{"id":38779,"date":"2021-10-26T15:16:26","date_gmt":"2021-10-26T20:16:26","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=38779"},"modified":"2025-09-05T07:46:01","modified_gmt":"2025-09-05T11:46:01","slug":"como-garantir-uma-otima-experiencia-para-os-hospedes-em-suas-academias-e-estudios","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/how-to-ensure-a-great-guest-experience-at-your-gyms-and-studios\/","title":{"rendered":"Como garantir uma \u00f3tima experi\u00eancia para os h\u00f3spedes em suas academias e est\u00fadios"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Academias, est\u00fadios e centros de fitness s\u00e3o um mercado altamente competitivo. H\u00e1 uma infinidade de atividades de fitness dispon\u00edveis para os consumidores fora da academia (por exemplo, aulas virtuais, equipamentos para casa, etc.), ent\u00e3o, se voc\u00ea possui ou gerencia uma, \u00e9 importante envolver continuamente seus membros para garantir que eles continuem voltando.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma grande parte de conseguir isso est\u00e1 em oferecer uma excelente experi\u00eancia de academia para todos que visitam seus locais. A consist\u00eancia desempenha um papel importante aqui. Se voc\u00ea deseja incentivar visitas repetidas, garantir que os frequentadores da academia tenham uma \u00f3tima experi\u00eancia no <em>cada visita e em v\u00e1rios locais<\/em> \u00e9 uma necessidade absoluta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este artigo esclarecer\u00e1 as pr\u00e1ticas recomendadas para garantir que voc\u00ea esteja constantemente fornecendo uma experi\u00eancia de alto n\u00edvel na academia. Percorra os indicadores abaixo e comece a coloc\u00e1-los em a\u00e7\u00e3o em seu neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start-with-a-clear-north-star-for-your-brand\">Comece com uma clara Estrela do Norte para sua marca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para oferecer uma experi\u00eancia consistentemente incr\u00edvel para seus h\u00f3spedes e membros, primeiro voc\u00ea precisa definir o que isso significa para sua marca. Qual \u00e9 o esp\u00edrito da sua academia? Qual \u00e9 a imagem que voc\u00ea quer projetar?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas s\u00e3o perguntas bastante simples, mas as respostas que voc\u00ea der podem orientar decis\u00f5es importantes sobre o design da academia, comodidades, equipamentos, ofertas e muito mais.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea \u00e9 uma academia voltada para fisiculturistas ou pessoas comuns? Voc\u00ea atende jovens profissionais urbanos ou deseja posicionar seu neg\u00f3cio para uma clientela mais velha? Seja qual for o caso, conhecer a imagem que voc\u00ea deseja promover pode ajudar a determinar como seriam seus locais e o que eles precisariam oferecer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma academia que deseja atrair fisiculturistas, por exemplo, pode ter equipamentos mais pesados em compara\u00e7\u00e3o com aquelas que atendem a uma clientela mais ampla ou casual.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma academia que quer atrair um certo segmento de mercado pode decidir ter ofertas voltadas para esse p\u00fablico espec\u00edfico. Por exemplo, a Curves, a rede de academias voltada para mulheres (como visto abaixo), oferece aulas que frequentadoras casuais de academias tendem a gostar. A Curves tem sess\u00f5es de equil\u00edbrio, bem como aulas de treinamento de for\u00e7a funcional, que focam nos movimentos que as mulheres realizam diariamente.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/uWvwuqfbKXnimx4AoYQI-XshoKOKiO9KrSdVwl11kMWfu6Fy0u_GZGTT9nNPKxm1_Y1WcgI8oJO7iPLiNBVxF8zokZLxQXkMDeOETZhJUthIyGxeA7Tn3zw3T3c4lOlZAPHnJXy7\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A North Star da sua marca tamb\u00e9m pode informar suas decis\u00f5es sobre onde abrir outros locais. Se voc\u00ea decidir que deseja fornecer uma experi\u00eancia de luxo e de alta qualidade, os bairros em que voc\u00ea se instala devem refletir isso. Por outro lado, se voc\u00ea quer ser visto como uma academia acess\u00edvel, abrir filiais em \u00e1reas mais baratas pode fazer mais sentido.