{"id":157,"date":"2023-09-14T15:15:00","date_gmt":"2023-09-14T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=157"},"modified":"2025-12-10T09:29:32","modified_gmt":"2025-12-10T14:29:32","slug":"o-fluxo-de-trabalho-bindy","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/the-bindy-workflow\/","title":{"rendered":"\u2b50 O fluxo de trabalho de auditoria de varejo em 7 etapas"},"content":{"rendered":"

A execu\u00e7\u00e3o eficaz de varejo e hospitalidade requer certos componentes, primeiro comunica\u00e7\u00e3o<\/a>, segundo gerenciamento de tarefas<\/a>e terceiras auditorias\/avalia\u00e7\u00f5es. Nesta postagem, nos concentramos em auditorias e avalia\u00e7\u00f5es.<\/p>\n\n\n\n

Com o objetivo de compartilhar as melhores pr\u00e1ticas de execu\u00e7\u00e3o na loja e auditorias de varejo<\/a>, Bindy tamb\u00e9m criou estes guias para voc\u00ea:<\/p>\n\n\n\n

    \n
  1. Como escolher um fornecedor de software de auditoria de varejo em seis etapas<\/a><\/li>\n\n\n\n
  2. O objetivo, escopo e melhores pr\u00e1ticas de execu\u00e7\u00e3o da loja<\/a><\/li>\n\n\n\n
  3. Como construir uma lista de verifica\u00e7\u00e3o de auditoria de varejo<\/a><\/li>\n\n\n\n
  4. Como implementar um processo de auditoria de varejo<\/a><\/li>\n<\/ol>\n\n\n\n

    Uma auditoria de varejo ajuda as marcas de varejo e hotelaria a executar padr\u00f5es, programas e pol\u00edticas de marca em \u00e1reas como opera\u00e7\u00f5es, merchandising, preven\u00e7\u00e3o de perdas, sa\u00fade e seguran\u00e7a em todas as lojas, na \u00edntegra e dentro do prazo. A auditoria \u00e9 por vezes chamada de avalia\u00e7\u00e3o, inspe\u00e7\u00e3o ou simplesmente visita. Na verdade, \u00e0s vezes uma auditoria nem \u00e9 uma auditoria. Voc\u00ea s\u00f3 precisa coletar informa\u00e7\u00f5es ou arquivos do campo.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    Contudo, uma auditoria n\u00e3o \u00e9 apenas uma lista de verifica\u00e7\u00e3o, n\u00e3o acontece no v\u00e1cuo. Uma boa auditoria precisa de um fluxo de trabalho s\u00f3lido. Tamb\u00e9m requer tecnologias de suporte para conectar sua equipe de campo e locais, de maneira eficaz em termos de custo e tempo.<\/p>\n\n\n\n

    Ilustraremos esse ponto com o uso de Bindy<\/a>, a plataforma l\u00edder de execu\u00e7\u00e3o de sites dos setores de varejo e hotelaria.<\/p>\n\n\n\n

    Bindy implementa um fluxo de trabalho de execu\u00e7\u00e3o de site de circuito fechado de ponta a ponta. Ele permite que as marcas se comuniquem, executem, verifiquem e remediem dentro do prazo e na \u00edntegra, em todos os locais.<\/p>\n\n\n\n

    Aqui est\u00e1 o fluxo de trabalho de auditoria\/avalia\u00e7\u00e3o\/inspe\u00e7\u00e3o da Bindy.<\/p>\n\n\n\n

    Etapa 1: criar formul\u00e1rios<\/h2>\n\n\n\n

    Crie formul\u00e1rios acion\u00e1veis personalizados<\/a> com o Form Builder ou construa formul\u00e1rios<\/a> no Excel e carregue-os. Voc\u00ea pode criar seus pr\u00f3prios formul\u00e1rios ou obt\u00ea-los na biblioteca de formul\u00e1rios do sistema. <\/p>\n\n\n\n

    Cada formul\u00e1rio representa um determinado programa. Pode ser um programa de opera\u00e7\u00f5es ou uma iniciativa de merchandising\/sazonal. Pode ser um programa de preven\u00e7\u00e3o ou seguran\u00e7a de perdas. <\/p>\n\n\n\n

