{"id":2771,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2771"},"modified":"2025-08-19T14:11:50","modified_gmt":"2025-08-19T18:11:50","slug":"tendencias-emergentes-e-fatos-interessantes-do-setor-de-lojas-de-conveniencia","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/convenience-store-industry-emerging-trends-and-interesting-facts\/","title":{"rendered":"Ind\u00fastria de lojas de conveni\u00eancia, tend\u00eancias emergentes e fatos interessantes"},"content":{"rendered":"

Por meio de nossos neg\u00f3cios e pesquisas, encontramos v\u00e1rios fatos e estat\u00edsticas de alto n\u00edvel sobre a conveni\u00eancia (loja virtual<\/a>) ind\u00fastria, sua dire\u00e7\u00e3o e tend\u00eancias emergentes. Achamos que eles seriam de interesse para nossos clientes e leitores.<\/p>\n\n\n\n

H\u00e1 muitas lojas de conveni\u00eancia!<\/strong><\/h2>\n\n\n\n

As lojas de conveni\u00eancia continuam a ter um crescimento constante como ind\u00fastria, dobrando em n\u00famero nos \u00faltimos 30 anos! De acordo com NACS<\/a>, existem 150.174 c-lojas<\/a> somente nos Estados Unidos. E servem quase 160 milh\u00f5es de clientes<\/a> por dia!<\/p>\n\n\n\n

As lojas de conveni\u00eancia lideram nos pontos de venda e nas vendas de ver\u00e3o.<\/strong><\/h2>\n\n\n\n

As lojas de conveni\u00eancia representam 34,1% de todos os pontos de venda nos EUA (\u201cOferta de Lojas de Conveni\u00eancia<\/a>,\u201d). As vendas da loja C nos EUA atingiram um novo recorde em 2022, atingindo $302,8 bilh\u00f5es (NACS<\/a>).<\/p>\n\n\n\n

Ao contr\u00e1rio de outras categorias de varejo, \u00e0 medida que os consumidores pegam a estrada nas f\u00e9rias de ver\u00e3o, as lojas virtuais ver\u00e3o um aumento de vendas de at\u00e9 17% (\u201cLanches de ver\u00e3o\u201d, General Mills<\/a>).<\/p>\n\n\n\n

Dica de execu\u00e7\u00e3o da loja: Aproveitar o aumento do tr\u00e1fego de pedestres nos meses de ver\u00e3o requer planejamento com anteced\u00eancia e execu\u00e7\u00e3o completa. No ver\u00e3o, os consumidores gravitam em dire\u00e7\u00e3o a lanches salgados e barras nutricionais. Portanto, re-priorize o espa\u00e7o nas prateleiras para categorias populares (sementes, mix de frutas, iogurte). Al\u00e9m disso, reduza as categorias que tendem a diminuir durante o ver\u00e3o (sopa, produtos de panifica\u00e7\u00e3o) (\u201cSummer Snacking\u201d, General Mills).<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

As lojas de conveni\u00eancia s\u00e3o um destino crescente para alimentos preparados.<\/strong><\/h2>\n\n\n\n

As vendas de servi\u00e7os de alimenta\u00e7\u00e3o est\u00e3o crescendo e se tornando a categoria mais lucrativa do setor de lojas de conveni\u00eancia, contribuindo com 25,6% de vendas nas lojas (NACS<\/a>). As lojas de conveni\u00eancia representaram mais de 11% das paradas de alimentos e bebidas da gera\u00e7\u00e3o do mil\u00eanio em (\u201cTr\u00eas Formas de Vencer\u201d<\/a>).<\/p>\n\n\n\n

Tanto os millennials quanto os p\u00f3s-millennials (Gera\u00e7\u00e3o Z) s\u00e3o influenciados por tend\u00eancias alimentares, incluindo ingredientes locais n\u00e3o processados. Setenta e seis por cento das pessoas de 18 a 34 anos comprariam mais alimentos preparados em lojas de conveni\u00eancia se os alimentos fossem designados como locais, naturais e em embalagens ecologicamente corretas.\u201cCinco maneiras de construir um programa de servi\u00e7o de alimenta\u00e7\u00e3o melhor,\u201d <\/a>).<\/p>\n\n\n\n

Os clientes est\u00e3o escolhendo op\u00e7\u00f5es frescas e saud\u00e1veis.<\/strong><\/h2>\n\n\n\n

As vendas de frutas e vegetais frescos (incluindo saladas preparadas e produtos embalados) aumentaram 10,3% para $362 milh\u00f5es (\u201cConsumidores\u201d<\/a>). 63% de varejistas relataram crescimento cont\u00ednuo nas vendas de frutas, legumes, iogurte e nozes (\u201cVendas em lojas de conveni\u00eancia,\u201d<\/a>). Al\u00e9m disso, os consumidores dizem cada vez mais que a qualidade dos alimentos na loja determina onde eles compram combust\u00edvel (\u201cQualidade Alimentar,\u201d<\/a>).<\/p>\n\n\n\n

As vendas de vinhos e bebidas espirituosas est\u00e3o aumentando.<\/strong><\/h2>\n\n\n\n

