{"id":30773,"date":"2021-10-26T15:16:24","date_gmt":"2021-10-26T20:16:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=30773"},"modified":"2024-09-11T14:33:50","modified_gmt":"2024-09-11T18:33:50","slug":"6-razoes-pelas-quais-os-varejistas-sao-processados-e-como-evita-los","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/6-razoes-pelas-quais-os-varejistas-sao-processados-e-como-evita-los\/","title":{"rendered":"6 raz\u00f5es pelas quais os varejistas s\u00e3o processados - e como evit\u00e1-los"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ser processado \u00e9 o pior pesadelo de um varejista. Os processos judiciais n\u00e3o s\u00e3o apenas estressantes e demorados, eles s\u00e3o notoriamente caros. Com <a href=\"https:\/\/calbizjournal.com\/lawsuit-basics-how-much-does-it-cost-to-sue-someone\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas m\u00e9dias de advogados<\/a> variando de $250 a $550 por hora, as empresas podem esperar desembolsar centenas de milhares de d\u00f3lares (provavelmente mais) no caso de uma a\u00e7\u00e3o judicial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois, h\u00e1 os custos dif\u00edceis de quantificar que v\u00eam com a prova\u00e7\u00e3o. Os varejistas podem sofrer perda de neg\u00f3cios devido a danos \u00e0 reputa\u00e7\u00e3o e \u00e0 diminui\u00e7\u00e3o da confian\u00e7a do cliente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Escusado ser\u00e1 dizer que as a\u00e7\u00f5es judiciais no varejo devem ser evitadas a todo custo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para fazer isso, \u00e9 importante entender por que os varejistas s\u00e3o processados em primeiro lugar e o que fazer para proteger seus neg\u00f3cios e mitigar riscos. Vamos mergulhar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discrimina\u00e7\u00e3o de funcion\u00e1rios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a\u00e7\u00f5es judiciais de discrimina\u00e7\u00e3o de funcion\u00e1rios s\u00e3o desenfreadas no setor de varejo e podem ocorrer de v\u00e1rias formas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2012, a Costco enfrentou uma a\u00e7\u00e3o coletiva de discrimina\u00e7\u00e3o de g\u00eanero quando 700 funcion\u00e1rias alegaram que as pr\u00e1ticas de promo\u00e7\u00e3o do varejista discriminavam as mulheres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais recentemente, em 2019, a Dollar General pagou $6 milh\u00f5es de d\u00f3lares para resolver um processo de discrimina\u00e7\u00e3o racial, quando se descobriu que a empresa negou emprego a afro-americanos a uma taxa significativamente mais alta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser processado por discrimina\u00e7\u00e3o \u00e9 um processo doloroso, por isso \u00e9 importante estar ciente do que constitui discrimina\u00e7\u00e3o e como garantir que voc\u00ea n\u00e3o esteja violando nenhuma lei.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com <a href=\"https:\/\/www.eeoc.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comiss\u00e3o de Oportunidades Iguais de Emprego dos EUA (EEOC)<\/a>, existem v\u00e1rios tipos de discrimina\u00e7\u00e3o que podem ocorrer no local de trabalho. Eles incluem (mas n\u00e3o est\u00e3o limitados a):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Era&nbsp;<\/li>\n\n\n\n<li>Incapacidade&nbsp;<\/li>\n\n\n\n<li>Informa\u00e7\u00e3o gen\u00e9tica&nbsp;<\/li>\n\n\n\n<li>Gravidez&nbsp;<\/li>\n\n\n\n<li>Ra\u00e7a\/Cor&nbsp;<\/li>\n\n\n\n<li>Religi\u00e3o&nbsp;<\/li>\n\n\n\n<li>Sexo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de uma empresa, voc\u00ea precisa estar atento a essas coisas e garantir que forne\u00e7a sal\u00e1rios e oportunidades iguais a todos os funcion\u00e1rios e candidatos, independentemente dos fatores mencionados acima.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.eeoc.gov\/employers\/small-business\/2-what-are-my-responsibilities-under-federal-employment-discrimination\" target=\"_blank\" rel=\"noreferrer noopener\">A EEOC afirma<\/a> que, em certos casos, voc\u00ea pode precisar \u201cfornecer adapta\u00e7\u00f5es razo\u00e1veis (mudan\u00e7as na maneira como as coisas s\u00e3o normalmente feitas no trabalho) devido \u00e0s cren\u00e7as religiosas ou defici\u00eancia de um candidato ou funcion\u00e1rio\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UMA <a href=\"https:\/\/www.eeoc.gov\/employers\/eeo-law-poster\" target=\"_blank\" rel=\"noreferrer noopener\">cartaz descrevendo as leis federais de discrimina\u00e7\u00e3o no emprego<\/a> tamb\u00e9m devem ser postados em seus locais.