    \n

    Um formul\u00e1rio representa quaisquer informa\u00e7\u00f5es, dados, fotos, v\u00eddeos ou arquivos que voc\u00ea deseja coletar em seus sites.<\/p>\n<\/blockquote>\n\n\n\n

    Defina suas permiss\u00f5es e restri\u00e7\u00f5es. Escolha quem da sua equipe pode usar o formul\u00e1rio, quando e onde pode us\u00e1-lo.<\/p>\n\n\n\n

    Um formul\u00e1rio pode ser uma autoavalia\u00e7\u00e3o a ser preenchida pelo gerente da loja ou pelo gerente geral do hotel uma vez por semana. Outro formul\u00e1rio pode ser preenchido pelo gestor do distrito ou agrupamento uma vez por trimestre. Voc\u00ea controla o acesso, a frequ\u00eancia e as datas de vig\u00eancia formul\u00e1rio por formul\u00e1rio.<\/p>\n\n\n\n

    Usando o m\u00f3dulo integrado de marca\u00e7\u00e3o de sites, direcione sites, formatos e\/ou usu\u00e1rios espec\u00edficos com formul\u00e1rios, se\u00e7\u00f5es e itens espec\u00edficos (se necess\u00e1rio). Nem todos os formul\u00e1rios podem ser aplic\u00e1veis a todos os sites. Voc\u00ea controla isso.<\/p>\n\n\n\n

    Ilustre os itens com imagens de melhores pr\u00e1ticas e inclua anexos. Uma imagem vale mais que mil palavras. Isto \u00e9 particularmente \u00fatil para visual merchandising. N\u00e3o diga apenas ao campo qual \u00e9 o padr\u00e3o, mostre-lhes.<\/p>\n\n\n\n

    Use l\u00f3gica condicional para detalhar as causas ra\u00edzes. Se \u201c\u00daltima inspe\u00e7\u00e3o de inc\u00eandio com mais de 6 meses\u201d foi respondida sim, acione um item para coletar o \u00faltimo relat\u00f3rio de inspe\u00e7\u00e3o de inc\u00eandio registrado, por exemplo.<\/p>\n\n\n\n

    Especifique se fotos e v\u00eddeos s\u00e3o obrigat\u00f3rios.<\/p>\n\n\n\n

    Para melhores resultados, calibrar o formul\u00e1rio<\/a> com sua equipe.<\/p>\n\n\n\n\n\n\n\n

    Etapa 2: Agende a auditoria<\/h2>\n\n\n\n

    Use o calend\u00e1rio para agendar inspe\u00e7\u00f5es pontuais ou recorrentes. Escolha o local, o formul\u00e1rio adequado e se a fiscaliza\u00e7\u00e3o deve ser repetida.<\/p>\n\n\n\n

    Enviar notifica\u00e7\u00f5es (sujeito a visita anunciada ao site ou uma visita \u201csurpresa\u201d). Exporte a visita agendada para o Outlook, se necess\u00e1rio.<\/p>\n\n\n\n

    Anunciado<\/strong><\/p>\n\n\n\n

    Este \u00e9 normalmente o caso das auditorias de merchandising, especialmente aquelas que precedem uma campanha de merchandising na loja ou um programa sazonal. A inten\u00e7\u00e3o \u00e9 preparar-se para datas futuras significativas e executar as facetas do programa sazonal conforme estabelecido pela matriz.<\/p>\n\n\n\n

    Sem aviso pr\u00e9vio<\/strong><\/p>\n\n\n\n

    O gestor distrital aparece sem aviso pr\u00e9vio para realizar uma auditoria no local. Este \u00e9 frequentemente o caso com servi\u00e7os e conformidade com sa\u00fade e seguran\u00e7a. Auditorias n\u00e3o anunciadas avaliam a conformidade da loja com os padr\u00f5es em um dia normal, sem prepara\u00e7\u00e3o ou treinamento adicional antes da auditoria.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Etapa 3: Realizar a auditoria<\/h2>\n\n\n\n

    Bindy apresenta recursos avan\u00e7ados de coleta de dados. As visitas ao local podem ser realizadas em em tempo real ou off-line<\/a> em qualquer dispositivo m\u00f3vel, laptop ou tablet. As visitas ao local s\u00e3o auxiliadas por geolocaliza\u00e7\u00e3o e delimita\u00e7\u00e3o geogr\u00e1fica, descri\u00e7\u00f5es de itens, fotos de melhores pr\u00e1ticas e anexos.<\/p>\n\n\n\n