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ensure-that-your-hiring-and-training-practices-are-on-point\">Garanta que suas pr\u00e1ticas de contrata\u00e7\u00e3o e treinamento estejam corretas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do equipamento, design e comodidades, as pessoas que trabalham em suas academias desempenham um papel importante na cria\u00e7\u00e3o do ambiente e da experi\u00eancia ideais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como Kristin Horowitz, CEO da <a href=\"https:\/\/thepadclimbing.org\/\">A escalada da almofada<\/a>, diz, \u201cos funcion\u00e1rios fazem a localiza\u00e7\u00e3o\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela diz que o primeiro passo para criar uma experi\u00eancia consistentemente excelente na academia \u00e9 identificar a cultura da sua academia e determinar as caracter\u00edsticas que voc\u00ea deseja que os membros da equipe possuam.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSe sua cultura e processos de contrata\u00e7\u00e3o forem consistentes, voc\u00ea encontrar\u00e1 as pessoas certas, elas v\u00e3o adorar o ambiente em que est\u00e3o e ser\u00e3o relativamente f\u00e1ceis de encorajar a serem consistentes em seus processos e procedimentos\u201d, acrescenta Kristin.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cVejo academias assumindo que todas as pessoas s\u00e3o iguais ou simplesmente nem pensam que os funcion\u00e1rios s\u00e3o a chave. A marca pode ser consistente, mas sem a ades\u00e3o da equipe, a experi\u00eancia n\u00e3o \u00e9.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">EJ Kritz, vice-presidente executivo de treinamento e experi\u00eancia do cliente da <a href=\"https:\/\/www.athpower.com\/\">ath Consultoria em Energia<\/a>, tem uma vis\u00e3o semelhante e acrescenta que os gerentes de academias devem ter os recursos necess\u00e1rios para recrutar e reter efetivamente a equipe certa.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUma coisa em que as redes de academias precisam se concentrar (fora do design consistente) s\u00e3o as pr\u00e1ticas de contrata\u00e7\u00e3o consistentes. A marca deve concordar com uma persona e os comportamentos intr\u00ednsecos para os funcion\u00e1rios que eles acreditam que melhor trazem a marca e a experi\u00eancia do h\u00f3spede.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ele continua: \u201cEm seguida, eles precisam equipar o gerente de cada local com o treinamento e as ferramentas necess\u00e1rias para recrutar, contratar e reter consistentemente esses indiv\u00edduos\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-documents-and-sops-then-ensure-they-re-easily-accessible\">Crie documentos e SOPs e garanta que eles sejam facilmente acess\u00edveis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de definir o tipo de experi\u00eancia que gostaria de criar, documente todas as etapas que precisam ser executadas para dar vida a ela. Todos os locais da sua academia devem ter procedimentos operacionais padr\u00e3o (SOPs) que os funcion\u00e1rios possam consultar ao executar cada local no dia a dia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seus SOPs devem cobrir coisas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Garantir a seguran\u00e7a do gin\u00e1sio&nbsp;<\/li>\n\n\n\n<li>Interagindo com convidados e membros&nbsp;<\/li>\n\n\n\n<li>Equipamento de manuten\u00e7\u00e3o&nbsp;<\/li>\n\n\n\n<li>Limpeza e higieniza\u00e7\u00e3o do local&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esforce-se para digitalizar esses documentos e armazen\u00e1-los na nuvem para garantir que sejam facilmente acess\u00edveis.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-your-gyms-regularly\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"avoid-equipment-disparities\">Evite disparidades de equipamentos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Academias com v\u00e1rios locais devem garantir que haja consist\u00eancia com os equipamentos e equipamentos que possuem, diz James Jackson, personal trainer certificado da <a href=\"https:\/\/criticalbody.com\/\">Corpo cr\u00edtico<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cO erro n\u00famero um que os gerentes de academia cometem ao administrar v\u00e1rios locais \u00e9 ter disparidades significativas na disponibilidade de equipamentos. \u00c0s vezes voc\u00ea est\u00e1 progredindo bem em uma m\u00e1quina de muscula\u00e7\u00e3o espec\u00edfica. Mas quando voc\u00ea visita outro local, os incrementos de peso na m\u00e1quina s\u00e3o completamente diferentes e isso apenas atrapalha seu impulso.