{"id":450,"date":"2023-05-20T15:15:47","date_gmt":"2023-05-20T19:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=450"},"modified":"2024-11-28T08:58:57","modified_gmt":"2024-11-28T13:58:57","slug":"voce-precisa-de-software-de-auditoria-de-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/do-you-need-retail-audit-software\/","title":{"rendered":"\u2b50 5 raz\u00f5es para implantar software de auditoria de varejo"},"content":{"rendered":"

Perguntando um execu\u00e7\u00e3o de varejo<\/a> fornecedor de software como Bindy<\/a> se voc\u00ea precisa desse tipo de software, voc\u00ea pode perguntar a um vendedor de sapatos se voc\u00ea realmente precisa de sapatos. E ainda assim a resposta pode surpreend\u00ea-lo.<\/p>\n\n\n\n

O caso de neg\u00f3cios para automa\u00e7\u00e3o de software depende da sua atividade e da exposi\u00e7\u00e3o, responsabilidade e custos que a execu\u00e7\u00e3o inconsistente ou abaixo do padr\u00e3o pode ter na imagem e nos resultados financeiros da marca.<\/p>\n\n\n\n

Por meio de nossas discuss\u00f5es com varejistas, identificamos cinco motivos para implementar software de auditoria de varejo e hospitalidade e software de gerenciamento de tarefas.<\/p>\n\n\n\n

Vamos mergulhar.<\/p>\n\n\n\n

O que \u00e9 software de auditoria e execu\u00e7\u00e3o de varejo?<\/h2>\n\n\n\n
\n

O software de execu\u00e7\u00e3o de varejo (\u00e0s vezes chamado de \u201csoftware de auditoria de varejo\u201d) \u00e9 um software que permite auditar lojas de varejo quanto \u00e0 conformidade com padr\u00f5es de marca<\/a>, programas e pol\u00edticas em \u00e1reas como opera\u00e7\u00f5es, merchandising, preven\u00e7\u00e3o de perdas, sa\u00fade e seguran\u00e7a e prote\u00e7\u00e3o. <\/p>\n\n\n\n

A \u201cauditoria\u201d \u00e9 por vezes chamada de avalia\u00e7\u00e3o ou simplesmente de visita.<\/p>\n\n\n\n

Este software depende de formul\u00e1rios\/listas de verifica\u00e7\u00e3o acion\u00e1veis <\/a>e tarefas<\/a> para validar padr\u00f5es e solucionar problemas com um fluxo de trabalho de a\u00e7\u00e3o corretiva<\/a>.<\/p>\n<\/blockquote>\n\n\n\n\n\n\n\n

Motivo #1: voc\u00ea tem mais de 10 lojas<\/h2>\n\n\n\n

As opera\u00e7\u00f5es tornam-se o calcanhar de Aquiles de um neg\u00f3cio de varejo em crescimento, a menos que a espinha dorsal das opera\u00e7\u00f5es possa ser dimensionada para acomodar mais lojas e franqueados e, ao mesmo tempo, fornecer a orienta\u00e7\u00e3o e a aten\u00e7\u00e3o que cada loja exige. <\/p>\n\n\n\n

Automa\u00e7\u00e3o significa execu\u00e7\u00e3o melhor e mais r\u00e1pida de programas projetados para impulsionar vendas e reduzir custos. A automa\u00e7\u00e3o informa o que est\u00e1 funcionando (ou n\u00e3o), onde e quando. A automa\u00e7\u00e3o mant\u00e9m todos informados e todo o sistema unido, com custos m\u00ednimos.<\/p>\n\n\n\n

Falando em crescimento, aqui est\u00e3o tr\u00eas artigos sobre como expandir seu neg\u00f3cio de varejo. <\/p>\n\n\n\n

Como dimensionar suas opera\u00e7\u00f5es de regional para nacional.<\/a><\/p>\n\n\n\n

Como fazer crescer um neg\u00f3cio de varejo: de 1 loja para 5 lojas.<\/a><\/p>\n\n\n\n

Como fazer crescer um conceito de varejo de 5 para mais de 50 lojas.<\/a><\/p>\n\n\n\n

