{"id":4489,"date":"2023-06-01T15:15:56","date_gmt":"2023-06-01T19:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4489"},"modified":"2026-07-13T11:11:13","modified_gmt":"2026-07-13T15:11:13","slug":"software-de-operacoes-que-voce-deve-comprar-ou-construir","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/operations-software-should-you-buy-or-build\/","title":{"rendered":"\u2b50 Software de auditoria de varejo: comprar ou construir?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Retalhistas, fabricantes, distribuidores e operadores est\u00e3o todos a lutar para fazer mais com menos. Menos recursos, menor or\u00e7amento, menos tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea precisa se comunicar e <a href=\"https:\/\/blog.bindy.com\/pt\/escopo-de-execucao-da-loja-e-melhores-praticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">executar programas e padr\u00f5es<\/a>, Voc\u00ea precisa <a href=\"https:\/\/blog.bindy.com\/pt\/como-proteger-a-marca-com-visitas-ao-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">proteger a marca<\/a>, coletar informa\u00e7\u00f5es de campo e enviar diretrizes \u00e0s lojas. Voc\u00ea precisa fazer isso com recursos limitados. Voc\u00ea compra ou constr\u00f3i?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos mergulhar e considerar quatro fatores principais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voc\u00ea n\u00e3o quer dizer Excel, certo?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de come\u00e7armos, vamos tirar algo do caminho. Para efeitos desta compara\u00e7\u00e3o, \u201cconstruir\u201d refere-se \u00e0 constru\u00e7\u00e3o de software com a ajuda de desenvolvedores de software profissionais e do seu departamento de TI. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea deseja comparar uma plataforma de software que pode comprar e implantar instantaneamente (Bindy) em um fluxo de trabalho personalizado constru\u00eddo em torno de Excel e e-mail (ou ferramentas semelhantes), consulte <a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel e e-mail x Bindy<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?_t=1725373278\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora vamos mergulhar nos m\u00e9ritos de comprar versus construir.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<h2 id=\"development-and-maintenance-costs\" class=\"wp-block-heading\">Fator #1: desenvolvimento e manuten\u00e7\u00e3o <strong>Custos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 comum solicitar ao departamento de TI uma estimativa de custos para desenvolver uma solu\u00e7\u00e3o interna. Ao solicitar uma estimativa, lembre-se de perguntar sobre os custos cont\u00ednuos de suporte e manuten\u00e7\u00e3o associados a todo o ciclo de vida do software e uso cont\u00ednuo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 especialmente importante para pequenos e m\u00e9dios varejistas. As SMBs podem n\u00e3o ter os ciclos de TI para desenvolver software e fornecer suporte cont\u00ednuo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente do seu tamanho, \u00e9 importante estar ciente de que um grande n\u00famero de projetos de TI ultrapassa o or\u00e7amento. Um estudo do Project Management Institute (PMI) descobriu que <a href=\"https:\/\/www.pmi.org\/-\/media\/pmi\/documents\/public\/pdf\/learning\/thought-leadership\/pulse\/pulse-of-the-profession-2017.pdf?sc_lang_temp=en\" target=\"_blank\" rel=\"noopener noreferrer\">43%<\/a> dos projetos excederam o or\u00e7amento inicial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se disso <strong><a href=\"https:\/\/www.cmu.edu\/tcinc\/students\/course_documents\/08\/BuyBuild.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">70%<\/a> dos custos de software ocorrem ap\u00f3s a implementa\u00e7\u00e3o!&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUma an\u00e1lise rigorosa do ciclo de vida que estima de forma realista a manuten\u00e7\u00e3o cont\u00ednua por desenvolvedores internos geralmente inclina a balan\u00e7a a favor da compra.\u201d \u2013 <a href=\"https:\/\/www.cmu.edu\/tcinc\/students\/course_documents\/08\/BuyBuild.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Mark Lutchen, ex-CIO global da PriceWaterhouseCoopers<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/pricing\/roi.jsp\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"1042\" data-attachment-id=\"68118\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/roi-other\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other.png\" data-orig-size=\"1190,1042\" data-comments-opened=\"1\" data-image-title=\"ROI-Other\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other-1024x897.