{"id":4437,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4437"},"modified":"2025-09-09T12:48:13","modified_gmt":"2025-09-09T16:48:13","slug":"auditorias-de-varejo-o-guia-definitivo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/retail-audits-the-definitive-guide\/","title":{"rendered":"\u2b50 Auditorias de Varejo \u2013 O Guia Definitivo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Este guia definitivo para auditorias de varejo tem tudo o que voc\u00ea precisa para planejar, criar e lan\u00e7ar um programa de auditoria de varejo em sua rede de varejo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-is-this-guide-for\">Para quem \u00e9 este Guia?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este guia para auditorias de varejo \u00e9 para varejistas multi-unidades em setores como servi\u00e7os de alimenta\u00e7\u00e3o, lojas de conveni\u00eancia, farm\u00e1cias, spas e cl\u00ednicas, telecomunica\u00e7\u00f5es e varejistas de bebidas alco\u00f3licas. Este guia tamb\u00e9m ajuda operadores de estacionamento e fabricantes ou distribuidores de bens de consumo embalados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea precisa auditar lojas e locais em uma rede de varejo ou hospitalidade, este guia definitivo para auditorias de varejo \u00e9 para voc\u00ea!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"279\" data-attachment-id=\"57266\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-build-a-retail-audit-checklist\/bindy-guide-retail-audit_post-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&amp;ssl=1\" data-orig-size=\"1166,465\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Guide-Retail audit_Post-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=700%2C279&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?resize=700%2C279&#038;ssl=1\" alt=\"\" class=\"wp-image-57266\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?resize=1024%2C408&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?resize=300%2C120&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?resize=768%2C306&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?resize=700%2C279&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?resize=1003%2C400&amp;ssl=1 1003w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=1166&amp;ssl=1 1166w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contents\">Conte\u00fado<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"#whatis\">O que \u00e9 uma Auditoria de Varejo?<\/a><\/td><\/tr><tr><td><a href=\"#whyconduct\">Por que realizar auditorias de varejo?<\/a><\/td><\/tr><tr><td><a href=\"#whobenefits\">Quem se beneficia das auditorias de varejo e do software de auditoria de varejo?<\/a><\/td><\/tr><tr><td>- Escrit\u00f3rio Central<\/td><\/tr><tr><td>\u2013 Vice-presidentes e Diretores<\/td><\/tr><tr><td>\u2013 Gerentes distritais\/regionais e representantes de campo CPG<\/td><\/tr><tr><td>\u2013 Franqueados e Gerentes<\/td><\/tr><tr><td>- Clientes<\/td><\/tr><tr><td><a href=\"#implement\">Como implementar um programa de auditoria de varejo<\/a><\/td><\/tr><tr><td><a href=\"#build\">Como criar uma lista de verifica\u00e7\u00e3o de auditoria de varejo<\/a><\/td><\/tr><tr><td><a href=\"#typesof\">Tipos de auditorias de varejo<\/a><\/td><\/tr><tr><td>\u2013 Auditoria de Merchandising<\/td><\/tr><tr><td>\u2013 Auditoria de Preven\u00e7\u00e3o de Perdas<\/td><\/tr><tr><td>\u2013 Auditoria de Sa\u00fade e Seguran\u00e7a<\/td><\/tr><tr><td>\u2013 Auditoria de An\u00e1lise Competitiva<\/td><\/tr><tr><td><a href=\"#industryspecific\">Listas de verifica\u00e7\u00e3o de auditoria de varejo espec\u00edficas do setor<\/a><\/td><\/tr><tr><td><a href=\"#conductaretailaudit\">Como conduzir uma auditoria de varejo<\/a><\/td><\/tr><tr><td><a href=\"#retailauditactionplan\">Plano de A\u00e7\u00e3o de Auditoria de Varejo<\/a><\/td><\/tr><tr><td><a href=\"#calibratearetailauditprogram\">Como calibrar um programa de auditoria de varejo<\/a><\/td><\/tr><tr><td>\u2013 Calibrando o formul\u00e1rio<\/td><\/tr><tr><td>- Calibrar a equipe<\/td><\/tr><tr><td><a href=\"#manageexpectations\">Como gerenciar as expectativas de auditoria de varejo<\/a><\/td><\/tr><tr><td><a href=\"#helpstoresprocesslowscore\">Como ajudar as lojas a processar uma pontua\u00e7\u00e3o baixa<\/a><\/td><\/tr><tr><td><a href=\"#excelvsretailauditsoftware\">Excel vs. Software de Auditoria de Varejo<\/a><\/td><\/tr><tr><td><a href=\"#roiretailauditsoftware\">ROI para software de auditoria de varejo<\/a><\/td><\/tr><tr><td><a href=\"#buyvsbuildsoftware\">Software de Auditoria de Varejo \u2013 Comprar vs. Construir<\/a><\/td><\/tr><tr><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"whatis\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-retail-audit\">O que \u00e9 uma Auditoria de Varejo?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Uma auditoria de varejo permite que marcas de varejo e hotelaria executem padr\u00f5es, programas e pol\u00edticas de marca em \u00e1reas como opera\u00e7\u00f5es, merchandising, preven\u00e7\u00e3o de perdas, sa\u00fade e seguran\u00e7a em todas as lojas, dentro do prazo e na \u00edntegra. A auditoria \u00e0s vezes \u00e9 chamada de avalia\u00e7\u00e3o ou simplesmente de visita.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A auditoria usa&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/voce-precisa-de-software-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">software de auditoria de varejo<\/a>, um formul\u00e1rio pr\u00e1tico com imagens de melhores pr\u00e1ticas, fotos, v\u00eddeos, arquivos de suporte, assinaturas, l\u00f3gica condicional, itens cr\u00edticos e recomenda\u00e7\u00f5es de planos de a\u00e7\u00e3o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Varejistas e redes de hospitalidade normalmente conduzem auditorias para opera\u00e7\u00f5es, merchandising, preven\u00e7\u00e3o de perdas e sa\u00fade e seguran\u00e7a ao longo do ano. Essas auditorias s\u00e3o conduzidas para manter <a href=\"https:\/\/blog.bindy.com\/pt\/quais-sao-os-padroes-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">padr\u00f5es de marca<\/a> e preparar e apoiar iniciativas de lojas e <a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/varejo-sazonal\/\" target=\"_blank\" rel=\"noreferrer noopener\">programas sazonais<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/app\/registration\/step1?lang=en&amp;aboutPricing=y&amp;aboutTrial=y\" rel=\"attachment wp-att-7424\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-01.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7424\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As auditorias de varejo podem ser anunciadas ou n\u00e3o. As auditorias podem ser conduzidas como uma \u201cauto-auditoria\u201d por um franqueado, gerente de loja\/funcion\u00e1rio ou por um gerente de distrito\/representante de campo visitando a loja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyconduct\">Por que realizar auditorias de varejo?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-ensure-compliance-with-brand-standards\">1. Garantir que os programas e padr\u00f5es sejam executados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo fundamental de uma auditoria ou inspe\u00e7\u00e3o \u00e9&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/escopo-de-execucao-da-loja-e-melhores-praticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">garantir que os programas e padr\u00f5es sejam executados em cada local, na \u00edntegra e dentro do prazo<\/a>. As marcas implantam seus gerentes distritais em locais como lojas de varejo ou hot\u00e9is, que ent\u00e3o avaliam o local e determinam se tudo est\u00e1 ou n\u00e3o dentro da marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se uma marca de varejo estiver realizando uma promo\u00e7\u00e3o em suas localidades, a empresa poder\u00e1 enviar gerentes distritais para visitar as lojas participantes para que possam verificar se cada loja seguiu ou n\u00e3o as diretrizes de merchandising e usou materiais adequados no momento certo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso tamb\u00e9m \u00e9 verdade para sinaliza\u00e7\u00e3o e componentes que projetam a imagem da marca em clientes e convidados. A sinaliza\u00e7\u00e3o correta \u00e9 usada, do fornecedor certo? Ela \u00e9 atual, est\u00e1 posicionada corretamente e funcionando?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como tal, os inspectores precisam de ser organizados e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/o-fluxo-de-trabalho-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">sistem\u00e1tico com suas avalia\u00e7\u00f5es<\/a>. As lojas de varejo e os hot\u00e9is t\u00eam muitas pe\u00e7as m\u00f3veis, ent\u00e3o voc\u00ea simplesmente n\u00e3o pode se dar ao luxo de ficar \u201cem todos os lugares\u201d com suas auditorias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para permanecer no ponto, primeiro voc\u00ea precisa esclarecer seus objetivos, pois isso dir\u00e1 a voc\u00ea e sua equipe o que priorizar e focar durante a auditoria.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">As marcas \u201cdevem articular seus objetivos, quanto a qual \u00e9 o objetivo de realizar a inspe\u00e7\u00e3o de suas lojas. Esses objetivos tamb\u00e9m devem ser repassados aos membros de sua equipe para garantir alta qualidade\u201d, diz Cale Loken CEO da&nbsp;<a href=\"https:\/\/301consulting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">301 Madison Consultoria<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, mapeie um&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de verifica\u00e7\u00e3o de quais componentes espec\u00edficos inspecionar<\/a>. Esta lista de verifica\u00e7\u00e3o deve conter \u201ctodos os aspectos cruciais que voc\u00ea deseja manter consistentes em todas as lojas\u201d, diz Jessica Kats, especialista em com\u00e9rcio eletr\u00f4nico e varejo da&nbsp;<a href=\"https:\/\/soxy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Soxy<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Itens no&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/lista-de-verificacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de controle<\/a>&nbsp;pode incluir coisas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sinaliza\u00e7\u00e3o adequada na loja<\/li>\n\n\n\n<li>Pre\u00e7o correto&nbsp;<\/li>\n\n\n\n<li>Posicionamentos corretos de produtos<\/li>\n\n\n\n<li>Conhecimento e comportamento da equipe<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cDepois de criar uma lista de verifica\u00e7\u00e3o com esses itens, fica f\u00e1cil realizar inspe\u00e7\u00f5es nas lojas\u201d, acrescenta Kats. \u201cVoc\u00ea pode visitar v\u00e1rias filiais de sua loja e verificar cada aspecto um por um. Isso tamb\u00e9m o ajudar\u00e1 a identificar rapidamente se algo est\u00e1 fora do lugar e n\u00e3o est\u00e1 alinhado com outras filiais. Em ess\u00eancia, todo o processo de inspe\u00e7\u00e3o se tornar\u00e1 mais simplificado.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>Dica profissional<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Precisa de ajuda para criar listas de verifica\u00e7\u00e3o para suas inspe\u00e7\u00f5es? Bindy&#039;s&nbsp;<\/em><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>construtor de formul\u00e1rios<\/em><\/a><em>&nbsp;permite configurar listas de verifica\u00e7\u00e3o em v\u00e1rios idiomas diretamente do seu telefone ou computador. Voc\u00ea tamb\u00e9m pode fazer upload de listas de verifica\u00e7\u00e3o do Excel, bem como clonar listas de verifica\u00e7\u00e3o existentes para v\u00e1rias inspe\u00e7\u00f5es.&nbsp;&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-reduce-risks-and-liabilities\">2. Reduzir riscos e responsabilidades<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Basta um esc\u00e2ndalo ou a\u00e7\u00e3o judicial para arruinar uma marca. Por esse motivo, \u00e9 essencial que voc\u00ea defina e monitore seus padr\u00f5es quando se trata de sa\u00fade, seguran\u00e7a e prote\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"853\" data-attachment-id=\"59814\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-healthsafety-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?fit=1251%2C1042&amp;ssl=1\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Health&amp;#038;safety-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-1024x853.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-59814\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=1024%2C853&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inspe\u00e7\u00f5es regulares podem&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/como-proteger-a-marca-com-visitas-ao-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">proteja sua marca<\/a>&nbsp;de riscos e responsabilidades, ajudando sua equipe a identificar e resolver problemas&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/6-razoes-pelas-quais-os-varejistas-sao-processados-e-como-evita-los\/\" target=\"_blank\" rel=\"noreferrer noopener\">antes que eles te coloquem em \u00e1gua quente legal<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, uma visita ao local pode trazer \u00e0 tona problemas como extintores de inc\u00eandio vencidos ou alarmes de inc\u00eandio com defeito. Deixadas desmarcadas, essas coisas podem levar a incidentes de seguran\u00e7a, a\u00e7\u00f5es judiciais e rea\u00e7\u00e3o \u00e0 marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, certifique-se de que as inspe\u00e7\u00f5es no local cubram a seguran\u00e7a e a prote\u00e7\u00e3o. Esses aspectos podem n\u00e3o ser t\u00e3o chamativos quanto os componentes voltados para o cliente, como branding, sinaliza\u00e7\u00e3o e promo\u00e7\u00f5es, mas s\u00e3o igualmente importantes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>Dica profissional<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Use o Bindy para&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/estudo-de-caso-como-um-grupo-de-hospitalidade-obtem-certificados-de-seguro-de-franqueados-de-hoteis\/\" target=\"_blank\" rel=\"noreferrer noopener\">colete certificados de seguro e detalhes de seus sites<\/a>&nbsp;e franqueados. Isso garantir\u00e1 que eles tenham cobertura suficiente e que voc\u00ea tenha as informa\u00e7\u00f5es e documentos arquivados em caso de acidente ou reivindica\u00e7\u00e3o. &nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-evaluate-performance-and-kpis\">3. Corte as perdas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A preven\u00e7\u00e3o de perdas \u00e9 um desafio muito real para os varejistas. No entanto, as causas s\u00e3o amplamente preven\u00edveis.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59816\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-loss-prev-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Loss prev-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59816\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63596\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/7-easy-steps-to-help-identify-fraud-in-a-reits-parking-operations\/loss-prevention-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"loss-prevention-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63596\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/loss-prevention-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-identify-staff-training-opportunities\">4. Identificar oportunidades de treinamento de pessoal&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma marca forte n\u00e3o \u00e9 apenas sobre elementos visuais. Embora fatores como sinaliza\u00e7\u00e3o e embalagem certamente sejam importantes, as pessoas que representam sua marca tamb\u00e9m desempenham um papel importante na forma\u00e7\u00e3o da percep\u00e7\u00e3o de seus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que \u00e9 fundamental avaliar o conhecimento da marca e o comportamento de sua equipe ao realizar auditorias no local. Prestar aten\u00e7\u00e3o em:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e3o bem eles conhecem sua marca.