{"id":2257,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T19:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2257"},"modified":"2025-08-20T11:01:15","modified_gmt":"2025-08-20T15:01:15","slug":"lista-de-verificacao-para-varejistas-de-vinho-cerveja-e-destilados","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/checklist-for-wine-beer-and-spirits-retailers\/","title":{"rendered":"\u2714\ufe0f Lista de verifica\u00e7\u00e3o para varejistas de vinhos, cervejas e destilados"},"content":{"rendered":"

Use esta lista de verifica\u00e7\u00e3o de amostra para varejistas de vinho, cerveja e destilados para criar ou atualizar suas opera\u00e7\u00f5es e programas de merchandising em seus locais de varejo.<\/p>\n\n\n\n

As listas de verifica\u00e7\u00e3o garantem que vinho, cerveja e destilados sejam comercializados e vendidos de forma consistente com os padr\u00f5es e regulamentos da empresa. Auditorias regulares ajudam varejistas e distribuidores a serem proativos e a resolver problemas antes que eles se tornem grandes problemas. As auditorias tamb\u00e9m tendem a cortar custos e impulsionar as vendas.<\/p>\n\n\n\n

Abaixo, uma lista de crit\u00e9rios para auditoria de lojas de vinhos, cervejas e bebidas espirituosas.<\/p>\n\n\n\n<\/span>\n\n\n\n

Exterior da Loja - Geral<\/strong><\/h2>\n\n\n\n
    \n
  1. A sinaliza\u00e7\u00e3o \u00e9 atual, em bom estado de conserva\u00e7\u00e3o e cumpre os requisitos contratuais.<\/li>\n\n\n\n
  2. A sinaliza\u00e7\u00e3o da cal\u00e7ada reflete a promo\u00e7\u00e3o atual, \u00e9 claramente vis\u00edvel para carros e pedestres que passam, n\u00e3o bloqueia o tr\u00e1fego de pedestres.<\/li>\n\n\n\n
  3. As janelas s\u00e3o limpas, atuais e atendem aos requisitos contratuais.<\/li>\n\n\n\n
  4. Os carrinhos de compras s\u00e3o limpos, organizados e de f\u00e1cil acesso.<\/li>\n\n\n\n
  5. A sinaliza\u00e7\u00e3o do hor\u00e1rio da loja est\u00e1 claramente afixada.<\/li>\n\n\n\n
  6. Placa de sinaliza\u00e7\u00e3o exigida para \u00e1lcool est\u00e1 claramente afixada.<\/li>\n<\/ol>\n\n\n\n

    Exterior da Loja - Seguran\u00e7a e Prote\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n
      \n
    1. O estacionamento, as entradas e as \u00e1reas de recep\u00e7\u00e3o est\u00e3o livres de entulhos e bem iluminadas.<\/li>\n\n\n\n
    2. A \u00e1rea de recep\u00e7\u00e3o \u00e9 bloqueada e protegida quando n\u00e3o estiver em uso.<\/li>\n\n\n\n
    3. As c\u00e2meras est\u00e3o funcionando.<\/li>\n<\/ol>\n\n\n
      \n
      \"\"<\/a><\/figure>\n<\/div>\n\n\n

      Interior da Loja - Geral<\/strong><\/h2>\n\n\n\n
        \n
      1. A loja \u00e9 bem iluminada e a m\u00fasica est\u00e1 em um n\u00edvel adequado.<\/li>\n\n\n\n
      2. Os corredores est\u00e3o livres de detritos e espa\u00e7ados adequadamente.<\/li>\n\n\n\n
      3. Paredes, tetos e acess\u00f3rios s\u00e3o limpos e mantidos.<\/li>\n\n\n\n
      4. Materiais de exibi\u00e7\u00e3o, prateleiras e superf\u00edcies s\u00e3o livres de poeira e lascas.<\/li>\n\n\n\n
      5. As caixas do refrigerador est\u00e3o na temperatura apropriada.<\/li>\n\n\n\n
      6. Os estojos de seguran\u00e7a para itens de alto valor s\u00e3o vis\u00edveis para os funcion\u00e1rios e devidamente protegidos.<\/li>\n\n\n\n
      7. Os departamentos (vinho, bebidas espirituosas, cerveja) s\u00e3o claramente definidos e identificados. Todos os sinais est\u00e3o em boas condi\u00e7\u00f5es.<\/li>\n\n\n\n
      8. As \u00e1reas de degusta\u00e7\u00e3o s\u00e3o identificadas, limpas e facilmente acess\u00edveis para fornecedores e clientes.<\/li>\n\n\n\n
      9. A \u00e1rea de reciclagem \u00e9 limpa, livre de detritos e n\u00e3o tem odor.<\/li>\n\n\n\n
      10. Banheiros<\/a> s\u00e3o limpos, estocados e mantidos regularmente.<\/li>\n<\/ol>\n\n\n\n