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other.png?_t=1783955459\" alt=\"\" class=\"wp-image-68118\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other.png 1190w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other-300x263.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other-1024x897.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other-768x672.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other-700x613.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/07\/ROI-Other-457x400.png 457w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fator #2: Retorno do investimento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ter uma estimativa do custo de constru\u00e7\u00e3o, implanta\u00e7\u00e3o e suporte, voc\u00ea pode come\u00e7ar a comparar uma solu\u00e7\u00e3o pronta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A utiliza\u00e7\u00e3o de um software de auditoria de varejo tem um impacto mensur\u00e1vel em todas as \u00e1reas da empresa. Para aqueles que antes dependiam&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">papel\/Excel<\/a>, automatizar os programas de auditoria com software demonstra o ROI apenas na melhoria do processo e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/retail-audits-what-they-do\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00e1 a todos os n\u00edveis da empresa<\/a>&nbsp;acesso em tempo real aos dados instantaneamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bindy economiza uma m\u00e9dia&nbsp;<\/strong><a href=\"https:\/\/blog.bindy.com\/pt\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">145 minutos por auditoria por loja:<img loading=\"lazy\" decoding=\"async\" width=\"2550\" height=\"1105\" class=\"alignnone size-full wp-image-4758\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1.png\" alt=\"Gr\u00e1fico de economia de tempo\"><\/a><a href=\"https:\/\/bindy.com\/about\/switch\/\">https:\/\/bindy.com\/about\/switch\/<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O agendamento da auditoria e notifica\u00e7\u00e3o das lojas \u00e9 automatizado.<\/li>\n\n\n\n<li>Revise auditorias anteriores rapidamente usando relat\u00f3rios em vez de pesquisar dados em papel\/e-mail.<\/li>\n\n\n\n<li>Os formul\u00e1rios s\u00e3o intuitivos: mostram apenas itens (perguntas) aplic\u00e1veis ao local e ao usu\u00e1rio.<\/li>\n\n\n\n<li>A pontua\u00e7\u00e3o \u00e9 autom\u00e1tica.<\/li>\n\n\n\n<li>Os dados est\u00e3o dispon\u00edveis em tempo real.<\/li>\n\n\n\n<li>Com um clique, os planos de a\u00e7\u00e3o s\u00e3o criados automaticamente para todos os itens n\u00e3o conformes identificados durante a auditoria.<\/li>\n\n\n\n<li>Os planos de a\u00e7\u00e3o atribu\u00eddos e os lembretes de tarefas s\u00e3o automatizados em vez de perseguir a equipe com e-mails, telefonemas e conversas de bate-papo.<\/li>\n\n\n\n<li>Acompanhe a conclus\u00e3o e as tend\u00eancias em qualquer dispositivo, a qualquer momento, com relat\u00f3rios simples.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uma solu\u00e7\u00e3o pronta para uso economizar\u00e1 o custo de entrada de dados, postagem e armazenamento f\u00edsico de dados. Ele oferece \u00e0s marcas a capacidade de criar e editar formul\u00e1rios rapidamente e elimina os custos de distribui\u00e7\u00e3o associados ao envio e\/ou impress\u00e3o de infind\u00e1veis auditorias em papel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um criador de formul\u00e1rios designado pode trabalhar em colabora\u00e7\u00e3o com sua equipe em uma \u00fanica plataforma para <a href=\"https:\/\/blog.bindy.com\/pt\/calibrando-listas-de-verificacao-e-equipes\/\" target=\"_blank\" rel=\"noreferrer noopener\">calibrar seus formul\u00e1rios\/listas de verifica\u00e7\u00e3o<\/a> em vez de compartilhar por e-mail e aguardar uma resposta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A matriz pode lidar com emerg\u00eancias e mudan\u00e7as inesperadas (recall de produtos, mudan\u00e7as de regulamentos, quebra de equipamentos, revis\u00e3o viral negativa do cliente) para qualquer n\u00edvel de pessoal instantaneamente com o gerenciamento de tarefas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Economize dinheiro perdido em execu\u00e7\u00e3o abaixo do padr\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O custo de&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/the-cost-of-non-compliance\/\" target=\"_blank\" rel=\"noopener noreferrer\">merchandising abaixo do ideal \u00e9 de aproximadamente 1% das vendas brutas do produto<\/a>. O sucesso, em \u00faltima an\u00e1lise, se resume \u00e0 execu\u00e7\u00e3o adequada.