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ele continua: \u201cDa mesma forma, os gerentes de academia precisam oferecer uma sele\u00e7\u00e3o semelhante de halteres e pesos livres em cada local. Isso \u00e9 especialmente verdade considerando como o fisiculturismo e o treinamento de for\u00e7a est\u00e3o se tornando populares hoje em dia. Os membros n\u00e3o gostam de ter que diminuir a resist\u00eancia se n\u00e3o conseguirem encontrar pesos suficientemente pesados. Portanto, se seus halteres pesam at\u00e9 110 libras em um local, certifique-se de que eles sejam igualmente pesados em todas as suas instala\u00e7\u00f5es.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se, as pessoas costumam ir a academias para acessar equipamentos que n\u00e3o t\u00eam em casa. Como tal, dar aos membros acesso a equipamentos confi\u00e1veis e consistentes, independentemente de qual filial eles estejam usando, ajuda a garantir que eles tenham uma experi\u00eancia valiosa em todos os seus locais.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65932\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/giant_fitness_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_fitness_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65932\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_fitness_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-your-gyms-regularly\">Audite suas academias regularmente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 tem SOPs, pol\u00edticas e diretrizes em vigor? Certifique-se de que eles est\u00e3o sendo implementados adequadamente realizando auditorias regulares na loja. Pe\u00e7a a um gerente de \u00e1rea ou distrito que visite a academia e verifique se ela atende ou n\u00e3o aos padr\u00f5es que voc\u00ea definiu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crie uma lista de verifica\u00e7\u00e3o dos itens a serem inspecionados e, em seguida, anote quaisquer viola\u00e7\u00f5es e \u00e1reas de melhoria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 especialmente importante para academias com v\u00e1rios locais. A auditoria de suas filiais permitir\u00e1 que voc\u00ea descubra inconsist\u00eancias ou problemas com a forma como suas academias s\u00e3o operadas, para que voc\u00ea possa corrigi-las.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"650\" data-attachment-id=\"59893\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/screen-compo-tablet-iph13-june22-500x650px\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/01\/Screen-compo-Tablet-Iph13-June22-500x650px.png?fit=500%2C650&amp;ssl=1\" data-orig-size=\"500,650\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Tablet Iph13-June22-500x650px\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/01\/Screen-compo-Tablet-Iph13-June22-500x650px.png?fit=500%2C650&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/01\/Screen-compo-Tablet-Iph13-June22-500x650px.png?resize=500%2C650&#038;ssl=1\" alt=\"\" class=\"wp-image-59893\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/01\/Screen-compo-Tablet-Iph13-June22-500x650px.png?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/01\/Screen-compo-Tablet-Iph13-June22-500x650px.png?resize=231%2C300&amp;ssl=1 231w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/01\/Screen-compo-Tablet-Iph13-June22-500x650px.