    Voc\u00ea pode tirar fotos e enviar v\u00eddeos durante a visita<\/a>. Ao contr\u00e1rio das \u201cfotos de melhores pr\u00e1ticas\u201d adicionadas aos itens quando o formul\u00e1rio foi criado, estas s\u00e3o fotos de campo de como era esse item, neste site, neste dia.<\/p>\n\n\n\n

    Voc\u00ea tamb\u00e9m pode coletar arquivos e anexos como parte da visita. Isto poderia ser um comprovante de seguro, por exemplo<\/a>, um certificado de seguran\u00e7a em PDF ou dados brutos de vendas em Excel.<\/p>\n\n\n\n

    O sistema reconhece a lista de lojas e a hierarquia, portanto, se um gestor distrital estiver afiliado a 30 locais, este gestor distrital s\u00f3 poder\u00e1 visitar e gerar relat\u00f3rios sobre esses 30 locais.<\/p>\n\n\n\n

    Observe que a pessoa ou fun\u00e7\u00e3o designada para conduzir a visita (tamb\u00e9m visualiz\u00e1-la, assin\u00e1-la, ser notificado, etc\u2026) n\u00e3o \u00e9 est\u00e1tica. Varia de acordo com o formul\u00e1rio, dependendo dos objetivos de neg\u00f3cios de cada formul\u00e1rio. Por exemplo, voc\u00ea pode ter uma \u201cRevis\u00e3o Trimestral de Opera\u00e7\u00f5es\u201d conduzida pelo Gerente Distrital e assinada pelo Gerente da Loja. Voc\u00ea tamb\u00e9m pode ter uma \u201cLista de Verifica\u00e7\u00e3o de Abertura Di\u00e1ria\u201d conduzida pelo Gerente Assistente da Loja, efetivamente como uma autoavalia\u00e7\u00e3o, e que pode ser visualizada pelo Gerente da Loja e pelo Gerente Distrital. Cada formul\u00e1rio representa um fluxo de trabalho personaliz\u00e1vel que \u00e9 criado quando o formul\u00e1rio \u00e9 criado<\/a>.<\/p>\n\n\n

    \n
    \"\"<\/a><\/figure>\n<\/div>\n\n\n

    Passo 4: Crie um plano de a\u00e7\u00e3o<\/h2>\n\n\n\n

    o plano de a\u00e7\u00e3o<\/a> \u00e9 gerado automaticamente extraindo todos os itens n\u00e3o conformes da visita. <\/p>\n\n\n\n

    O plano de a\u00e7\u00e3o permite que o usu\u00e1rio que realiza a visita atribua a\u00e7\u00f5es corretivas, um respons\u00e1vel e uma data prevista para cada \u00e1rea problem\u00e1tica. <\/p>\n\n\n\n

    E-mails e notifica\u00e7\u00f5es s\u00e3o enviados automaticamente para aqueles com responsabilidades no plano de a\u00e7\u00e3o. Isso tamb\u00e9m aparece em seus pain\u00e9is e em relat\u00f3rios de itens pendentes, incluindo o tempo de conclus\u00e3o.<\/p>\n\n\n\n

    Os gerentes distritais e propriet\u00e1rios\/franqueados\/gerentes podem inserir suas pr\u00f3prias notas e visualizar as notas uns dos outros, tornando a resolu\u00e7\u00e3o de problemas colaborativa e transparente. <\/p>\n\n\n\n

    Fotos de verifica\u00e7\u00e3o podem ser adicionadas a cada item.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    Etapa 5: assinar a Auditoria<\/h2>\n\n\n\n

    O sistema permite que a marca designe v\u00e1rios usu\u00e1rios que podem assinar e \u201cassinar\u201d a visita formul\u00e1rio por formul\u00e1rio. Isso fornece um registro de integridade e impede a visita de futuras edi\u00e7\u00f5es. Assine a visita eletronicamente com qualquer dispositivo touch screen (ou at\u00e9 mesmo um mouse!).<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Passo 6: Rastreamento e acompanhamento<\/h2>\n\n\n\n

