{"id":4588,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4588"},"modified":"2024-08-13T15:02:13","modified_gmt":"2024-08-13T19:02:13","slug":"dia-dos-pais-no-varejo-fatos-interessantes-e-tendencias-emergentes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/fathers-day-in-retail-interesting-facts-and-emerging-trends\/","title":{"rendered":"Dia dos Pais no Varejo: Fatos Interessantes e Tend\u00eancias Emergentes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Programas sazonais como o Dia dos Pais geram grandes lucros para\u00a0<a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">revendedores<\/a>\u00a0e\u00a0<a href=\"https:\/\/bindy.com\/industries\/restaurant\/\" target=\"_blank\" rel=\"noopener noreferrer\">restaurantes<\/a>.\u00a0<a href=\"https:\/\/nrf.com\/topics\/holiday-and-seasonal-trends\/fathers-day\" target=\"_blank\" rel=\"noopener noreferrer\">Os gastos do Dia dos Pais ultrapassaram $22 bilh\u00f5es!<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPais, maridos e filhos podem esperar sentir o amor neste Dia dos Pais\u201d, disse o presidente e CEO da NRF, Matthew Shay. \u201cNa \u00faltima d\u00e9cada, os gastos com presentes do Dia dos Pais aumentaram significativamente. Os varejistas est\u00e3o prontos com presentes que n\u00e3o ter\u00e3o problemas para impressionar o pai.\u201d<br>Presidente e CEO da NRF <a href=\"https:\/\/nrf.com\/who-we-are\/nrf-staff\/matthew-r-shay\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">Matthew Shay<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Presentes de \u201cpasseios especiais\u201d devem ser os favoritos com <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/fathers-day-spending-total-224-billion\" target=\"_blank\" rel=\"noreferrer noopener\">$4,5 bilh\u00f5es<\/a> seguido de perto por roupas ($3,5 bilh\u00f5es) e cart\u00f5es-presente ($2,9 bilh\u00f5es).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOs presentes especiais para o Dia dos Pais t\u00eam crescido constantemente em popularidade desde o seu ponto mais baixo em 2009. Esses consumidores, especialmente aqueles entre 18 e 24 anos, querem oferecer algo ao pai que seja \u00fanico, atencioso e que permita um tempo de qualidade na casa do pai. dia especial.&quot; \u2013&nbsp;<a href=\"https:\/\/prosperinsights.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prosper Insights<\/a> Vice-presidente executivo de estrat\u00e9gia <a href=\"https:\/\/www.linkedin.com\/in\/philrist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Phil Rist&nbsp;<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">42% dos consumidores planejam comprar online, 24% ir\u00e3o a uma loja de desconto. Com 38% planejando comprar em lojas de departamento e 22% em lojas especializadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/corporate.hallmark.com\/Holiday\/Fathers-Day\" target=\"_blank\" rel=\"noopener noreferrer\">72 milh\u00f5es de cart\u00f5es <\/a>s\u00e3o entregues no dia dos pais.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/hardware_works_here_800.png\" alt=\"\" class=\"wp-image-10660\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Com mais de $22 bilh\u00f5es em disputa, suas lojas est\u00e3o prontas? As iniciativas de marketing e merchandising do Dia dos Pais est\u00e3o sendo executadas integralmente, em todos os seus locais?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confiando no papel, <a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel e e-mail s\u00e3o lentos e sujeitos a erros<\/a> e priva a organiza\u00e7\u00e3o dos dados necess\u00e1rios para tomar decis\u00f5es de neg\u00f3cios informadas. Automatize o processo em&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/retailers-implement-a-retail-audit-process-in-five-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 etapas f\u00e1ceis com auditoria de varejo <\/a>software e obter resultados imediatos, maiores vendas e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">Custos mais baixos<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o sabe como verificar seu merchandising? Use este merchandising<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-merchandising-visual\/\" target=\"_blank\" rel=\"noopener noreferrer\">&nbsp;lista de controle<\/a>, e acompanhe&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/7-tecnicas-de-visual-merchandising-para-aumentar-as-vendas\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 T\u00e9cnicas de Visual Merchandising para Aumentar as Vendas<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Programas sazonais como o Dia dos Pais geram grandes lucros para varejistas e restaurantes. Os gastos com o Dia dos Pais ultrapassaram $22 bilh\u00f5es! \u201cPais, maridos e filhos podem esperar sentir o amor neste Dia dos Pais\u201d, disse o presidente e CEO da NRF, Matthew Shay. \u201cNa \u00faltima d\u00e9cada, os gastos com presentes de Dia dos Pais aumentaram significativamente. Os varejistas est\u00e3o prontos com presentes que ter\u00e3o \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/fathers-day-in-retail-interesting-facts-and-emerging-trends\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Dia dos Pais no Varejo: Fatos Interessantes e Tend\u00eancias Emergentes<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[133723,677173885,36052485],"class_list":["post-4588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-fathers-day","tag-merchandising","tag-seasonal-programs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Father\u2019s Day in Retail: Interesting Facts and Emerging Trends<\/title>\n<meta name=\"description\" content=\"Seasonal programs like Father&#039;s Day can result in huge consumer spending. 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