&nbsp;<\/strong>Isso inclui o conhecimento de seus produtos e seus recursos, bem como a familiaridade das equipes com as principais mensagens e pontos de discuss\u00e3o que voc\u00ea deseja promover.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como eles incorporam a marca.&nbsp;<\/strong>Avalie o comportamento de seus funcion\u00e1rios e certifique-se de que seus comportamentos estejam alinhados com a imagem que voc\u00ea gostaria de transmitir. Por exemplo, se eles est\u00e3o representando uma marca amig\u00e1vel e extrovertida, os associados devem agir de acordo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"56870\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/finance_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"finance_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=700%2C700&amp;ssl=1\" alt=\"\" class=\"wp-image-56870\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/finance_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ao tomar nota dessas coisas durante suas inspe\u00e7\u00f5es de varejo, voc\u00ea poder\u00e1 identificar oportunidades de treinamento para sua equipe. Se houver associados que n\u00e3o estejam atendendo aos padr\u00f5es de sua marca, voc\u00ea poder\u00e1 v\u00ea-los em primeira m\u00e3o e recomendar a\u00e7\u00f5es corretivas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-obtain-feedback\">5. Obtenha feedback<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As auditorias do local oferecem a voc\u00ea a oportunidade de obter feedback de seus funcion\u00e1rios. Os membros da sua equipe podem transmitir informa\u00e7\u00f5es sobre o desempenho da marca, bem como o que viram dos clientes de varejo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveite o tempo para coletar feedback qualitativo das equipes da loja. Que coment\u00e1rios eles normalmente ouvem quando os clientes falam sobre sua marca? Como eles se sentem sobre esta oferta ou promo\u00e7\u00e3o recente? Eles t\u00eam alguma sugest\u00e3o de melhoria?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As respostas a essas perguntas podem fornecer as informa\u00e7\u00f5es necess\u00e1rias para melhorar seus esfor\u00e7os de branding.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1043\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?w=1251&amp;ssl=1 1251w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-promote-accountability-and-better-output\">6. Promover a presta\u00e7\u00e3o de contas e melhores resultados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 um fato conhecido que os humanos t\u00eam um desempenho melhor quando sabem que algu\u00e9m est\u00e1 assistindo. Enquanto o&nbsp;<a href=\"https:\/\/hbr.org\/2020\/05\/we-work-harder-when-we-know-someones-watching\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review aponta<\/a>, \u201cQuando s\u00e3o observados, as pessoas correm mais r\u00e1pido, s\u00e3o mais criativas e pensam mais sobre os problemas.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Este mesmo princ\u00edpio pode ser aplicado a auditorias de varejo. Voc\u00ea pode n\u00e3o ser capaz de observar os funcion\u00e1rios 100% do tempo, mas a realiza\u00e7\u00e3o de visitas pessoais comunica que a empresa est\u00e1 prestando aten\u00e7\u00e3o.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Quando os funcion\u00e1rios sabem que seu trabalho ser\u00e1 avaliado, \u00e9 mais prov\u00e1vel que tragam para o jogo A e permane\u00e7am na marca.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-attachment-id=\"3904\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/compliantia-signatures\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-signatures.png?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Compliantia-Signatures\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-signatures.png?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-signatures.png?resize=700%2C394&amp;ssl=1\" alt=\"\" class=\"wp-image-3904\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whobenefits\">Quem se beneficia das auditorias de varejo e do software de auditoria de varejo?<a name=\"_Toc513635114\"><\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns dos benef\u00edcios que voc\u00ea pode esperar ao visitar e auditar regularmente seus locais e instala\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benef\u00edcios da Gest\u00e3o Executiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/the-cost-of-non-compliance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Um aumento nas vendas nas mesmas lojas<\/a>.<\/li>\n\n\n\n<li>Um aumento na efic\u00e1cia de&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/auditorias-de-merchandising-finalidade-escopo-e-metodos\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising na loja<\/a>. Nenhum investimento adicional \u00e9 necess\u00e1rio. As auditorias simplesmente garantem que os programas sazonais e de merchandising pelos quais voc\u00ea j\u00e1 paga sejam executados consistentemente, em todos os locais, todas as vezes.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/como-minimizar-lesoes-e-responsabilidades-no-varejo-9-dicas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uma redu\u00e7\u00e3o nos riscos e responsabilidades do neg\u00f3cio<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/como-usar-inspecoes-no-local-para-reduzir-premios-de-seguros-comerciais\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uma redu\u00e7\u00e3o nos pr\u00eamios de seguro comercial para franqueados.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-reduzir-o-encolhimento-no-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uma redu\u00e7\u00e3o em roubos e fraudes na rede.<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?resize=700%2C584&amp;ssl=1\" alt=\"Merchandising\" class=\"wp-image-59817\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59816\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-loss-prev-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Loss prev-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59816\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63507\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/who-benefits-from-retail-audits\/indentify-outliers-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"indentify-outliers-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63507\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/indentify-outliers-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benef\u00edcios para a alta ger\u00eancia<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/why-you-need-to-measure-compliance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Melhor rastreamento e medi\u00e7\u00e3o<\/a>&nbsp;de execu\u00e7\u00e3o de programas e padr\u00f5es de marca no local\u2026em tempo real!<\/li>\n\n\n\n<li>Rastreamento mais segmentado do desempenho de programas, regi\u00f5es, lojas e indiv\u00edduos. F\u00e1cil identifica\u00e7\u00e3o de outliers e oportunidades para treinamento, assist\u00eancia ou acompanhamento adicionais.<\/li>\n\n\n\n<li>Supervis\u00e3o completa e uma&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/the-compliantia-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">fluxo de trabalho colaborativo<\/a>&nbsp;envolvendo o gerente distrital e o franqueado. A redu\u00e7\u00e3o de despesas gerais de comunica\u00e7\u00e3o e de idas e vindas custosas. Simplesmente funciona.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Benef\u00edcios da Gest\u00e3o Distrital e de \u00c1rea<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coleta de dados acion\u00e1vel simplificada e com economia de tempo em qualquer dispositivo, tanto&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/por-que-um-aplicativo-de-execucao-de-loja-precisa-funcionar-online-e-offline\/\" target=\"_blank\" rel=\"noreferrer noopener\">on-line e off-line<\/a>.<\/li>\n\n\n\n<li>Acesso 24 horas por dia a dados hist\u00f3ricos da loja, incluindo notas, assinaturas, fotos e v\u00eddeos em qualquer uma das suas lojas, em qualquer lugar, em qualquer dispositivo. Veja inaceit\u00e1veis repetidos, tend\u00eancias e compara\u00e7\u00f5es de loja para distrito.<\/li>\n\n\n\n<li>A utiliza\u00e7\u00e3o de dados de desempenho para informar, envolver e aconselhar os franqueados sobre como impulsionar seus neg\u00f3cios e a marca.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chega de Excel<\/a>, menos e-mails, menos telefonemas de acompanhamento! Liberte o seu tempo para fazer o que voc\u00ea faz de melhor: ajudar as lojas a alcan\u00e7arem melhores resultados!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59818\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-time-savings-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Time savings-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-1024x854.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59818\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Benef\u00edcios para o Franqueado<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acesso 24 horas por dia a dados hist\u00f3ricos do local em qualquer lugar, em qualquer dispositivo. Veja as notas, recomenda\u00e7\u00f5es, fotos e v\u00eddeos do gerente do distrito.<\/li>\n\n\n\n<li>Encerramento de quest\u00f5es com fotos, v\u00eddeos e assinaturas de verifica\u00e7\u00e3o.<\/li>\n\n\n\n<li>Relat\u00f3rios f\u00e1ceis de usar que mostram o hist\u00f3rico das \u00e1reas com melhor e pior desempenho, tend\u00eancias e notas de todas as visitas anteriores.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Benef\u00edcios para o cliente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A execu\u00e7\u00e3o consistente de padr\u00f5es de servi\u00e7o, merchandising e sa\u00fade e seguran\u00e7a melhora a experi\u00eancia do cliente, reduz&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/reclamacoes-de-clientes-sao-suas-amigas-como-voce-trata-seus-amigos\/\" target=\"_blank\" rel=\"noreferrer noopener\">reclama\u00e7\u00f5es do cliente<\/a>&nbsp;e melhorar as vendas nas mesmas lojas.<\/li>\n\n\n\n<li>Os clientes t\u00eam uma maneira de agradecer \u00e0s lojas, hot\u00e9is e instala\u00e7\u00f5es que s\u00e3o bem administrados... eles voltam!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"_Toc513635117\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implement\">Como implementar um programa de auditoria de varejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Implementar um programa de auditoria de varejo n\u00e3o \u00e9 demorado nem dif\u00edcil. \u00c9 talvez uma das coisas mais f\u00e1ceis que uma equipe de opera\u00e7\u00f5es\/vendas pode fazer para impulsionar a execu\u00e7\u00e3o na loja, a satisfa\u00e7\u00e3o do cliente e as vendas. Veja como voc\u00ea pode implementar um programa de auditoria de varejo em cinco etapas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 1: Vamos fazer uma pausa. Voc\u00ea precisa de um software de auditoria de varejo?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perguntar a um fornecedor de software de auditoria de varejo se voc\u00ea precisa de um software de automa\u00e7\u00e3o pode ser como perguntar a um vendedor de sapatos se voc\u00ea realmente precisa de sapatos.<a href=\"https:\/\/blog.bindy.com\/pt\/voce-precisa-de-software-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Se sua rede de varejo for pequena, n\u00e3o tiver lojas problem\u00e1ticas e\/ou franqueados, talvez voc\u00ea n\u00e3o precise dela.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 estiver usando papel ou&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditorias excel<\/a>&nbsp;regularmente, considere como o tempo que voc\u00ea economiza com a automa\u00e7\u00e3o poderia ser investido em outras \u00e1reas do neg\u00f3cio!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1.png?w=700&amp;ssl=1\" alt=\"Gr\u00e1fico de economia de tempo\" class=\"wp-image-4758\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 2: criar um formul\u00e1rio de auditoria ou uma lista de verifica\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 uma ci\u00eancia e uma arte para&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">construindo um formul\u00e1rio<\/a>&nbsp;para auditorias e inspe\u00e7\u00f5es de varejo. Este formul\u00e1rio deve abranger os padr\u00f5es de servi\u00e7o, merchandising, seguran\u00e7a e preven\u00e7\u00e3o de perdas que voc\u00ea precisa que suas lojas mantenham. Esses s\u00e3o os padr\u00f5es que definem e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/como-proteger-a-marca-com-visitas-ao-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">proteger a marca<\/a>, que impulsionam as vendas, cortam custos e diminuem.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/what-are-brand-standards\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma vis\u00e3o geral completa das considera\u00e7\u00f5es e melhores pr\u00e1ticas para a constru\u00e7\u00e3o de uma lista de verifica\u00e7\u00e3o de auditoria de varejo est\u00e1 dispon\u00edvel em&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como construir uma lista de verifica\u00e7\u00e3o de auditoria de varejo<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 3: Lance o formul\u00e1rio em pequena escala com um pequeno grupo e \u201ccalibre\u201d o formul\u00e1rio e a equipe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O prop\u00f3sito de&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/calibrando-listas-de-verificacao-e-equipes\/\" target=\"_blank\" rel=\"noreferrer noopener\">calibra\u00e7\u00e3o<\/a>&nbsp;\u00e9 examinar e ajustar o(s) formul\u00e1rio(s) com um grupo de amostra de usu\u00e1rios e lojas antes do lan\u00e7amento geral.