{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"lista-de-verificacao-de-merchandising-de-bens-de-consumo-2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/cpg-merchandising-checklist-2\/","title":{"rendered":"\u2714\ufe0f Lista de verifica\u00e7\u00e3o de merchandising de CPG"},"content":{"rendered":"

Use este exemplo de Lista de verifica\u00e7\u00e3o de merchandising de CPG para criar ou atualizar seu programa de merchandising visual nos locais de seus parceiros de varejo.<\/p>\n\n\n\n<\/span>\n\n\n\n

Prateleiras<\/strong><\/h2>\n\n\n\n
    \n
  1. As prateleiras s\u00e3o estocadas.<\/li>\n\n\n\n
  2. Sem furos no produto.<\/li>\n\n\n\n
  3. N\u00e3o h\u00e1 itens n\u00e3o autorizados.<\/li>\n\n\n\n
  4. Todos os itens autorizados s\u00e3o estocados na prateleira.<\/li>\n\n\n\n
  5. Planograma correto usado para o local e categoria (anexe uma foto).<\/li>\n\n\n\n
  6. O n\u00famero de \u201crevestimentos\u201d \u00e9 apropriado para permitir o n\u00famero ideal de diferentes SKUs.<\/li>\n\n\n\n
  7. O produto foi \u201cfrontado\u201d corretamente.<\/li>\n\n\n\n
  8. Os wobblers de sinaliza\u00e7\u00e3o e prateleira s\u00e3o usados de forma eficaz e consistente com o acordo contratual.<\/li>\n\n\n\n
  9. Quantos novos itens competitivos est\u00e3o na loja (anexe fotos de cada item).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKUs<\/strong><\/h2>\n\n\n\n
      \n
    1. \u00c9 XYZ <\/em>produto em estoque?<\/li>\n\n\n\n
    2. Pre\u00e7o recorde de XYZ<\/em> produtos.<\/li>\n\n\n\n
    3. \u00c9 XYZ<\/em> produto em promo\u00e7\u00e3o?<\/li>\n\n\n\n
    4. \u00c9 o pre\u00e7o de XYZ <\/em>produto correto?<\/li>\n\n\n\n
    5. Foi feito um pedido pela loja para mais XYZ <\/em>produtos?<\/li>\n<\/ol>\n\n\n\n

      Promo\u00e7\u00f5es na loja<\/strong><\/h2>\n\n\n\n
        \n
      1. As promo\u00e7\u00f5es na loja s\u00e3o atuais e consistentes com o acordo contratual.<\/li>\n\n\n\n
      2. Todas as telas em estado \u201ccomo novo\u201d.<\/li>\n\n\n\n
      3. Os displays de piso a granel est\u00e3o posicionados corretamente e s\u00e3o seguros (sem risco de trope\u00e7ar).<\/li>\n\n\n\n
      4. Os monitores aut\u00f4nomos s\u00e3o mantidos e estocados.<\/li>\n\n\n\n
      5. Os \u201cbins\u201d e displays especiais s\u00e3o claramente assinados, os pre\u00e7os postados e posicionados em zonas de hot spot.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        Funcion\u00e1rios<\/strong><\/h2>\n\n\n\n
          \n
        1. Os funcion\u00e1rios sabem onde nossos produtos est\u00e3o localizados na loja quando questionados.<\/li>\n\n\n\n
        2. Os funcion\u00e1rios demonstram conhecimento do produto quando solicitados.<\/li>\n\n\n\n
        3. Os funcion\u00e1rios est\u00e3o familiarizados com a nossa marca e receberam treinamento adequado sobre o produto.<\/li>\n<\/ol>\n\n\n\n

          Estoque<\/strong><\/h2>\n\n\n\n
            \n
          1. O produto est\u00e1 armazenado corretamente.<\/li>\n\n\n\n
          2. Produto evidencia rod\u00edzio para evitar perda por vencimento.<\/li>\n\n\n\n
          3. O produto expirado \u00e9 tratado de acordo com a pol\u00edtica.<\/li>\n<\/ol>\n\n\n\n

            Para saber mais sobre como criar um programa de auditoria, consulte nosso guia:<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Use esta lista de verifica\u00e7\u00e3o de merchandising de CPG de amostra para criar ou atualizar seu programa de merchandising visual em todos os seus locais de parceiros de varejo. Prateleiras SKUs Promo\u00e7\u00f5es na loja Equipe Backstock Para mais informa\u00e7\u00f5es sobre como criar um programa de auditoria, consulte nosso guia:<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f 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As checklists garantem que vinhos, cervejas e destilados sejam comercializados e vendidos de acordo com os padr\u00f5es e regulamentos da empresa. 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