        Merchandising<\/strong><\/h2>\n\n\n\n
          \n
        1. O calend\u00e1rio de merchandising est\u00e1 atualizado e o planograma correto est\u00e1 sendo utilizado.<\/li>\n\n\n\n
        2. As exibi\u00e7\u00f5es sazonais s\u00e3o facilmente acess\u00edveis e bem abastecidas.<\/li>\n\n\n\n
        3. Os expositores de parede e as tampas s\u00e3o utilizados de forma eficaz e cumprem os requisitos contratuais.<\/li>\n\n\n\n
        4. Itens de alto volume e baixa margem s\u00e3o colocados na parte de tr\u00e1s.<\/li>\n\n\n\n
        5. Os pontos de acesso de impulso (perto da entrada frontal e do PDV) s\u00e3o usados estrategicamente para SKUs de alta margem e de impulso.<\/li>\n<\/ol>\n\n\n
          \n
          \"An\u00fancio<\/a><\/figure>\n<\/div>\n\n\n

          Prateleiras<\/strong><\/h2>\n\n\n\n
            \n
          1. As prateleiras est\u00e3o estocadas (sem furos de produto) e o produto foi colocado corretamente.<\/li>\n\n\n\n
          2. O n\u00famero de \u201crevestimentos\u201d est\u00e1 em conformidade contratual.<\/li>\n\n\n\n
          3. Todos os produtos est\u00e3o com pre\u00e7os corretos.<\/li>\n\n\n\n
          4. Existe um emparelhamento adequado na prateleira entre bebidas alco\u00f3licas e produtos de cortesia (vidros, embalagens para presentes, alimentos).<\/li>\n<\/ol>\n\n\n\n

            Funcion\u00e1rios<\/strong><\/h2>\n\n\n\n
              \n
            1. Os funcion\u00e1rios parecem profissionais e s\u00e3o facilmente identificados.<\/li>\n\n\n\n
            2. A loja possui funcion\u00e1rios adequados para a hora do dia e a esta\u00e7\u00e3o.<\/li>\n\n\n\n
            3. A equipe cumprimenta, engaja e faz recomenda\u00e7\u00f5es de produtos confiantes aos clientes.<\/li>\n\n\n\n
            4. Todos os funcion\u00e1rios aderem \u00e0s pol\u00edticas de verifica\u00e7\u00e3o de identidades.<\/li>\n\n\n\n
            5. A equipe do PDV cumprimenta os clientes, trabalha com efici\u00eancia e promove vendas.<\/li>\n\n\n\n
            6. A lideran\u00e7a estabeleceu e comunicou metas.<\/li>\n\n\n\n
            7. A equipe tem produto adequado Treinamento<\/a>.<\/li>\n<\/ol>\n\n\n\n

              \"\"<\/a><\/h1>\n\n\n\n

              Sala dos fundos<\/strong><\/h2>\n\n\n\n
                \n
              1. A sala dos fundos \u00e9 bem organizada e limpa.<\/li>\n\n\n\n
              2. A equipe pode acessar facilmente o produto para reabastecer.<\/li>\n\n\n\n
              3. Danificado\/desatualizado tem uma \u00e1rea designada.<\/li>\n<\/ol>\n\n\n\n

                Seguran\u00e7a e Prote\u00e7\u00e3o Interna<\/strong><\/h2>\n\n\n\n
                  \n
                1. Loja segue protocolos de abertura e fechamento.<\/li>\n\n\n\n
                2. O alarme foi testado e est\u00e1 funcionando.<\/li>\n\n\n\n
                3. As chaves extras s\u00e3o mantidas no cofre e n\u00e3o deixadas de fora.<\/li>\n\n\n\n
                4. Todas as fechaduras das portas est\u00e3o em bom estado de funcionamento.<\/li>\n\n\n\n
                5. A equipe est\u00e1 ciente do plano e rotas de evacua\u00e7\u00e3o de inc\u00eandio.<\/li>\n\n\n\n
                6. A lideran\u00e7a da loja realiza reuni\u00f5es regulares de seguran\u00e7a.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

                  Use esta lista de verifica\u00e7\u00e3o de amostra para varejistas de vinho, cerveja e destilados para criar ou atualizar suas opera\u00e7\u00f5es e programas de merchandising em seus locais de varejo. As listas de verifica\u00e7\u00e3o garantem que vinho, cerveja e destilados sejam comercializados e vendidos de forma consistente com os padr\u00f5es e regulamentos da empresa. Auditorias regulares ajudam varejistas e distribuidores a serem proativos e a resolver problemas antes que eles se tornem grandes\u2026 Continue lendo \u2714\ufe0f Lista de verifica\u00e7\u00e3o para varejistas de vinhos, cervejas e destilados<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":23193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,677174189],"tags":[560804030,125372551,560804021,69439156,21981646],"class_list":["post-2257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-wine-beer-spirits","tag-beer-merchandising","tag-beer-retail","tag-liquor-merchandising","tag-wine-merchandising","tag-wine-retail"],"yoast_head":"\n\u2714\ufe0f Checklist for Wine, Beer and Spirits Retailers<\/title>\n<meta name=\"description\" content=\"Use this sample Checklist for Alcohol Retailers to create or update your operations and merchandising programs across your locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-para-varejistas-de-vinho-cerveja-e-destilados\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2714\ufe0f Checklist for Wine, Beer and Spirits Retailers\" \/>\n<meta property=\"og:description\" content=\"Use this sample Checklist for Alcohol Retailers to create or update your operations and merchandising programs across your locations.\" \/>\n<meta property=\"og:url\" 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