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63442\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-build-a-retail-audit-checklist\/bet-the-farm-calibration-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bet-the-farm-calibration-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63442\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma discuss\u00e3o completa sobre a finalidade, os benef\u00edcios e algumas pr\u00e1ticas recomendadas para calibra\u00e7\u00e3o de formul\u00e1rios est\u00e1 dispon\u00edvel em&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/calibrando-listas-de-verificacao-e-equipes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calibra\u00e7\u00e3o de Auditoria de Varejo - Objetivo e Melhores Pr\u00e1ticas<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&amp;ssl=1\" alt=\"Auditoria de varejo do gerente distrital em uma loja com um tablet\" class=\"wp-image-12477\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 4: determine se voc\u00ea precisa comprar ou construir seu software de auditoria de varejo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea viu o qu\u00e3o eficaz uma auditoria regular de loja pode ser, talvez voc\u00ea queira considerar sua pr\u00f3pria forma de automa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os fatores que precisam orientar sua decis\u00e3o s\u00e3o seus custos, seu retorno sobre o investimento, seu tempo de coloca\u00e7\u00e3o no mercado e o valor e os benef\u00edcios que voc\u00ea obter\u00e1 do software escolhido. Uma discuss\u00e3o completa sobre a economia do&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/software-de-operacoes-que-voce-deve-comprar-ou-construir\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprar vs construir sua ferramenta de auditoria<\/a>&nbsp;est\u00e1 dispon\u00edvel em&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/retail-audit-software-should-you-buy-or-build\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software de auditoria de varejo: comprar versus construir<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que quer que voc\u00ea fa\u00e7a,&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e3o recomendamos usar Excel e e-mail<\/a>. Quando usado para padr\u00f5es e execu\u00e7\u00e3o de marca, o Excel \u00e9 lento, trabalhoso e sujeito a erros.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 5: implantar e acompanhar os resultados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/o-fluxo-de-trabalho-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Implante o programa em suas lojas, registre resultados e acompanhe tend\u00eancias<\/a>&nbsp;e use os relat\u00f3rios e gr\u00e1ficos dispon\u00edveis para anotar o impacto positivo em suas vendas e satisfa\u00e7\u00e3o do cliente. As auditorias de varejo t\u00eam benef\u00edcios conhecidos e documentados que excedem significativamente seus custos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"build\"><a name=\"_Toc513635121\"><\/a>Como criar uma lista de verifica\u00e7\u00e3o de auditoria de varejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O que deve constar em uma lista de verifica\u00e7\u00e3o de auditoria de varejo? A resposta depende <a href=\"https:\/\/blog.bindy.com\/pt\/7-in-store-data-collection-use-cases\/\" target=\"_blank\" rel=\"noopener noreferrer\">o que voc\u00ea deseja saber sobre seus locais<\/a>. Voc\u00ea \u00e9 um varejista que est\u00e1 come\u00e7ando seu programa de auditoria do zero? Voc\u00ea \u00e9 uma marca de CPG interessada em espa\u00e7o de prateleira, precis\u00e3o de pre\u00e7os e rastreamento de sua concorr\u00eancia? Independentemente das circunst\u00e2ncias espec\u00edficas, aqui est\u00e1 uma lista de pr\u00e1ticas recomendadas para ajud\u00e1-lo a construir seu <a href=\"https:\/\/blog.bindy.com\/pt\/building-a-retail-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">auditoria de varejo<\/a> ou <a href=\"https:\/\/blog.bindy.com\/pt\/how-to-build-a-cpg-merchandising-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de merchandising CPG<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"think-about-the-checklist-s-metadata\">Etapa 1: Pense nos \u201cmetadados\u201d da lista de verifica\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metadados s\u00e3o dados sobre a visita \u00e0 loja. Clientes que usam<a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Formul\u00e1rios baseados em Excel<\/a>&nbsp;normalmente espera campos inseridos pelo usu\u00e1rio, como n\u00famero da loja, preenchimento at\u00e9, data, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os metadados s\u00e3o amplamente automatizados\/pr\u00e9-preenchidos com&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/o-fluxo-de-trabalho-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">software de auditoria de varejo<\/a>. Com o software de auditoria de varejo, as informa\u00e7\u00f5es do auditor s\u00e3o derivadas do login, a lista de sele\u00e7\u00e3o da loja \u00e9 constru\u00edda especificamente para cada usu\u00e1rio e com base na localiza\u00e7\u00e3o GPS atual do usu\u00e1rio e na data selecionada.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"670\" data-attachment-id=\"34680\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/inspection_metadata\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/inspection_metadata.png?fit=948%2C670&amp;ssl=1\" data-orig-size=\"948,670\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"inspection_metadata\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/inspection_metadata.png?fit=700%2C495&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/inspection_metadata.png?resize=700%2C495&amp;ssl=1\" alt=\"\" class=\"wp-image-34680\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/inspection_metadata.png?w=948&amp;ssl=1 948w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/inspection_metadata.png?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/inspection_metadata.png?resize=768%2C543&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/inspection_metadata.png?resize=700%2C495&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/07\/inspection_metadata.png?resize=566%2C400&amp;ssl=1 566w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"group-items-into-sections-order-sections-according-to-the-natural-flow-of-the-visit\">Etapa 2: agrupe os itens em se\u00e7\u00f5es. ordene as se\u00e7\u00f5es de acordo com o \u201cfluxo natural\u201d da visita.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que poss\u00edvel, as se\u00e7\u00f5es devem ser dispostas de acordo com o fluxo natural de uma visita (um gerente distrital\/\u00e1rea caminhando fisicamente pela loja).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece pelo exterior (o estacionamento, se aplic\u00e1vel, a vitrine de um shopping) e v\u00e1 entrando, contornando os corredores e chegando aos fundos da loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea possa alternar entre as se\u00e7\u00f5es durante ou ap\u00f3s a visita, configurar sua lista de verifica\u00e7\u00e3o de auditoria de varejo de acordo com o fluxo natural de uma visita economiza tempo e \u00e9 mais intuitivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"think-about-non-applicable-items-and-sections\">Etapa 3: Pense em itens e se\u00e7\u00f5es \u201cn\u00e3o aplic\u00e1veis\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Certas se\u00e7\u00f5es ou itens na sua lista de verifica\u00e7\u00e3o de auditoria de varejo podem n\u00e3o ser aplic\u00e1veis a todos os locais. Por exemplo, a se\u00e7\u00e3o \u201cWashrooms\u201d provavelmente n\u00e3o \u00e9 aplic\u00e1vel a uma loja localizada em um shopping center. Da mesma forma, a se\u00e7\u00e3o \u201cDrive-thru\u201d n\u00e3o ser\u00e1 aplic\u00e1vel a um restaurante que n\u00e3o tenha um.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fazer isso economiza tempo e \u00e9 mais intuitivo.&nbsp;<a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software de auditoria de varejo<\/a>&nbsp;permite desabilitar se\u00e7\u00f5es e itens inteiros em determinadas lojas de acordo com o tipo de loja.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" data-attachment-id=\"57727\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/checklist-for-wireless-authorized-retailers\/bindy-brand-st-ad-red-lr-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Brand st ad-red-LR 800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-57727\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"make-sure-your-checklist-has-adequate-coverage\">Etapa 4: certifique-se de que sua lista de verifica\u00e7\u00e3o tenha cobertura adequada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora as situa\u00e7\u00f5es individuais variem, voc\u00ea deve abordar algumas ou todas as \u00e1reas a seguir, cada uma representada como uma se\u00e7\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Exterior da loja (<a href=\"https:\/\/blog.bindy.com\/pt\/check-list-da-area-externa\/\" target=\"_blank\" rel=\"noreferrer noopener\">exemplo de lista de verifica\u00e7\u00e3o de \u00e1rea externa<\/a>)<\/li>\n\n\n\n<li>Apresenta\u00e7\u00e3o e Merchandising (<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">exemplo de lista de verifica\u00e7\u00e3o de merchandising<\/a>)<\/li>\n\n\n\n<li>Produtos e Prepara\u00e7\u00e3o (<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-seguranca-alimentar\/\" target=\"_blank\" rel=\"noreferrer noopener\">exemplo de lista de verifica\u00e7\u00e3o de seguran\u00e7a alimentar<\/a>)<\/li>\n\n\n\n<li>Equipe e velocidade de servi\u00e7o<\/li>\n\n\n\n<li>Pessoal e Treinamento<\/li>\n\n\n\n<li>Equipamento (<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-equipamentos-para-cozinhas-comerciais\/\" target=\"_blank\" rel=\"noreferrer noopener\">exemplo de lista de verifica\u00e7\u00e3o de equipamentos de cozinha comercial<\/a>)<\/li>\n\n\n\n<li>Seguran\u00e7a, manuseio de dinheiro e preven\u00e7\u00e3o de perdas (<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-prevencao-de-perdas\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de verifica\u00e7\u00e3o de preven\u00e7\u00e3o de perda de amostra<\/a>)<\/li>\n\n\n\n<li>Drive thru (<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-do-drive-thru\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exemplo de lista de verifica\u00e7\u00e3o de drive-thru<\/a>)<\/li>\n\n\n\n<li>Promo\u00e7\u00f5es (<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">exemplo de lista de verifica\u00e7\u00e3o de merchandising<\/a>)<\/li>\n\n\n\n<li>Parte traseira da loja e estoque<\/li>\n\n\n\n<li>Banheiros (<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-limpeza-de-banheiros-comerciais\/\" target=\"_blank\" rel=\"noreferrer noopener\">exemplo de lista de verifica\u00e7\u00e3o de limpeza de banheiro comercial<\/a>)<\/li>\n\n\n\n<li>Seguran\u00e7a (<a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-protecao-contra-incendio\/\" target=\"_blank\" rel=\"noreferrer noopener\">exemplo de lista de verifica\u00e7\u00e3o de prote\u00e7\u00e3o contra inc\u00eandio<\/a>)<\/li>\n\n\n\n<li>Pol\u00edtica (<a href=\"https:\/\/blog.bindy.com\/pt\/sexual-harassment-checklist-for-retailers\/\" target=\"_blank\" rel=\"noreferrer noopener\">exemplo de lista de verifica\u00e7\u00e3o de ass\u00e9dio sexual<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"avoid-large-sections\">Etapa 5: evite se\u00e7\u00f5es grandes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de criar um pequeno n\u00famero de se\u00e7\u00f5es grandes, considere criar um n\u00famero maior de se\u00e7\u00f5es pequenas. Isso ajuda na entrada de dados, especialmente em smartphones, e tamb\u00e9m torna os relat\u00f3rios mais granulares e significativos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assign-points-to-items-according-to-their-relative-importance\">Passo 6: Atribua pontos aos itens de acordo com sua import\u00e2ncia relativa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atribua pontos de acordo com a import\u00e2ncia relativa de cada crit\u00e9rio. Embora seja f\u00e1cil pensar em tudo como importante (e se um crit\u00e9rio n\u00e3o for importante, n\u00e3o deveria estar em sua lista de verifica\u00e7\u00e3o de auditoria de varejo), alguns itens s\u00e3o mais importantes que outros, \u00e0s vezes cr\u00edticos para a continuidade dos neg\u00f3cios.&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/saude-e-seguranca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Problemas de sa\u00fade e seguran\u00e7a<\/a>&nbsp;v\u00eam \u00e0 mente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atribua pontos e use o sinalizador \u201cCr\u00edtico\u201d de acordo. Um item cr\u00edtico define o valor de toda a se\u00e7\u00e3o como zero, independentemente de outros itens, caso seja encontrado n\u00e3o conforme durante a visita.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"be-specific-descriptive-and-visual\">Etapa 7: seja espec\u00edfico, descritivo e visual<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As normas devem ser claras e inequ\u00edvocas. N\u00e3o use palavras vagas como \u201crecente\u201d ou \u201cbom\u201d. Por exemplo, em vez de dizer &quot;Reuni\u00e3o de equipe recente realizada&quot;, considere usar &quot;Reuni\u00e3o de equipe realizada h\u00e1 menos de 5 dias corridos&quot;. Se se referir a temperaturas ou tempos decorridos, forne\u00e7a n\u00fameros reais. Explique claramente qual \u00e9 o padr\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se for necess\u00e1rio um par\u00e1grafo para definir o padr\u00e3o, use um par\u00e1grafo. Se voc\u00ea tiver um, anexe uma foto de pr\u00e1tica recomendada a um item para ilustrar o padr\u00e3o; uma imagem geralmente vale mais que 1.000 palavras e \u00e9 mais prov\u00e1vel que cause uma impress\u00e3o do que palavras sozinhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software de auditoria de varejo<\/a>&nbsp;muitas vezes permite que voc\u00ea anexe imagens e documentos de suporte a qualquer item e se\u00e7\u00e3o do formul\u00e1rio, bem como a tarefas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"think-about-visit-frequency\">Etapa 8: pense na frequ\u00eancia das visitas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A frequ\u00eancia das visitas dos gerentes distritais (pelo menos visitas envolvendo a lista de verifica\u00e7\u00e3o de auditoria de varejo) pode variar muito de uma organiza\u00e7\u00e3o para outra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Num extremo do espectro, algumas organiza\u00e7\u00f5es (incluindo grandes organiza\u00e7\u00f5es do setor de servi\u00e7os de alimenta\u00e7\u00e3o e hospitalidade) tendem a realizar at\u00e9 uma visita a cada duas semanas. Outras organiza\u00e7\u00f5es s\u00f3 podem realizar uma visita por trimestre. Algumas organiza\u00e7\u00f5es usam um modelo h\u00edbrido. Eles usam um formul\u00e1rio padr\u00e3o para capturar seus padr\u00f5es b\u00e1sicos (digamos, duas vezes por ano) e criam uma s\u00e9rie de formul\u00e1rios menores para visitas ao longo do ano, \u00e0s vezes vinculando essas visitas a programas sazonais.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58785\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-statment-ads_top-secret-button-ad-1080x1080-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Time and resources spent planning are wasted if the program is not executed\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15-1024x1024.png?resize=700%2C700&amp;ssl=1\" alt=\"O tempo e os recursos gastos no planejamento s\u00e3o desperdi\u00e7ados se o programa n\u00e3o for executado\" class=\"wp-image-58785\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 costume criar um formul\u00e1rio por \u00e1rea-chave de risco ou unidade de neg\u00f3cios:&nbsp;<a href=\"https:\/\/bindy.com\/business\/operations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Opera\u00e7\u00f5es<\/a>,&nbsp;<a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Merchandising<\/a>,&nbsp;<a href=\"https:\/\/bindy.com\/business\/health-safety\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sa\u00fade e seguran\u00e7a<\/a>,&nbsp;<a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seguran\u00e7a<\/a>, Frente da casa e Parte de tr\u00e1s da casa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software de auditoria de varejo<\/a>&nbsp;permite que uma organiza\u00e7\u00e3o crie qualquer n\u00famero de formul\u00e1rios, cada um com sua pr\u00f3pria data de in\u00edcio e t\u00e9rmino.