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/01\/Screen-compo-Tablet-Iph13-June22-500x650px.png?resize=308%2C400&amp;ssl=1 308w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O Bindy pode ajud\u00e1-lo a auditar os locais de sua academia digitalizando e simplificando inspe\u00e7\u00f5es, gerenciamento de tarefas e comunica\u00e7\u00e3o. <a href=\"https:\/\/bindy.com\/app\/registration\/step1\">Fa\u00e7a um teste gratuito do software<\/a> e descubra como nossa plataforma ajuda voc\u00ea a oferecer uma experi\u00eancia de academia de alto n\u00edvel para todos os membros e convidados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"promote-a-strong-sense-of-community\">Promover um forte senso de comunidade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da sua equipe, os membros que frequentam sua academia tamb\u00e9m ajudam a criar a sensa\u00e7\u00e3o do local e o ambiente geral. Esta \u00e9 mais uma raz\u00e3o pela qual \u00e9 t\u00e3o importante ter um forte ethos de marca. Quando seus valores s\u00e3o claros e consistentes, voc\u00ea atrair\u00e1 pessoas que ressoam com sua marca. Elas, por sua vez, refor\u00e7ar\u00e3o a imagem e a experi\u00eancia que voc\u00ea deseja criar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 est\u00e1 atraindo um fluxo constante de clientes, fa\u00e7a quest\u00e3o de cultivar um forte senso de comunidade. Incentive intera\u00e7\u00f5es com as pessoas por meio de aulas, eventos e outras experi\u00eancias compartilhadas. Celebre as vit\u00f3rias de seus membros e fa\u00e7a-os sentir que a comunidade os apoia totalmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fazer todas essas coisas far\u00e1 com que os membros voltem \u2013 o que acabar\u00e1 atraindo indiv\u00edduos semelhantes para o seu neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com Phil Blechman, um escritor s\u00eanior da <a href=\"https:\/\/barbend.com\/\">BarBend<\/a>, as academias devem \u201ctrabalhar para criar um forte senso de comunidade que seja o mesmo em todos os seus locais\u201d.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cA academia \u00e9 um lugar sagrado para a maioria das pessoas. \u00c9 onde eles v\u00e3o para aliviar o estresse e trabalhar para melhorar a si mesmos. Aprenda a valorizar as conex\u00f5es que voc\u00ea tem com seus membros e incentive sua equipe a fazer o mesmo\u201d, acrescenta.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA atmosfera de uma academia \u00e9 o que realmente atrai seus membros, portanto, certifique-se de ter um forte senso de comunidade e um ambiente ideal para eles.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"don-t-forget-about-people-s-digital-experiences\">N\u00e3o se esque\u00e7a das experi\u00eancias digitais das pessoas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As experi\u00eancias dos seus membros n\u00e3o se limitam \u00e0s quatro paredes da sua academia. Com as pessoas usando cada vez mais ferramentas e dispositivos digitais para administrar suas vidas, \u00e9 essencial que voc\u00ea acompanhe, permitindo que as pessoas interajam com sua marca e gerenciem suas atividades na academia por meio de canais online e m\u00f3veis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea organiza aulas ou eventos, facilite o registro dos membros, permitindo que eles fa\u00e7am isso on-line ou por telefone. A Planet Fitness, por exemplo, possui um aplicativo mobile (conforme abaixo) com funcionalidades que permitem visualizar e se inscrever nas aulas dispon\u00edveis.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/nUeydG4_UayyEtfgPl1zta97WzmiSDWpOnS7fiV75LN2WrRAB9VLrAV3REF7hJi5v3AMeHAn0IHazpqtNXRfhehgH1XkZF3dp0zcTDFsttHguibtBfxxg9pnzhUjIpnylGn2hEW0\" alt=\"\" style=\"width:460px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Se sua academia estiver no Facebook, Instagram ou outras redes sociais, use essas plataformas para estender a experi\u00eancia da comunidade que voc\u00ea cultivou em seus locais f\u00edsicos. Orangetheory Fitness, por exemplo, apresenta e celebra regularmente v\u00e1rios membros em suas contas de m\u00eddia social.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SAuHFdktx3RT5VQnk5OZ1wP4We3ZpYp87zpJjOM3H2v49zQSD8Tnmgj9uswyC5wKNZA5vsN30yWnwX9MGk90QxaiT5NC7sTBe00L6Cj2fKyVCH_HdPM1AUbsFoWPLsRK9to2IN7H\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"have-distinct-elements-present-across-all-locations\">Tenha elementos distintos presentes em todos os locais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o pode tornar todos os seus locais de academia 100% id\u00eanticos em todos os aspectos. Fatores como o tamanho do pr\u00e9dio e as regulamenta\u00e7\u00f5es locais podem afetar o layout e a experi\u00eancia em cada filial \u2014 e tudo bem. Afinal, as academias se beneficiam de ter um sabor local ou \u00fanico.