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/DXX25JgGjKHVI1A5slTyBWCjQ2R7OAegECkYqwMR_e_LR5xH-VogMEOqRhoFpr_enKK7bb8F4cZzjUutVWPoW83SWbc95laJYCTFCwef_xeLVBzPGvtt_PVspwoURuyyr63g-yU-\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Discrimina\u00e7\u00e3o do cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A discrimina\u00e7\u00e3o tamb\u00e9m pode ocorrer no ch\u00e3o de f\u00e1brica. A\u00e7\u00f5es judiciais, principalmente quando se trata de discrimina\u00e7\u00e3o racial, s\u00e3o comuns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo \u00e9 um caso de 2018 contra a Lord &amp; Taylor, no qual o varejista foi investigado por direcionar desproporcionalmente clientes negros e hisp\u00e2nicos em sua vigil\u00e2ncia, apreens\u00e3o e outros procedimentos de preven\u00e7\u00e3o de furtos. Lord &amp; Taylor finalmente concordou em resolver o caso de $100.000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim como para evitar a discrimina\u00e7\u00e3o de funcion\u00e1rios, o primeiro passo para proteger sua empresa desses processos \u00e9 estar ciente dos tipos de discrimina\u00e7\u00e3o que podem ocorrer e garantir que sejam evitados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em geral, os processos de discrimina\u00e7\u00e3o de compradores ocorrem quando as empresas violam as leis de direitos civis, como <a href=\"https:\/\/www.dfeh.ca.gov\/unruh\/\">Lei dos Direitos Civis Unruh da Calif\u00f3rnia<\/a>, que exige que os estabelecimentos comerciais ofere\u00e7am \u201cacomoda\u00e7\u00f5es, vantagens, facilidades, privil\u00e9gios ou servi\u00e7os completos e iguais\u201d a todos os clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entenda que voc\u00ea precisa estender o mesmo tratamento aos compradores, independentemente de idade, sexo, ra\u00e7a etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, certifique-se de que isso seja incutido em seus funcion\u00e1rios. Muitos processos por discrimina\u00e7\u00e3o de clientes n\u00e3o se originam de pol\u00edticas corporativas, mas porque os funcion\u00e1rios das lojas acabam criando perfis ou discriminando os compradores. Como tal, \u00e9 essencial educar suas equipes de linha de frente sobre o tratamento igualit\u00e1rio dos compradores.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&#038;ssl=1\" alt=\"Encontrar problemas no site \u00e9 bom. Corrigi-los \u00e9 melhor.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Viola\u00e7\u00f5es da lei trabalhista quando se trata de horas e sal\u00e1rios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acidentes em torno do agendamento e dos sal\u00e1rios dos funcion\u00e1rios podem coloc\u00e1-lo em apuros legais. Basta perguntar \u00e0 Dollar Tree, que <a href=\"https:\/\/topclassactions.com\/lawsuit-settlements\/employment-labor\/dollar-tree-employee-lawsuit-reaches-2-5m-settlement\/\" target=\"_blank\" rel=\"noreferrer noopener\">liquidou uma a\u00e7\u00e3o coletiva de trabalho por $2,5 milh\u00f5es em 2020<\/a>. Os demandantes processaram a Dollar Tree por violar as leis trabalhistas e salariais na Calif\u00f3rnia. Foi alegado que o varejista implementou procedimentos inadequados de cronometragem e n\u00e3o forneceu pausas adequadas aos trabalhadores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de evitar viola\u00e7\u00f5es de leis trabalhistas e salariais \u00e9 estabelecer procedimentos adequados. Nem todas as viola\u00e7\u00f5es s\u00e3o cometidas com inten\u00e7\u00e3o maliciosa. \u00c0s vezes, eles ocorrem devido a erro humano ou falta de sistemas adequados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto quanto poss\u00edvel, automatize tarefas como agendamento de turnos, defini\u00e7\u00e3o de pausas e rastreamento de horas trabalhadas. Equipe sua empresa com uma boa plataforma de agendamento de funcion\u00e1rios para agilizar o atendimento e a cronometragem e, em seguida, integre-a ao seu sistema de folha de pagamento para que horas, sal\u00e1rios e pagamento de horas extras sejam calculados automaticamente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 importante se familiarizar com as leis trabalhistas em sua \u00e1rea.