&nbsp;<a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software de auditoria de varejo<\/a>&nbsp;tamb\u00e9m oferece suporte a auto-auditorias que podem ser usadas como medida paliativa at\u00e9 que uma visita do gerente distrital possa ser realizada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"discuss-the-checklist-with-your-field-team\">Passo 9: Calibre a lista de verifica\u00e7\u00e3o com sua equipe de campo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Discuta a lista de verifica\u00e7\u00e3o com seus gerentes distritais, franqueados e gerentes. Solicite suas contribui\u00e7\u00f5es e feedback. Chamamos essa fase de \u201c<a href=\"http:\/\/blog.bindy.com\/pt\/2011\/10\/11\/calibrate-for-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">calibra\u00e7\u00e3o<\/a>\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63442\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-build-a-retail-audit-checklist\/bet-the-farm-calibration-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bet-the-farm-calibration-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63442\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma lista de verifica\u00e7\u00e3o de auditoria de varejo \u00e9 tanto uma ferramenta de inspe\u00e7\u00e3o quanto um ve\u00edculo de treinamento. Defina o padr\u00e3o, comunique-o e me\u00e7a-o. Atenda ao padr\u00e3o e alcance seus objetivos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-you-building-your-own-or-using-a-ready-made-app\">Etapa 10: voc\u00ea est\u00e1 criando o seu pr\u00f3prio ou usando um aplicativo pronto?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os fatores que precisam orientar sua decis\u00e3o s\u00e3o os custos, o retorno do investimento, o tempo de coloca\u00e7\u00e3o no mercado e o valor e os benef\u00edcios que voc\u00ea obter\u00e1 do software escolhido. Leia mais sobre comprar vs construir:&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/retail-audit-software-should-you-buy-or-build\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software de auditoria de varejo: comprar versus construir&nbsp;<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dica profissional: n\u00e3o use Excel e e-mail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a o que fizer, n\u00e3o recomendamos o uso de Excel e e-mail para isso.&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">O Excel n\u00e3o \u00e9 um mecanismo de fluxo de trabalho e carece de recursos essenciais necess\u00e1rios para auditorias<\/a>. Quando se trata de programas e padr\u00f5es de marca, o Excel e o e-mail n\u00e3o ajudar\u00e3o seu neg\u00f3cio, eles o atrapalhar\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"typesof\"><a name=\"_Toc513635122\"><\/a>Tipos de auditorias de varejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Varejistas e marcas de CPG podem realizar v\u00e1rios tipos de auditorias: opera\u00e7\u00f5es, merchandising, preven\u00e7\u00e3o de perdas, sa\u00fade e seguran\u00e7a, treinamento, instala\u00e7\u00f5es, etc. Abaixo, definimos quatro dos tipos mais comuns de auditorias de varejo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"merchandising-audits\">Auditorias de merchandising<a name=\"_Toc513635123\"><\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto os varejistas de v\u00e1rias unidades quanto as marcas de CPG investem uma grande quantidade de recursos em branding, sinaliza\u00e7\u00e3o e displays. Marcas usam <a href=\"https:\/\/blog.bindy.com\/pt\/auditorias-de-merchandising-finalidade-escopo-e-metodos\/\" target=\"_blank\" rel=\"noopener noreferrer\">auditorias de merchandising<\/a> para rastrear a execu\u00e7\u00e3o de programas na loja.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/the-cost-of-non-compliance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Falta de execu\u00e7\u00e3o na loja<\/a> pode ser caro, com merchandising abaixo do ideal levando a uma perda de vendas brutas de 1%. De maneira geral, <a href=\"http:\/\/www.shopassociation.org\/wp-content\/uploads\/2016\/07\/POP-Compliance_2016_whitePaper_SM_FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">a conformidade da tela pode ser t\u00e3o baixa quanto 40%<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As auditorias de merchandising podem ser divididas em duas categorias abrangentes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Auditorias de prateleira (conformidade do planograma, sem furos no produto, revestimentos, pre\u00e7os, SKUs corretos)<\/li>\n\n\n\n<li>Auditorias promocionais (programas sazonais, sinaliza\u00e7\u00e3o de apoio, exibi\u00e7\u00f5es\/an\u00fancios especiais, pre\u00e7os especiais, conscientiza\u00e7\u00e3o e conhecimento dos funcion\u00e1rios sobre a promo\u00e7\u00e3o)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 uma pr\u00e1tica recomendada de varejo para varejistas de v\u00e1rias unidades combinar auditorias de merchandising com auditorias de apresenta\u00e7\u00e3o e limpeza geral da loja para garantir que os clientes tenham uma experi\u00eancia ideal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"Merchandising\" class=\"wp-image-59817\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"loss-prevention-audits\">Auditorias de Preven\u00e7\u00e3o de Perdas<a name=\"_Toc513635124\"><\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As auditorias de preven\u00e7\u00e3o de perdas s\u00e3o projetadas para minimizar o desperd\u00edcio, vandalismo, roubo e risco. Tomando um <a href=\"https:\/\/blog.bindy.com\/pt\/prevention-vs-reaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">preven\u00e7\u00e3o vs. rea\u00e7\u00e3o<\/a> A abordagem reduz disrup\u00e7\u00f5es dispendiosas, protege a marca e ajuda a construir a rela\u00e7\u00e3o entre a sede e a loja. As auditorias de preven\u00e7\u00e3o de perdas colocam sua pol\u00edtica na frente e no centro e tornam o processo transparente para as lojas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59816\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-loss-prev-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Loss prev-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59816\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com especialistas em varejo, <a href=\"https:\/\/blog.bindy.com\/pt\/4-dicas-de-prevencao-de-perdas-para-ajudar-voce-a-manter-todos-os-seus-lucros-de-ferias\/\" target=\"_blank\" rel=\"noopener noreferrer\">os funcion\u00e1rios s\u00e3o a melhor linha de defesa<\/a>. <a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-prevencao-de-perdas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Auditorias de preven\u00e7\u00e3o de perdas<\/a> refor\u00e7ar o treinamento anterior dos funcion\u00e1rios, demonstrar que a preven\u00e7\u00e3o de perdas \u00e9 uma prioridade da empresa e oferecer a oportunidade de os funcion\u00e1rios fazerem perguntas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12450\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"health-and-safety-audits\">Auditorias de Sa\u00fade e Seguran\u00e7a<a name=\"_Toc513635125\"><\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/3-types-of-audits-every-retailer-should-conduct\/\" target=\"_blank\" rel=\"noopener noreferrer\">Auditorias de sa\u00fade e seguran\u00e7a<\/a> garantir a conformidade com os regulamentos governamentais e o manuseio adequado do produto para proteger as empresas de a\u00e7\u00f5es judiciais, reclama\u00e7\u00f5es, eventos de mancha de marca e outras interrup\u00e7\u00f5es dispendiosas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas auditorias n\u00e3o se limitam aos campos de foodservice. <span style=\"background-color: #ffffff; color: #3d596d;\">As farm\u00e1cias devem garantir que os medicamentos sejam armazenados, protegidos e dispensados adequadamente. Os canteiros de obras precisam monitorar equipamentos, sinaliza\u00e7\u00e3o e barreiras adequados \u00e0 medida que o trabalho avan\u00e7a para manter os trabalhadores e o p\u00fablico seguros. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"59814\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-healthsafety-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?fit=1251%2C1042&amp;ssl=1\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Health&amp;#038;safety-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-1024x853.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-59814\" style=\"width:733px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=1024%2C853&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #ffffff;\">Os varejistas de m\u00f3veis devem manter os cabos, escadas para beliches e decora\u00e7\u00e3o protegidos adequadamente. Os distribuidores devem monitorar a seguran\u00e7a do trabalhador e garantir que o pessoal da entrega e do armaz\u00e9m levante e mova os produtos corretamente para evitar ferimentos.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">As auditorias de sa\u00fade e seguran\u00e7a devem ser realizadas rotineiramente, com quest\u00f5es cr\u00edticas sempre fazendo parte de cada auditoria. Isso apoiar\u00e1 as melhores pr\u00e1ticas operacionais e o treinamento de funcion\u00e1rios.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A rotatividade no varejo pode ser alta, portanto, uma \u00eanfase regular em sa\u00fade e seguran\u00e7a mant\u00e9m todos envolvidos e informados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitive-analysis-audits\"><a name=\"_Toc513635126\"><\/a>Auditorias de An\u00e1lise Competitiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As auditorias de an\u00e1lise competitiva s\u00e3o mais comumente conduzidas por fabricantes de CPG para rastrear a atividade da concorr\u00eancia em uma vertical espec\u00edfica. Para aproveitar ao m\u00e1ximo uma auditoria de an\u00e1lise competitiva, \u00e9 fundamental que voc\u00ea considere cuidadosamente o escopo e os dados que deseja coletar antes de enviar seus representantes para o campo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escolha seu produto.<\/strong>&nbsp;Os CPGs geralmente fabricam mais de um tipo de produto. Primeiro, considere qual produto espec\u00edfico voc\u00ea deseja conhecer. Em seguida, identifique seus 2-4 principais concorrentes diretos para esse produto. Se voc\u00ea estiver interessado em coletar dados sobre v\u00e1rios produtos, certifique-se de que cada produto tenha sua pr\u00f3pria se\u00e7\u00e3o em seu formul\u00e1rio.<\/li>\n\n\n\n<li><strong>Considere o que voc\u00ea quer saber.&nbsp;<\/strong>Voc\u00ea est\u00e1 interessado na estrat\u00e9gia de pre\u00e7os de seus concorrentes? Promo\u00e7\u00f5es e ofertas especiais? Como eles definem e falam sobre o produto? N\u00famero de faces? Localiza\u00e7\u00e3o do produto e displays POP?<\/li>\n\n\n\n<li><strong>Pense onde voc\u00ea vai visitar.<\/strong>&nbsp;As marcas de CPG podem ter suas mercadorias em milhares de locais. Voc\u00ea visitar\u00e1 todos os locais ou uma amostra seletiva?<\/li>\n\n\n\n<li><strong>Consulte seus parceiros de varejo.<\/strong> Antes de sair da loja, consulte seus parceiros de varejo e funcion\u00e1rios no local. Os funcion\u00e1rios s\u00e3o propensos a recomendar um concorrente sobre o seu produto? Funcion\u00e1rios conhecedores do seu produto? Eles est\u00e3o bem informados sobre o produto do seu concorrente? Lembre-se, uma colabora\u00e7\u00e3o bem-sucedida e um relacionamento positivo com seus parceiros de varejo podem aumentar <a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-melhorar-a-colaboracao-entre-cpg-e-varejistas\/\" target=\"_blank\" rel=\"noopener noreferrer\">taxas de estoque de prateleira em 5-8% e reduzir os custos de fabrica\u00e7\u00e3o em 5-15%<\/a>!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Para obter dicas para promover uma melhor colabora\u00e7\u00e3o com seus parceiros de varejo, consulte: <a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-melhorar-a-colaboracao-entre-cpg-e-varejistas\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 dicas para melhorar a colabora\u00e7\u00e3o do CPG e do varejista<\/a> e <a href=\"https:\/\/medium.com\/@Compliantia\/in-store-demonstrations-improve-cpg-retailer-collaboration-3fe4ecbbab66\" target=\"_blank\" rel=\"noopener noreferrer\">Demonstra\u00e7\u00f5es na loja melhoram a colabora\u00e7\u00e3o do CPG e do varejista<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industryspecific\"><a name=\"_Toc513635127\"><\/a>Listas de verifica\u00e7\u00e3o de auditoria de varejo espec\u00edficas do setor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O blog Bindy oferece uma s\u00e9rie de <a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/lista-de-verificacao\/listas-de-verificacao-de-varejo\/\" target=\"_blank\" rel=\"noopener noreferrer\">listas de verifica\u00e7\u00e3o de auditoria de varejo espec\u00edficas do setor:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de merchandising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-prevencao-de-perdas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de preven\u00e7\u00e3o de perdas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-inspecao-de-banheiro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o do banheiro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-protecao-contra-incendio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de prote\u00e7\u00e3o contra inc\u00eandio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/sexual-harassment-checklist-for-retailers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de Verifica\u00e7\u00e3o de Preven\u00e7\u00e3o de Ass\u00e9dio Sexual<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/cpg-merchandising-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de merchandising de CPG<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-para-varejistas-de-vinho-cerveja-e-destilados\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o do varejista de \u00e1lcool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-posto-de-gasolina-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o do posto de gasolina<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-inspecao-de-farmacia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de farm\u00e1cia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/electronic-checklist-for-wireless-authorized-retailers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de varejistas de telecomunica\u00e7\u00f5es<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-seguranca-e-protecao-do-hotel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de seguran\u00e7a e prote\u00e7\u00e3o do hotel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-do-varejista-de-loteria\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o do varejista de loteria<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-do-drive-thru\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o de drive-thru<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-equipamentos-para-cozinhas-comerciais\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de verifica\u00e7\u00e3o da cozinha do restaurante<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conductaretailaudit\"><a name=\"_Toc513635128\"><\/a>Como conduzir uma auditoria de varejo<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 1: criar formul\u00e1rios<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crie formul\u00e1rios acion\u00e1veis personalizados<\/a>&nbsp;com o Form Builder ou construa&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/lista-de-verificacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">formul\u00e1rios<\/a>&nbsp;no Excel e carregue-os. Voc\u00ea pode criar seus pr\u00f3prios formul\u00e1rios ou obt\u00ea-los da biblioteca de formul\u00e1rios do sistema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada formul\u00e1rio representa um determinado programa. Pode ser um programa de opera\u00e7\u00f5es ou uma iniciativa de merchandising\/sazonal. Pode ser um programa de preven\u00e7\u00e3o ou seguran\u00e7a de perdas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Um formul\u00e1rio representa quaisquer informa\u00e7\u00f5es, dados, fotos, v\u00eddeos ou arquivos que voc\u00ea deseja coletar em seus sites.