Raz\u00e3o #2: voc\u00ea tem lojas \u201cproblem\u00e1ticas\u201d<\/h2>\n\n\n\n

Uma loja \u201cproblema\u201d \u00e9 uma loja com um ou mais dos seguintes problemas: baixa lucratividade, alta rotatividade, altas reclama\u00e7\u00f5es de clientes e hist\u00f3rico documentado de n\u00e3o conformidade com os padr\u00f5es da marca.<\/p>\n\n\n\n

Documentar a n\u00e3o conformidade, atribuir problemas \u00e0s pessoas e definir datas-alvo s\u00e3o tanto uma \u201cauditoria\u201d quanto uma ferramenta de treinamento e uma oportunidade para mudar a situa\u00e7\u00e3o.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

O software permite rastrear tend\u00eancias, repetir itens inaceit\u00e1veis, itens pendentes e comparar o desempenho de uma loja com o de seus pares. A automa\u00e7\u00e3o ajuda a identificar as \u00e1reas problem\u00e1ticas e permite resolv\u00ea-las.<\/p>\n\n\n\n

Raz\u00e3o #3: Voc\u00ea tem franqueados<\/h2>\n\n\n\n

Boas pessoas fazem toda a diferen\u00e7a no varejo e na hospitalidade. Mas mesmo os franqueados mais motivados e experientes precisam de orienta\u00e7\u00e3o de vez em quando. Proteger a marca implica definir e comunicar padr\u00f5es claros e medir o desempenho dos franqueados em rela\u00e7\u00e3o a esses mesmos padr\u00f5es. <\/p>\n\n\n\n

Um conjunto claro de padr\u00f5es e uma plataforma de desempenho onipresente \u00e9 como a proverbial mar\u00e9 alta: levanta todos os barcos.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Raz\u00e3o #4: Programas sazonais s\u00e3o importantes para o seu neg\u00f3cio<\/h2>\n\n\n\n

Os programas sazonais t\u00eam de ser executados precisamente no momento certo e da forma certa para terem o maior impacto. Sinaliza\u00e7\u00e3o, displays e treinamento devem ser coordenados para cada loja para maximizar os lucros durante o programa sazonal. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

A execu\u00e7\u00e3o da loja \u00e9 importante<\/a>. Os fundos gastos em programas que n\u00e3o s\u00e3o executados integralmente, 100% do tempo em 100% de suas lojas, s\u00e3o fundos desperdi\u00e7ados.<\/p>\n\n\n\n

Raz\u00e3o #5: A higiene e a limpeza da loja s\u00e3o cr\u00edticas<\/h2>\n\n\n\n

Este \u00e9 geralmente o caso na ind\u00fastria de servi\u00e7os de alimenta\u00e7\u00e3o por raz\u00f5es \u00f3bvias de sa\u00fade e seguran\u00e7a. Como clientes, n\u00e3o ingerimos aquilo em que n\u00e3o confiamos e a limpeza e estado geral do restaurante s\u00e3o os alicerces dessa confian\u00e7a.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Por que voc\u00ea precisa automatizar: evite problemas antes que eles aconte\u00e7am, identifique e resolva \u00e1reas problem\u00e1ticas rapidamente, proteja a sa\u00fade e a seguran\u00e7a do cliente e dos funcion\u00e1rios, proteja a marca.<\/p>\n\n\n\n

Como escolher o software certo?<\/h2>\n\n\n\n

Agora deixe-nos ajud\u00e1-lo a encontrar o que precisa em sua jornada de compra de software. Aqui est\u00e3o 6 etapas para escolher um software de auditoria de varejo<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Perguntar a um fornecedor de software de execu\u00e7\u00e3o de varejo como a Bindy se voc\u00ea precisa desse tipo de software pode parecer como perguntar a um vendedor de cal\u00e7ados se voc\u00ea realmente precisa de cal\u00e7ados. E ainda assim a resposta pode surpreend\u00ea-lo. O caso de neg\u00f3cios para automa\u00e7\u00e3o de software depende da sua atividade e da exposi\u00e7\u00e3o, responsabilidade e custos que a execu\u00e7\u00e3o inconsistente ou abaixo do padr\u00e3o pode ter... Continue lendo \u2b50 5 raz\u00f5es para implantar software de auditoria de varejo<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Do You Need Retail Audit Software?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,14465791],"tags":[55665360,677173901],"class_list":["post-450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-audit","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"\n\u2b50 5 Reasons to Deploy Retail Audit Software<\/title>\n<meta name=\"description\" content=\"Struggling with growth and inconsistencies in your your retail and hospitality network? 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