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apenas 40% de displays promocionais contratados s\u00e3o executados corretamente.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-melhorar-a-colaboracao-entre-cpg-e-varejistas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Colabora\u00e7\u00e3o CPG bem-sucedida<\/a>&nbsp;com parceiros de varejo para execu\u00e7\u00e3o de merchandising pode gerar at\u00e9 10% em melhorias de margem operacional e reduzir os estoques em uma m\u00e9dia de 10%.<\/li>\n\n\n\n<li>O acesso em tempo real \u00e0s informa\u00e7\u00f5es entre a matriz, as equipes e as lojas facilita a comunica\u00e7\u00e3o que pode permitir que as equipes resolvam os problemas imediatamente. Para campanhas sens\u00edveis ao tempo, isso ajuda a melhorar mais rapidamente<a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-lidar-com-programas-de-varejo-malsucedidos\/\" target=\"_blank\" rel=\"noopener noreferrer\">&nbsp;campanhas de baixo desempenho<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59816\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-loss-prev-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Loss prev-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png?_t=1725544211\" alt=\"\" class=\"wp-image-59816\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-480x400.png 480w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reduza as perdas associadas a roubo, fraude, vandalismo e desperd\u00edcio<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um estudo recente da National Retail Federation (NRF) descobriu&nbsp;<a href=\"https:\/\/nrf.com\/system\/tdf\/Documents\/NRSS-Industry-Research-Survey-2017.pdf?file=1&amp;title=National%20Retail%20Security%20Survey%202017\" target=\"_blank\" rel=\"noopener noreferrer\">uma taxa m\u00e9dia de encolhimento de 1.44%<\/a>, custando \u201c\u00e0 economia de varejo geral dos EUA $48,9 bilh\u00f5es\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas com processos eficientes economizam tempo e dinheiro. Quase 8% dos departamentos de preven\u00e7\u00e3o de perdas est\u00e3o vendo seus or\u00e7amentos diminu\u00edrem em 20%.<\/li>\n\n\n\n<li>Use o software de auditoria de varejo para distribuir pol\u00edticas de preven\u00e7\u00e3o de perdas e revisar testes para garantir que os padr\u00f5es sejam entendidos no n\u00edvel da loja.<\/li>\n\n\n\n<li>Os m\u00f3dulos de gerenciamento de tarefas permitem que as marcas atribuam e acompanhem a revis\u00e3o da pol\u00edtica de LP.<\/li>\n\n\n\n<li>Distribua rapidamente atualiza\u00e7\u00f5es da pol\u00edtica de preven\u00e7\u00e3o de perdas. Certifique-se de que os usu\u00e1rios revisaram em tempo real e acompanhe aqueles que t\u00eam a tarefa pendente.<\/li>\n\n\n\n<li>O software de auditoria de varejo fornece um hist\u00f3rico de due diligence caso ocorra um incidente cr\u00edtico.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?_t=1725544290\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-300x210.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-768x538.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-18x12.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-700x490.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-571x400.png 571w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Proteger a empresa de reclama\u00e7\u00f5es, multas e a\u00e7\u00f5es judiciais devido a viola\u00e7\u00f5es de sa\u00fade e seguran\u00e7a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70% das pequenas empresas de varejo se sentem sobrecarregadas pelas regulamenta\u00e7\u00f5es governamentais, incluindo diretrizes de seguran\u00e7a e regulamenta\u00e7\u00f5es trabalhistas.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/3-types-of-audits-every-retailer-should-conduct\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mudar o comportamento dos funcion\u00e1rios<\/a>&nbsp;comunicando claramente as normas de sa\u00fade e seguran\u00e7a.