{"id":4200,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4200"},"modified":"2024-11-28T14:53:54","modified_gmt":"2024-11-28T19:53:54","slug":"7-tecnicas-de-visual-merchandising-para-aumentar-as-vendas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/7-visual-merchandising-techniques-to-increase-sales\/","title":{"rendered":"7 T\u00e9cnicas de Visual Merchandising para Aumentar as Vendas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O visual merchandising cria um impacto e impressiona todos os h\u00f3spedes que visitam sua empresa. Qualquer coisa que o cliente possa ver do lado de fora da loja e em todo o interior pode funcionar para otimizar o espa\u00e7o de varejo. De vitrines a sinaliza\u00e7\u00e3o e planta geral, t\u00e9cnicas eficazes de merchandising visual funcionam de forma coesa para refletir a marca, envolver o cliente e aumentar as vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quais s\u00e3o as melhores maneiras de empregar <a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising visual eficaz<\/a>? Considere uma combina\u00e7\u00e3o de t\u00e9cnicas que podem aumentar a conscientiza\u00e7\u00e3o do cliente sobre o produto e o desejo de compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-create-displays-for-target-customers\"><strong>1. Crie displays para clientes-alvo<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Veja esta postagem no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Uma postagem compartilhada por Target (@target)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A jornada do cliente come\u00e7a com a descoberta e depois passa para a compara\u00e7\u00e3o de op\u00e7\u00f5es antes da convers\u00e3o e venda final. Definir o tom para seus clientes-alvo usando visual merchandising \u00e9 um elemento-chave para lev\u00e1-los da descoberta \u00e0 venda. Quem s\u00e3o seus clientes-alvo? Essa \u00e9 uma quest\u00e3o importante ao projetar displays. Procure apelar ao seu estilo de vida ou ao estilo de vida que desejam. Usar <a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-merchandising-visual\/\" target=\"_blank\" rel=\"noreferrer noopener\">esta lista de verifica\u00e7\u00e3o de merchandising<\/a> para criar ou atualizar seu programa de visual merchandising em suas localidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-less-can-be-more\"><strong>2. Menos pode ser mais<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um ataque visual aos sentidos subjuga o cliente. Muitos itens e cores conflitantes resultam em uma exibi\u00e7\u00e3o que parece uma crian\u00e7a que jogou todos os brinquedos no ch\u00e3o; o resultado \u00e9 o caos. Quando sobrecarregados, os clientes tendem a se afastar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evite desordem e caos em displays. Em vez disso, concentre-se em destacar um \u00fanico item ou alguns itens relacionados para criar um tema\/hist\u00f3ria coerente.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Veja esta postagem no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Um post compartilhado por Chris Guillot | Coach de Varejo (@merchantmethod)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-tell-a-story\"><strong>3. Conte uma hist\u00f3ria<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma hist\u00f3ria para sua exibi\u00e7\u00e3o de merchandising visual ajuda durante o processo de design e facilita a conex\u00e3o do cliente com o(s) produto(s). A hist\u00f3ria pode ser espec\u00edfica para uma \u00fanica exibi\u00e7\u00e3o ou ser feita para fluir por todo o espa\u00e7o de varejo usando um tema coeso singular de exibi\u00e7\u00e3o a exibi\u00e7\u00e3o. Comece o \u00faltimo na vitrine com a janela principal ou espa\u00e7o perto da entrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A narrativa n\u00e3o precisa ser complicada e pode ser algo t\u00e3o testado e comprovado como \u201cvolta \u00e0s aulas\u201d ou \u201cdivers\u00e3o de ver\u00e3o\u201d. Confie na cor e na sinaliza\u00e7\u00e3o para manter a hist\u00f3ria\/tema coesa. Isso pode ser t\u00e3o simples quanto usar a mesma cor de fundo ou palavras-chave na sinaliza\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-be-specific-with-signage\"><strong>4. Seja espec\u00edfico com a sinaliza\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A