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dol.gov\/agencies\/whd\/flsa\" target=\"_blank\" rel=\"noreferrer noopener\">O Fair Labor Standards Act (FLSA)<\/a>, que \u201cestabelece o sal\u00e1rio m\u00ednimo, pagamento de horas extras, manuten\u00e7\u00e3o de registros e padr\u00f5es de emprego para jovens\u201d \u00e9 um bom ponto de partida, embora seja importante tamb\u00e9m estar ciente dos requisitos espec\u00edficos de seu estado. As leis de sal\u00e1rio m\u00ednimo, por exemplo, variam de um estado para outro.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Responsabilidade das instala\u00e7\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como estabelecimento de varejo, voc\u00ea tem o dever de manter suas instala\u00e7\u00f5es seguras e protegidas. N\u00e3o fazer isso pode resultar em incidentes de escorreg\u00f5es e quedas e a\u00e7\u00f5es judiciais de responsabilidade nas instala\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2012, um cliente Costco recebeu mais de $400.000 como resultado de um <a href=\"https:\/\/www.isenberg-hewitt.com\/blog\/2012\/03\/woman-awarded-415000-in-slip-and-fall-suit-against-costco\/\" target=\"_blank\" rel=\"noreferrer noopener\">processo de responsabilidade de instala\u00e7\u00f5es<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 o que aconteceu: a mulher escorregou e caiu em uma po\u00e7a de sab\u00e3o enquanto estava em uma loja Costco. V\u00e1rios funcion\u00e1rios aparentemente estavam cientes da po\u00e7a, mas simplesmente passaram sem fazer nada. No tribunal, o juiz ficou do lado do autor, que recebeu $90.000 por despesas m\u00e9dicas e $325.000 por danos morais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2024, outra mulher foi <a href=\"https:\/\/vancouversun.com\/news\/bc-woman-wins-7-eleven-lawsuit\" target=\"_blank\" rel=\"noreferrer noopener\">recebeu $907.000 ap\u00f3s quebrar um tornozelo em um estacionamento da 7-Eleven<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evite que sua empresa se envolva em um incidente semelhante mantendo seus locais limpos, seguros e protegidos, especialmente quando voc\u00ea tem clientes na loja.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece investindo em equipamentos e acess\u00f3rios que possam reduzir o derramamento e a queda de mercadorias. Se voc\u00ea estiver armazenando produtos em prateleiras de varejo, certifique-se de usar o tamanho apropriado para os produtos em exibi\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, mantenha sua loja e tudo nela devidamente mantidos. Aderir ao cronograma de manuten\u00e7\u00e3o de qualquer equipamento ou maquin\u00e1rio. Al\u00e9m disso, realize inspe\u00e7\u00f5es regulares em suas instala\u00e7\u00f5es para detectar poss\u00edveis problemas de seguran\u00e7a antes que eles se agravem.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/como-proteger-a-marca-com-visitas-ao-site\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ter um sistema de vigil\u00e2ncia, como c\u00e2meras, pode ajud\u00e1-lo a monitorar suas instala\u00e7\u00f5es e identificar riscos ou problemas. Se ocorrer um incidente, grav\u00e1-lo em fita permitir\u00e1 que voc\u00ea determine o que realmente aconteceu para que voc\u00ea possa minimizar as falsas alega\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em caso de queda de mercadoria ou derramamento, tome medidas r\u00e1pidas para consert\u00e1-lo. Limpe os corredores e limpe a bagun\u00e7a o mais r\u00e1pido poss\u00edvel. Se voc\u00ea n\u00e3o conseguir resolv\u00ea-lo imediatamente, exiba sinais de alerta para que os clientes estejam cientes de quaisquer riscos de seguran\u00e7a.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pt\/o-que-e-uma-auditoria-de-varejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fa\u00e7a auditorias regulares na loja<\/a> para manter suas lojas sob controle. Fa\u00e7a com que seus gerentes distritais inspecionem sua loja e identifiquem qualquer coisa que esteja fora de conformidade. Se surgirem problemas, atribua essas tarefas \u00e0s pessoas certas e obtenha confirma\u00e7\u00e3o quando elas forem resolvidas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, certifique-se de documentar tudo. Mantenha um registro de suas inspe\u00e7\u00f5es, auditorias e tudo o que voc\u00ea fez para evitar incidentes de seguran\u00e7a. Isso ajudar\u00e1 a proteger sua empresa de reclama\u00e7\u00f5es e a\u00e7\u00f5es judiciais.