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isto, voc\u00ea ainda pode manter um senso de consist\u00eancia mantendo certos componentes distintos da marca iguais em todos os lugares. Adotar as mesmas cores de marca e contratar pessoas que incorporem sua marca s\u00e3o passos importantes a serem tomados nesse sentido.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, se sua academia tiver uma peculiaridade ou oferta exclusiva, certifique-se de que ela esteja presente em todos os seus locais. Isso cria uma sensa\u00e7\u00e3o de consist\u00eancia para que os membros tenham uma experi\u00eancia semelhante, n\u00e3o importa onde estejam.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, a Planet Fitness tem o famoso \u201calarme de lunk\u201d em todos os seus locais, que \u00e9 acionado quando algu\u00e9m solta um peso ou geme alto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja se voc\u00ea pode adotar uma estrat\u00e9gia semelhante em seu neg\u00f3cio. Identifique um ou dois componentes exclusivos sobre suas academias e certifique-se de que seja implementado em todos os n\u00edveis.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Academias, est\u00fadios e centros de fitness s\u00e3o um mercado altamente competitivo. H\u00e1 uma infinidade de atividades de fitness dispon\u00edveis para os consumidores fora da academia (por exemplo, aulas virtuais, equipamentos para casa, etc.), ent\u00e3o, se voc\u00ea possui ou gerencia uma, \u00e9 importante envolver continuamente seus membros para garantir que eles continuem voltando. Uma grande parte de \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/how-to-ensure-a-great-guest-experience-at-your-gyms-and-studios\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Como garantir uma \u00f3tima experi\u00eancia para os h\u00f3spedes em suas academias e est\u00fadios<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":38785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174206],"tags":[677174214,677174245],"class_list":["post-38779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clinics-gyms-spas-studios","tag-gym","tag-gym-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Ensure a Great Guest Experience at your Gyms and Studios<\/title>\n<meta name=\"description\" content=\"To keep your gym members coming back, its important to keep them engaged. 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Dito isso, como exatamente as auditorias de varejo podem beneficiar voc\u00ea? Aqui est\u00e3o alguns dos benef\u00edcios que voc\u00ea pode esperar de visitas regulares e...","rel":"","context":"Em &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59653,"url":"https:\/\/blog.bindy.com\/pt\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/","url_meta":{"origin":38779,"position":4},"title":"5 \u00e1reas que voc\u00ea precisa acertar em suas cl\u00ednicas de massagem","author":"colinchan1","date":"novembro 25, 2022","format":false,"excerpt":"Gerenciar uma cl\u00ednica de massagem n\u00e3o \u00e9 uma tarefa f\u00e1cil. Voc\u00ea deve se esfor\u00e7ar para oferecer um servi\u00e7o de alta qualidade consistentemente, garantindo a seguran\u00e7a e o conforto de seus clientes e funcion\u00e1rios. As coisas podem ficar ainda mais complicadas se voc\u00ea administrar uma franquia de cl\u00ednicas de massagem. Neste caso\u2026","rel":"","context":"Em &quot;\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios&quot;","block_context":{"text":"\ud83d\udc86\ud83c\udffb Clinics, Gyms, Spas &amp; Studios","link":"https:\/\/blog.bindy.com\/pt\/category\/clinics-gyms-spas-studios\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1620889672.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5382,"url":"https:\/\/blog.bindy.com\/pt\/health-and-safety-checklist\/","url_meta":{"origin":38779,"position":5},"title":"\u2714\ufe0f Lista de verifica\u00e7\u00e3o de sa\u00fade e seguran\u00e7a para varejo e hospitalidade","author":"Bindy","date":"outubro 28, 2021","format":false,"excerpt":"Um programa abrangente de inspe\u00e7\u00e3o de sa\u00fade e seguran\u00e7a protege sua empresa. Use este exemplo de lista de verifica\u00e7\u00e3o de sa\u00fade e seguran\u00e7a para criar ou atualizar seu programa de sa\u00fade e seguran\u00e7a em todas as suas unidades. 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