<\/li>\n\n\n\n<li>Use o gerenciamento de tarefas para atribuir a manuten\u00e7\u00e3o essencial do equipamento.<\/li>\n\n\n\n<li>Anexe atualiza\u00e7\u00f5es de pol\u00edticas e regulamentos ao formul\u00e1rio para que as informa\u00e7\u00f5es sejam facilmente acess\u00edveis.<\/li>\n\n\n\n<li>Demonstre a devida dilig\u00eancia para prepara\u00e7\u00e3o para desastres e emerg\u00eancias com um hist\u00f3rico de auditoria eletr\u00f4nico de f\u00e1cil acesso para cada local.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?_t=1725544313\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 id=\"time-to-market\" class=\"wp-block-heading\">Fator #3: Tempo de lan\u00e7amento no mercado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O PIM informa que <a href=\"https:\/\/www.pmi.org\/-\/media\/pmi\/documents\/public\/pdf\/learning\/thought-leadership\/pulse\/pulse-of-the-profession-2017.pdf?sc_lang_temp=en\" target=\"_blank\" rel=\"noopener noreferrer\">49%<\/a> dos projetos de TI terminaram com atraso. Portanto, ao decidir entre comprar uma solu\u00e7\u00e3o de software e criar uma solu\u00e7\u00e3o, h\u00e1 perguntas importantes que voc\u00ea precisa fazer a si mesmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em quanto tempo voc\u00ea precisa de uma solu\u00e7\u00e3o? Se sua equipe de desenvolvimento interna n\u00e3o tiver o conjunto de habilidades necess\u00e1rio para certas \u00e1reas do projeto, voc\u00ea tem tempo para esperar e recursos para trazer um especialista adicional? Qu\u00e3o \u201ccerta da primeira vez\u201d a solu\u00e7\u00e3o deve ser? Voc\u00ea tem recursos para esperar por problemas de depura\u00e7\u00e3o?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O PIM informa que <a href=\"https:\/\/www.pmi.org\/-\/media\/pmi\/documents\/public\/pdf\/learning\/thought-leadership\/pulse\/pulse-of-the-profession-2017.pdf?sc_lang_temp=en\" target=\"_blank\" rel=\"noopener noreferrer\">49%<\/a> do projeto de TI terminou tarde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cria\u00e7\u00e3o de uma solu\u00e7\u00e3o interna exige um compromisso inicial substancial e o processo de desenvolvimento desde a concep\u00e7\u00e3o at\u00e9 o teste, a depura\u00e7\u00e3o e a implanta\u00e7\u00e3o pode levar meses ou mais, dependendo da complexidade da solu\u00e7\u00e3o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Considere o seu tipo de neg\u00f3cio. <a href=\"https:\/\/www.forbes.com\/sites\/chuckcohn\/2014\/09\/15\/build-vs-buy-how-to-know-when-you-should-build-custom-software-over-canned-solutions\/#3026ae08c371\" target=\"_blank\" rel=\"noopener noreferrer\">Forbes<\/a> observa que para a maioria das empresas de varejo (QSRs, lojas de conveni\u00eancia, varejistas de m\u00f3veis etc.) uma \u00f3tima solu\u00e7\u00e3o de software provavelmente est\u00e1 prontamente dispon\u00edvel e j\u00e1 provou ser eficaz em sua vertical.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de decidir construir, explore as solu\u00e7\u00f5es de software de auditoria de varejo que oferecem uma avalia\u00e7\u00e3o gratuita. Al\u00e9m de alguns minutos de explora\u00e7\u00e3o, seu investimento inicial \u00e9 essencialmente nulo. Alguns aplicativos permitem que voc\u00ea seja<a href=\"https:\/\/bindy.com\/about\/configurability\/\" target=\"_blank\" rel=\"noopener noreferrer\"> funcionando em um dia<\/a>&nbsp;para que voc\u00ea possa \u201ctest-drive\u201d a solu\u00e7\u00e3o em suas lojas com seus formul\u00e1rios ou listas de verifica\u00e7\u00e3o existentes.<\/p>\n\n\n\n<h2 id=\"ongoing-support\" class=\"wp-block-heading\">Fator #4: Suporte Cont\u00ednuo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como observado acima, a constru\u00e7\u00e3o de software \u00e9 apenas uma parte do processo. \u00c0 medida que a empresa cresce e a tecnologia continua a mudar, \u00e9 importante considerar <a href=\"https:\/\/medium.com\/@willryarbrough\/part-2-to-build-or-buy-new-software-20b96ac012aa\" target=\"_blank\" rel=\"noopener noreferrer\">os recursos necess\u00e1rios para fornecer suporte e atualiza\u00e7\u00f5es cont\u00ednuos<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seguran\u00e7a e recupera\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como os dados s\u00e3o armazenados em backup, recuperados em caso de falha do sistema e protegidos contra hackers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Documenta\u00e7\u00e3o<\/strong> <strong>e manuten\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem criar\u00e1 documentos de melhores pr\u00e1ticas, fornecer\u00e1 treinamento e manter\u00e1 os recursos atualizados?