{"id":1978,"date":"2021-07-28T15:15:00","date_gmt":"2021-07-28T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1978"},"modified":"2024-09-12T12:28:52","modified_gmt":"2024-09-12T16:28:52","slug":"por-que-o-4o-trimestre-e-critico-para-o-varejo","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/why-the-4th-quarter-is-critical-to-retail\/","title":{"rendered":"Por que o 4\u00ba Trimestre \u00e9 Cr\u00edtico para o Varejo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O 4\u00ba trimestre \u00e9 essencial para o resultado final de um varejista. \u00c9 o <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">maior trimestre<\/a> para vendas no varejo nos Estados Unidos. Al\u00e9m disso, mais de um ter\u00e7o das pequenas empresas nos Estados Unidos relatam que <a href=\"https:\/\/www.nfib.com\/content\/benefits\/money\/one-third-of-u-s-small-businesses-report-q4-is-the-most-profitable-time-of-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">Q4 \u00e9 a \u00e9poca mais lucrativa do ano<\/a>. O quarto trimestre \u00e9 uma oportunidade que uma empresa de varejo simplesmente n\u00e3o pode deixar passar.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Os dias de compras mais movimentados <\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Os 10 dias de compras mais movimentados do ano caem entre a Black Friday e o final de dezembro:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Novembro \u2013 Black Friday (Dia ap\u00f3s o Dia de A\u00e7\u00e3o de Gra\u00e7as)<\/li>\n\n\n\n<li>Novembro - s\u00e1bado ap\u00f3s o Dia de A\u00e7\u00e3o de Gra\u00e7as<\/li>\n\n\n\n<li>Dezembro \u2014 Cyber Monday (segunda-feira ap\u00f3s o Dia de A\u00e7\u00e3o de Gra\u00e7as)<\/li>\n\n\n\n<li>Dezembro \u2013 primeiro s\u00e1bado de dezembro<\/li>\n\n\n\n<li>Dezembro \u2013 Segundo s\u00e1bado de dezembro<\/li>\n\n\n\n<li>Dezembro \u2013 Sexta-feira antes do Natal<\/li>\n\n\n\n<li>Dezembro \u2013 Super S\u00e1bado (s\u00e1bado antes do Natal)<\/li>\n\n\n\n<li>Dezembro \u2013 Terceiro s\u00e1bado de dezembro<\/li>\n\n\n\n<li>Dezembro \u2013 Domingo antes do Natal<\/li>\n\n\n\n<li>Dezembro \u2013 Dia depois do Natal<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">O maior trimestre para vendas no varejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O \u201ctrimestre dourado\u201d cont\u00e9m os meses entre outubro e dezembro, tamb\u00e9m conhecidos como \u201ca temporada de f\u00e9rias\u201d. Eles incluem feriados de gastos do consumidor e celebra\u00e7\u00f5es como Halloween, A\u00e7\u00e3o de Gra\u00e7as, Hanukkah, Kwanzaa e Natal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No 4\u00ba trimestre, os clientes v\u00eam \u00e0s suas lojas, n\u00e3o para navegar, mas para gastar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suas lojas est\u00e3o prontas?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-60532\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/8-sales-boosting-opportunities-for-q4\/q4-ready-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Como capitalizar no 4\u00ba trimestre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para capitalizar no 4\u00ba trimestre, impulsionar as vendas e os lucros, seus programas de merchandising e na loja precisam ser <a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">executado, pontualmente, integralmente, em todas as lojas<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sucesso dos programas de merchandising, opera\u00e7\u00f5es e preven\u00e7\u00e3o de perdas de um varejista depende da execu\u00e7\u00e3o da loja.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A execu\u00e7\u00e3o na loja torna a teoria na sede uma realidade no terreno. A execu\u00e7\u00e3o na loja \u201cfaz acontecer\u201d. A execu\u00e7\u00e3o ajuda as lojas a entregar a vis\u00e3o da marca, metas de vendas e lucros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece hoje com isso <a href=\"https:\/\/blog.bindy.com\/pt\/holiday-prep-guide-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">guia de prepara\u00e7\u00e3o para f\u00e9rias<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a o 4\u00ba trimestre o mais lucrativo e bem-sucedido poss\u00edvel. Foque na execu\u00e7\u00e3o oportuna dos programas da loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boa sorte!<\/p>","protected":false},"excerpt":{"rendered":"<p>O 4\u00ba trimestre \u00e9 essencial para o resultado final de um varejista. \u00c9 o maior trimestre de vendas no varejo nos Estados Unidos. Al\u00e9m disso, mais de um ter\u00e7o das pequenas empresas nos Estados Unidos relatam que o quarto trimestre \u00e9 a \u00e9poca mais lucrativa do ano. O quarto trimestre \u00e9 uma oportunidade que uma empresa de varejo simplesmente n\u00e3o pode deixar passar. O \u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/why-the-4th-quarter-is-critical-to-retail\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Por que o 4\u00ba Trimestre \u00e9 Cr\u00edtico para o Varejo<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174196],"tags":[383371,15607,914202,28180257],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-black-friday","tag-christmas","tag-q4","tag-store-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why the 4th Quarter is Critical to Retail<\/title>\n<meta name=\"description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. Customers come to your stores, not to browse but to spend. Are your stores ready?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pt\/por-que-o-4o-trimestre-e-critico-para-o-varejo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the 4th Quarter is Critical to Retail\" \/>\n<meta property=\"og:description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. Customers come to your stores, not to browse but to spend. 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