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63362\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_garbage-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_garbage-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63362\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_garbage-2.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Defina suas permiss\u00f5es e restri\u00e7\u00f5es. Escolha quem da sua equipe pode usar o formul\u00e1rio, quando e onde pode us\u00e1-lo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um formul\u00e1rio pode ser uma autoavalia\u00e7\u00e3o a ser preenchida pelo gerente da loja ou gerente geral do hotel uma vez por semana. Outro formul\u00e1rio pode ser preenchido pelo gerente do distrito ou cluster uma vez por trimestre. Voc\u00ea controla o acesso, a frequ\u00eancia e as datas efetivas em uma base de formul\u00e1rio por formul\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usando o m\u00f3dulo integrado de marca\u00e7\u00e3o de sites, direcione sites, formatos e\/ou usu\u00e1rios espec\u00edficos com formul\u00e1rios, se\u00e7\u00f5es e itens espec\u00edficos (se necess\u00e1rio). Nem todos os formul\u00e1rios podem ser aplic\u00e1veis a todos os sites. Voc\u00ea controla isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ilustre itens com imagens de melhores pr\u00e1ticas e inclua anexos. Uma imagem vale mais que mil palavras. Isso \u00e9 particularmente \u00fatil para merchandising visual. N\u00e3o diga apenas ao campo qual \u00e9 o padr\u00e3o, mostre a eles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use l\u00f3gica condicional para detalhar as causas raiz. Se a resposta para \u201c\u00daltima inspe\u00e7\u00e3o de inc\u00eandio com mais de 6 meses\u201d for sim, acione um item para coletar o \u00faltimo relat\u00f3rio de inspe\u00e7\u00e3o de inc\u00eandio em arquivo, por exemplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especifique se fotos e v\u00eddeos s\u00e3o obrigat\u00f3rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para melhores resultados,&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/calibrando-listas-de-verificacao-e-equipes\/\" target=\"_blank\" rel=\"noreferrer noopener\">calibrar o formul\u00e1rio<\/a>&nbsp;com sua equipe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 2: Agende a auditoria<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use o calend\u00e1rio para agendar inspe\u00e7\u00f5es pontuais ou recorrentes. Escolha o local, o formul\u00e1rio adequado e se a fiscaliza\u00e7\u00e3o deve ser repetida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envie notifica\u00e7\u00f5es (sujeito a se a visita \u00e9 anunciada ao site ou uma visita \u201csurpresa\u201d). Exporte a visita agendada para o Outlook, se necess\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anunciado<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 normalmente o caso das auditorias de merchandising, especialmente aquelas que precedem uma campanha de merchandising na loja ou um programa sazonal. A inten\u00e7\u00e3o \u00e9 preparar-se para datas futuras significativas e executar as facetas do programa sazonal conforme estabelecido pela matriz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sem aviso pr\u00e9vio<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O gestor distrital aparece sem aviso pr\u00e9vio para realizar uma auditoria no local. Este \u00e9 frequentemente o caso com servi\u00e7os e conformidade com sa\u00fade e seguran\u00e7a. Auditorias n\u00e3o anunciadas avaliam a conformidade da loja com os padr\u00f5es em um dia normal, sem prepara\u00e7\u00e3o ou treinamento adicional antes da auditoria.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-attachment-id=\"3905\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/compliantia-calendars\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-calendars.png?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Compliantia-calendars\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-calendars.png?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-calendars.png?resize=700%2C394&amp;ssl=1\" alt=\"\" class=\"wp-image-3905\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 3: Realizar a auditoria<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bindy apresenta recursos avan\u00e7ados de coleta de dados. As visitas ao local podem ser realizadas em&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/why-store-checklist-needs-to-work-online-and-offline\/\" target=\"_blank\" rel=\"noreferrer noopener\">em tempo real ou off-line<\/a>&nbsp;em qualquer&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/mobile-first-nao-significa-somente-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">dispositivo m\u00f3vel, laptop ou tablet<\/a>. As visitas ao local s\u00e3o auxiliadas por geolocaliza\u00e7\u00e3o e delimita\u00e7\u00e3o geogr\u00e1fica, descri\u00e7\u00f5es de itens, fotos de melhores pr\u00e1ticas e anexos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode tirar fotos e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/beneficios-dos-videos-para-visitas-ao-local\/\" target=\"_blank\" rel=\"noreferrer noopener\">enviar v\u00eddeos durante a visita<\/a>. Ao contr\u00e1rio das \u201cfotos de melhores pr\u00e1ticas\u201d adicionadas aos itens quando o formul\u00e1rio foi criado, estas s\u00e3o fotos de campo de como este item, neste local, neste dia, parecia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode coletar arquivos e anexos como parte da visita. Isto poderia ser um&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/estudo-de-caso-como-um-grupo-de-hospitalidade-obtem-certificados-de-seguro-de-franqueados-de-hoteis\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprovante de seguro, por exemplo<\/a>, um certificado de seguran\u00e7a em PDF ou dados brutos de vendas em Excel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sistema reconhece a lista de lojas e a hierarquia, portanto, se um gestor distrital estiver afiliado a 30 locais, este gestor distrital s\u00f3 poder\u00e1 visitar e gerar relat\u00f3rios sobre esses 30 locais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observe que a pessoa ou fun\u00e7\u00e3o designada para conduzir a visita (tamb\u00e9m visualiz\u00e1-la, assin\u00e1-la, ser notificado, etc.) n\u00e3o \u00e9 est\u00e1tica. Ela varia de acordo com o formul\u00e1rio, dependendo dos objetivos comerciais de cada formul\u00e1rio. Por exemplo, voc\u00ea pode ter uma \u201cRevis\u00e3o trimestral de opera\u00e7\u00f5es\u201d conduzida pelo gerente distrital e assinada pelo gerente da loja. Voc\u00ea tamb\u00e9m pode ter uma \u201cLista de verifica\u00e7\u00e3o de abertura di\u00e1ria\u201d conduzida pelo gerente assistente da loja, efetivamente como uma autoavalia\u00e7\u00e3o e vis\u00edvel pelo gerente da loja e pelo gerente distrital.&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cada formul\u00e1rio representa um fluxo de trabalho personaliz\u00e1vel que \u00e9 criado quando o formul\u00e1rio \u00e9 criado<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Passo 4: Crie um plano de a\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">o&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/o-poderoso-plano-de-acao\/\" target=\"_blank\" rel=\"noreferrer noopener\">plano de a\u00e7\u00e3o<\/a>&nbsp;\u00e9 gerado automaticamente extraindo todos os itens n\u00e3o conformes da visita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O plano de a\u00e7\u00e3o permite que o usu\u00e1rio que realiza a visita atribua a\u00e7\u00f5es corretivas, um respons\u00e1vel e uma data prevista para cada \u00e1rea problem\u00e1tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-mails e notifica\u00e7\u00f5es s\u00e3o enviados automaticamente para aqueles com responsabilidades no plano de a\u00e7\u00e3o. Isso tamb\u00e9m aparece em seus pain\u00e9is e em relat\u00f3rios de itens pendentes, incluindo o tempo de conclus\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerentes distritais e propriet\u00e1rios\/franqueados\/gerentes podem inserir suas pr\u00f3prias notas e visualizar as notas uns dos outros, tornando a resolu\u00e7\u00e3o de problemas colaborativa e transparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fotos de verifica\u00e7\u00e3o podem ser adicionadas a cada item.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63380\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/the-mighty-action-plan\/action-plan-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"action-plan-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63380\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 5: assinar a Auditoria<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O sistema permite que a marca designe v\u00e1rios usu\u00e1rios que t\u00eam permiss\u00e3o para assinar e \u201cassinar\u201d a visita em uma base de formul\u00e1rio por formul\u00e1rio. Isso fornece um registro de integridade e bloqueia a visita de edi\u00e7\u00f5es posteriores. Assine a visita eletronicamente com qualquer dispositivo de tela sens\u00edvel ao toque (ou at\u00e9 mesmo um mouse!).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-attachment-id=\"3904\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/compliantia-signatures\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-signatures.png?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Compliantia-Signatures\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-signatures.png?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2014\/09\/compliantia-signatures.png?resize=700%2C394&amp;ssl=1\" alt=\"\" class=\"wp-image-3904\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Passo 6: Rastreamento e acompanhamento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Bindy tem monitoramento integrado para tarefas e responsabilidades \u201cpendentes\u201d. A qualquer momento, qualquer um pode fazer login (o sistema tamb\u00e9m pode enviar notifica\u00e7\u00f5es por e-mail) para verificar o que foi e o que n\u00e3o foi feito. Isso resulta em economias significativas para a organiza\u00e7\u00e3o. Uma auditoria de varejo da Bindy&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">salva a organiza\u00e7\u00e3o em 2 horas e $84<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bindy tamb\u00e9m permite que organiza\u00e7\u00f5es&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/como-gerenciar-as-operacoes-da-loja-remotamente\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerenciar opera\u00e7\u00f5es remotamente<\/a>&nbsp;e implementar \u201cautoavalia\u00e7\u00f5es\u201d de lojas e franqueados onde economias adicionais s\u00e3o realizadas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1\" alt=\"Ganhar visibilidade em seus sites tamb\u00e9m os torna respons\u00e1veis\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 7: relatar, refinar, repetir<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O retorno sobre o investimento n\u00e3o termina com a coleta de dados de inspe\u00e7\u00e3o, ou mesmo com a aplica\u00e7\u00e3o de a\u00e7\u00f5es corretivas, \u00e9 apenas onde ele come\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bindy possui an\u00e1lises l\u00edderes do setor e ferramentas e gr\u00e1ficos orientados graficamente para ajud\u00e1-lo a encontrar seus melhores e piores itens, operadores, regi\u00f5es, repeti\u00e7\u00f5es inaceit\u00e1veis e muito mais. Bindy transforma dados em informa\u00e7\u00f5es para que voc\u00ea possa tomar decis\u00f5es de neg\u00f3cios informadas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Identifique tend\u00eancias, pontua\u00e7\u00f5es m\u00e9dias, piores e melhores desempenhos e muito mais. Com essas informa\u00e7\u00f5es, a organiza\u00e7\u00e3o pode ajustar ainda mais o(s) formul\u00e1rio(s) e repetir o ciclo de conformidade com os padr\u00f5es e programas da marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"retailauditactionplan\">Plano de A\u00e7\u00e3o de Auditoria de Varejo<a name=\"_Toc513635129\"><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Responsabilidade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O plano de ac\u00e7\u00e3o promove a apropria\u00e7\u00e3o e a responsabiliza\u00e7\u00e3o em cada local. Tamb\u00e9m permite que gestores distritais e franqueados\/gestores trabalhem juntos em prol de um objetivo comum: tornar cada local mais eficiente e lucrativo. As a\u00e7\u00f5es corretivas consistem em aproveitar a oportunidade para fazer melhor. Lembrar,&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/nao-se-preocupe-com-a-pontuacao-aproveite-a-oportunidade\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e3o se preocupe com a pontua\u00e7\u00e3o, aproveite a oportunidade<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Efici\u00eancia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O plano de a\u00e7\u00e3o gera efici\u00eancia. Ele permite que as corre\u00e7\u00f5es aconte\u00e7am sem perda de tempo com comunica\u00e7\u00e3o de ida e volta entre o franqueado\/gerente da loja e o gerente distrital ou matriz. Voc\u00ea nunca mais ser\u00e1 questionado &quot;j\u00e1 est\u00e1 pronto?&quot;. Voc\u00ea marcar\u00e1 a a\u00e7\u00e3o corretiva como corrigida (opcionalmente carregue uma foto de verifica\u00e7\u00e3o), voc\u00ea saber\u00e1, eles saber\u00e3o. O que voc\u00ea far\u00e1 com seu tempo livre?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encontre uma defici\u00eancia, atribua-a como uma a\u00e7\u00e3o corretiva, corrija-a... pronto!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e3o encontre apenas problemas\u2026 resolva-os!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o gaste tempo e recursos procurando problemas, a menos que esteja comprometido em corrigi-los.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O objetivo de um produto como&nbsp;<a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy&nbsp;<\/a>n\u00e3o \u00e9 ajud\u00e1-lo a encontrar problemas. O objetivo \u00e9 melhoria cont\u00ednua, resolu\u00e7\u00e3o e encerramento. Encontrar problemas \u00e9 bom. Consert\u00e1-los \u00e9 melhor.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" data-attachment-id=\"63380\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/the-mighty-action-plan\/action-plan-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"action-plan-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63380\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/action-plan-red.