As vendas de vinho de mesa aumentaram 7,1% (crescimento das vendas de caixas), o vinho espumante aumentou 13,4% e as bebidas espirituosas obtiveram um crescimento de 15,9% nas lojas de conveni\u00eancia (IRI<\/a>). As vendas de cerveja da loja C aumentaram para $18,6+ bilh\u00f5es (\u201cImpulsionando\u201d,<\/a>).<\/p>\n\n\n\n

uma alternativa lucrativa para lavagens de carros? Vinho!<\/strong><\/h2>\n\n\n\n

Uma loja de conveni\u00eancia em El Carajo (Miami, FL) substituiu sua lavagem de carros por uma loja de vinhos. As vendas de vinho agora representam 28% de suas vendas de 11 milh\u00f5es de d\u00f3lares (\u201cIdeias 2 Go,\u201d<\/a>).<\/p>\n\n\n\n

\"\"<\/a><\/h1>\n\n\n\n

Combust\u00edvel e loteria geram tr\u00e1fego na loja.<\/strong><\/h2>\n\n\n\n

Quando as vendas de combust\u00edvel aumentaram em 68%, as vendas de foodservice tiveram quase o mesmo aumento (63%) (\u201cAssocia\u00e7\u00e3o Nacional de Lojas de Conveni\u00eancia<\/a>\u201c). No entanto, a limpeza \u00e9 a chave para converter clientes de combust\u00edvel em clientes da loja. Al\u00e9m disso, 84% dos clientes que param para abastecer dizem que a limpeza da loja \u00e9 um fator para considerar entrar para uma compra adicional (\u201cRefrescar, Reabastecer\u201d<\/a>). Quarenta e cinco por cento dos clientes de combust\u00edvel v\u00e3o \u00e0 loja para comprar uma bebida; 36% para comprar um lanche. 13% dos consumidores de 18 a 34 anos compram alimentos prontos uma vez na loja (\u201cQualidade dos Alimentos\u201d).<\/p>\n\n\n\n

As lojas de conveni\u00eancia vendem quase 50% de todos os bilhetes de loteria vendidos nos EUA.\u201cVendas de Loteria\u201d <\/a>).<\/p>\n\n\n\n

As lojas de conveni\u00eancia s\u00e3o um fen\u00f4meno mundial.<\/strong><\/h2>\n\n\n\n

Taiwan tem a maior concentra\u00e7\u00e3o de lojas de conveni\u00eancia de qualquer pa\u00eds. S\u00e3o mais de 9.800 lojas em 36.000 quil\u00f4metros quadrados. Um estudo constatou que houve 2,878 bilh\u00f5es de visitas a lojas de conveni\u00eancia em Taiwan, ou uma m\u00e9dia de 122,73 viagens para cada pessoa (homens, mulheres e crian\u00e7as) no pa\u00eds (\u201cConveni\u00eancia taiwanesa,\u201d<\/a>).<\/p>\n\n\n\n

A conformidade promocional \u00e9 incrivelmente baixa!<\/strong><\/h2>\n\n\n\n

De acordo com uma pesquisa, os executivos de merchandising acreditam que a conformidade do merchandising \u00e9 de cerca de 78% para exibi\u00e7\u00f5es tempor\u00e1rias e 80% para exibi\u00e7\u00f5es permanentes. As taxas reais de conformidade s\u00e3o muito mais baixas.<\/p>\n\n\n

\n
\"Pare<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

No n\u00edvel da loja virtual, a conformidade promocional pode ser t\u00e3o baixa quanto 50% ("Principais desafios,"<\/a>). Isso pode ser melhorado drasticamente com a implementa\u00e7\u00e3o de um programa de visita \u00e0 loja<\/a>. Melhor ainda, automatize o processo de visita \u00e0 loja com ferramentas eficientes e compat\u00edveis com dispositivos m\u00f3veis software de auditoria de varejo<\/a> para promover o cumprimento ao mesmo tempo que reduz os custos administrativos.<\/p>\n\n\n\n

Este blog atualiza informa\u00e7\u00f5es de uma postagem anterior sobre tend\u00eancias da ind\u00fastria de c-store<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Por meio de nossos neg\u00f3cios e pesquisas, encontramos v\u00e1rios fatos e estat\u00edsticas de alto n\u00edvel sobre o setor de conveni\u00eancia (c-store), sua dire\u00e7\u00e3o e tend\u00eancias emergentes. Achamos que seriam do interesse de nossos clientes e leitores. H\u00e1 muitas lojas de conveni\u00eancia! As lojas de conveni\u00eancia continuam a ter um crescimento constante como ind\u00fastria, dobrando\u2026 Continue lendo Ind\u00fastria de lojas de conveni\u00eancia, tend\u00eancias emergentes e fatos interessantes<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11003417,396542],"tags":[1567370,454214,37349142,677173891],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-convenience-store","category-retail-trends","tag-c-store","tag-convenience-store","tag-in-store-execution","tag-retail-trends"],"yoast_head":"\nConvenience 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