exibi\u00e7\u00e3o pode mostrar os itens perfeitamente, mas se a sinaliza\u00e7\u00e3o falhar, tudo falha. Evite sinais prolixos \u2013 muita informa\u00e7\u00e3o \u00e9 ignorada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experimente a regra dos cinco segundos: voc\u00ea deve ser capaz de ler facilmente o sinal em cinco segundos ou menos, absorvendo seu significado sem qualquer confus\u00e3o. Se sua mensagem precisa ser mais longa, considere uma s\u00e9rie de sinais incorporados esteticamente ao tema geral do visual merchandising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se do velho ditado: \u201ca esperan\u00e7a n\u00e3o \u00e9 uma estrat\u00e9gia de gest\u00e3o\u201d. Portanto, n\u00e3o espere apenas que suas lojas tenham sinaliza\u00e7\u00e3o e displays apropriados,&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/o-fluxo-de-trabalho-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">inspecione-os regularmente<\/a>&nbsp;e&nbsp;<a href=\"https:\/\/blog.bindy.com\/pt\/o-poderoso-plano-de-acao\/\" target=\"_blank\" rel=\"noreferrer noopener\">atribuir a\u00e7\u00f5es corretivas<\/a>&nbsp;quando problemas s\u00e3o encontrados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"62849\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment_linkedin-single-image-ad-1200-x-627-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=1201%2C628&amp;ssl=1\" data-orig-size=\"1201,628\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment_Linkedin &amp;#8211; Single Image Ad &amp;#8211; 1200 x 627 &amp;#8211; 4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-62849\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?w=1201&amp;ssl=1 1201w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=765%2C400&amp;ssl=1 765w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-window-displays-attract-foot-traffic\"><strong>5. As vitrines atraem o tr\u00e1fego de pedestres<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Exiba os produtos novos e mais valiosos na vitrine ou mais pr\u00f3ximo da entrada para atrair o tr\u00e1fego de pedestres. As primeiras impress\u00f5es fazem a diferen\u00e7a. Um transeunte n\u00e3o estar\u00e1 interessado em uma vitrine que pare\u00e7a escura, suja ou negligenciada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As janelas frontais precisam ser mantidas limpas e a tela bem iluminada ou iluminada para criar um impacto emocional. \u00c0s vezes, no entanto, a ilumina\u00e7\u00e3o m\u00ednima funciona melhor para projetos espec\u00edficos. Novamente, a sinaliza\u00e7\u00e3o deve ser clara, concisa e conectada ao tema\/hist\u00f3ria da vitrine.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Veja esta postagem no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Uma postagem compartilhada por Shopper Matters (@shoppermatters)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus-tip-8-audit-stores-for-merchandising-compliance\">6<strong>. Auditar lojas para merchandising <\/strong>Execu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In\u00fameras exibi\u00e7\u00f5es promocionais n\u00e3o s\u00e3o executadas corretamente! Um estudo descobriu que se esperava que a taxa de conformidade dos monitores fosse superior a <a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> mas, na realidade, o cumprimento era apenas <a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a>. N\u00e3o desperdice aqueles meses que voc\u00ea passou aperfei\u00e7oando seus displays de merchandising e seguindo as dicas acima!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crie um <a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-merchandising-visual\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de verifica\u00e7\u00e3o de merchandising<\/a> e audite suas lojas quanto \u00e0 conformidade de merchandising para garantir <a href=\"https:\/\/blog.bindy.com\/pt\/escopo-de-execucao-da-loja-e-melhores-praticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">execu\u00e7\u00e3o adequada<\/a> para aumentar suas vendas. Toda execu\u00e7\u00e3o de promo\u00e7\u00e3o de merchandising deve ser seguida por um plano de merchandising estabelecido. <a href=\"https:\/\/blog.bindy.com\/pt\/o-fluxo-de-trabalho-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">processo de auditoria e fluxo de