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fechar o loop na execu\u00e7\u00e3o do site<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Na sua ess\u00eancia, o plano de a\u00e7\u00e3o \u00e9 um ve\u00edculo para melhorias. O sucesso no varejo e na hotelaria depende em grande parte da execu\u00e7\u00e3o. O plano de a\u00e7\u00e3o \u00e9&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/escopo-de-execucao-da-loja-e-melhores-praticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">execu\u00e7\u00e3o<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">O plano de a\u00e7\u00e3o \u00e9 o&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/o-fluxo-de-trabalho-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">continua\u00e7\u00e3o da visita<\/a>, a chave para obter resolu\u00e7\u00e3o e encerramento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea pensa em problemas como doen\u00e7as, o plano de a\u00e7\u00e3o \u00e9 a cura. N\u00e3o saia do site sem um!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1\" alt=\"Encontrar problemas no site \u00e9 bom. Corrigi-los \u00e9 melhor.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"calibratearetailauditprogram\"><a name=\"_Toc513635130\"><\/a>Como calibrar um programa de auditoria de varejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que poss\u00edvel, Bindy recomenda uma implementa\u00e7\u00e3o gradual onde alguns usu\u00e1rios\/distritos sejam treinados, o feedback seja coletado, os formul\u00e1rios\/fluxo de trabalho ajustados e o programa expandido iterativamente treinando outro lote de usu\u00e1rios\/distritos. Chamamos esta etapa de \u201ccalibra\u00e7\u00e3o\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em um ambiente de varejo e hospitalidade, uma lista de verifica\u00e7\u00e3o \u00e9 uma cole\u00e7\u00e3o de padr\u00f5es de marca e melhores pr\u00e1ticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que vai na lista de verifica\u00e7\u00e3o reflete o que importa para a marca (iniciativas estrat\u00e9gicas, programas sazonais, etc.), o que a marca \u00e9 obrigada a fazer (leis e regulamentos, sa\u00fade e seguran\u00e7a, etc.) e o que ela aspira a ser, operacionalmente e aos olhos de seus clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/what-are-brand-standards\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A lista de verifica\u00e7\u00e3o precisa ser representativa dos programas e objetivos de neg\u00f3cios, mas tamb\u00e9m clara e bem compreendida pela equipe de campo respons\u00e1vel pela execu\u00e7\u00e3o desses padr\u00f5es de marca. \u00c9 aqui que entra a \u201ccalibra\u00e7\u00e3o\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o aposte a fazenda em padr\u00f5es de marca n\u00e3o comprovados e lacunas de compreens\u00e3o. Calibrar&nbsp;<em>ent\u00e3o<\/em>&nbsp;escala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 duas facetas da calibra\u00e7\u00e3o que precisamos considerar: calibrar a lista de verifica\u00e7\u00e3o e calibrar a equipe. Vamos mergulhar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Calibra\u00e7\u00e3o da lista de verifica\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calibrar a lista de verifica\u00e7\u00e3o envolve selecionar, agrupar e ordenar o que vai na lista de verifica\u00e7\u00e3o. Isso geralmente \u00e9 conduzido pela equipe de opera\u00e7\u00f5es com informa\u00e7\u00f5es de outros departamentos (merchandising, marketing, recursos humanos, preven\u00e7\u00e3o de perdas, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os itens da lista de verifica\u00e7\u00e3o devem ser suficientemente claros e detalhados, evitando repeti\u00e7\u00f5es. A lista de verifica\u00e7\u00e3o deve fornecer uma boa cobertura de todas as \u00e1reas de interesse da empresa e ser disposta de forma a otimizar o tempo do gerente distrital na visita.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63442\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-build-a-retail-audit-checklist\/bet-the-farm-calibration-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bet-the-farm-calibration-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63442\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/bet-the-farm-calibration-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Embora muito possa ser feito na sede, simplesmente n\u00e3o h\u00e1 substituto para o tempo \u201cpr\u00e1tico\u201d no campo. Dar a um grupo seleto de gerentes distritais acesso \u00e0 lista de verifica\u00e7\u00e3o, mesmo que seja apenas um rascunho, permite que a sede ajuste e calibre a lista de verifica\u00e7\u00e3o com feedback do mundo real. \u00c9 muitas vezes nesta fase que a c\u00f3pia pouco clara, os padr\u00f5es repetitivos ou a ordena\u00e7\u00e3o inadequada s\u00e3o observados e abordados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Calibra\u00e7\u00e3o da equipe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Calibrar a equipe \u00e9 uma forma de treinamento aplicado que garante que os padr\u00f5es sejam avaliados usando uma escala consistente e justa. Embora o julgamento de um gerente distrital seja tremendamente importante para o sucesso do programa de auditoria, a consist\u00eancia na classifica\u00e7\u00e3o e classifica\u00e7\u00e3o s\u00e3o igualmente importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calibrar a equipe envolve treinar o pessoal de opera\u00e7\u00f5es para ter um entendimento compartilhado dos padr\u00f5es operacionais e como avaliar e lidar com desvios dos padr\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calibrar a equipe tamb\u00e9m significa demonstrar onde termina a defini\u00e7\u00e3o do padr\u00e3o e onde come\u00e7a a necessidade do gerente do distrito de fazer um julgamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lidar com pessoas nem sempre \u00e9 t\u00e3o preto no branco quanto marcar uma caixa em um formul\u00e1rio eletr\u00f4nico. A equipe de opera\u00e7\u00f5es precisa saber como lidar com quest\u00f5es pessoais sens\u00edveis e confidenciais, por exemplo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&amp;ssl=1\" alt=\"Equipe de funcion\u00e1rios de varejo em uma loja\" class=\"wp-image-12452\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Por que calibrar?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma lista de verifica\u00e7\u00e3o calibrada reduz a confus\u00e3o, as perguntas de ida e volta e tamb\u00e9m facilita a dissemina\u00e7\u00e3o de padr\u00f5es operacionais, bem como a ado\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A calibra\u00e7\u00e3o tamb\u00e9m garante que os padr\u00f5es sejam classificados de forma justa e consistente. A consist\u00eancia gera confian\u00e7a com a pontua\u00e7\u00e3o geral e se presta a relat\u00f3rios agregados, compara\u00e7\u00f5es entre usu\u00e1rios, regi\u00f5es e prazos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para atingir suas metas de neg\u00f3cios, voc\u00ea precisa verificar e \u201ccalibrar\u201d listas de verifica\u00e7\u00e3o com um grupo de amostra de usu\u00e1rios e lojas antes do lan\u00e7amento geral. N\u00e3o aposte tudo em processos n\u00e3o comprovados. Calibre e depois dimensione.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&amp;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;boas pr\u00e1ticas de calibra\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use lojas piloto para obter resultados iniciais. N\u00e3o aposte a fazenda em uma lista de verifica\u00e7\u00e3o n\u00e3o comprovada, execute um pequeno piloto e calibre-o at\u00e9 que esteja satisfeito com o resultado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece com um pequeno grupo de usu\u00e1rios e lojas. A ideia \u00e9 obter feedback com anteced\u00eancia e com frequ\u00eancia antes de implantar em um grupo maior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teste a lista de verifica\u00e7\u00e3o em campo! Uma lista de verifica\u00e7\u00e3o pode parecer boa na sede, mas pode apresentar graves defici\u00eancias quando voc\u00ea realmente realiza uma visita \u00e0 loja. Uma lista de verifica\u00e7\u00e3o ineficiente pode fazer com que o gestor distrital tenha que recuar ou saltar repetidamente pela loja para completar a visita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"manageexpectations\"><a name=\"_Toc513635133\"><\/a>N\u00e3o se preocupe com a pontua\u00e7\u00e3o, aproveite a oportunidade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/como-construir-uma-lista-de-verificacao-de-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atribui\u00e7\u00e3o de valores de pontos a itens de inspe\u00e7\u00e3o<\/a>&nbsp;\u00e9 uma pr\u00e1tica comum em auditorias de varejo e hospitalidade. A ideia \u00e9 obter uma pontua\u00e7\u00e3o geral para o site e uma indica\u00e7\u00e3o da conformidade do site com um programa ou conjuntos de padr\u00f5es. Pontuar um site pode, no entanto, desencadear rea\u00e7\u00f5es inesperadas do franqueado ou gerente da loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos operadores e franqueados se orgulham de seu trabalho e podem ter dificuldades com uma pontua\u00e7\u00e3o de visita decepcionante e com a orienta\u00e7\u00e3o do gerente distrital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O gerente distrital foi muito duro ou injusto? Minha loja realmente est\u00e1 faltando em certas \u00e1reas, como a pontua\u00e7\u00e3o, as notas e o plano de a\u00e7\u00e3o da visita sugerem? Pode ser muita coisa para lidar em um n\u00edvel profissional, mas tamb\u00e9m em um n\u00edvel pessoal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63497\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dont-sweat-the-score-seize-the-opportunity\/low-score-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"low-score-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63497\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/low-score-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Embora entendamos o orgulho e o comprometimento de um operador com a excel\u00eancia, temos o seguinte conselho para qualquer um que esteja decepcionado com o resultado de sua \u00faltima visita ao gerente distrital: n\u00e3o se preocupe com a pontua\u00e7\u00e3o e n\u00e3o desperdice a oportunidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e3o se preocupe com a pontua\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o existe visita perfeita no varejo. A rotatividade acontece. O tempo acontece. Erros humanos acontecem. Mesmo os melhores operadores deixam uma ou duas coisas passarem despercebidas, ocasionalmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obter uma pontua\u00e7\u00e3o abaixo do ideal n\u00e3o \u00e9, por si s\u00f3, uma preocupa\u00e7\u00e3o grave nem particularmente inesperada. Os melhores jogadores de bola do mundo n\u00e3o fazem o pitch perfeito 100% da vez, nem os melhores operadores de varejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/calibrate-for-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calibra\u00e7\u00e3o da equipe<\/a>&nbsp;desempenha um certo papel nisso, assim como gerenciar expectativas. Lembre-se de que o prop\u00f3sito de uma auditoria de varejo n\u00e3o \u00e9 pontuar, mas melhorar as vendas e o lucro l\u00edquido da loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o obteve uma pontua\u00e7\u00e3o perfeita? A apresenta\u00e7\u00e3o, o merchandising e os padr\u00f5es de servi\u00e7o da loja foram perfeitos em todos os sentidos? A perfei\u00e7\u00e3o \u00e9 uma jornada, n\u00e3o um destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&amp;ssl=1\" alt=\"\" class=\"wp-image-13282\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Agarre a oportunidade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o qual \u00e9 a oportunidade? &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para um gerente distrital, a oportunidade \u00e9 manter suas lojas nos mais altos padr\u00f5es. Qualquer coisa menos que isso \u00e9 injusto para a marca, o franqueado e os clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para um franqueado, a oportunidade \u00e9 manter e executar esses padr\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o n\u00e3o se preocupe com uma pontua\u00e7\u00e3o baixa. Uma pontua\u00e7\u00e3o baixa pode acontecer em qualquer jornada para a grandeza. Concentre-se na oportunidade, no objetivo final e na chance de fazer melhor da pr\u00f3xima vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"excelvsretailauditsoftware\">Excel vs. Software de Auditoria de Varejo<a name=\"_Toc513635135\"><\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos varejistas que monitoram a conformidade da loja com os padr\u00f5es da empresa continuam a depender de suporte por papel, e-mail e telefone. Embora o telefone e o e-mail sejam m\u00e9todos de comunica\u00e7\u00e3o onipresentes, nenhum deles foi projetado para ser bidirecional, rastre\u00e1vel ou report\u00e1vel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Usando <a href=\"https:\/\/blog.bindy.com\/pt\/excel-and-email-vs-specialized-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">Excel ou papel para seus formul\u00e1rios pode ser lento e trabalhoso<\/a>. As pontua\u00e7\u00f5es devem ser contabilizadas, os dados coletados, inseridos e compartilhados, v\u00e1rios e-mails devem ser enviados para relatar defici\u00eancias. Uma auditoria conclu\u00edda na mesa de algu\u00e9m n\u00e3o ajuda em nada uma empresa que precisa de dados atualizados para tomar decis\u00f5es de neg\u00f3cios informadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"roiretailauditsoftware\"><a name=\"_Toc513635136\"><\/a>ROI para software de auditoria de varejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As auditorias de varejo t\u00eam benef\u00edcios mensur\u00e1veis dentro e fora da empresa. Para as empresas que continuam a contar com <a href=\"https:\/\/blog.bindy.com\/pt\/are-you-still-using-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">papel\/Excel<\/a>, automatizar os programas de auditoria de varejo com software demonstra o ROI apenas na melhoria do processo e <a href=\"https:\/\/blog.bindy.com\/pt\/retail-audits-what-they-do\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00e1 a todos os n\u00edveis da empresa<\/a> acesso aos dados instantaneamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O software de auditoria de varejo economiza <\/strong><a href=\"https:\/\/blog.bindy.com\/pt\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">145 minutos por auditoria por loja<\/a><strong>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1.png?w=700&#038;ssl=1\" alt=\"Gr\u00e1fico de economia de tempo\" class=\"wp-image-4758\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O agendamento da auditoria e notifica\u00e7\u00e3o das lojas \u00e9 automatizado.<\/li>\n\n\n\n<li>Revise auditorias anteriores rapidamente usando relat\u00f3rios em vez de vasculhar papel\/e-mail e criar um resumo.<\/li>\n\n\n\n<li>Os formul\u00e1rios s\u00e3o intuitivos: mostram apenas itens (perguntas) aplic\u00e1veis ao local e ao usu\u00e1rio.<\/li>\n\n\n\n<li>Em seguida, a pontua\u00e7\u00e3o \u00e9 autom\u00e1tica.<\/li>\n\n\n\n<li>Os dados n\u00e3o precisam de resumo, mas est\u00e3o dispon\u00edveis para todos os n\u00edveis em tempo real.<\/li>\n\n\n\n<li>Com um clique, os planos de a\u00e7\u00e3o s\u00e3o criados automaticamente para todos os itens n\u00e3o conformes identificados durante a auditoria.