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Usabilidade<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como a empresa responder\u00e1 \u00e0s mudan\u00e7as de tecnologia (celular, tablet, aplicativo, atualiza\u00e7\u00f5es de navegador), solicita\u00e7\u00f5es de novos recursos e garantir\u00e1 o tempo de atividade para os usu\u00e1rios finais?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No passado, a falta de software pr\u00e9-empacotado era uma das principais raz\u00f5es para optar por desenvolver uma solu\u00e7\u00e3o internamente. Hoje, a natureza competitiva da ind\u00fastria exige que os fornecedores de software sejam transparentes sobre ofertas e custos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que voc\u00ea pode escolher um fornecedor cujo pacote inclua todos os itens acima, bem como pre\u00e7os iniciais para m\u00f3dulos e recursos adicionais. Um grande benef\u00edcio de adquirir uma solu\u00e7\u00e3o de auditoria de varejo \u00e9 a previsibilidade or\u00e7ament\u00e1ria.<\/p>\n\n\n\n<h2 id=\"choose-a-vendor-in-six-steps\" class=\"wp-block-heading\">Escolha um fornecedor em seis etapas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deixe-nos ajud\u00e1-lo&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/choose-a-retail-audit-software-vendor-in-six-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">escolha um fornecedor de software de auditoria de varejo<\/a>&nbsp;em seis passos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Retalhistas, fabricantes, distribuidores e operadores est\u00e3o todos a lutar para fazer mais com menos. Menos recursos, menor or\u00e7amento, menos tempo. Voc\u00ea precisa comunicar e executar programas e padr\u00f5es, precisa proteger a marca, coletar informa\u00e7\u00f5es em campo e enviar diretrizes \u00e0s lojas. Voc\u00ea precisa fazer isso com recursos limitados. Voc\u00ea compra \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/operations-software-should-you-buy-or-build\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">\u2b50 Software de auditoria de varejo: comprar ou construir?<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,14465791],"tags":[677174271,55665360,677173901],"class_list":["post-4489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-audit","tag-buy-vs-build","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b50 Retail Audit Software: Buy or Build?<\/title>\n<meta name=\"description\" content=\"Deciding whether to buy or build retail or hospitality audit software? We help you determine the most cost-effective and fastest path forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/software-de-operacoes-que-voce-deve-comprar-ou-construir\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50 Retail Audit Software: Buy or Build?\" \/>\n<meta property=\"og:description\" content=\"Deciding whether to buy or build retail or hospitality audit software? 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Isso lhe d\u00e1 poder\u2026","rel":"","context":"Em &quot;\ud83d\udcca Retail Audit Software&quot;","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/pt\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/Bindy-vs-Zipline-2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/Bindy-vs-Zipline-2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/Bindy-vs-Zipline-2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/Bindy-vs-Zipline-2.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/Bindy-vs-Zipline-2.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/Bindy-vs-Zipline-2.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png","_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/4489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=4489"}],"version-history":[{"count":58,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/4489\/revisions"}],"predecessor-version":[{"id":68146,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/4489\/revisions\/68146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/60044"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=4489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=4489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=4489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}