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56889\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/voce-precisa-de-software-de-auditoria-de-varejo\/sanitation_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sanitation_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56889\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Viola\u00e7\u00e3o de marca registrada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viola\u00e7\u00e3o de marca registrada, <a href=\"https:\/\/www.uspto.gov\/page\/about-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">de acordo com o Escrit\u00f3rio de Patentes e Marcas Registradas dos Estados Unidos<\/a>, \u201c\u00e9 o uso n\u00e3o autorizado de uma marca registrada ou marca de servi\u00e7o em ou em conex\u00e3o com bens e\/ou servi\u00e7os de uma maneira que possa causar confus\u00e3o, engano ou erro sobre a origem dos bens e\/ou servi\u00e7os\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essencialmente, se voc\u00ea lan\u00e7ar algo (por exemplo, um novo design de produto) que se assemelhe a um produto existente que tenha uma marca registrada \u2013 e o que voc\u00ea est\u00e1 fazendo causa confus\u00e3o sobre a fonte original da ideia \u2013 voc\u00ea pode ser processado por viola\u00e7\u00e3o de marca registrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi o que aconteceu quando a Variety Stores (dona das lojas de descontos Roses e Maxway) <a href=\"https:\/\/mcdonaldhopkins.com\/Insights\/February-2019\/How-to-avoid-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">processou o Walmart<\/a> por infringir sua marca registrada para &quot;The Backyard&quot;, uma se\u00e7\u00e3o dentro das lojas da Variety que oferece produtos de gramado, jardim e ao ar livre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2014, o Walmart abriu o \u201cBackyard Grill\u201d e a Variety processou a gigante do varejo, argumentando que o Walmart violou intencionalmente a marca registrada da Variety. Em 2018, um j\u00fari federal ficou do lado da Variety e o Walmart foi condenado a pagar $ 50 milh\u00f5es de d\u00f3lares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de evitar a viola\u00e7\u00e3o de marca registrada \u00e9 fazer sua pesquisa. Se voc\u00ea est\u00e1 pensando em lan\u00e7ar um produto, promo\u00e7\u00e3o ou qualquer tipo de iniciativa, verifique se j\u00e1 tem marca registrada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fique de olho em todas as ideias que est\u00e3o sendo implementadas em seu neg\u00f3cio e certifique-se de que o que voc\u00ea est\u00e1 fazendo n\u00e3o cause confus\u00e3o, principalmente se houver empresas que estejam fazendo algo semelhante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na d\u00favida, consulte um advogado especializado em propriedade intelectual. Execute suas ideias por eles e obtenha conselhos sobre o caminho certo para seguir em frente.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acessibilidade digital&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.digitalcommerce360.com\/2021\/03\/30\/web-accessibility-lawsuits-grow-and-retailers-are-the-main-targets\/\">Processos de acessibilidade digital<\/a> acontecem quando sites ou aplicativos n\u00e3o s\u00e3o \u201csignificativamente acess\u00edveis\u201d a todos os usu\u00e1rios, incluindo cegos, deficientes visuais ou com dist\u00farbios convulsivos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os varejistas s\u00e3o os tipos de neg\u00f3cios mais processados por acessibilidade digital. Dados da UsableNet Inc., mostram que em 2020, 77,6% de todos os processos de acessibilidade digital envolveram varejistas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo desse caso \u00e9 <a href=\"https:\/\/www.accessibility.com\/digital-lawsuits\/dilenia-spiceology-12\/04\/2020\" target=\"_blank\" rel=\"noreferrer noopener\">PAGUADA v. SPICEOLOGY, INC<\/a>. No final de 2020, Dilenia Paguada apresentou uma den\u00fancia alegando que o site da Spiceology n\u00e3o atende aos padr\u00f5es corretos de acessibilidade.