<\/li>\n\n\n\n<li>Atribuir planos de a\u00e7\u00e3o e tarefas. O software acompanha automaticamente as responsabilidades vencidas.<\/li>\n\n\n\n<li>Acompanhe a conclus\u00e3o de qualquer lugar, a qualquer momento com relat\u00f3rios simples<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para a empresa, o software de auditoria de varejo elimina o custo de entrada de dados, envio de formul\u00e1rios em papel e armazenamento f\u00edsico de dados. O software oferece \u00e0s marcas a capacidade de ajustar formul\u00e1rios rapidamente e elimina os custos de distribui\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os criadores de formul\u00e1rios podem trabalhar de forma colaborativa com sua equipe em uma \u00fanica plataforma para calibrar o formul\u00e1rio, em vez de compartilhar por e-mail e aguardar uma resposta.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A matriz pode lidar com emerg\u00eancias e mudan\u00e7as inesperadas (recall de produtos, mudan\u00e7as de regulamentos, quebra de equipamentos, revis\u00e3o viral negativa do cliente) para qualquer n\u00edvel de pessoal instantaneamente com o gerenciamento de tarefas.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"retail-audit-software-saves-money-lost-on-poor-execution\">O software de auditoria de varejo economiza dinheiro perdido com m\u00e1 execu\u00e7\u00e3o. <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O custo de <a href=\"https:\/\/blog.bindy.com\/pt\/the-cost-of-non-compliance\/\" target=\"_blank\" rel=\"noopener noreferrer\">merchandising abaixo do ideal \u00e9 de aproximadamente 1% das vendas brutas do produto<\/a>. O sucesso se resume \u00e0 execu\u00e7\u00e3o adequada.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apenas <a href=\"http:\/\/www.shopassociation.org\/wp-content\/uploads\/2016\/07\/POP-Compliance_2016_whitePaper_SM_FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">40% de displays promocionais contratados<\/a> s\u00e3o executados corretamente.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-melhorar-a-colaboracao-entre-cpg-e-varejistas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Colabora\u00e7\u00e3o CPG bem-sucedida<\/a> com parceiros de varejo para execu\u00e7\u00e3o de merchandising pode gerar at\u00e9 10% em melhorias de margem operacional e reduzir os estoques em uma m\u00e9dia de 10%.<\/li>\n\n\n\n<li>O acesso em tempo real \u00e0s informa\u00e7\u00f5es entre a matriz, as equipes e as lojas facilita a identifica\u00e7\u00e3o precoce de problemas de campanha e a atribui\u00e7\u00e3o de problemas para resolu\u00e7\u00e3o a <a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-lidar-com-programas-de-varejo-malsucedidos\/\" target=\"_blank\" rel=\"noopener noreferrer\">campanhas corretas sem brilho<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"retail-audit-software-reduces-loss-associated-with-theft-fraud-vandalism-and-waste\"><strong>O software de auditoria de varejo reduz a perda associada a roubo, fraude, vandalismo e desperd\u00edcio.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Um estudo recente da National Retail Federation (NRF) descobriu <a href=\"https:\/\/nrf.com\/system\/tdf\/Documents\/NRSS-Industry-Research-Survey-2017.pdf?file=1&amp;title=National%20Retail%20Security%20Survey%202017\" target=\"_blank\" rel=\"noopener noreferrer\">uma taxa m\u00e9dia de encolhimento de 1.44%<\/a>, custando \u201c\u00e0 economia de varejo geral dos EUA $48,9 bilh\u00f5es\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As empresas que implantam processos eficientes podem fazer mais com menos. Quase 8% dos departamentos de preven\u00e7\u00e3o de perdas est\u00e3o vendo <a href=\"https:\/\/nrf.com\/system\/tdf\/Documents\/NRSS-Industry-Research-Survey-2017.pdf?file=1&amp;title=National%20Retail%20Security%20Survey%202017\" target=\"_blank\" rel=\"noopener noreferrer\">or\u00e7amentos diminuem em 20%<\/a>.<\/li>\n\n\n\n<li>Use o software de auditoria de varejo para distribuir pol\u00edticas de preven\u00e7\u00e3o de perdas e revisar testes para garantir que os padr\u00f5es sejam entendidos no n\u00edvel da loja.<\/li>\n\n\n\n<li>Os m\u00f3dulos de gerenciamento de tarefas permitem que as marcas atribuam e acompanhem a revis\u00e3o da pol\u00edtica de LP.<\/li>\n\n\n\n<li>Distribua rapidamente atualiza\u00e7\u00f5es da pol\u00edtica de preven\u00e7\u00e3o de perdas.<\/li>\n\n\n\n<li>O software de auditoria de varejo fornece um hist\u00f3rico de due diligence caso ocorra um incidente cr\u00edtico.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"retail-audit-software-protects-the-company\"><strong>O software de auditoria de varejo protege a empresa <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As auditorias protegem as empresas de reclama\u00e7\u00f5es, multas e a\u00e7\u00f5es judiciais devido a viola\u00e7\u00f5es de sa\u00fade e seguran\u00e7a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noopener noreferrer\" href=\"https:\/\/nrf.com\/media\/press-releases\/survey-finds-seven-10-small-retailers-overwhelmed-government-regulations\" target=\"_blank\">70% de pequenas empresas de varejo se sentem sobrecarregadas<\/a> por regulamentos governamentais, incluindo diretrizes de seguran\u00e7a e regulamentos trabalhistas.<\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/pt\/3-types-of-audits-every-retailer-should-conduct\/\" target=\"_blank\">Mudar o comportamento dos funcion\u00e1rios<\/a> comunicando claramente as normas de sa\u00fade e seguran\u00e7a.<\/li>\n\n\n\n<li>Use o gerenciamento de tarefas para atribuir a manuten\u00e7\u00e3o essencial do equipamento.<\/li>\n\n\n\n<li>Anexe atualiza\u00e7\u00f5es de pol\u00edticas e regulamentos ao formul\u00e1rio para que as informa\u00e7\u00f5es sejam facilmente acess\u00edveis.<\/li>\n\n\n\n<li>Demonstre a devida dilig\u00eancia para prepara\u00e7\u00e3o para desastres e emerg\u00eancias com um hist\u00f3rico de auditoria eletr\u00f4nico de f\u00e1cil acesso para cada local.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"61033\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/retail-audits-the-definitive-guide\/basicfirstaidtrainingforsupportaccidentinsitework\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright (c) 2019 Shutterstock.  No use without permission.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Basic,First,Aid,Training,For,Support,Accident,In,Site,Work,&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Basic,First,Aid,Training,For,Support,Accident,In,Site,Work,\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-61033\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_1525284695.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"buyvsbuildsoftware\"><a name=\"_Toc513635137\"><\/a>Software de Auditoria de Varejo \u2013 Comprar vs. Construir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retalhistas, fabricantes, distribuidores e operadores est\u00e3o todos a lutar para fazer mais com menos. Menos recursos, menor or\u00e7amento, menos tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea precisa se comunicar e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/escopo-de-execucao-da-loja-e-melhores-praticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">executar programas e padr\u00f5es<\/a>, Voc\u00ea precisa&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/como-proteger-a-marca-com-visitas-ao-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">proteger a marca<\/a>, coletar informa\u00e7\u00f5es de campo e enviar diretrizes \u00e0s lojas. Voc\u00ea precisa fazer isso com recursos limitados. Voc\u00ea compra ou constr\u00f3i?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos analisar e considerar quatro fatores principais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea n\u00e3o quis dizer Excel, certo?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de come\u00e7armos, vamos deixar algo claro. Para o prop\u00f3sito desta compara\u00e7\u00e3o, \u201cconstruir\u201d se refere a construir software com a ajuda de desenvolvedores de software profissionais e seu departamento de TI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea deseja comparar uma plataforma de software que pode comprar e implantar instantaneamente (Bindy) em um fluxo de trabalho personalizado constru\u00eddo em torno de Excel e e-mail (ou ferramentas semelhantes), consulte&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel e e-mail x Bindy<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora vamos analisar os m\u00e9ritos de comprar ou construir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"development-and-maintenance-costs\">Fator #1: desenvolvimento e manuten\u00e7\u00e3o&nbsp;<strong>Custos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 comum solicitar ao departamento de TI uma estimativa de custos para desenvolver uma solu\u00e7\u00e3o interna. Ao solicitar uma estimativa, lembre-se de perguntar sobre os custos cont\u00ednuos de suporte e manuten\u00e7\u00e3o associados a todo o ciclo de vida do software e uso cont\u00ednuo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 especialmente importante para pequenos e m\u00e9dios varejistas. As SMBs podem n\u00e3o ter os ciclos de TI para desenvolver software e fornecer suporte cont\u00ednuo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente do seu tamanho, \u00e9 importante estar ciente de que um grande n\u00famero de projetos de TI ultrapassa o or\u00e7amento. Um estudo do Project Management Institute (PMI) descobriu que&nbsp;<a href=\"https:\/\/www.pmi.org\/-\/media\/pmi\/documents\/public\/pdf\/learning\/thought-leadership\/pulse\/pulse-of-the-profession-2017.pdf?sc_lang_temp=en\" target=\"_blank\" rel=\"noreferrer noopener\">43%<\/a>&nbsp;dos projetos excederam o or\u00e7amento inicial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se disso&nbsp;<strong><a href=\"https:\/\/www.cmu.edu\/tcinc\/students\/course_documents\/08\/BuyBuild.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a>&nbsp;dos custos de software ocorrem ap\u00f3s a implementa\u00e7\u00e3o!&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUma an\u00e1lise rigorosa do ciclo de vida que estima realisticamente a manuten\u00e7\u00e3o cont\u00ednua por desenvolvedores internos geralmente inclina a balan\u00e7a a favor da compra.\u201d \u2013&nbsp;<a href=\"https:\/\/www.cmu.edu\/tcinc\/students\/course_documents\/08\/BuyBuild.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Lutchen, ex-CIO global da PriceWaterhouseCoopers<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Fator #2: Retorno do investimento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ter uma estimativa do custo de constru\u00e7\u00e3o, implanta\u00e7\u00e3o e suporte, voc\u00ea pode come\u00e7ar a comparar uma solu\u00e7\u00e3o pronta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A utiliza\u00e7\u00e3o de um software de auditoria de varejo tem um impacto mensur\u00e1vel em todas as \u00e1reas da empresa. Para aqueles que antes dependiam&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">papel\/Excel<\/a>, automatizar os programas de auditoria com software demonstra o ROI apenas na melhoria do processo e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/retail-audits-what-they-do\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e1 a todos os n\u00edveis da empresa<\/a>&nbsp;acesso em tempo real aos dados instantaneamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bindy economiza uma m\u00e9dia&nbsp;<\/strong><a href=\"https:\/\/blog.bindy.com\/pt\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">145 minutos por auditoria por loja:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O agendamento da auditoria e notifica\u00e7\u00e3o das lojas \u00e9 automatizado.<\/li>\n\n\n\n<li>Revise auditorias anteriores rapidamente usando relat\u00f3rios em vez de pesquisar dados em papel\/e-mail.<\/li>\n\n\n\n<li>Os formul\u00e1rios s\u00e3o intuitivos: mostram apenas itens (perguntas) aplic\u00e1veis ao local e ao usu\u00e1rio.<\/li>\n\n\n\n<li>A pontua\u00e7\u00e3o \u00e9 autom\u00e1tica.<\/li>\n\n\n\n<li>Os dados est\u00e3o dispon\u00edveis em tempo real.<\/li>\n\n\n\n<li>Com um clique, os planos de a\u00e7\u00e3o s\u00e3o criados automaticamente para todos os itens n\u00e3o conformes identificados durante a auditoria.<\/li>\n\n\n\n<li>Os planos de a\u00e7\u00e3o atribu\u00eddos e os lembretes de tarefas s\u00e3o automatizados em vez de perseguir a equipe com e-mails, telefonemas e conversas de bate-papo.<\/li>\n\n\n\n<li>Acompanhe a conclus\u00e3o e as tend\u00eancias em qualquer dispositivo, a qualquer momento, com relat\u00f3rios simples.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uma solu\u00e7\u00e3o pronta para uso economizar\u00e1 o custo de entrada de dados, postagem e armazenamento f\u00edsico de dados. Ele oferece \u00e0s marcas a capacidade de criar e editar formul\u00e1rios rapidamente e elimina os custos de distribui\u00e7\u00e3o associados ao envio e\/ou impress\u00e3o de infind\u00e1veis auditorias em papel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um criador de formul\u00e1rios designado pode trabalhar em colabora\u00e7\u00e3o com sua equipe em uma \u00fanica plataforma para&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/calibrando-listas-de-verificacao-e-equipes\/\" target=\"_blank\" rel=\"noreferrer noopener\">calibrar seus formul\u00e1rios\/listas de verifica\u00e7\u00e3o<\/a>&nbsp;em vez de compartilhar por e-mail e aguardar uma resposta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A matriz pode lidar com emerg\u00eancias e mudan\u00e7as inesperadas (recall de produtos, mudan\u00e7as de regulamentos, quebra de equipamentos, revis\u00e3o viral negativa do cliente) para qualquer n\u00edvel de pessoal instantaneamente com o gerenciamento de tarefas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?ssl=1\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"58785\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-statment-ads_top-secret-button-ad-1080x1080-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Time and resources spent planning are wasted if the program is not executed\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=700%2C700&amp;ssl=1\" alt=\"O tempo e os recursos gastos no planejamento s\u00e3o desperdi\u00e7ados se o programa n\u00e3o for executado\" class=\"wp-image-58785\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Economize dinheiro perdido em execu\u00e7\u00e3o abaixo do padr\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O custo de&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/the-cost-of-non-compliance\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising abaixo do ideal \u00e9 de aproximadamente 1% das vendas brutas do produto<\/a>. O sucesso, em \u00faltima an\u00e1lise, se resume \u00e0 execu\u00e7\u00e3o adequada.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.shopassociation.org\/wp-content\/uploads\/2016\/07\/POP-Compliance_2016_whitePaper_SM_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Apenas 40% de displays promocionais contratados s\u00e3o executados corretamente.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-melhorar-a-colaboracao-entre-cpg-e-varejistas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colabora\u00e7\u00e3o CPG bem-sucedida<\/a>&nbsp;com parceiros de varejo para execu\u00e7\u00e3o de merchandising pode gerar at\u00e9 10% em melhorias de margem operacional e reduzir os estoques em uma m\u00e9dia de 10%.