    Bindy possui monitoramento integrado para tarefas e responsabilidades \u201cexcelentes\u201d. A qualquer momento, qualquer pessoa pode fazer login (o sistema tamb\u00e9m pode enviar notifica\u00e7\u00f5es por e-mail) para verificar o que foi e o que n\u00e3o foi feito. Isso resulta em economias significativas para a organiza\u00e7\u00e3o. Uma auditoria de varejo Bindy salva a organiza\u00e7\u00e3o em 2 horas e $84<\/a>. <\/p>\n\n\n\n

    Bindy tamb\u00e9m permite que organiza\u00e7\u00f5es gerenciar opera\u00e7\u00f5es remotamente<\/a> e implementar \u201cautoavalia\u00e7\u00f5es\u201d de lojas e franqueados onde s\u00e3o realizadas economias adicionais.<\/p>\n\n\n\n

    \"Ganhar<\/a><\/figure>\n\n\n\n

    Etapa 7: relatar, refinar, repetir<\/h2>\n\n\n\n

    O retorno do investimento n\u00e3o termina com a recolha de dados de inspe\u00e7\u00e3o, ou mesmo com a aplica\u00e7\u00e3o de a\u00e7\u00f5es corretivas, \u00e9 apenas onde come\u00e7a. <\/p>\n\n\n\n

    Bindy possui an\u00e1lises l\u00edderes do setor e ferramentas e gr\u00e1ficos orientados graficamente para ajud\u00e1-lo a encontrar seus melhores e piores itens, operadores, regi\u00f5es, repeti\u00e7\u00f5es inaceit\u00e1veis e muito mais. Bindy transforma dados em informa\u00e7\u00f5es para que voc\u00ea possa tomar decis\u00f5es de neg\u00f3cios informadas.<\/p>\n\n\n

    \n
    \"\"<\/a><\/figure>\n<\/div>\n\n\n

    Identifique tend\u00eancias, pontua\u00e7\u00f5es m\u00e9dias, piores e melhores desempenhos e muito mais. Com essas informa\u00e7\u00f5es, a organiza\u00e7\u00e3o pode ajustar ainda mais o(s) formul\u00e1rio(s) e repetir o ciclo de conformidade com os padr\u00f5es e programas da marca.<\/p>\n\n\n\n

    Palavras finais<\/h2>\n\n\n\n

    Uma boa auditoria precisa de um fluxo de trabalho s\u00f3lido. Uma lista de verifica\u00e7\u00e3o n\u00e3o \u00e9 nada sem tecnologias de suporte para conectar sua equipe de campo e locais, de maneira eficaz em termos de custo e tempo. Implementando Bindy<\/a> n\u00e3o \u00e9 demorado nem dif\u00edcil. \u00c9 talvez um dos passos mais f\u00e1ceis que uma marca de varejo ou hospitalidade pode tomar para impulsionar o execu\u00e7\u00e3o de programas<\/a> e padr\u00f5es de marca<\/a>, satisfa\u00e7\u00e3o do cliente e vendas. <\/p>","protected":false},"excerpt":{"rendered":"

    A execu\u00e7\u00e3o eficaz no varejo e na hotelaria requer certos componentes: primeiro, comunica\u00e7\u00e3o, segundo, gerenciamento de tarefas e, terceiro, auditorias\/avalia\u00e7\u00f5es. Neste post, focamos em auditorias e avalia\u00e7\u00f5es. Com o objetivo de compartilhar as melhores pr\u00e1ticas em execu\u00e7\u00e3o na loja e auditorias no varejo, a Bindy tamb\u00e9m criou estes guias para voc\u00ea: Uma auditoria no varejo ajuda marcas de varejo e hotelaria a executar... Continue lendo \u2b50 O fluxo de trabalho de auditoria de varejo em 7 etapas<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Compliantia Workflow","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,14465791],"tags":[60786,677174258],"class_list":["post-157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-audit","tag-action-plan","tag-bindy-workflow"],"yoast_head":"\n\u2b50 The 7-Step Retail Audit Workflow<\/title>\n<meta name=\"description\" content=\"From building forms to scheduling audits, the action plan and even the sign off, here are the 7 steps for conducting a retail audit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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