lucratividade do varejo um dif\u00edcil equil\u00edbrio, mesmo nos melhores momentos. Mas isso n\u00e3o \u00e9 tudo. Os varejistas de hoje precisam se adaptar \u00e0s r\u00e1pidas mudan\u00e7as nos sentimentos dos clientes, ao clima e \u00e0s press\u00f5es do com\u00e9rcio eletr\u00f4nico. 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