<\/li>\n\n\n\n<li>O acesso em tempo real \u00e0s informa\u00e7\u00f5es entre a matriz, as equipes e as lojas facilita a comunica\u00e7\u00e3o que pode permitir que as equipes resolvam os problemas imediatamente. Para campanhas sens\u00edveis ao tempo, isso ajuda a melhorar mais rapidamente<a href=\"https:\/\/blog.bindy.com\/pt\/5-dicas-para-lidar-com-programas-de-varejo-malsucedidos\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;campanhas de baixo desempenho<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59816\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-loss-prev-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Loss prev-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59816\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reduza as perdas associadas a roubo, fraude, vandalismo e desperd\u00edcio<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um estudo recente da National Retail Federation (NRF) descobriu&nbsp;<a href=\"https:\/\/nrf.com\/system\/tdf\/Documents\/NRSS-Industry-Research-Survey-2017.pdf?file=1&amp;title=National%20Retail%20Security%20Survey%202017\" target=\"_blank\" rel=\"noreferrer noopener\">uma taxa m\u00e9dia de encolhimento de 1.44%<\/a>, custando \u201c\u00e0 economia de varejo geral dos EUA $48,9 bilh\u00f5es\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas com processos eficientes em funcionamento, economizam tempo e dinheiro. Quase 8% dos departamentos de preven\u00e7\u00e3o de perdas est\u00e3o vendo&nbsp;<a href=\"https:\/\/nrf.com\/system\/tdf\/Documents\/NRSS-Industry-Research-Survey-2017.pdf?file=1&amp;title=National%20Retail%20Security%20Survey%202017\" target=\"_blank\" rel=\"noreferrer noopener\">or\u00e7amentos diminuem em 20%<\/a>.<\/li>\n\n\n\n<li>Use o software de auditoria de varejo para distribuir pol\u00edticas de preven\u00e7\u00e3o de perdas e revisar testes para garantir que os padr\u00f5es sejam entendidos no n\u00edvel da loja.<\/li>\n\n\n\n<li>Os m\u00f3dulos de gerenciamento de tarefas permitem que as marcas atribuam e acompanhem a revis\u00e3o da pol\u00edtica de LP.<\/li>\n\n\n\n<li>Distribua rapidamente atualiza\u00e7\u00f5es da pol\u00edtica de preven\u00e7\u00e3o de perdas. Certifique-se de que os usu\u00e1rios revisaram em tempo real e acompanhe aqueles que t\u00eam a tarefa pendente.<\/li>\n\n\n\n<li>O software de auditoria de varejo fornece um hist\u00f3rico de due diligence caso ocorra um incidente cr\u00edtico.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proteger a empresa de reclama\u00e7\u00f5es, multas e a\u00e7\u00f5es judiciais devido a viola\u00e7\u00f5es de sa\u00fade e seguran\u00e7a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nrf.com\/media\/press-releases\/survey-finds-seven-10-small-retailers-overwhelmed-government-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">70% de pequenas empresas de varejo se sentem sobrecarregadas<\/a>&nbsp;por regulamentos governamentais, incluindo diretrizes de seguran\u00e7a e regulamentos trabalhistas.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pt\/3-types-of-audits-every-retailer-should-conduct\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mudar o comportamento dos funcion\u00e1rios<\/a>&nbsp;comunicando claramente as normas de sa\u00fade e seguran\u00e7a.<\/li>\n\n\n\n<li>Use o gerenciamento de tarefas para atribuir a manuten\u00e7\u00e3o essencial do equipamento.<\/li>\n\n\n\n<li>Anexe atualiza\u00e7\u00f5es de pol\u00edticas e regulamentos ao formul\u00e1rio para que as informa\u00e7\u00f5es sejam facilmente acess\u00edveis.<\/li>\n\n\n\n<li>Demonstre a devida dilig\u00eancia para prepara\u00e7\u00e3o para desastres e emerg\u00eancias com um hist\u00f3rico de auditoria eletr\u00f4nico de f\u00e1cil acesso para cada local.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&amp;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"time-to-market\">Fator #3: Tempo de lan\u00e7amento no mercado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O PIM informa que&nbsp;<a href=\"https:\/\/www.pmi.org\/-\/media\/pmi\/documents\/public\/pdf\/learning\/thought-leadership\/pulse\/pulse-of-the-profession-2017.pdf?sc_lang_temp=en\" target=\"_blank\" rel=\"noreferrer noopener\">49%<\/a>&nbsp;dos projetos de TI terminaram com atraso. Portanto, ao decidir entre comprar uma solu\u00e7\u00e3o de software e criar uma solu\u00e7\u00e3o, h\u00e1 perguntas importantes que voc\u00ea precisa fazer a si mesmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em quanto tempo voc\u00ea precisa de uma solu\u00e7\u00e3o? Se sua equipe de desenvolvimento interna n\u00e3o possui o conjunto de habilidades necess\u00e1rio para determinadas \u00e1reas do projeto, voc\u00ea tem tempo para esperar e recursos para trazer um especialista adicional? Qu\u00e3o&nbsp;<a href=\"http:\/\/www.clydebuiltsolutions.com\/wp-content\/uploads\/2012\/05\/Inhouse-VS-Off-the-Shelf-May.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u201ccerto da primeira vez\u201d deve ser a solu\u00e7\u00e3o<\/a>? Voc\u00ea tem os recursos para esperar por problemas de depura\u00e7\u00e3o?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O PIM informa que&nbsp;<a href=\"https:\/\/www.pmi.org\/-\/media\/pmi\/documents\/public\/pdf\/learning\/thought-leadership\/pulse\/pulse-of-the-profession-2017.pdf?sc_lang_temp=en\" target=\"_blank\" rel=\"noreferrer noopener\">49%<\/a>&nbsp;do projeto de TI terminou tarde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criar uma solu\u00e7\u00e3o interna exige um comprometimento inicial substancial, e o processo de desenvolvimento, desde a concep\u00e7\u00e3o at\u00e9 o teste, a depura\u00e7\u00e3o e a implanta\u00e7\u00e3o, pode levar meses ou mais, dependendo da complexidade da solu\u00e7\u00e3o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Considere o seu tipo de neg\u00f3cio.&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/chuckcohn\/2014\/09\/15\/build-vs-buy-how-to-know-when-you-should-build-custom-software-over-canned-solutions\/#3026ae08c371\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>&nbsp;observa que para a maioria das empresas de varejo (QSRs, lojas de conveni\u00eancia, varejistas de m\u00f3veis etc.) uma \u00f3tima solu\u00e7\u00e3o de software provavelmente est\u00e1 prontamente dispon\u00edvel e j\u00e1 provou ser eficaz em sua vertical.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de decidir construir, explore as solu\u00e7\u00f5es de software de auditoria de varejo que oferecem uma avalia\u00e7\u00e3o gratuita. Al\u00e9m de alguns minutos de explora\u00e7\u00e3o, seu investimento inicial \u00e9 essencialmente nulo. Alguns aplicativos permitem que voc\u00ea seja<a href=\"https:\/\/bindy.com\/about\/configurability\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;funcionando em um dia<\/a>&nbsp;para que voc\u00ea possa \u201ctestar\u201d a solu\u00e7\u00e3o em suas lojas com seus formul\u00e1rios ou listas de verifica\u00e7\u00e3o existentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ongoing-support\">Fator #4: Suporte Cont\u00ednuo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como observado acima, a constru\u00e7\u00e3o de software \u00e9 apenas uma parte do processo. \u00c0 medida que a empresa cresce e a tecnologia continua a mudar, \u00e9 importante considerar&nbsp;<a href=\"https:\/\/medium.com\/@willryarbrough\/part-2-to-build-or-buy-new-software-20b96ac012aa\" target=\"_blank\" rel=\"noreferrer noopener\">os recursos necess\u00e1rios para fornecer suporte e atualiza\u00e7\u00f5es cont\u00ednuos<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seguran\u00e7a e recupera\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como os dados s\u00e3o armazenados em backup, recuperados em caso de falha do sistema e protegidos contra hackers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Documenta\u00e7\u00e3o<\/strong>&nbsp;<strong>e manuten\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem criar\u00e1 documentos de melhores pr\u00e1ticas, fornecer\u00e1 treinamento e manter\u00e1 os recursos atualizados?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Usabilidade<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como a empresa responder\u00e1 \u00e0s mudan\u00e7as de tecnologia (celular, tablet, aplicativo, atualiza\u00e7\u00f5es de navegador), solicita\u00e7\u00f5es de novos recursos e garantir\u00e1 o tempo de atividade para os usu\u00e1rios finais?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No passado,&nbsp;<a href=\"http:\/\/irid.bu.ac.th\/QA\/55\/4.1.13.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">falta de software pr\u00e9-empacotado<\/a>&nbsp;foi um dos principais motivos para optar por desenvolver uma solu\u00e7\u00e3o internamente. Hoje, a natureza competitiva do setor exige que os fornecedores de software sejam transparentes sobre ofertas e custos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que voc\u00ea pode escolher um fornecedor cujo pacote inclua todos os itens acima, bem como pre\u00e7os iniciais para m\u00f3dulos e recursos adicionais. Um grande benef\u00edcio de adquirir uma solu\u00e7\u00e3o de auditoria de varejo \u00e9 a previsibilidade or\u00e7ament\u00e1ria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Este guia definitivo para auditorias de varejo cont\u00e9m tudo o que voc\u00ea precisa para planejar, construir e lan\u00e7ar um programa de auditoria de varejo em toda a sua rede de varejo. Para quem \u00e9 este guia? Este guia para auditorias de varejo \u00e9 para varejistas multi-unidades em setores como servi\u00e7os de alimenta\u00e7\u00e3o, lojas de conveni\u00eancia, farm\u00e1cias, spas e cl\u00ednicas, telecomunica\u00e7\u00f5es e varejo de bebidas alco\u00f3licas. Este guia tamb\u00e9m\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/retail-audits-the-definitive-guide\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">\u2b50 Auditorias de Varejo \u2013 O Guia Definitivo<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,14465791],"tags":[55665360,634486438,677173901,124316578],"class_list":["post-4437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-audit","tag-retail-audit-2","tag-retail-audit-definition","tag-retail-audit-software","tag-store-management-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b50\u00a0Retail Audits - The Definitive Guide<\/title>\n<meta name=\"description\" content=\"This definitive guide to retail audits is everything you need to plan, build and launch a retail audit program across your retail network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/auditorias-de-varejo-o-guia-definitivo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50\u00a0Retail Audits - The Definitive Guide\" \/>\n<meta property=\"og:description\" content=\"This definitive guide to retail audits is everything you need to plan, build and launch a retail audit program across your retail network.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pt\/auditorias-de-varejo-o-guia-definitivo\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T16:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?_t=1757436493\" \/>\n\t<meta property=\"og:image:width\" content=\"1166\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-audits-the-definitive-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/retail-audits-the-definitive-guide\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\u2b50\u00a0Retail Audits &#8211; 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Tudo come\u00e7a com a execu\u00e7\u00e3o de programas e padr\u00f5es em cada local, sempre. Isso permite impulsionar a rede de varejo com relat\u00f3rios pr\u00e1ticos, fotos, v\u00eddeos, assinaturas e um fluxo de trabalho corretivo completo. No entanto, com\u2026","rel":"","context":"Em &quot;\ud83d\udcca Retail Audit Software&quot;","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/pt\/category\/retail-audit\/"},"img":{"alt_text":"Retail audits and task management","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6293,"url":"https:\/\/blog.bindy.com\/pt\/how-to-build-a-retail-audit-checklist\/","url_meta":{"origin":4437,"position":3},"title":"\u2b50 Como criar uma lista de verifica\u00e7\u00e3o de auditoria de varejo","author":"Bindy","date":"julho 20, 2023","format":false,"excerpt":"Auditorias de varejo, tamb\u00e9m chamadas de visitas ou inspe\u00e7\u00f5es, promovem maior conformidade com o programa da loja e os padr\u00f5es da marca. Elas fazem parte do fluxo de trabalho de execu\u00e7\u00e3o do varejo e s\u00e3o projetadas para aumentar as vendas e as margens de lucro, aumentar a satisfa\u00e7\u00e3o do cliente e reduzir os riscos do neg\u00f3cio. Talvez voc\u00ea esteja iniciando um programa de auditoria de varejo do zero. Talvez...","rel":"","context":"Em &quot;\u2714\ufe0f Checklists&quot;","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/pt\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1200,"url":"https:\/\/blog.bindy.com\/pt\/5-steps-to-implement-a-retail-audit-process\/","url_meta":{"origin":4437,"position":4},"title":"\u2b50 5 etapas para implementar um programa de auditoria de varejo","author":"Bindy","date":"agosto 10, 2023","format":false,"excerpt":"Implementar um programa de auditoria de varejo n\u00e3o \u00e9 demorado nem dif\u00edcil. \u00c9 talvez uma das coisas mais f\u00e1ceis que uma equipe de opera\u00e7\u00f5es\/vendas pode fazer para impulsionar a execu\u00e7\u00e3o na loja, a satisfa\u00e7\u00e3o do cliente e as vendas. Veja como voc\u00ea pode implementar um programa de auditoria de varejo em cinco etapas: Etapa 1: Vamos fazer uma pausa. Voc\u00ea\u2026","rel":"","context":"Em &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pt\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_247832785.jpg?fit=1200%2C784&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":450,"url":"https:\/\/blog.bindy.com\/pt\/do-you-need-retail-audit-software\/","url_meta":{"origin":4437,"position":5},"title":"\u2b50 5 raz\u00f5es para implantar software de auditoria de varejo","author":"Bindy","date":"maio 20, 2023","format":false,"excerpt":"Perguntar a um fornecedor de software de execu\u00e7\u00e3o de varejo como a Bindy se voc\u00ea precisa desse tipo de software pode ser como perguntar a um vendedor de cal\u00e7ados se voc\u00ea realmente precisa de sapatos. No entanto, a resposta pode surpreend\u00ea-lo. O caso de neg\u00f3cios para automa\u00e7\u00e3o de software depende da sua atividade e da exposi\u00e7\u00e3o, responsabilidade e custos que s\u00e3o inconsistentes\u2026","rel":"","context":"Em &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pt\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/4437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=4437"}],"version-history":[{"count":85,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/4437\/revisions"}],"predecessor-version":[{"id":66335,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/4437\/revisions\/66335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/57266"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=4437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=4437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=4437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}