{"id":4316,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4316"},"modified":"2024-11-28T14:59:27","modified_gmt":"2024-11-28T19:59:27","slug":"dia-das-maes-no-varejo-fatos-interessantes-e-tendencias-emergentes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/mothers-day-in-retail-interesting-facts-and-emerging-trends\/","title":{"rendered":"Dia das M\u00e3es no Varejo: Fatos Interessantes e Tend\u00eancias Emergentes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O Dia das M\u00e3es \u00e9 o terceiro maior feriado de varejo nos EUA, depois do Natal e da temporada de volta \u00e0s aulas. Programas sazonais como o Dia das M\u00e3es geram grandes lucros para <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">revendedores<\/a> e <a href=\"https:\/\/bindy.com\/industries\/restaurant\/\" target=\"_blank\" rel=\"noopener noreferrer\">restaurantes<\/a>.&nbsp;<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-expected-spend-near-record-335-billion-mothers-day\" target=\"_blank\" rel=\"noreferrer noopener\">Os gastos do Dia das M\u00e3es atingiram um recorde de $35,7 bilh\u00f5es!<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOs gastos do Dia das M\u00e3es v\u00eam crescendo consistentemente nos \u00faltimos anos, e os gastos deste ano devem ser os mais altos nos 16 anos de hist\u00f3ria de nossa pesquisa. Os consumidores est\u00e3o animados para celebrar todas as m\u00e3es de suas vidas, e os varejistas est\u00e3o prontos para inspirar os consumidores com op\u00e7\u00f5es exclusivas de presentes\u201d. \u2013 Presidente e CEO da NRF <a href=\"https:\/\/nrf.com\/who-we-are\/nrf-staff\/matthew-r-shay\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">Matthew Shay<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Espera-se que as vendas de joias sejam as principais, com $7 bilh\u00f5es, seguidas de perto por sa\u00eddas especiais, com $5,9 bilh\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Dia das M\u00e3es \u00e9 o dia de maior venda do KFC no ano. 370.000 fam\u00edlias que desejam dar uma pausa no planejamento de refei\u00e7\u00f5es para a m\u00e3e, procuram a cadeia de frangos para uma solu\u00e7\u00e3o para a hora do jantar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIsso se traduz em 1,5 milh\u00e3o de libras de frango, 6,5 milh\u00f5es de peda\u00e7os de frango, 815.000 por\u00e7\u00f5es de pur\u00ea de batatas e molho e 470.000 por\u00e7\u00f5es de salada de repolho\u201d. \u2013 <a href=\"https:\/\/www.eater.com\/2016\/5\/4\/11592994\/kfc-mothers-day-best-sales\" target=\"_blank\" rel=\"noopener noreferrer\">Comedor<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/84THNyOzkI8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">25% de todas as flores compradas ao longo do ano s\u00e3o compradas para o Dia das M\u00e3es. Os consumidores tamb\u00e9m gastar\u00e3o cerca de $3,2 bilh\u00f5es em flores e outros $1,1 bilh\u00f5es em cart\u00f5es de felicita\u00e7\u00f5es. Cravos s\u00e3o as flores oficiais do Dia das M\u00e3es, mas tulipas, rosas e l\u00edrios tamb\u00e9m s\u00e3o populares.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"478\" data-attachment-id=\"5975\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/shutterstock_175072274_smaller\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?fit=1920%2C1311&amp;ssl=1\" data-orig-size=\"1920,1311\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_175072274_smaller\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?fit=700%2C478&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?resize=700%2C478&#038;ssl=1\" alt=\"shutterstock_175072274_smaller.jpg\" class=\"wp-image-5975\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">35% dos consumidores planejam comprar online, 61% ir\u00e3o para lojas f\u00edsicas. Com 32% planejando comprar em lojas de departamento e 29% em lojas especializadas (floriculturas, joalherias, lojas de eletr\u00f4nicos).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Presentes de experi\u00eancia s\u00e3o populares no Dia das M\u00e3es. Experi\u00eancias como uma <a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">spa<\/a> dia, aulas de culin\u00e1ria, aulas de costura ou ingressos para shows s\u00e3o pedidos populares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com $35,7 bilh\u00f5es em disputa, suas lojas est\u00e3o prontas? As iniciativas de marketing e merchandising do Dia das M\u00e3es est\u00e3o sendo executadas integralmente, em todos os seus locais? Depender de papel, Excel e e-mail \u00e9 lento, propenso a erros e, em \u00faltima an\u00e1lise...<a href=\"https:\/\/blog.bindy.com\/pt\/are-you-still-using-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">caro<\/a>. Automatize o processo em&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/retailers-implement-a-retail-audit-process-in-five-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 etapas f\u00e1ceis com software de auditoria de varejo<\/a>&nbsp;&nbsp;e obter resultados imediatos, maiores vendas e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">Custos mais baixos<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Dia das M\u00e3es \u00e9 o terceiro maior feriado do varejo nos EUA, depois do Natal e da temporada de volta \u00e0s aulas. Programas sazonais como o Dia das M\u00e3es geram grandes lucros para varejistas e restaurantes. Os gastos do Dia das M\u00e3es atingiram um recorde de $35,7 bilh\u00f5es! \u201cOs gastos do Dia das M\u00e3es t\u00eam crescido consistentemente nos \u00faltimos anos, e espera-se que os gastos deste ano sejam os mais altos em \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/mothers-day-in-retail-interesting-facts-and-emerging-trends\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Dia das M\u00e3es no Varejo: Fatos Interessantes e Tend\u00eancias Emergentes<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[677173885,128713,36052485],"class_list":["post-4316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-merchandising","tag-mothers-day","tag-seasonal-programs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mother&#039;s Day in Retail: Interesting Facts and Emerging Trends<\/title>\n<meta name=\"description\" content=\"Mother&#039;s day is the 3rd largest retail spending holiday in the US. Seasonal programs for mothers day can drive big profits at retail stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/dia-das-maes-no-varejo-fatos-interessantes-e-tendencias-emergentes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mother&#039;s Day in Retail: Interesting Facts and Emerging Trends\" \/>\n<meta property=\"og:description\" content=\"Mother&#039;s day is the 3rd largest retail spending holiday in the US. 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