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 uma longa lista de supostos problemas e viola\u00e7\u00f5es, que incluem itens como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A falta de alt. texto sobre muitos recursos do site&nbsp;<\/li>\n\n\n\n<li>Falha ao rotular corretamente determinados campos&nbsp;<\/li>\n\n\n\n<li>T\u00edtulos e instru\u00e7\u00f5es insuficientes&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos fatores est\u00e3o envolvidos na acessibilidade digital, portanto, o curso de a\u00e7\u00e3o correto depende da natureza do seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em geral, conv\u00e9m tomar medidas para tornar a experi\u00eancia de compra online mais inclusiva. Avalie seu site da perspectiva de um cliente com defici\u00eancia visual ou auditiva. Todos os elementos do seu site est\u00e3o devidamente rotulados? Voc\u00ea tem texto descritivo suficiente para que algu\u00e9m que use um leitor de tela ou uma ferramenta de assist\u00eancia modificada possa consumir seu conte\u00fado? Se voc\u00ea tiver v\u00eddeos, eles t\u00eam as legendas precisas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abordar essas coisas ajudar\u00e1 bastante a tornar seu site mais acess\u00edvel.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"57727\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-para-revendedores-autorizados-sem-fio\/bindy-brand-st-ad-red-lr-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Brand st ad-red-LR 800\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-57727\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Palavras finais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Colocar seus patos legais em linha \u00e9 um esfor\u00e7o cont\u00ednuo. Manter voc\u00ea e suas equipes informados sobre quest\u00f5es legais \u00e9 uma obriga\u00e7\u00e3o.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 essencial auditar e avaliar regularmente seus esfor\u00e7os para limitar riscos e responsabilidades e garantir que voc\u00ea n\u00e3o esteja violando nenhuma lei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para esse fim, ter uma ferramenta como o Bindy pode garantir que todas as suas lojas estejam em conformidade com as leis e regulamentos corretos. Nosso software facilita a realiza\u00e7\u00e3o de auditorias e a implementa\u00e7\u00e3o de a\u00e7\u00f5es corretivas. <a href=\"https:\/\/bindy.com\/app\/registration\/step1\">Fa\u00e7a um teste gratuito.&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e9 especialista em varejo, estrategista de conte\u00fado B2B e TopVoice do LinkedIn. Ela escreve sobre tend\u00eancias, dicas e melhores pr\u00e1ticas que permitem que os varejistas aumentem as vendas e atendam melhor os clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>Ser processado \u00e9 o pior pesadelo de um varejista. Os processos judiciais n\u00e3o s\u00e3o apenas estressantes e demorados, eles s\u00e3o notoriamente caros. Com taxas m\u00e9dias de advogados variando de $250 a $550 por hora, as empresas podem esperar desembolsar centenas de milhares de d\u00f3lares (provavelmente mais) no caso de uma a\u00e7\u00e3o judicial. Depois, h\u00e1 os custos dif\u00edceis de quantificar que acompanham\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/6-razoes-pelas-quais-os-varejistas-sao-processados-e-como-evita-los\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">6 raz\u00f5es pelas quais os varejistas s\u00e3o processados - e como evit\u00e1-los<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":30779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174005],"tags":[677174201,677174204,677174202,677174203,677174200,677174199],"class_list":["post-30773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-discrimination","tag-infringement","tag-labor-law-violation","tag-liability","tag-retail-legal","tag-retailer-lawsuit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Reasons Retailers Get Sued \u2014 and How to Avoid Them<\/title>\n<meta name=\"description\" content=\"It is important to understand why retailers get sued and what to do to protect your business and mitigate risk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/6-razoes-pelas-quais-os-varejistas-sao-processados-e-como-evita-los\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons Retailers Get Sued \u2014 and How to Avoid Them\" \/>\n<meta property=\"og:description\" content=\"It is important to understand why retailers get sued and what to do to protect your business and mitigate risk.\" \/>\n<meta property=\"og:url\" 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