trabalho<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Fotos e<a href=\"https:\/\/blog.bindy.com\/pt\/beneficios-dos-videos-para-visitas-ao-local\/\" target=\"_blank\" rel=\"noreferrer noopener\"> v\u00eddeos<\/a> percorrer um longo caminho, especialmente quando voc\u00ea est\u00e1 executando um programa de merchandising. Ter recursos visuais para se comunicar <i>Oque fazer e oque n\u00e3o fazer<\/i> tornar mais f\u00e1cil para voc\u00ea e sua equipe executar perfeitamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, quando se trata de aderir a displays de produtos, incluindo fotos para mostrar como sua loja\/prateleiras <i>deve<\/i>&nbsp;olhar, junto com imagens do que&nbsp;<i>n\u00e3o fazer <\/i>percorrer\u00e1 um longo caminho para alcan\u00e7ar sua vis\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-analyze-weekly-sales-and-change-displays\"><strong>7. Analise as vendas semanais e altere as exibi\u00e7\u00f5es<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seu visual merchandising \u00e9 outro ponto de contato na jornada de decis\u00e3o do cliente. Para ser eficaz, \u00e9 importante analisar as vendas semanais e determinar se e como as exibi\u00e7\u00f5es est\u00e3o afetando as vendas. Expositores antigos tornam-se invis\u00edveis para os clientes regulares e parecem desgastados para os novos. Mantenha-o atualizado para aumentar o potencial de convers\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar as vendas, o visual merchandising deve envolver o cliente, ao mesmo tempo que reflete a marca. Deve contar uma hist\u00f3ria, apelar aos sentidos e agir como um lembrete para compras secund\u00e1rias \u2013 como fita adesiva para combinar com um gal\u00e3o de tinta. O visual merchandising eficaz tem o poder de aumentar as vendas \u2013 desempenhando um papel fundamental na convers\u00e3o final.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dica b\u00f4nus #8. Conhecimento da equipe de vendas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cada membro da equipe de vendas precisa conhecer os itens selecionados nas exibi\u00e7\u00f5es de merchandising visual. Isso \u00e9 especialmente importante para exibi\u00e7\u00f5es interativas. Se um membro da equipe n\u00e3o puder responder \u00e0 pergunta de um cliente, a confian\u00e7a cai e o potencial de perder a venda aumenta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12452\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre o autor:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/www.linkedin.com\/in\/yanavoldman\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" data-attachment-id=\"4204\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/profilepicture\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ProfilePicture\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?resize=200%2C200&#038;ssl=1\" alt=\"Foto do perfil\" class=\"wp-image-4204\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Yana Voldman \u00e9 Gerente de Estrat\u00e9gia e Desenvolvimento de Neg\u00f3cios na <a href=\"http:\/\/udizine.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">UDIZINA<\/a>, fundada em 1995 com a vis\u00e3o de criar uma gama de acess\u00f3rios de exibi\u00e7\u00e3o que combinam a funcionalidade com as necessidades dos varejistas de produzir produtos de exibi\u00e7\u00e3o e sinaliza\u00e7\u00e3o que n\u00e3o apenas tenham desempenho, mas tamb\u00e9m tenham um forte apelo est\u00e9tico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>O visual merchandising cria um impacto e impressiona todos os h\u00f3spedes que visitam sua empresa. Qualquer coisa que o cliente possa ver do lado de fora da loja e em todo o interior pode funcionar para otimizar o espa\u00e7o de varejo. De vitrines a sinaliza\u00e7\u00e3o e planta geral, t\u00e9cnicas eficazes de merchandising visual funcionam de forma coesa para refletir\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/7-visual-merchandising-techniques-to-increase-sales\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">7 T\u00e9cnicas de Visual Merchandising para Aumentar as Vendas<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677173883,9869044],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-retail","tag-retail-displays"],"yoast_head":"<!-- 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